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BeatRoute Magazine B.C. print e-edition - March 2016

BeatRoute Magazine is a monthly arts and entertainment paper based in Western Canada with a predominant focus on music – local, independent or otherwise.

BeatRoute Magazine is a monthly arts and entertainment paper based in Western Canada with a predominant focus on music – local, independent or otherwise.

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WORKING FOR<br />

THE WEEKEND<br />

with Matt Owchar of Blue<strong>print</strong> Events<br />

by Glenn Alderson<br />

Photo by Sarah Whitlam<br />

Matt Owchar dedicates his day life to<br />

making sure your nightlife is the best<br />

it can be. He got his start in the music<br />

industry as a DJ and can still be seen behind the<br />

decks from time to time, spinning choice cuts<br />

late in to the night as Expendable Youth. During<br />

the day Owchar keeps regular office hours as talent<br />

buyer for Fortune Sound Club and marketing<br />

manager for Blue<strong>print</strong> Events, one of the largest<br />

entertainment, lifestyle and events organizations<br />

in Western Canada. This month Blue<strong>print</strong> is<br />

hosting their annual Seasons Festival, a multiday/multi-venue<br />

electronic music festival stacked<br />

with that Blue<strong>print</strong> caliber of entertainment<br />

we’ve come to expect. As lead marketer and<br />

assistant buyer for Seasons, Owchar has been<br />

pulling double duty lately but we managed to<br />

track him down to pick his brain about music<br />

and the Vancouver nightlife community that he<br />

has become such an integral part of.<br />

<strong>BeatRoute</strong>: What does an average day look like<br />

for you at the Blue<strong>print</strong> office?<br />

Matt Owchar: The Blue<strong>print</strong> office happens to<br />

be a central location where our team convenes<br />

on a daily basis, but we’re all pretty much working<br />

on keeping the machine going every waking<br />

hour. The music industry never sleeps, so to<br />

speak, so neither do we.<br />

BR: Do you ever find it difficult juggling your<br />

nightlife with your day life?<br />

MO: Of course. Inherently going out all the time<br />

and working a day job are diametrically opposed<br />

to one another. After awhile though, the novelty<br />

wears off and you begin treating going out like<br />

a job itself. There’s obviously still a lot of fun involved<br />

- I get to book and see artists I personally<br />

enjoy listening to, meet new people all the time,<br />

plus I still actively DJ. There’s also a youthful energy<br />

in our industry that helps keep us all young<br />

in spirit. Also, I’ve discovered in recent years that<br />

you basically have to engage in rigorous physical<br />

exercise a few times a week to maintain mental<br />

and physical health, plus combat the wear and<br />

tear on your body from staying out late, drinking,<br />

so on and so forth.<br />

BR: What kind of music do you listen to at the<br />

office? Is it different from the music you find<br />

yourself listening to at the club?<br />

MO: When I can I usually listen to mellower mixes<br />

or rap mixtapes. Recently I’ve been super into<br />

Young Thug’s “I’m Up” but I’m a fan of Ben UFO’s<br />

mixes both because he’s an incredible DJ and<br />

for track discovery. I also enjoy Derek Duncan’s<br />

Leisure series and have been trying my best to dig<br />

into the LibraMix.org catalogue as much as I can.<br />

BR: What are some of the best things about your<br />

job on a day-to-day basis?<br />

MO: In essence, I really do have a dream job. As<br />

someone who dreamed about working in the<br />

music industry my whole life, essentially shaping<br />

my career path has been a true blessing. Discovering<br />

a new artist that you know is going on to<br />

great things is very satisfying. Discovering and<br />

promoting music and contributing to our city’s<br />

culture is just a rewarding experience in general.<br />

BR: Can you tell us a bit about what it takes to<br />

pull together a successful festival?<br />

MO: In the case of Seasons - a lot! If you think<br />

about the logistics involved, Seasons, compared<br />

to say a Contact or FVDED in the Park (both of<br />

which are insular festivals taking place in static<br />

locations), is a far bigger project in scope. I mean<br />

it’s five days, 30 events, 60+ artists, eight venues,<br />

showcases, art installations, etc. There’s some<br />

commonalities between the events, as they<br />

wouldn’t be grouped together as a festival if that<br />

weren’t the case, but at the same time, every<br />

event within the Seasons sphere has to be treated<br />

with its own care and detail.<br />

BR: What are some of the things you are most<br />

excited about at Seasons Festival this year?<br />

MO: An overall more cerebral, mature and<br />

experimental lineup - from the main event all the<br />

way down to the small club shows. It’s something<br />

we’ve slowly been building towards, but it was<br />

important for us to learn the ins and outs of<br />

running a multi day festival first. Now that we<br />

have that foundation, curating and booking more<br />

in line with our personal tastes and vision of what<br />

we’ve wanted the festival to be has become the<br />

priority for Seasons. Also, the addition of very<br />

credible curators like Derek Duncan (Pacific<br />

Rhythm) and Malcolm Levy (Hybridity) is exciting<br />

to me. I’ve been friends with Derek for a long<br />

time and we’ve always had this mutual respect<br />

for one another despite operating in different<br />

lanes as promoters and DJs. We’re essentially<br />

using Seasons as a pilot program to bring our<br />

collective expertise together to offer something<br />

unique that will hopefully open up awareness<br />

and discovery from people across various scenes<br />

in Vancouver.<br />

BR: When Seasons is over, how are you going to<br />

spend your first day off?<br />

MO: Probably in a shallowly dug grave somewhere.<br />

Just kidding! I’ll be at home, asleep.<br />

For more information about Seasons Festival,<br />

which takes place <strong>March</strong> 23 to 27 at various<br />

venues, visit www.seasonsfestival.com<br />

4 MARCH <strong>2016</strong> •

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