M A G A Z I N E
D A V I D G A R D N E R ’ S M A G A Z I N E • I S S U E T W O
As the magazine pages came together this year, a theme emerged: Stones. Not the kind of stones you would imagine for a jewelry store, but
rather the Milestones, Stepping Stones, Rolling Stones and Cornerstones; and okay, some Gemstones as well.
Milestones: Being grandparents is one of the greatest milestones of our lives. You might recognize our cover models, the true gems of our lives
— Logan and Piper. One of their favorite things to do is play in Coco’s treasure chest of jewelry. In fact, one of the first things Piper learned
to say was “I need a bracelet.”
Gemstones: Many milestones are celebrated with gemstones as you’ll see in Coco’s Collection on page 22. We’ll soon celebrate our 40th
anniversary — a miracle milestone for two polar opposites who have worked together for nearly 30 years!
Stepping Stones: The stepping stones to leadership in the American Gem Society were second nature — a quest for knowledge and getting
involved in the organization. Though David didn’t intentionally seek leadership, he’s honored to be President of a society that upholds ethics
and education in our industry.
Rolling Stones: It has been said, “A rolling stone gathers no moss, but it gains a certain polish.” In today’s world if you’re not constantly moving
forward, you will soon become irrelevant. Our trip to Italy provided a look into the future of jewelry trends which we’re happy to share
on page 6.
Many blessings to all of you — the cornerstones in our lives,
Julia and David
911 University Drive East • College Station, TX 77840 • Tel 979 268 0800
D A V I D G A R D N E R ’ S M A G A Z I N E
EVA HERZIGOVA wearing CHOPARD
The world’s most recognizable watch brand
1 Welcome from Julia and David
6 Our Italian Adventure
8 One-of-a-Kind Roberto Coin
10 DG Events & Happenings
12 Tailgating in the SEC
14 A New Prez in Town
16 Colorful Marco Bicego
18 The Mastery of Rolex
22 Coco’s Collection
28 DG Style Studio
32 DG Custom Design
34 The Armenta Mystique
38 DG Proposals
40 A New Kind of Love
42 How to Buy a Diamond
48 DG’s Anthology
Todd Tufts • Editor in Chief/Publisher/Creative Director
Larry Stuart • Art Director
Carol Besler • Editorial Director
Stephen Lewis • Assistant Copy Editor
Vence Vida • Production Manager
Select Jewelry Photography by Ron Saltiel and RSP Media
David Gardner’s Magazine is published by Tufts Communications,
1201 E. 5th Street, Suite 1009 • Anderson, IN 46012
T: 765-608-3081 • E: firstname.lastname@example.org
© 2012, Tufts Communications. All rights reserved.
p8 Roberto Coin
4] DAVID GARDNER’S MAGAZINE
© D. YURMAN 2012
Julia with Roberto Coin and Peter Webster
at Roberto's home in Vicenza, Italy.
David & Julia in Italy
It didn’t take long to accept an all expense paid trip, as the guest of the President of
VicenzaOro, to the Italian jewelry trade show. The opportunity was invaluable. Along
with 25 other American jewelry retailers we started our trip
in Cortina, nestled in the Dolomite Mountains. Winding our
way through miles and miles of breathtaking views and vineyards,
we traveled to Verona and Vicenza. Once in Vicenza,
we attended VicenzaOro for several days, seeing a mind
bending number of pieces of exquisite jewelry. While we
were there, we also had the honor of being dinner guests of
Pilar and Roberto Coin, in their home in Vicenza.
Our education was a combination of formal and informal.
We were all treated to a presentation of jewelry trends for
2014. I couldn’t take notes fast enough to capture it all, but
getting to hear about what to expect and then to get to see
examples of it at VicenzaOro was priceless.
Julia and David with a few of the
other retailers who had traveled
from the US.
The informal training was ongoing throughout the week, as
we met with our fellow travelers multiple times each day,
eagerly sharing what we each saw and learned — pieces that
were a must see and other trend spottings. There were over
1600 designers at the show, so it was extremely helpful to
have feedback from 25 others stores.
Awe Inspiring Jewelry
It was a true treasure hunt. Not only were many of the recognizable
designers there, but with pieces you can only see in
Italy; there were thousands of companies, with jewelry that
took your breath away. (Yep, still dreaming about some of
To summarize — innovative creativity that is exquisitely and
beautifully executed; a blending of the technology and best
techniques in unique and creative craftsmanship.
Julia in front of the VicenzaOro sign.
Bringing the Love Home to You
In spite of being overwhelmed by the beauty of Italy, the jewelry
and the people, the most important question we kept
addressing was “how is this relevant to our clients”?
Being able to do on site research in the jewelry fashion capital
of the world allows us to be more savvy buyers. Knowing
the trends two years in advance, prepared us to know what to
look for and then be able to ask the right questions. So, when
you are ready to celebrate an occasion or add to your jewelry
wardrobe, we’ll not only have the right product mix, but
more confidence in helping you make your selection.
6] DAVID GARDNER’S MAGAZINE
Julia and David with Roberto
Ditri, President of Fiera di
Vicenza, International Gold
and Jewelry Show.
