mor launches redesigned Rexam SLEEK® cans

THiNQ redefines
brand in Rexam
12 oz. SLEEK ®
Can
THiNQ, the lifestyle beverage designed to
revitalize the body, boost mental focus and
promote an overall sense of well-being, has
revamped
its look by
enhancing
the
graphics
on its
label and
choosing the Rexam 12 oz. SLEEK ® — Alan Wright, CEO, THiNQ
can as its
primary package.
“ By teaming with Rexam, we are
able to deliver THiNQ in a greatlooking
new package.”
This 100-percent natural drink is the first beverage
THiNQ draws attention in New York City’s
Times Square.
REXAM BEVERAGE CAN NORTH AMERICA | MAY 2012 | PAGE 1
on the
market
to include
SAMe —
an allnatural
mood
enhancer made from
substances naturally found
in the body – along with 13
herbs, vitamins, electrolytes and other
essential minerals. Available in Sparkling Mixed Berry and Citricity, THiNQ is
lightly carbonated and has just 70 calories.
“We are so pleased to provide health-conscious consumers with a drink that
will help them deal with the increased stress of today’s fast-paced world,” said
Alan Wright, CEO, THiNQ. “Energy, mood enhancement, brain stimulation,
immune support, electrolyte balance, nutrition supplement, it’s all there in one
distinctive beverage that provides four times more functional elements than
anyone in the market. And by teaming with Rexam, we are able to deliver
THiNQ in a great-looking new package.”
The company chose Rexam SLEEK cans because they provide superior
distribution economics and help the beverage stand out on retail shelves.
THiNQ also benefits from the fact that aluminum cans are the best
environmental and sustainability choice with a recycle rate at more than
double any other beverage package.
THiNQ is currently available at select retailers nationwide including
Walmart and The Vitamin Shoppe.

REXAM BEVERAGE CAN NORTH AMERICA | MAY 2012 | PAGE 2
chooses Rexam SLEEK ®
Noah’s
cans for Oxygenated Spring Water
Noah’s has expanded its beverage offerings to include new oxygen-infused spring water in
Rexam 12 oz. SLEEK ® cans. Noah’s Oxygenated Spring Water comes from Adobe Springs in
California and contains eight times the amount of oxygen in regular spring water.
“We are excited to offer consumers a quality spring water with added oxygen,” said Tony J.
Varni, president of Varni Brothers Corporation. “You can literally see the tiny oxygen bubbles
in our product, yet it is still silky-smooth and refreshing. And our continued partnership with
Rexam allows us to deliver this product in the ideal package.”
The company chose to launch Noah’s Oxygenated Spring
Water in Rexam SLEEK cans because of their portability and
recyclability. Aluminum cans are accepted at many places where
glass is not such as beaches, parks and golf courses, and have a
recycle rate at more than double any other beverage package.
In addition, the aluminum beverage can has the best barrier
properties, protecting the integrity of the oxygen content in the product.
“On the day you open a can of Noah’s Oxygenated Spring Water, the
beverage will contain the same amount of oxygen as the day it was
made,” Varni added. “The oxygen cannot seep out of our cans.”
Noah’s Oxygenated Spring Water is currently available at select
retail locations in California, Nevada, Idaho, Utah, Oregon, Ohio,
Pennsylvania, New York, New Jersey, Connecticut and Tennessee.
mor launches redesigned Rexam SLEEK ®
Drink mor and enjoy mor. That’s the message behind the sparkling
enhanced water that is now available in a new flavor and a redesigned
package.
mor has expanded its lineup to include Peach Passionfruit, and
introduced a new design on its Rexam 12 oz. SLEEK ® cans. This lightly
sparkling water is enhanced with a blend of herbs, electrolytes and
vitamins that both quench and revitalize. Infused with all natural fruit
flavors, it contains no sugar, sodium or caffeine and is just five calories
per can.
“Our beverage is unique from many of the ‘condition specific’
drinks that saturate the market today and address just one need like
energy, immunity or focus,” said Matt Anderson, founder/CEO, mor
beverage. “mor is a multifunctional, multitasking beverage featuring
an array of healthy ingredients that consumers can integrate into
their lifestyles. Just as important, it delivers enhanced refreshment
that can be enjoyed all day without the guilt associated with high
calories, sugar and caffeine. This is what makes mor so much more
than the rest.”
mor recently upgraded its presence by enhancing the messaging and
graphics on its can label. The company worked closely with Rexam to
utilize its graphics expertise in launching the redesigned package.
With expansions planned into California and Nevada in the works,
mor is currently available throughout Colorado and online at
morbeverage.com.
“ The oxygen cannot seep
out of our cans.”
— Tony J. Varni, president,
Varni Brothers Corporation
cans