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MASH I.T. UP_020216

Lumenate's MASH UNIT focused on outcomes by aligning business processes with technology. Where medicine meets technology

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<strong>MASH</strong> I.T. <strong>UP</strong><br />

@lumenatemash<br />

Issue 2 Feb 2, 2016<br />

Lumenate’s <strong>MASH</strong> Unit?<br />

WHERE IS <strong>MASH</strong>?<br />

Go to market strategy: GTM<br />

INDUSTRY<br />

CHANGES?<br />

Insights from The <strong>MASH</strong> UNIT<br />

WHAT ARE<br />

CUSTOMERS SAYING<br />

/ 1


Lumenate <strong>MASH</strong> UNIT: Bringing innovation to the front lines of healthcare I.T.<br />

<strong>MASH</strong> LOBBY<br />

Welcome to <strong>MASH</strong> I.T. Up’s,<br />

main lobby. Lumenate’s<br />

weekly updates, news and<br />

strategy for enabling<br />

healthcare I.T.<br />

<strong>MASH</strong> HEADLINE NEWS: Industry Focus and Key<br />

Initiatives that effect healthcare I.T.<br />

Lumenate in 48!<br />

Consulting role and deep knowledge<br />

of I.T. and apps. Hyper converged<br />

Lumenate Today<br />

<strong>MASH</strong> Bootcamp<br />

2016<br />

<strong>MASH</strong> Playbook<br />

with cloud<br />

collaboration tool<br />

Weekly quotes<br />

@lumenatemash<br />

from customers<br />

mCubed in <strong>MASH</strong><br />

MACRA/MIPS/MU<br />

<strong>MASH</strong> UNIT Difference<br />

HIMSS Vegas 2016 booth #727<br />

• Dr. Gallagher Telemedicine<br />

• vMediCloud in a Flash!<br />

MUSE Orlando 2016<br />

• Delivery of flash enabled<br />

vMediCube for mixed<br />

workloads, analytics, VDI and<br />

EMR<br />

TechSpring 2016 Massachusetts<br />

• Emerging Technology Council<br />

with Mass Digital Health<br />

leaders and C level for eHealth<br />

and Analytics for EMR Infrast<br />

Response to customer weekend triage<br />

Summit Medical Center vMediCloud<br />

discussion and response intro to cloud<br />

PACS team. Create and generate<br />

HDS HFS A series AFA not certified w/<br />

EMR’s but verified as true AFA<br />

Update from the front-lines:<br />

#onelumenate<br />

http://www.crn.com/news/cloud/300079413/simplivity-takesaim-at-amazon-web-services-claims-hyper-converged-ischeaper-than-public-cloud.htm/pgno/0/1<br />

http://www.crn.com/news/networking/300079371/partnersstunned-by-cisco-password-snafu.htm?itc=hp_tax_networking<br />

http://www.crn.com/news/storage/300079347/elastifileraises-35m-in-b-round-for-flash-optimized-file-block-objectstorage.htm?google_editors_picks=true<br />

http://www.crn.com/news/security/300079342/dell-securitysteals-fireeye-global-channel-chief-to-lead-worldwide-securitysales.htm<br />

From hyper converged to software<br />

defined storage to networking to security<br />

/ 2


Lumenate <strong>MASH</strong> UNIT: Bringing innovation to the front lines of healthcare I.T.<br />

