Digital Transformation | EN
Operationalization in Practice
Operationalization in Practice
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You’ve got to start with the customer<br />
experience and work back toward the<br />
technology – not the other way around.<br />
Steve Jobs<br />
The <strong>Digital</strong> Triple<br />
1<br />
<strong>Digital</strong> Customer Experiences<br />
Products and services are strongly oriented around actual, perceptible customer benefits and<br />
the new type of customer behavior. The consequent integration of customer-oriented<br />
technologies produces digital customer experiences.<br />
2<br />
<strong>Digital</strong> Business Models<br />
The technological and functional connection to the customer enables new digital<br />
business models that offer fast access to products and services and that can be easily adjusted<br />
to changes in the market.<br />
3<br />
<strong>Digital</strong> Companies<br />
The cloud is forcing the traditional limits of corporate IT wide open and is enabling a global link<br />
to customers, new partners and new technologies. Well-aligned IT governance is the key to<br />
creating a successful digital company.<br />
7
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