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2 years ago

WISCONSIN

2015 the real estate of beer_wisconsin

WHAT PUTS THE CRAFT IN

WHAT PUTS THE CRAFT IN CRAFT BEER? CRAFT BEER INDUSTRY MARKET SEGMENTS • A brewery that produces less than 15,000 barrels of beer per year with 75 percent or more beer sold off-site • Typically located within small single-tenant industrial buildings or multi-tenant industrial complex MICRO BREWERY- BREWPUB- • A restaurant-brewery that sells 25 percent or more of its beer on site, primarily for sale in the restaurant/bar • Typically located in a retail restaurant location that allows for a limited amount of beer manufacturing on site CONTRACT BREWERY- • A business that hires another brewery to produce its beer or a brewery that hires another brewery to produce additional beer. CRAFT BREWER DEFINED SMALL Annual production less than 6,000,000 barrels of beer INDEPENDENT Less than 25 percent is owned or controlled by an alcoholic beverage industry member that is not itself a craft brewer TRADITIONAL A brewer that has a majority of its total beverage alcohol volume in beers whose flavor derives from traditional or innovative ingredients and their fermentation $$$- CRAFT BEER Just how much of the final cost of a six-pack goes into each stage of the process? 5% Malt 4% Hops 8% Brewer’s Margin 6% Shipping 2% Loss 21% Distributor’s Margin REGIONAL CRAFT BREWERY- • An independent regional brewery with a majority of volume in “traditional” or “innovative” beers. 1% Yeast 1% Federal Tax 13% Packaging 1% State Tax 1% Labor Source: HuffPost- Economics of Craft Beer 31% Retailer’s Margin 7% Sales Tax

Craft Beer Wisconsin JUST A SIP • 75% of Wisconsin’s breweries are CRAFT BREWERIES • Wisconsin is ranked 13 th nationally in CRAFT BREWERIES per capita • Milwaukee is ranked 13 th largest in estimated square feet amongst CRAFT BEER in US commercial real estate • Wisconsin produces 6.3 gallons of CRAFT BEER per 21+ adult (ranking 9 th across the U.S.) • Out of the top 29 markets in the U.S., Milwaukee, WI ranks 6 th for total breweries in planning • 42.9% of Wisconsin adults have drank beer/ ale within the past 6 months. 46.5% have drank a cola 7

INSIDE By Jack Kenny - Brewing News
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