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Educate 200 non-cyclists and motorists about cycling safety and health benefits in the next six months. strategy one Develop an educational campaign across digital platforms. tactics Create digital content on social media platforms regarding safety and health benefits of cycling. (See tactic prototype 2.1) Post tips and reminders of how to share the road with cyclists. Give weekly “Road Rules.” Create specific content geared toward sharing the road during National Bike Month in May. Implement a hashtag related to cycling safety policies. (See tactic prototype 2.1) One could surround the three foot rule for motorists. One could deal with pedestians having to stay to the right of a shared path. Develop a digital e-newsletter with information on driving and walking around cyclists. (See tactic prototype 2.2) The e-newsletter will be distributed on a bi-monthly basis. This e-Newsletter provides an opportunity to advocate for cycling as safe and healthy mode of transportation. 14
strategy two Develop an in-person educational campaign. tactics Host educational workshops, happy hours and educational tables at local events and business locations, such as Ellwood Thompson and the Monument Ave. 10K. (See tactic prototype 2.3.) Educational material will cover various cycling rules that are more unknown to motorists and pedestrians, such as: Cyclists are allowed to proceed through an intersection when a red light is displayed after they have stopped to check traffic Motorists must pass cyclists on the road at least three feet to the left of the cyclist. When on a major roadway, pedestrians need to stay to the left, while motorists and cyclists need to stay to the right. Pedestrians need to stay to the right on a shared path with cyclists. Educate motorists on the various hand signals that cyclists use. Make motorists aware that cyclists can use the entire lane. Design and create promotional items, such as can koozies, water bottles and key chains. Items will emphasize the lesser known rules that motorists and non-cyclists should know when in the presence of a cyclist. (See tactic prototype 2.4.) Stop sign key chain that features a reminder for motorists to be alert of cyclists in their blind spots when at an intersection. Can Koozies will describe the how motorists and pedestrians should pass cyclists. Motorists should remember the “3-foot rule,” which is a more recent law where motorists must be three feet to the left of a cyclist. Pedestrians need to remember to stay to the right of shared path with cyclists, such as a sidewalk. Water bottles will include the I Am RVA logo, and remind motorists and non-cyclists that cyclists are allowed to use the entire lane. Develop a print brochure to hand out at the in-person events with more detailed information about rules of the road. (See tactic prototype 2.5) 15
Page 1 and 2: I AM RVA CAMPAIGN | FALL 2015
Page 3 and 4: executive summary I Am RVA is a Ric
Page 5 and 6: key findings secondary research Sec
Page 7 and 8: summary In the research we conducte
Page 9 and 10: strategy
Page 11 and 12: opportunities Host an event similar
Page 13 and 14: objectives 1 2 3 4 5 Educate 200 cy
Page 15 and 16: Educate 200 cyclists who do not wea
Page 17 and 18: timeline 12
Page 19: objective two 67
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Page 29 and 30: evaluation 21 Strategy 1 can be eva
Page 31 and 32: Establish 20 relationships with pot
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Page 35 and 36: udget evaluation Evaluation of the
Page 37 and 38: Convert five helmet-wearing cyclist
Page 39 and 40: strategy three Use president Scott
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Page 47 and 48: strategy three Implement a follow/h
Page 49: evaluation The way to evaluate obje

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