LUMENOLOGY DEPARTMENT: A LOOK INSIDE<br />

THE BODY OF HEALTHCARE I.T.<br />

vTeleCube 2016<br />

The future of <strong>MASH</strong> Telemedicine<br />

Telehealth is a key initiative for<br />

healthcare organizations today. The<br />

Lumenate <strong>MASH</strong> Connect Team<br />

(LMCT) consults with customers across<br />

multiple services lines including<br />

Neurology, Behavior Health,<br />

Cardiology, Dermatology, postprocedure<br />

follow-up, acute care, and<br />

patient outreach just to name a few.<br />

LMCT also finds several reasons for<br />

why organizations are looking to<br />

deploy a system including:<br />

• reducing costs,<br />

• improving patient services,<br />

• avoiding hospital readmissions and<br />

associated Medicare reimbursement<br />

penalties,<br />

• providing improved access to<br />

specialists,<br />

• educating patients, and<br />

• expanding the geographic footprint<br />

of the organization.<br />

These use cases and deployment<br />

reasons are far from a complete list<br />

but should serve as an example as to<br />

how broad the telehealth<br />

conversation can be and shows the<br />

vast number of use cases that can be<br />

addressed.<br />

The common theme across all studies<br />

is that with looming physician<br />

shortages, insurance coverage<br />

expansion (associated with the US<br />

state and federal insurance<br />

exchanges) and increasing consumer<br />

demand for convenient care,<br />

telehealth will grow significantly. The<br />

<strong>MASH</strong> UNIT also sees a large driver<br />

for telehealth with shifts in<br />

reimbursement dynamics moving<br />

from volume to value based<br />

reimbursement which has created a<br />

greater sense of urgency to reduce<br />

costs and maximize operational<br />

efficiency. Telehealth programs<br />

provide a great way to achieve both of<br />

those goals simultaneously.<br />

How do we engage?<br />

When engaging with customers The<br />

<strong>MASH</strong> Unit often finds that they are in<br />

a current state of limited deployment<br />

in a small handful of areas across the<br />

organization but that they typically<br />

lack a unifying strategy or architecture<br />

to be able to accommodate a<br />

telehealth deployment at scale. These<br />

limited or siloed deployments were<br />

often a result of direct purchases<br />

made by the individual department<br />

and often the purchases were<br />

completely or partially funded by a<br />

grant. In these situations, it is often<br />

found that the systems lack technical<br />

and workflow interoperability with<br />

other video systems, are costly to<br />

expand, or do not have the flexibly to<br />

use multiple different endpoints to<br />

deliver that video session to the end<br />

user. Very few customers have what<br />

could be called a scaled deployment<br />

that is effectively deployed, marketed,<br />

has a high utilization rate, or could<br />

even resell its telehealth services to<br />

other organizations.<br />

This is where The <strong>MASH</strong> Unit can be a<br />

value added true healthcare workflow<br />

partner with customers by helping<br />

them to establish a vision and<br />

architecture strategy for deploying a<br />

telehealth program at scale. This starts<br />

with an nCubed approach to defining<br />

the needs of the organization and<br />

then once those needs are defined a<br />

unifying architecture approach can be<br />

developed that addresses the use<br />

cases that are identified today and<br />

/ 3


Lumenate <strong>MASH</strong> UNIT: Bringing innovation to the front lines of healthcare I.T.<br />

