Divi Filius Brand Style Guide

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01. Blueprints + Foundations
Page 5: 01. Blueprints + Foundations.......
Page 9 and 10: 08 08 01. Blueprints + Foundations
Page 11 and 12: 10 10 01. Blueprints + Foundations
Page 13 and 14: 12 TO EMPOWER THE VISIONARY 12 01.
Page 16 and 17: 15 BRAND VALUES 15
Page 18 and 19: “A genius is the one most like hi
Page 20 and 21: 19 BRAND NAME ivi Filius is about a
Page 22 and 23: 21 BRAND LOGOS he Divi Filius’s l
Page 24 and 25: 23 P R I M A R Y L O G O A P P L I
Page 26 and 27: 25 A C C E P T A B L E L O G O U S
Page 28 and 29: 27 S E C O N D A R Y L O G O A P P
Page 30 and 31: 29 A C C E P T A B L E L O G O U S
Page 32 and 33: 31 U N A C C E P T A B L E L O G O
Page 34 and 35: 33 COLOR BREAKDOWN ivi Filius’s b
Page 36 and 37: 35 BRAND TYPOGRAPHY 35
Page 38 and 39: 37 P R I M A R Y D I S P L A Y T Y
Page 40 and 41: 39 S U B H E A D S A N D B O D Y C
Page 42 and 43: 41 BRAND IMAGERY ivi Filius focuses
Page 44 and 45: 43 M O D E L S The models used to r
Page 46 and 47: 45 C L O T H I N G / P R O D U C T
Page 48 and 49: 47 L A N D S C A P E S / A T M O S
Page 50 and 51: DREAM AS IF YOU’LL LIVE FOREVER.
Page 52 and 53: 51 BRAND IDENTITY 51
Page 58 and 59:
57 WEB PAGE 57
Page 60 and 61:
59 BRAND APPLICATION 59
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Divi Filius Brand Style Guide

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