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DIGITAL

econ_top100agencies_2015

4 | Top 100 Digital

4 | Top 100 Digital Agencies 2015 Contents Editorial articles The Top 100 6 10 State of the industry What has been happening in the industry over the past year? What are the key trends and challenges for both agencies and their clients? Amy Rodgers answers these questions based on data collected for this and other Econsultancy reports. The customer revolution Director of Sitefinity Product Marketing, Robert Mattson, talks about the interaction between customer and retailer, and how agencies must be there and ready to assist along the entire customer journey. 20 22 23 23 24 25 25 Top 100 agencies by fee income Top marketing agencies Top design & build agencies Top creative agencies Top regional agencies Most respected agencies Most influential people 13 16 Bridging the attention gap It is increasingly difficult to engage consumers online. Jim Clark explores how data is the most important aspect of the customer journey jigsaw, and is key to finding new routes for marketers to connect and engage with consumers. The return of creativity and design Optimisation leads to incremental gain, while creativity leads to disruption. Christopher Ratcliff explores how marketers are building connections with consumers. 25 26 57 57 61 62 How the guide works Top 100 agencies profiles Top media agencies by fee income Top media agencies profiles Ones to watch... Index 18 The boom of the programmatic gong David Moth discusses the new ad buying landscape, and the need for agencies to prove their value in this complex, data-driven environment. TOP 100 DIGITAL AGENCIES 2015

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