LUMENOLOGY DEPARTMENT: A LOOK INSIDE<br />

THE BODY OF HEALTHCARE (CONT'D)<br />

also is flexible enough to handle the needs of tomorrow.<br />

This is all done through building an architecture<br />

foundation were one can add on the individual endpoints<br />

and software to fulfill a particular use case and do that cost<br />

effectively as well as have the security required for a<br />

healthcare architecture that is involved in transmitting<br />

Patient Health Information (PHI). This unified approach also<br />

provides interoperability and helps to reduce the IT<br />

support and administrative overhead of managing<br />

multiple disparate systems. Lastly, the system is nothing if<br />

it does not deliver a value to the business, and thus<br />

defining and measuring the value is paramount to a<br />

successful deployment.<br />

What’s the driver?<br />

The common theme across all studies is that with looming<br />

physician shortages, insurance coverage expansion<br />

(associated with the US state and federal insurance<br />

exchanges) and increasing consumer demand for<br />

convenient care, telehealth will grow significantly. The<br />

<strong>MASH</strong> UNIT also sees a large driver for telehealth with<br />

shifts in reimbursement dynamics moving from volume to<br />

value based reimbursement which has created a greater<br />

sense of urgency to reduce costs and maximize<br />

operational efficiency. Telehealth programs provide a<br />

great way to achieve both of those goals simultaneously.<br />

Some examples of data from the industry include:<br />

• There will be 100 million e-visits globally in 2014, up<br />

400% over 2012.<br />

• Most of the e-visits occur in North America, with 75<br />

million, or 25% of the addressable market.<br />

• There are 600 million annual primary care visits in North<br />

America with half for problems that could be<br />

handled with e-visits.<br />

• 2014 is an inflection point due to changes in technology<br />

and industry pressures to lower cost and improve care.<br />

• Pervasive PC deployment<br />

• Ubiquitous Internet access<br />

• Increasing tech comfort by older adults Mass adoption<br />

of mobile devices<br />

• By 2024 15% of all US evaluation and management visits<br />

will occur virtually.<br />

• 70% of surveyed patients reported being comfortable<br />

replacing select in-person visits with texts, email or<br />

video.<br />

• By 2023 17% of Evaluation & Management visits will<br />

occur virtually.<br />

• By 2023 262 million visits will be conducted virtually<br />

• EMR integration to eliminate transcribing<br />

While the term telehealth is used in this paper there are<br />

several emerging terms for the same concept such as:<br />

• e-health, e-visits<br />

• connected health,<br />

• telehealth, or<br />

• virtual health.<br />

Additionally, when you look at the technology involved or<br />

versions of telehealth, you have voice, chat, video, email,<br />

mobile applications, and geo-tagged devices. The visits<br />

can also be asynchronous -- patient data and information<br />

is captured and exchanged between the patient and<br />

provider but it is not done as part of a real time<br />

consultation; or synchronous –is essentially a real-time<br />

exchange of information and integration into the EMR.<br />

The <strong>MASH</strong> UNIT Approach:<br />

<strong>MASH</strong>’s Emerging Technology Council has researched and<br />

outlined several approaches based on the type of<br />

community we are serving and to who:<br />

• buy vs build<br />

• collaboration only<br />

• full EMR integration<br />

• webex like experience to include VDI<br />

• cloud based HIPAA encrypted<br />

• Value add of doctors expertise not product<br />

Technologies to consume are focused on various abilities<br />

outlined throughout this section. Some are CISCO,<br />

ZOOM, Vidyo, CloudVisit, eVisit and many others<br />

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Lumenate <strong>MASH</strong> UNIT: Bringing innovation to the front lines of healthcare I.T.<br />