Necklace in 18k gold with
gemstones from the Roberto Coin
When Roberto Coin began to design and produce jewelry
in 1977 on behalf of some of the most prestigious international
brands of fine jewelry, he found himself quickly becoming
one of the most sought-after designers in the business. He
eventually launched his own brand in 1996, and has never
looked back. Coin’s quirky yet elegant style, combined with
the highest standards of craftsmanship, not to mention his
winning personality and warmth, have brought him loyal
admirers from around the world.
“Luxury is a complicated challenge in this more complicated
world. Every person has his own idea of what luxury
really means. In the end, it might be as simple as doing whatever
you want, whenever you want, as long as it pleases you
and all the people that you care about.”
Roberto Coin Shanghai
bracelet in 18k yellow gold
8] DAVID GARDNER’S MAGAZINE
Among his latest creations — for people who
wear “what they want” — is a line called the Dragon
collection, designed in honor of the Chinese New
Year. It was inspired by ancient Chinese legend —
these bewitching serpents are symbols of good fortune
and passion. The collection includes a sublime
mix of imagination, elegance and technique, illuminated
by diamonds, enamel and rubies that are cleverly
positioned as enchanting eyes.
Bracelet and ring in 18k gold, diamonds and
enamel from the Dragon collection.
Bangles in 18k woven gold with
diamonds from the Primavera
collection by Roberto Coin.
Also new is the Shanghai collection,
inspired by Asian culture. The collection uses a
unique melange of vibrant hues that provide
the must-have ‘pop of color’ essential to every
woman’s wardrobe this season. By mixing an
array of gold colors with peridot, iolite, topaz
and diamonds, alongside a myriad of sleek
shapes, Roberto Coin has once again achieved
a look that is both contemporary and timeless.
The Primavera collection, introduced last
year, has also been refreshed with some new
bangles in 18k yellow, white or rose woven
gold, with a ring of diamonds. These bracelets
can be worn singly or stacked. Gemstones have
been added to the collection this year as well,
for another great pop of color.
DAVID GARDNER’S MAGAZINE [9
events @ david gardner’s
2013 Student Advisory Council
David Gardner’s Student Advisory Council is comprised
of young Aggie men and women representing a variety of
majors, organizations, interests, and leadership skills. Each
month, they come to David Gardner’s to advise the marketing
department on the best
practices related to interacting
with the student market.
DG welcomed one of our newest
jewelry designers, Houston-based
Armenta, with a “Made in America”
BV Food Bank
David Gardner’s was honored to
host an event supporting the Brazos
Valley Food Bank. Because Hunger
Won’t Wait, their expansion project will more than triple
the amount of dry food storage and increase the amount
of crucial storage space for fresh and frozen food by five
Over 600 men and women came out for this year’s DG
Diamond Dash in hopes of winning the coveted Precision
Set diamond engagement Ring!
David Yurman Trunk Show
10] DAVID GARDNER’S MAGAZINE
Our “Made in NY, Loved in CS” trunk show not only brought new and exciting pieces from
New York to College Station, but also gave us an opportunity to team up with Charli’s to show
how to wear the latest fashions in College Station!
events @ david gardner’s
Roberto Coin Holiday Party
Nothing says Happy Holiday like
friends, family and Roberto Coin
under the tree!
Insite Magazine Launch
Reluctant cover model, Julia Gardner, was honored to be featured on
the cover of Insite Magazine’s “Jewels in our Community” issue. It was
only natural to kick off the issue with an event featuring many of the
great philanthropic organizations in our community!
Ol’ Ags Check Presentation
The fine young men of Ol’ Ags work
hard throughout the year to raise money for their philanthropy,
Head Start. This year they donated $10,000 on top
of the hours they spent volunteering for the program.
Junior League Preview Party
Once Upon a Time there was an organization of wonderful hardworking women who dedicated countless resources to make our community
a better place for women and children. David Gardner’s is proud of our partnership with the Junior League of B-CS and were honored to
help them reveal this year’s Charity Ball Theme: Once Upon A Time: an enchanted evening with the Junior League!
DAVID GARDNER’S MAGAZINE [11
DAVID GARDNER’S MAGAZINE [13
news @ david gardner’s
David with Ruth Batson,
American Gem Society CEO
at AGS Conclave.
David Gardner, class of ’78, has always demonstrated a
superior commitment to ethics, education and consumer
protection. This year, Gardner celebrates his 40th year in
the jewelry industry with an election to lead the nation’s elite jewelry stores towards
the same commitment.
The partnership of an Aggie jeweler and a
professional organization committed to the
highest ethical standards is one that would seem
to most, a perfect fit. David Gardner is that
Aggie jeweler, yet he remains humbled by his
election as president of the prestigious
American Gem Society (AGS).
AGS is a professional association in the jewelry
industry composed of the top 5% of jewelry
stores who have proven their compliance
with the organization’s strict standards while
demonstrating a superior commitment to ethics,
education and consumer protection. Only 1,200
of 26,000 jewelry stores in the country have
met the organization’s requirements for membership.
After many years as an active member,
Gardner will now head the organization that
leads the industry. A dual celebration, this new
role coincides with Gardner’s celebration of 40
years in the jewelry industry, starting out at the
age of 16.
