Digital Transformation | EN
Operationalization in Practice
Operationalization in Practice
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Practice puts brains in your muscles.<br />
Sam Snead<br />
Focus on Operational <strong>Transformation</strong><br />
<strong>Digital</strong> transformation is a holistic transformation on<br />
the organizational and operational level. On the<br />
organizational level the transformation comprises<br />
changes involving management, people and culture<br />
and provides a template for a company-wide vision<br />
and strategy. On the operational level, the changes to<br />
the processes, methods and technologies are part of<br />
the transformation that take place within the company.<br />
Both transformation processes are important and must<br />
be perfectly aligned with one another. When doing so,<br />
organizational transformation has top priority. That<br />
is because an operational transformation cannot be<br />
successfully realized until a company-wide vision and<br />
strategy is in place.<br />
With the digital transformation cycle (DTC) we have<br />
developed an approach model for operationalizing<br />
digital transformation. During the operationalization,<br />
the impact of the organizational transformation is<br />
examined during each phase of the approach. This<br />
allows the digitalization of existing and new products<br />
to be promoted, for both existing and new markets.<br />
Furthermore, product development also focuses on<br />
creating a new, unique and exciting customer experience.<br />
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