LUMENOLOGY DEPARTMENT: A LOOK INSIDE<br />

THE BODY OF HEALTHCARE (CONT'D)<br />

<strong>MASH</strong> UNIT Critical Security Control<br />

Cyber Hygiene<br />

There is a balancing act happening in Healthcare. Policies<br />

and regulations are pushing organizations towards tighter<br />

data security access and disclosure. At the same time,<br />

doctors and patients are demanding access to information.<br />

Healthcare providers are struggling to find a balance that<br />

satisfies the needs of both sides. Add in the rules and<br />

regulations under the Health Insurance Portability and<br />

Accountability Act, the Personal Information Protection and<br />

Electronic Documents Act, and other certifications and<br />

compliances required, and the waters get very muddy very<br />

fast. The worst possible outcome would be to have your data<br />

accessed by an unauthorized source, and used for<br />

unintended purposes.<br />

Cybersecurity risk management is a shared responsibility<br />

among stakeholders including, the medical device<br />

manufacturer, the user, the Information Technology (IT)<br />

system integrator, Health IT developers, and an array of IT<br />

vendors that provide products that are not regulated by the<br />

FDA.<br />

FDA seeks to encourage collaboration among stakeholders<br />

by clarifying, for those stakeholders it regulates,<br />

recommendations associated with mitigating cybersecurity<br />

threats to device functionality and device users.<br />

What is in our control and what is not?<br />

The CIS Critical Security Controls are a recommended set of<br />

actions for cyber defense that provide specific and<br />

actionable ways to stop today's most pervasive and<br />

dangerous attacks. A principle benefit of the Controls is that<br />

they prioritize and focus a smaller number of actions with<br />

high pay-off results. The Controls are effective because they<br />

are derived from the most common attack patterns<br />

highlighted in the leading threat reports and vetted across<br />

a very broad community of government and industry<br />

practitioners. They were created by the people who know<br />

how attacks work - NSA Red and Blue teams, the US<br />

Department of Energy nuclear energy labs, law<br />

enforcement organizations and some of the nation's top<br />

forensics and incident response organizations - to answer<br />

the question, "what do we need to do to stop known<br />

attacks." That group of experts reached consensus and<br />

today we have the most current Controls. The key to the<br />

continued value is that the Controls are updated based on<br />

new attacks that are identified and analyzed by groups from<br />

Verizon to Symantec so the Controls can stop or mitigate<br />

those attacks.<br />

The Controls take the best-in-class threat data and<br />

transform it into actionable guidance to improve individual<br />

and collective security in cyberspace. Too often in<br />

cybersecurity, it seems the "bad guys" are better organized<br />

and collaborate more closely than the "good guys." The<br />

Controls provide a means to turn that around<br />

CSC 1: Inventory of Authorized and Unauthorized Devices<br />

CSC 2: Inventory of Authorized and Unauthorized Software<br />

CSC 3: Secure Configurations for Hardware and Software on Mobile<br />

Devices, Laptops, Workstations, and Servers<br />

CSC 4: Continuous Vulnerability Assessment and Remediation<br />

CSC 5: Controlled Use of Administrative Privileges<br />

CSC 6: Maintenance, Monitoring, and Analysis of Audit Logs<br />

CSC 7: Email and Web Browser Protections<br />

CSC 8: Malware Defenses<br />

CSC 9: Limitation and Control of Network Ports, Protocols, and<br />

Services<br />

CSC 10: Data Recovery Capability<br />

CSC 11: Secure Configurations for Network Devices such as<br />

Firewalls, Routers, and Switches<br />

CSC 12: Boundary Defense<br />

CSC 13: Data Protection<br />

CSC 14: Controlled Access Based on the Need to Know<br />

CSC 15: Wireless Access Control<br />

CSC 16: Account Monitoring and Control<br />

CSC 17: Security Skills Assessment and Appropriate Training to Fill<br />

Gaps<br />

CSC 18: Application Software Security<br />

CSC 19: Incident Response and Management<br />

CSC 20: Penetration Tests and Red Team Exercises<br />

/ 5


Lumenate <strong>MASH</strong> UNIT: Bringing innovation to the front lines of healthcare I.T.<br />

<strong>MASH</strong> OR: HOW WE OPERATE NATIONALLY<br />

Why is nCubed methodology<br />

important to healthcare?<br />

As BDM’s leading in with nCubed is a unique difference in<br />

the marketplace. Most people perform assessments and<br />

believe this is consulting. It is a consulting like step. We<br />

have turned questions and data into a formal<br />

methodology to deliver thought leading workflow<br />

changes to process, policy, people, product to help enable<br />

healthcare I.T.. nCubed<br />

OneLumenate!<br />

We enable our clients by Consulting, Architecting,<br />

Deploying and Managing their Virtual Infrastructure/<br />

Cloud, Networking, Security, Collaboration and Mobile<br />

solutions to meet the applications demands of the<br />

clinician-led end user. With OneLumenate we Architect,<br />

Protect and Connect your health facility, physicians<br />

networks and labs to enable a service provider model<br />

for healthcare I.T..<br />

mind that the most successful healthcare projects integrate<br />

that singular focus and passion with the work of an<br />

effective, professional project and/or experience<br />

1.Is the project consistent with community expectations<br />

2.Does it enhance the institution as a community asset?<br />

3.Does it strengthen the institution’s future and contribute<br />

to economic sustainability?<br />

4.Are we controlling costs and delivering value over time?<br />

health facilities become more compliant for stages of<br />

meaningful use so that they are able to recognize the<br />

financial benefits from adopting meaningful use.<br />

Building your own Task Force Team<br />

Vendor identification and awareness<br />

Technology Strategic mappings<br />

Client team development<br />

Project alignment<br />

Why CapEx vs OpEx?<br />

Healthcare administrators are rightly focused on achieving<br />

the mission for patient care. They are always asking the<br />

questions: Are we improving the patient experience? Are<br />

we enhancing the delivery of care? It is with this goal in<br />

/ 6


Lumenate <strong>MASH</strong> UNIT: Bringing innovation to the front lines of healthcare I.T.<br />

<strong>MASH</strong> REHABILITATION<br />

What are the next steps in getting yourself <strong>MASH</strong><br />

enabled and healthy for a prolonged life as a<br />

<strong>MASH</strong> BDM?<br />

Enablement<br />

Internal training and certifications for<br />

core team.<br />

A. MED Student<br />

B. Resident<br />

C. Physician<br />

D. Surgeon<br />

Understanding<br />

Healthcare<br />

Join forums and clubs. Personal<br />

twitter account follow who<br />

@lumenatemash follows and stay<br />

close<br />

Prospecting<br />

Key to this is overall prospecting to<br />

enable yourself. Years of guidance<br />

and enablement to help you create<br />

the vision. This does not happen in 3<br />

months, its a lifestyle change and a<br />

journey. True vendor alignment<br />

required.<br />

“the people who are crazy<br />

enough to think they can<br />

change the world are the ones<br />

who do” - Steve Jobs<br />

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