Digital Transformation | EN

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Operationalization in Practice

Figure 10: Mock-Up of Mobile Smart Credit

User Experience

The touchpoints identified based on the digital vision

assume a purely digital process controlled by the

interested party. The identified user groups are thus

very diverse, but all have the same objective: to use a

smartphone to quickly and easily apply for financing

with one’s personal bank. This can be done using an

app provided by the bank.

bank at the touch of a button. Scenarios for both a

positive and a negative response to the credit request

were developed, as well as scenarios for integrating

social media and product ratings.

A rather simple user interface presented itself when

creating the app mock-ups (see Figure 10).

The customer scans the bar code or QR code of the

product, thereby accessing the product information.

They then submit a credit request to their personal

Use Case Examples - The Digital Transformation Cycle in Use |

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