“David’s tireless work on
behalf of AGS is well known
to our members, as is the
unique and fresh approach
he has brought to the retail
jewelry world, best exemplified
by his industry-leading
efforts with his College
Station store,” said Ruth
Batson, CEO and executive
director of AGS. “One thing
I know for sure, it is going to
be an exciting and progressive
time under his leadership
for the next two years
and we know great things lie
ahead for AGS.”
Keeping consumers informed and helping
them make educated decisions is on the top of
Gardner’s list of priorities which include industry
hot topics such as: inconsistency in diamond
certificates, disclosure of synthetic gemstones
and diamonds and responsible sourcing for diamonds,
gemstones and metals.
“I love the rich heritage and tradition of
being a jeweler, but I also like to break out of
the box to keep our industry fresh and relevant
in an ever-changing world,” said Gardner.
“Jewelry is a language that is universal and I am
eager to devote myself to this unique opportunity.”
14] DAVID GARDNER’S MAGAZINE
Every piece of this designer’s
jewelry is hand finished,
with up to 10 specialists
working on a single piece
18k gold Murano
necklace with mixed
semi precious stones.
Marco Bicego’s lifelong passion for jewelry design has
been nurtured over the years by various influences, from his
childhood surroundings (his father was a master jeweler) to
exotic travel destinations, such as Jaipur, India, (the “pink”
city) which inspired the outstanding Jaipur collection.
16] DAVID GARDNER’S MAGAZINE
18k hand engraved gold
Siviglia Sapphire bracelet.
This year, Bicego renews the Africa collection, a tribute to the
magnificent untamed nature of Africa, with Africa Pavé, marrying
his signature 18k gold boule shape with paved white sapphires.
The collection plays with the shapes, finishes and configurations
of the ball shape, linking these 18k gold pebble-like
balls together in anywhere up to five graduated strands. The earrings
are especially spectacular, with sapphire-set boules dangling
luxuriously on long chains. Every surface of gold on a
Marco Bicego piece is hand finished.
New in the Jaipur collection this year are thinly cut, opaque
colored sapphires, faceted on each side. The look is luxurious and
understated at the same time, combining the brand’s rich Italian
heritage of classic silhouettes with vivid sapphires, resulting in a
unique collection of organic-inspired, wearable pieces. For the
Jaipur Sunset collection, Marco Bicego developed his own
faceted cut. All of the gems in this collection have been hand
selected, including the pieces that are set with mother-of-pearl.
The vibrant, colors and patterns of Venetian glass are another
inspiration, leading to the Murano collection of gemstone jewelry,
a tribute to the glassmaking village of Murano, located off the
shore of Venice. A fusion of vivid gemstones, including London
blue topaz and amethyst together, comprise the palette. With no
two cuts exactly the same, the 18k gold and gemstones blend
together to create pieces evocative of the Venetian buildings,
exuding character, charm and individuality while staying
true to their Italian heritage. In this collection, Bicego
uses rectangular shapes, in both the gold beads and
gemstones, for the first time ever, to stunning effect.
The “waterfall” style earrings in this collection are
particularly luxurious, with long, cascading drops
that graze the shoulder in shapes that resemble
Every designer has collections that represent a
brand’s signature style – Marco Bicego introduces
six to eight new collections each year – but the top
designers also work like artists, creating one-of-a-kind pieces
that explore the limits of their creativity and knowledge of goldsmithing.
This year, the designer introduced several one-of-akind
creations priced in the $20,000 - $30,000 category. The
main characteristic of the collection of one-off pieces is a
predilection for organic and harmonious forms and combinations
of dramatic matte-colored sapphires, tourmaline and aquamarine.
The earrings and rings in this limited edition collection
are unrepeatable, inimitable and unconventional: highly exclusive
masterpieces of craftsmanship.
Bicego’s designs are more than just aesthetically pleasing. The
designer is also attentive to the ergonomics of design; he
believes his jewelry must be wearable and comfortable. The
bangles, for example, are flexible, which means they move with
the wearer like a second skin during the course of the day’s
activities. “Our jewelry is meant to be worn every day – not
saved in the jewelry box for that “special occasion. I love seeing
how my clients interpret the Marco Bicego style, and how they
Gold earrings from the Murano
collection by Marco Bicego.
18k hand engraved gold
Siviglia Sapphire earrings.
DAVID GARDNER’S MAGAZINE [17
the mastery of
Complex construction and new
technology ensure the makers of
the Oyster Perpetual stay on top
Rolex’s reputation as the world’s number-one watch brand is based on a solid foundation of
performance and innovation. The brand has pioneered some of the most important developments
in watchmaking, including the introduction of the Oyster, the world’s first water-resistant
watch in 1926, and the Perpetual rotor self-winding mechanism, which Rolex developed in
1931. The company has filed more than 400 patents in the course of its history.
Top: The Rolex Deepsea Challenge.
Bottom: James Cameron descends into
the Marianna Trench with a Rolex strapped
to the outside of his submersible.
