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Newspaper & Magazines

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perfect colour and a quality level that is indistinguishable<br />

from litho printing, with a<br />

production speed of more than 1,000 newspapers<br />

per hour. And at Drupa, Newsworld<br />

Corporation demonstrated its full colour<br />

digitally printed newspaper service with a<br />

number of leading European newspapers,<br />

including the Daily Mail, Le Monde and El<br />

Pais being printed every day on a Truepress<br />

Jet520. It is able to produce both static pa -<br />

ges and 100% variable content. One of the<br />

opportunities that comes from being able to<br />

print variable data is the ability to customize<br />

advertising for the local market.<br />

The quality of printing is also very important<br />

for all the advertisers. International companies<br />

can spend fortunes on promoting their<br />

brand identities and poor reproduction at a<br />

remote print site can cost a publisher an important<br />

advertising account. Quality control<br />

features built into the Screen’s unit are claimed<br />

to eliminate such concerns.<br />

Airlines are one of the biggest customers of<br />

locally printed international newspapers and<br />

being able to offer same day newspapers for<br />

passengers returning to their own country is<br />

an excellent service that adds little to the cost<br />

of a ticket. Some airlines even have the option<br />

of personalizing copies for first class or business<br />

class customers. But most of the time,<br />

newspaper production will be required for<br />

overnight or morning delivery. After finishing<br />

the newspaper run the press can be used to<br />

produce newspaper-related materials such<br />

as inserts, flyers or specialist supplements,<br />

not to mention commercial work like direct<br />

mail, transactional documents and books<br />

and manuals.<br />

Up to 10,000 copies of a 40pp Berliner 315 x<br />

470 mm format in an eight-hour shift are pos -<br />

sible. Each page can be printed in full colour<br />

without any reduction in speed and the use<br />

of multi-size droplet inkjet heads allows exceptional<br />

quality to be achieved. Text remains<br />

legible at the smallest sizes, even if reversed<br />

out of a block of colour and photographs can<br />

No fiction: fiction the daily newspaper on demand - worldwide<br />

PRINT<br />

also be accurately reproduced in colour and<br />

black and white to 520 mm wide. A variety<br />

of substrates can also be used, varying from<br />

inkjet paper to standard paper or even uncoated<br />

stock.<br />

Newsworker is Screen’s dedicated newspaper<br />

workflow application. It is an Adobe In-<br />

Design plug-in which provides an automated<br />

newspaper production tool to prepare and<br />

optimize files from their receipt as publisher<br />

PDFs. After the files are received via the<br />

internet or a dedicated network connection,<br />

Newsworker performs a number of processing<br />

tasks, including imposition, and prepares<br />

the files for printing.<br />

1/2008 N&M NEWSPAPER&MAGAZINES 29

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