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Cover photography Wayne Zhou<br />

<strong>Exceptional</strong> is an awardwinning<br />

magazine for and<br />

about entrepreneurs and<br />

fast-growth companies.<br />

<strong>Exceptional</strong><br />

For EY<br />

Brand, Marketing &<br />

Communications Assistant<br />

Director, SGM, EMEIA<br />

Lindsey Grazier<br />

Marketing Leader, SGM,<br />

EMEIA Victoria Gravett<br />

For further information about<br />

<strong>Exceptional</strong>, please email<br />

exceptionalmagazine@uk.ey.com<br />

or call +44 20 7951 4822.<br />

For Wardour<br />

Editor Tim Turner<br />

Art Director David Donaghy<br />

Account Director Emma Fisher<br />

Account Manager Matt Goodenday<br />

Production Jack Morgan<br />

Creative Director Ben Barrett<br />

Production Director John Faulkner<br />

Managing Director Claire Oldfield<br />

CEO Martin MacConnol<br />

<strong>Exceptional</strong> is published on<br />

behalf of EY by Wardour,<br />

5th Floor, Drury House,<br />

34–43 Russell Street, London<br />

WC2B 5HA, United Kingdom.<br />

Tel. +44 20 7010 0999<br />

wardour.co.uk<br />

“All these stories illustrate how<br />

entrepreneurs are at the very<br />

heart of our economy.”<br />

Whatever your company’s growth aspirations, whether it’s<br />

to grow from local to global, from private to public, from<br />

challenger to leader, or from millions to billions, there is one<br />

question we hear all the time: how do I accelerate growth<br />

and make it sustainable?<br />

To help answer this question, we’ve used our experience<br />

dealing with the world’s fastest-growing companies to<br />

create the EY 7 Drivers of Growth, a framework that helps<br />

companies to align their capabilities with their growth strategy. In this edition of<br />

<strong>Exceptional</strong>, we tell the stories of seven successful companies, each of which has<br />

benefited by focusing on one of these Growth Drivers.<br />

They span a wide range of activities, from traditional manufacturing businesses<br />

to cutting-edge digital start-ups. Among the former are Büchel, the family-owned<br />

German component company whose owner, Erhard Büchel, took the bold step of<br />

relocating to the Far East and merging with a Chinese firm. This alliance saved<br />

the company and laid the basis for its eventual return, after the reunification<br />

of Germany, to its original headquarters. It’s a remarkable tale of successfully<br />

adapting to changing circumstances.<br />

Among the high-tech companies featured, Drop is an Irish start-up that is<br />

launching a range of smart digital products for cooks, starting with a connected<br />

kitchen scale and recipe app. Connectivity is at the heart of the company, which<br />

uses data analytics to understand its customers and the market.<br />

Another successful digital business is online luxury fashion marketplace<br />

Farfetch — so successful, in fact, that it has become a “unicorn,” one of the elite<br />

group of businesses founded since 2003 that are now worth over US$1b. We meet<br />

CEO José Neves and find out how his dedication to innovation and risk-taking has<br />

helped him to build a business that is not only growing online, but also helping the<br />

fashion boutiques it works with to prosper in brick-and-mortar stores.<br />

Also in this issue: brothers Adam and Jerzy Krzanowski tell us how they have<br />

grown Nowy Styl Group into one of Europe’s largest manufacturers of office<br />

furniture; we explore how education can help to foster the entrepreneurial<br />

culture that is vital to create employment for young people; and we find out what<br />

Mohammad Abunayyan, Executive Chairman of Saudi company ACWA Power,<br />

learned by starting at the bottom of the ladder in his family’s business.<br />

All these stories illustrate, in their various ways, how entrepreneurs are at<br />

the very heart of our economy, and I hope they will inspire you to write the next<br />

chapter in your own growth story.<br />

Demet Ozdemir<br />

Strategic Growth Markets Leader — EMEIA, EY<br />

<strong>Exceptional</strong> February–June 2016<br />

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