BeatRoute Magazine B.C. print e-edition - March 2016
BeatRoute Magazine is a monthly arts and entertainment paper based in Western Canada with a predominant focus on music – local, independent or otherwise.
BeatRoute Magazine is a monthly arts and entertainment paper based in Western Canada with a predominant focus on music – local, independent or otherwise.
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
WORKING FOR<br />
THE WEEKEND<br />
with Matt Owchar of Blue<strong>print</strong> Events<br />
by Glenn Alderson<br />
Photo by Sarah Whitlam<br />
Matt Owchar dedicates his day life to<br />
making sure your nightlife is the best<br />
it can be. He got his start in the music<br />
industry as a DJ and can still be seen behind the<br />
decks from time to time, spinning choice cuts<br />
late in to the night as Expendable Youth. During<br />
the day Owchar keeps regular office hours as talent<br />
buyer for Fortune Sound Club and marketing<br />
manager for Blue<strong>print</strong> Events, one of the largest<br />
entertainment, lifestyle and events organizations<br />
in Western Canada. This month Blue<strong>print</strong> is<br />
hosting their annual Seasons Festival, a multiday/multi-venue<br />
electronic music festival stacked<br />
with that Blue<strong>print</strong> caliber of entertainment<br />
we’ve come to expect. As lead marketer and<br />
assistant buyer for Seasons, Owchar has been<br />
pulling double duty lately but we managed to<br />
track him down to pick his brain about music<br />
and the Vancouver nightlife community that he<br />
has become such an integral part of.<br />
<strong>BeatRoute</strong>: What does an average day look like<br />
for you at the Blue<strong>print</strong> office?<br />
Matt Owchar: The Blue<strong>print</strong> office happens to<br />
be a central location where our team convenes<br />
on a daily basis, but we’re all pretty much working<br />
on keeping the machine going every waking<br />
hour. The music industry never sleeps, so to<br />
speak, so neither do we.<br />
BR: Do you ever find it difficult juggling your<br />
nightlife with your day life?<br />
MO: Of course. Inherently going out all the time<br />
and working a day job are diametrically opposed<br />
to one another. After awhile though, the novelty<br />
wears off and you begin treating going out like<br />
a job itself. There’s obviously still a lot of fun involved<br />
- I get to book and see artists I personally<br />
enjoy listening to, meet new people all the time,<br />
plus I still actively DJ. There’s also a youthful energy<br />
in our industry that helps keep us all young<br />
in spirit. Also, I’ve discovered in recent years that<br />
you basically have to engage in rigorous physical<br />
exercise a few times a week to maintain mental<br />
and physical health, plus combat the wear and<br />
tear on your body from staying out late, drinking,<br />
so on and so forth.<br />
BR: What kind of music do you listen to at the<br />
office? Is it different from the music you find<br />
yourself listening to at the club?<br />
MO: When I can I usually listen to mellower mixes<br />
or rap mixtapes. Recently I’ve been super into<br />
Young Thug’s “I’m Up” but I’m a fan of Ben UFO’s<br />
mixes both because he’s an incredible DJ and<br />
for track discovery. I also enjoy Derek Duncan’s<br />
Leisure series and have been trying my best to dig<br />
into the LibraMix.org catalogue as much as I can.<br />
BR: What are some of the best things about your<br />
job on a day-to-day basis?<br />
MO: In essence, I really do have a dream job. As<br />
someone who dreamed about working in the<br />
music industry my whole life, essentially shaping<br />
my career path has been a true blessing. Discovering<br />
a new artist that you know is going on to<br />
great things is very satisfying. Discovering and<br />
promoting music and contributing to our city’s<br />
culture is just a rewarding experience in general.<br />
BR: Can you tell us a bit about what it takes to<br />
pull together a successful festival?<br />
MO: In the case of Seasons - a lot! If you think<br />
about the logistics involved, Seasons, compared<br />
to say a Contact or FVDED in the Park (both of<br />
which are insular festivals taking place in static<br />
locations), is a far bigger project in scope. I mean<br />
it’s five days, 30 events, 60+ artists, eight venues,<br />
showcases, art installations, etc. There’s some<br />
commonalities between the events, as they<br />
wouldn’t be grouped together as a festival if that<br />
weren’t the case, but at the same time, every<br />
event within the Seasons sphere has to be treated<br />
with its own care and detail.<br />
BR: What are some of the things you are most<br />
excited about at Seasons Festival this year?<br />
MO: An overall more cerebral, mature and<br />
experimental lineup - from the main event all the<br />
way down to the small club shows. It’s something<br />
we’ve slowly been building towards, but it was<br />
important for us to learn the ins and outs of<br />
running a multi day festival first. Now that we<br />
have that foundation, curating and booking more<br />
in line with our personal tastes and vision of what<br />
we’ve wanted the festival to be has become the<br />
priority for Seasons. Also, the addition of very<br />
credible curators like Derek Duncan (Pacific<br />
Rhythm) and Malcolm Levy (Hybridity) is exciting<br />
to me. I’ve been friends with Derek for a long<br />
time and we’ve always had this mutual respect<br />
for one another despite operating in different<br />
lanes as promoters and DJs. We’re essentially<br />
using Seasons as a pilot program to bring our<br />
collective expertise together to offer something<br />
unique that will hopefully open up awareness<br />
and discovery from people across various scenes<br />
in Vancouver.<br />
BR: When Seasons is over, how are you going to<br />
spend your first day off?<br />
MO: Probably in a shallowly dug grave somewhere.<br />
Just kidding! I’ll be at home, asleep.<br />
For more information about Seasons Festival,<br />
which takes place <strong>March</strong> 23 to 27 at various<br />
venues, visit www.seasonsfestival.com<br />
4 MARCH <strong>2016</strong> •