18] DAVID GARDNER’S MAGAZINE
Some of those patents are connected to the company’s dedication to water-resistance even in the deepest
depths of the ocean. Earlier this year, filmmaker and ocean explorer James Cameron took a Rolex along with him
when he touched down at the deepest point in the world’s oceans – about 11,000 meters (36,100 feet) (seven
miles) – in the Mariana Trench. True to its passion for underwater exploration, Rolex took an active part in the
expedition, in partnership with National Geographic. The brand attached an experimental watch to the outside
of the one-man submarine, on the manipulator arm, while Cameron himself wore a Rolex Deepsea. Both watches
and Cameron emerged unscathed. It was the first attempt in 52 years to reach the Challenger Deep, the deepest
point of the Mariana Trench, southwest of the island of Guam; Swiss oceanographer Jacques Piccard and U.S.
Navy lieutenant Don Walsh touched bottom in January 1960 in a submersible. Rolex tested a watch on that dive
too, which descended to 10,916 meters.
The experimental watch, the Rolex Deepsea Challenge, is 51.4mm in diameter and 28.5mm thick, and was engineered
with Rolex’s patented three-piece Ringlock case architecture, anchored by a nitrogen-alloyed stainless-steel
support ring. The ring is placed inside the middle case made of 904L stainless steel, a super-alloy, and supports a
14.3mm thick domed sapphire crystal made of high-purity aluminum oxide, as well as a 5.3mm screw-down case
back made of grade-five titanium. The Rolex Deepsea Challenge is an experimental version of the Rolex Deepsea.
It embodies the heritage and technical and watchmaking know-how accumulated by the brand, notably with its
diving watches. They include the iconic Submariner, which was introduced in 1953 with a depth rating of 200
meters (660ft) and the Sea-Dweller, which was unveiled in 1967 with a depth rating of 610 meters (2,000 feet).
In 2008, the Rolex Deepsea was introduced with an even greater depth rating of 3,900 meters (12,800 feet).
DAVID GARDNER’S MAGAZINE [19
The Rolex Oyster Perpetual Explorer II.
As a maker of all its
own movements, Rolex
has also been at the
forefront of advances in
As a maker of all its own movements, Rolex has
also been at the forefront of advances in component
technology. Most of its watches are now fitted with
Parachrom hairsprings, which are 10-times more precise
than a traditional hairspring. The new Sky-
Dweller, with 14 patents, is another example of
Rolex innovation and is the latest addition to the
Rolex Oyster Perpetual collection. It contains a new
movement, caliber 9001, with a high-tech Parachrom
hairspring and Paraflex shock absorbers, and features
a dual time zone. Local time is indicated via the center
hands and a 24-hour track read on a rotating offcenter
disc indicates the reference time in a second
time zone. The hour can be set either forwards or
backwards. Changing the local time does not affect
the minute and seconds hands, or the reference time.
The watch is also an annual calendar, with a date
indication that requires only one adjustment per year
– when the month changes from February to March.
The month is displayed by means of 12 discreet apertures
placed just above each numeral. Local time, reference
time and date functions are selected using the
bezel, which is engineered with the Rolex Ring
Command adjustment system. The heart of this
mechanism is a double cam and levers that engage
various gear trains inside the movement. The date is
linked to local time and changes within a few milliseconds
Case components represent another area of innovation
for Rolex. The Cosmograph Daytona, for
example, is available in Everose gold with a
Cerachrom bezel made from a tough, corrosionresistant
and high-tech ceramic that is developed inhouse
by Rolex. The hour markers on the bezel are
created using a special PVD process whereby magnetron
sputtering is used to deposit a fine layer of
rose gold. In fact, the company also alloys its own
gold. Yellow, white or Everose gold are then stamped
and machined into cases at the Rolex manufacture in
Switzerland and used to make bracelets.
20] DAVID GARDNER’S MAGAZINE
Rolex has not forgotten
the ladies in this flourish
Rolex has not forgotten the ladies in this flourish of innovation. The
company’s Datejust collection, in both the 26mm and 31mm size, offers
a shimmering “Gold Crystals” dial, created using a proprietary technique
in which a gold dial is chemically treated to reveal its natural crystal
structure. Other models in the collection feature applied floral motifs
produced using a patented electroforming technique involving a deposition
of either rhodium, yellow gold or pink gold over a pattern created
from a metal plate. All of the work on these dials, including the diamond
setting, takes place at Rolex’s Chêne-Bourg site, near Geneva — one of
four Rolex manufacturing sites, all in Switzerland. This facility is home to
the brand’s in-house gemology department and houses all Rolex activities
linked to dial creation and manufacture, including jewelry and gem
Rolex watches are sold only through authorized retailers in order to
guarantee the quality and authenticity of Rolex watches.
Left: Rolex Lady Datejust, with applied floral motifs.
Right: The Rolex Lady Datejust with an electroplated gold dial.
DAVID GARDNER’S MAGAZINE [21
22] DAVID GARDNER’S MAGAZINE
DAVID GARDNER’S MAGAZINE [23
THE ORIGINATOR OF CULTURED PEARLS. SINCE 1893.
DG Styling Experts Reveal the Trends
[ GO FOR BAROQUE]
Why we love them:
These necklaces beautifully blend three strong jewelry trends - black diamonds, baroque pearls,
and long chains - with a classic look. We thank Kate, the Duchess of Cambridge, for bringing
classy back in style.
