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To organically increase the number of followers on<br />
Facebook by 30%, Instagram by 40% and Twitter by 50%<br />
within two months.<br />
strategy one<br />
Add value to social media with PEP rules.<br />
tactics<br />
Post on social media using the 70-20-10 rule (70% percent of your activity should<br />
add value to your organization, 20% should be sharing other ideas or similar interest<br />
content, and 10% should be promotional).<br />
Post more valuable content, more frequently, which will increase brand and social<br />
value because good content brings brand recognition.<br />
Work off of an editorial calendar with postings and times, themes and delegations.<br />
(See tactic prototype 5.1)<br />
strategy two<br />
Create social media partnerships.<br />
tactics<br />
Follow thought leaders and local leaders on social media platforms and engage with<br />
them, then approach them for reciprocity and cooperation. (See tactic prototype 5.2)<br />
Follow national and international organizations that are relevant to the organizational<br />
mission and consumer base. Look for opportunities to plug the organization and get<br />
picked up by media outlets.<br />
Host a week of guest posting to draw in outside users. Target some national and<br />
international organizations that are relevant to the organizational mission but also<br />
scout new people that might not be thought leaders but are doing interesting bike stuff<br />
in Richmond, such as: Rag & Bone bike shop, Bunnyhop Bike Shop, Agee’s, Carytown<br />
Bikes, Colley Bike Shop<br />
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