Plastic Surgeon Digital Marketing 101

Plastic Surgeon Digital Marketing 101
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“YOUR WEBSITE IS YOUR FIRST POINT OF CONTACT.
MAKE IT PROVIDES YOUR VISITOR EVERYTHING THEY
NEED.”
The first part of building a solid website that is
sure to reflect positively on your practice involves
making certain that your layout and design are
up to date. There are many reasons for this, but
in short, remember that improving patient flow is
often about trust. If your site is outdated, it could
lead patients to believe that your methods are
also outdated. Here are some ways to update your
website’s design and build the trust you need.
Easy to Find Necessary
Information
The number one thing that you need to consider
when it comes to your plastic surgery website is the
ease with which visitors can find the information
they want. If your site is scattered and difficult
to navigate, then chances are good that visitors
will simply return to the search page and click a
competitor’s link. Clean up the home page of your
site, and make it possible for visitors to easily find
the information they need from this central hub.
Make use of navigational tabs at the top of the
page, and categorize things accordingly. Ideally,
you don’t want your visitors to have to click more
than two or three times to find the info they want.
Simple Consultation and
Scheduling
Patients who are interested in plastic surgery take
their health very seriously. For this reason, they will
often want to schedule a consultation long before
they agree to any surgery. Your website should be
set up in such a way that your patients can easily
find the contact page where they will submit their
information to schedule a consultation with you.
What’s more, you need to make sure that this
information goes to someone who is capable of
contacting these potential patients in short order;
you shouldn’t make these people wait several days
before you contact them. By then, they might have
already chosen another practice.
The Design Should Sell Your
Practice for You
website’s design reflects this. Avoid colors that
could evoke negative emotions, such as red or
black, and instead choose a color palette based
on pale blues or greens, which are associated
with relaxation and peace. Don’t try to cram too
much information into the home page; rather,
keep the home page clean and make navigation
to other areas of your site simple.
Photos and Videos at a Glance
These days, winning over a potential client is
all about showing them the evidence. Nothing
is truer in the plastic surgery niche; individuals
want to see before-and-after photos so that
they can get a sense of how you can help them.
Be sure that your website incorporates plenty
of these photographs, and design them in such
a way that they are easy to see. For instance,
you might choose to utilize thumbnails for your
individual procedures that expand when the
visitor hovers his or her mouse pointer over the
image.
Up-to-date website design not only helps you
build trust with potential patients, but it also
makes it simpler for your visitors to find the
information they want. Take the time to think
about what a patient wants to see on your site,
and then design it accordingly.
For more design resources please read:
• http://www.brandignity.com/2015/12/
company-rebranding-tips/
• http://www.brandignity.com/2015/11/webdesign-blunders-to-be-avoided-for-a-userfriendly-website/
If there’s one thing that people associated with the
medical industry, it’s cleanliness. You should do
everything in your power to make sure that your