How to wear them:
They are the definition of versatile – double them and combine them with your pearls strands to
create an updated classic look. Double them and clip on your favorite statement pendant. Wear
them long or layer with your long chains or long layers of pearls.
Baroque necklaces: $5,200-$6,200
28] DAVID GARDNER’S MAGAZINE
It’s a fact; women change their earrings more than
any other pieces of jewelry.
Why we love them:
We don’t have to jump through HOOPS to convince you that
hoops are a jewelry wardrobe essential. These Armenta blackened
metal with gold accents hoops communicate that you are a woman
willing to step into the future. They reflect the elegance of black
and gold yet are made for daily wear.
teardrop earrings: $1,500
Why we love them:
The key words here are slimming and flattering – and you don’t
have to count a single calorie. The universally becoming color of
sodalite blue, set in elongating teardrop shape, will brighten and
slim every face. The movement of the dangle is an added flattering
How to wear them:
How to wear them:
The gold accents make them a home run with your entire yellow
gold jewelry wardrobe. They are a strong fashion statement that
can be worn alone or with long yellow gold and black layered
necklaces. Stacked bracelets and bands would definitely bring the
Admit it; some of us still have our lapis strands, from “back in the
day”. We recommend recycling them into a multi-strand bracelet.
If you have small pendants that you don’t wear anymore, consider
stringing them into the lapis bracelet. If you want to wear a necklace,
keep it long and light. If you don’t have lapis beads – David
Yurman makes an awesome lapis bead bracelet. If you want to
dress up your overall look – add in yellow diamond or sapphires.
DG Sliced intro earrings: $7,200
Why we love them:
They’re a DG original and one-of-a kind! Need we say more? If you insist - the
colors in these sliced gemstones are intense enough to be noticed and neutral
enough to brighten any ensemble. Diamond accents add a hint of glam.
How to wear them:
Feel free to let these earrings be the anchor of your whole jewelry and wardrobe
ensemble – mix with other color pieces in the same color range, as appropriate for
the occasion. We’re not going to say that they can be worn to the gym, but how
haute would you look with a crisp white shirt and jeans? Our customers, who typically
love fashion, tell us they feel just as comfortable wearing dramatic elongated
earrings for casual and daywear as for evening.
Armenta ring stack:
bands starting at $560
Armenta bangles:$645 and up
[MASTER THE MIX]
Why we love them:
Meet the Multitaskers: The ability to update the
look of any ring, especially your wedding ring by
stacking on some bands is practically magical – you
might have to see it to believe it. We love that
bands play up versatility in a personal way.
How to wear them:
Add some drama with blackened metals or black
diamonds, match your wardrobe with color, add
some bling with diamonds and add them all!
Endless possibilities – the only rule is that you feel
Why we love them:
Stacking bracelets has hit full stride, in fact, it’s here to stay. What puts it in first
place is the fun you can have creating your own visually arresting mix. Most
women have been known to gesture with their hands, causing stacked bracelets to
separate and create movement and space and even their own jingle.
How to wear them:
Permission to give MIXED MESSAGES! Mix metals, colors, textures to express
your own style. Jewelry should help express your personality. Even the understated
minimalist wants her jewelry to make a statement - Add a bracelet with a classic
watch and it instantly makes the whole look a little more hip
Why we love them:
Wide cuffs evoke a sense of drama with simplicity. The width is perfect to wear
solo. Even the minimalist, who prefers no fuss and clean lines, wants to make a
statement. Cuffs add a purposeful, energetic and powerful
statement to your wardrobe.
How to wear them:
Alone or stacked with bangles. One
of our favorite mixers is high and
low. Wear a cuff with your pave’
set diamond bracelet. It adds
glamour to an already bold statement.
5th Season cuffs: $1,254
30] DAVID GARDNER’S MAGAZINE
DG pendant: $11,250
Why we love it:
The contrast of the black metal surrounding the
labradorite (blue) gives the color a unique intensity. It
glows with a translucent, other worldly blue.
Blackened metals highlight high karat gold. This piece
says that you pay attention to detail
How to wear it:
This ring is designed for everyday wear, but can be
dressed up by stacking diamond bands around it.
Stacked bracelets with black and gold accents are a
must with this ring. We would even stack in a lapis
[COLOR OUTSIDE THE LINES]
You don’t have to wait for a special occasion to wear these pieces!
The key is confidence and we’ll help you get there!
Styling a statement piece for everyday wardrobe may take a
little convincing, but it’s worth the effort. Remember when you
wouldn’t wear white after Labor Day?
Armenta pear ring: $2,690
Why we love it:
It is a daring eye opener that says, “go big or go home.” The nearly
80 carat citrine, accented with diamonds is a rich, neutral color that
can be worn with any color. It’s extravagant elegance that will pop.
How to wear it:
No one will argue that the wearer of this projects confidence. It
can be worn on a choker length gold chain for a stunning,
dressy look, but don’t be afraid to wear it on
a long chain for a more casual look. If boho chic
is more your style, thread a ribbon through
an open link chain, add the pendant for a
pop of drama. Go ahead, I dare you.
