2 years ago


Supported by the EU

Supported by the EU Medical tourism in Poland is now seen as having considerable export potential and is to be developed as a new tourism product. In 2011 it was estimated that 300,000 foreign patients were treated in Poland and in 2012 this figure rose to more than 500,000. Poland is already a popular medical tourism destination for patients seeking, for example: dental treatment, cosmetic surgery and orthopedic treatment. Poland also places great emphasis on cardiac care, both invasive and non-invasive. The country has a very modern medical infrastructure especially in oncology, e.g. cyberknife treatment. So what more does Poland have to offer? Poland has a long tradition in health care that dates back centuries and has been very successful in health improvements through both health resorts and medical spa treatments. These traditions have now been both revitalised and modernised. Governmental attention In 2012 medical tourism was selected by the Ministry of Economy as one of the 15 priority sectors in a pro- COUNTRY FOCUS Medical Tourism Is on the Rise in Poland What Poland offers to patients from abroad Medicover Hospital ject for the promotion of Polish exports. The project for the promotion of medical tourism started in 2012 and will last until March 2015. The project is part-financed by funds from the European Union and is part of the overall project that was implemented by the Polish Ministry of Economy - “The Promotion of Polish Economy on International Markets”, Submeasure 6.5.1 of the Innovative Economy O p e r a t i o n P r o - gramme." The promotional activities are implemented by a consortium consisting of the Polish Agency for Foreign Investment (PAIiIZ), the European Center for Enterprise (EuCP) and Ameds Centrum. The consortium has great experience in both medical tourism and organising promotional campaigns. The leader of the consotium is EuCP, which has long term experience in supporting the development of Polish enterprises financed by the European Union. The promotion of medical tourism will be focused on the following countries: Denmark, Sweden, Norway, Germany, Russia, the UK and the USA. The promotional programme is an initiative from the Ministry of Economy. Medicine in Poland Poland is home to a number of innovative treatment technologies and can also offer a high quality of services at up to 80% lower costs then the rest of Europe and America. Poland also benefits from an excellent location in the heart of Europe and offers superb tourist attractions for people who are looking to extend their stay after recovering from treatment. 26

COUNTRY FOCUS There is also an opportunity to enter the medical travel market with a visit to an international fair. Visitors are given the opportunity to talk to Polish clinic and healthcare providers and set up meetings with potential business partners. The closest fairs are the: “Moscow International Travel & Tourism Exhibition” which will be held from March 20 th -23 rd , 2013 and “The International Medical Travel Exhibition and Conferences” (also called IMTEC) which will take place in Monaco on March 22 nd -23 rd , 2013. At the Moscow fair Polish healthcare will be represented by 3 companies, while at the IMTEC fair, which is more popular among Polish facilities, 8 clinics and healthcare providers will be present in the 72sqm arena. The Polish stand will be situated at location D12. Anyone interested in Polish healthcare will have the chance to visit a number of polish companies and speak directly with potential business partners. Back in December there was an organised inbound programme held in Poland and aimed at foreign intermediaries. It was an excellent opportunity for Polish clinics and hospitals to collect information about marketing opportunities and potential sources to attract more patients. Combining treatments plus vacation It is important to emphasize that Poland views medical tourism as a bonus of being able to visit a number of interesting tourism attractions in Poland. According to the findings of the CBHCC study for German Outbound Medical Travel combining treatments with vacation found the highest interest of German medical travelers to destinations abroad. Costs are partly taken by German insurance compaies. KAROLINA DRESLER MICHAELA SEEBACHER Interested parties who want to visit Polish facilities please contact Pictures with friendly permission from the Polish National Tourism Board. Fishing boats at Baltic Sea beach complementary service. Visitors to Poland can access health care services and improve their aesthetic appearance while also being able to relax, recooperate and improve their physical well being. There is also the added 27

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