RC ring: $7,000
Why we love it:
Big and glam focal color rings. This Roberto Coin citrine and yellow
gold ring is a classic example of exquisite Italian design and
execution, blending trends into an easy to wear, statement making
piece. Mother Nature continues to influence jewelry as evidences
with the floral design embracing around the citrine.
How to wear it:
The neutral color of the citrine allows you to
glam it up all buy itself or layer on gold
bracelets to create an attention-getting
synergy. It’s rare, but in this case, for a
less dramatic look, we would recommend
toning down necklaces and earrings.
y CAROL BESLER
Old World oval shield drop
earring on Yellow Gold huggie
Armenta Old World enhancers
Emily Armenta was inspired to create jewelry when, as a little girl learning about gemstones,
her imagination was sparked. Later in life, when she was in business school in 2002, she
decided to turn her passion into an occupation. “I come from a family of artists so I was introduced
to beautiful works of art at a very young age,” she says. “Designing jewelry is in my blood
and has been my vehicle to express my creativity, thoughts and emotions.”
Armenta specializes in combinations of 18k and 22k gold
combined with “midnight” oxidized sterling silver with diamonds
and gemstones. It is this unique, modern approach to
jewelry design that defines her signature look. Armenta even
mixes her own gold to acquire her own perfect color. For the
fall 2012 season, the brand has introduced two new stones —
Boulder opal, a vivid blue/green stone with play of color, and
sugelite with white quartz, designed as doublets.
Old World round labradorite and
diamond ring on Old World
eternity diamond band.
34] DAVID GARDNER’S MAGAZINE
Midnight and 18k yellow gold stack ring with pear
shaped blue mother of pearl and diamonds on a double
cravelli band stacked with Old World diamond wide
cravelli band ring with Yellow Gold Cravelli crosses.
“Duende is a power and not a
behavior; it is a struggle and not a
concept, a force that is irrational and
intuitive; spiritually connected to the
earth and quintessentially Spanish.”
Her striking, feminine designs combine the romantic passion of
Spanish poetry with a modern approach to handcrafted jewelry.
The inspiration behind many of Armenta’s designs are taken from
the works of the renowned Spanish poet, Fedrico Garcia Lorca.
When stumbling upon his works, she was immediately moved by
his passion and understanding of the power of creativity in all its
forms, especially in the way of duende, a Spanish concept that
refers to the spirit of unpredictable passions that surges within us,
and how it manifests itself as a creative force. “Duende is a power
and not a behavior; it is a struggle and not a concept, a force that
is irrational and intuitive; spiritually connected to the earth and
Designs often come to Armenta at night or in dreams. “I strive
to push the boundaries and attempt the unexpected,” she says. “I
love working with different materials that are rarely seen in the
industry. I believe in unleashing the creative force within. Like a
painter, I explore working with and mixing many different metals
and stones to create a beautiful work of art.”
Moonstone is used in many pieces of her jewelry. This gem is
believed to bring good fortune, to enhance passion, and balance the
yin and yang and is said to protect women and children. In early
times, it was believed that one could see the future if the stone was
held in the mouth during a full moon.
Yellow gold and blackened Armenta
Old World bangle bracelets.
DAVID GARDNER’S MAGAZINE [35
Mallory + Beau
Mallory and I met at A&M, and after dating for 4 years I knew that I
wanted to ask her the big question on my mind. I played basketball for
A&M and then decided to pursue it professionally, which led both of us
to the place of my proposal— Australia.
On the morning of the proposal we started the day just like any
other. While Mallory thought I was doing my usual morning walk in the
water, I actually went to my favorite spot on the beach where the proposal
would take place. In essence of time, I frantically started building
the sand sculpture with the only tool I could find, my sandal.
As soon as I finished, I ran back to get Mallory. She was looking
everywhere for her camera, but I had scouted out one of my buddies to
take pictures of the proposal, so I knew exactly where the camera was. I
assured her we would go back to the Mexican restaurant we ate at the
night before to search for it. Finally turning the attention from her camera
to the “thing” I found, we started walking towards the beach. She
asked questions the entire way there but all I heard myself saying was, “I don’t know what it is. I’ve been trying to figure it
out. You need to see it.” I led her to my favorite spot on the beach and showed it to her. The heart I sculpted with “Will
you marry me?” written inside was in the sand. She was completely surprised. Then, I got down on one knee, opened the
box with her ring inside and asked her to marry me. Of course, she said yes.
Chris + Andrea
The day had finally arrived that I would ask Andrea to marry me! It
took me a while to figure out the perfect way to ask her but when I came
up with it, I knew there was no way she would see it coming. Andrea’s
best friend Crystal and her husband, Will, were coming to Texas to visit.
With some background planning, I had Crystal suggest to Andrea that we
go to Sea World in San Antonio— Andrea loves Sea World.
The night before we went to Sea World, Andrea ironically brought
up the topic of marriage proposal but I quickly changed the subject. I
just thought to myself, "If only she knew what was taking place
tomorrow!" The morning arrived, and I was starting to get nervous
because it was the day I was going to ask Andrea to marry me. In order
for everything to fall into place, we had to get to the dolphin cove,
Andrea’s favorite exhibit. Once we got to Sea World, Will and I
immediately went to talk with the head dolphin trainer, who helped
make my plan successful. Luckily, Andrea was so glued to the
dolphins that she didn’t even realize it. A short time after, Crystal
went to talk to Andrea and the head trainer sat a huge bucket of fish
right next to her. This completely caught Andrea off guard and
almost spoiled the proposal, but luckily the excitement of the dolphins erased any
suspicions away. As I began to get down on one knee Andrea took a step forward and did not see me. I was on my knee
for about 15 seconds before Andrea finally noticed me holding a ring right next to her! At first, she jumped back about 6 feet and started
crying. She then came close enough for me to ask her to marry me. Through the tears, she nodded and eventually was able to get a soft "yes!”
I knew from that moment on I would definitely get to spend the rest of my life with her. I was the happiest man in the park that day!
38] DAVID GARDNER’S MAGAZINE
Rhen + Michael
Michael and Rhen’s friendship began when they met August 12,
2002, over 10 years ago on the first day of 7th grade. 3 years later they
went on their first date. That same year both coincidentally ended up
spending spring break with their families In Destin, Florida. On March
15th 2005 they walked barefoot along the beach under a full moon and
shared their first kiss. Michael told Rhen he loved her for the first time
on September 6, 2005 and they spent the next 7 years through high
school and college falling deeper in love.
For Christmas this year Michael gave Rhen a wedding planner with
the comment, “I figured you’d be needing this in the near future.”
Michael avoided proposal suspicion on February 11, 2012 when they
went to Messina Hoff Winery to celebrate Michael’s 22nd birthday.
Afterward, Michael suggested they walk the property to see if they
would like to return during the day. While exploring the Messina Hoff
grounds under the moon Michael led Rhen to a lake. There he had
spent the previous day hauling truckfulls of sand and constructing a
handmade beach against a section of the water. As they approached Rhen initially thought
there was a lit dock, but soon discovered sand lined with candles and covered in seashells. Michael requested they both
remove their shoes and they walked together in the sand barefoot under the moon. Against the water sat the ring in a bronze
DG box, Michael hit a knee and asked Rhen to marry him. Rhen quickly joined him as she fell to her own knees, buried her
face in her hands overwhelmed, and said, “Yes.”
Page + Rhett
We actually have a fun story about our first visit to David
Gardner's! A couple of years ago, during our fall semester in 2009,
David Gardner’s hosted a “Diamond Cutting Demo.” The Geology
department at Texas A&M was invited, and being science majors,
Rhett and I decided to attend. We had a blast! David Gardner even
took a few of us into the back to see the gem collection and we were
Rhett and I had only been dating a few months and hadn't really
breached the topic of marriage. But, we spent some time with the
DG staff and the passion was contagious. I told Rhett that we
absolutely had to come back for my engagement ring— three years
later, David still remembered us!
Rhett worked with Lauren throughout the whole process and she was amazing. I have the most beautiful ring I've ever
seen and Rhett can spit the specs out like no one's business! When we were ready to order our wedding bands, I brought a
picture of a man’s wedding band with his wife’s fingerprint etched inside of the band. Although nothing had been done like
it before at DG, the staff was willing to research and try something new. A few weeks later we started the process and Chris,
DG shop manager, started taking wax casts of my fingerprint. After trial and error, Chris decided to use a computer program
to digitize and etch my fingerprint into the ring. It worked perfectly!
Rhett and I love small, personal touches, so it meant a lot to us that the staff at David Gardner’s was willing to work
hard to give us exactly what we wanted! We love the passion at David Gardner’s and it truly shows in every piece of jewelry.
DAVID GARDNER’S MAGAZINE [39
love @ david gardner’s
David Gardner’s Presents a New Kind of
You found it. The perfect ring for that perfect
person. Now it’s time to show it some DG
LOVE. It's hard to imagine anything harming
the impeccable condition of a wedding band or
engagement ring the first time it’s put on, but
the reality is that daily wear alters the condition
of all jewelry, including those most important
In response to this issue, David Gardner’s
Jewelers launched a unique program called
DG Love which David Gardner says includes
"a yearly ring refurbishing called spa service
that keeps your ring looking new among other
complimentary services and preventative safety
measures." During this required yearly checkup,
we will examine prongs, check for loose
stones and take other preventative measures to
keep you confident that your ring is always in
perfect condition. If we come across any issues
during your ring’s spa service, we will gladly
repair them at no charge to you. In addition to
spa service for your ring, David Gardner’s
promises expedited service for all DG rings.
“Nobody wants to be without their ring and
we understand that.”
DG Love has been in the works at David
Gardner’s for some time now. “Our research
found that no other program can compare to
it. DG service goes far beyond the day you buy
the ring and it’s how we thank our customers
for trusting us with something so important.”
The DG LOVE program is a 10 year program that is complimentary to you with your
David Gardner’s Jewelers engagement ring or wedding band purchase.
Yearly Spa Service
Makes your ring look new again & allows us to take preventative measures to protect
• Re-Rhodium Plating
• Prong Retipping
• Stone Tightening
• Polish and Clean
• Melee replacement*
You can also be completely assured that your ring will not leave our store during any
needed repairs. Our full-service shop is the heart of the store and our trained jewelers
seek perfection in even the most minor repairs. They will explain and walk you through
any repairs that will be done to your ring.
*Melee covered in this program includes .10 ct. diamonds or smaller. This covers most
diamonds in wedding sets excluding center stones.
Nobody likes going without their wedding ring, especially when it’s from David
Gardner’s, so when we have your ring you can be confident that it will be a high priority
and be serviced as soon as possible.
100% Diamond Upgrade Commitment
When the diamond of your dreams doesn’t fit into your budget, don’t fret. Every DG
diamond comes with our 100% trade value promise meaning that every dollar paid
towards your DG diamond will be applied to your upgrade no matter how many years
later it is.
40] DAVID GARDNER’S MAGAZINE
View the entire collection at heartsonfire.com
Like snowflakes, every diamond is different and each one is beautiful in its own
right. Diamonds, however, can be graded according to carat size, clarity, color, and
cut. It is the particular combination of these elements that comes into play when
you set out to buy the right diamond for you. Each of these factors, alone and combined
has an impact on a diamond’s value.
Carat size: The larger the diamond, the higher the price, as they are valued
primarily on carat size. Larger diamonds are rarer than smaller ones and therefore
the price per carat rises exponentially with the size of the diamond.
Clarity: This refers to the presence of flaws within a diamond. Marks on
the surface are called blemishes. Internal marks are called inclusions. The
amount, type, size and placement of these imperfections can diminish a
diamond’s value — if they are in the center of a diamond, this has a greater
effect on light return, for example, than if they are off to the side. The
Gemological Institute of America (GIA) clarity scale, the industry standard,
contains 11 grades: Flawless (FL), Internally Flawless (IF), Very, Very Slightly
Included (VVS1 and VVS2), Very Slightly Included (VS1 and VS2), Slightly
Included (SI1 and SI2), and Included (I1, I2 and I3).
Engagement Ring by
Hearts on Fire.
Engagement rings from the
Venetian Collection by Verragio.
No inclusions or
blemishes are visible
to a skilled grader
No inclusions and
only blemishes are
visible to a skilled
grader using 10x
(VVS1 AND VVS2)
difficult for a skilled
grader to see under
clearly visible under
but can be
(SI1 AND SI2)
noticeable to a
skilled grader using
(I1, I2, AND I3)
and may affect
42] DAVID GARDNER’S MAGAZINE
Engagement rings from the Tiara, Luminaire and Heaven's
Gates Collections by Scott Kay.
Color: The closer a diamond is to being colorless, the higher
the grade. GIA’s color grading scale for diamonds, the industry
standard, starts with the letter “D” (colorless) and continues,
with increasing presence of color, to the letter Z.
Cut: Some experts believe cut has the biggest impact on a
diamond’s beauty. Cut reflects the quality of a stone’s proportions,
symmetry and polish, which combine to create a high
amount of light return, sparkle and/or fire – there is no single
ideal set of proportions, however certain minimum standards of
excellence come into play when assessing a stone’s roundness,
depth, width, uniformity of facets and quality of finish. The
American Gem Society (AGS) diamond cut grading system
ranks round brilliant stones (the most common cut) on a scale
from 0-10. According to the system, 0 is “ideal” and 10 is “poor.”
The GIA diamond cut grading system ranks cut for round brilliant
diamonds on the following scale: “excellent,” “very good,”
“good,” “fair” and “poor.” Ideal or excellent cuts reflect most or all
of the light that enters a diamond back to the eye; therefore, they
are considered top-of-the-line, and will command the highest
prices. A poorly cut diamond is one in which its proportions
cause light to be reflected out through the sides or bottom
(pavilion) of the stone.
SHALLOW IDEAL DEEP
When a diamond is cut too shallow, light escapes out the bottom. When it is cut too deep, light escapes out
the sides of the pavilion. When it is cut to idea proportions, light is returned out the table or top of a diamond.
44] DAVID GARDNER’S MAGAZINE
is the most intimate conversation
you’ll ever have.
©2011 All rights reserved Scott Kay, Inc.
Different types of cuts can affect a diamond in various ways. One cut
might produce more sparkle or “scintillation,” and others might create more
light return. Another cut might create fire — that is, it returns the light in a
way that produces a spectrum of color. This is where personal preference
comes into play. Although light return is usually highly valued according to
most grading systems, some people prefer fire, others scintillation. This is the
variable that factors in when it comes to branded diamonds. Hearts on Fire
and Lazare Kaplan, for example, cut their diamonds to certain standards of
excellence and to achieve certain effects.
Although diamonds are graded by very strict standards, each one is unique,
and the only way to truly compare two stones is to look at them side by side.
If you consult David Gardner’s Jewelers, you should have no trouble finding
the diamond of your dreams — one with the size and quality you desire, in a
price range you can afford.
Engagement rings from the Petite Flush Fit
Collection by Precision Set.
Engagement rings from the Bella
Vita Collection by Ritani.
46] DAVID GARDNER’S MAGAZINE
©2012 RARE CREATIVE www.rare-creative.com
PLEASE VISIT US AT WWW.PRECISIONSET.COM OR CALL 800 442 5693
MADE IN AMERICA