SCE Annual Report 2014/15




/ 2015

SCE goes Europe

Entrepreneurship and internationalisation



of the SCE start-up founders and alumni


Innovative entrepreneurship teaching,

Interdisciplinary projects with a

practical focus, lean startup, design

thinking & motivation for students.


Horizon 2020, dynamic networks, the

future of entrepreneurship education,

cooperation between start-ups and



Dear friends and partners,

Die Hochschule München ist EXIST-Gründerhochschule.

Ihr Präsident Prof. Dr. Michael Kortstock freut sich: Seine Hochschule wurde als eine der drei

besten Gründerhochschulen Deutschlands ausgezeichnet. Ihr Institut SCE macht Studierende

erfolgreich zu Unternehmern und entwickelt dafür interdisziplinäre Zukunftskonzepte.

Einer von vielen Machern an der Hochschule München.

Entrepreneurship is in the air. The number of start-ups

is growing, as is the quantity of entrepreneurial projects

and training programmes – in Munich, in the region, in

Germany and, of course, internationally as well. This

dynamism is clearly in evidence at the Munich University

of Applied Sciences (MUAS), particularly in the way the

university repositioned itself in 2014 according to three

strategic profile characteristics: “Entrepreneurship”,

“Sustainability” and “Interculturalism”.

After the German Ministry for Economic Affairs and

Energy singled out MUAS and the SCE as one of three

entrepreneurial universities in 2011, it was clear that the

entrepreneurial and innovation culture at our educational

institution was in good shape. In 2012 it became

all the more important that we set out to achieve the

ambitious goals we had set ourselves as a university for


Even Germany has recognised that it has some catching

up to do. And it has set out to do just that. The "ecosystem"

for entrepreneurship in this country is becoming

more variable, the number of actors is on the rise, and

there is a growing wealth of opportunities. We must

continue on in our self-development, in cooperation with

our partners in Munich and the region, to further advance

the cause of entrepreneurship. The best example

of our efforts in this direction is our Social Entrepreneurship

Academy, in which the entrepreneurship centres

of Munich's four major universities have been working

together successfully for years to make an impact.

Through nationwide and international programmes, the

Academy has succeeded in developing a reputation that

goes far beyond the region. At the federal level, we are

well connected through “Denkfabrik Entrepreneurial

Universities”, a union of all the colleges and universities

of excellence. In the future we will be able to exert even

greater influence.

Most importantly, however, we need to position ourselves

internationally. For this reason our students are

encouraged to widen their focus as they learn to think in

even more international terms. And both the presence

and impact of the SCE and MUAS must continue to grow

beyond national borders. In recent years

we have made a name for ourselves in Europe. We are

very well positioned internationally with our CONEEECT

network, in which we work jointly with prominent

international partners to train European entrepreneurship

teachers. Our European ASTEE programme, which

establishes principles for evaluating entrepreneurship

programmes, has brought us further valuable connections

with other prestigious universities, entrepreneurship

centres and incubators.

But our internationalisation efforts have already entered

a new round. Polytech Strascheg, our Russian partner

centre at St. Petersburg State University, has assumed

ever more definite shape since it was established in

2013, and the number of its activities is continually growing.

Another milestone was our successful application in

2014 for support for our EU-XCEL programme from the EU

innovation initiative Horizon 2020.

Development of a European Virtual Accelerator for ICT

entrepreneurs has been in full swing since January 2015.

Last but not least, the Bavaria Israel Partnership Accelerator

Programme (BIPA for short) is taking place for

the first time in September 2015. Working closely with the

state of Bavaria, the city of Munich and other regional

actors, we are deepening Bavarian ties with the "start-up

nation" Israel.

And so we look forward to the future with enthusiasm

and a sense of expectancy, and we, together with

MUAS, will continue to do our part in shaping the entrepreneurship

scene in Munich, Germany and, increasingly,

internationally as well. The path we have travelled

would have been inconceivable without our partners –

without you! All of you have played a part in our development

and successes – as donors or university board

members, but also as students, founders and project

sponsors, as professors and university employees, supporters

and business partners. We therefore would like

to thank all of you for your support, your interest, and

your commitment.

Klaus Sailer and the SCE team

Page 3






The SCE was established in 2002 by

the Falk F. Strascheg Foundation.

Since then the centre has devoted

itself to fostering a culture of innovation

at MUAS and beyond. Numerous

young entrepreneurs have emerged

as a result of its efforts, and many

students and professionals have taken

instruction in entrepreneurial thinking

and action in its training and continuing

education programmes.

Complex processes of innovation

have been studied, and the results

of those studies have enriched the

discipline of entrepreneurship as it is

taught today. The SCE network has

flourished and, most importantly, it

has become ever more international

in scope. For these accomplishments,

the SCE and MUAS were selected in

2011 as one of only six EXIST entrepreneurial

universities in Germany,

and they consistently occupy top

positions in the annual ranking of

German universities who promote

start-up activity.

Falk F. Strascheg has worn many

hats in his life and continues to do

so. His professional ones include:

engineer, founder, entrepreneur,

venture capitalist, supervisory

board member, trade association

head, donor and patron. The SCE is

particularly pleased and grateful for

his role as patron. His wife Renate

Strascheg is also closely associated

with the SCE. The Renate and Falk

Strascheg Foundation endowed the

"Strascheg Award", which was

bestowed for the first time in 2014

and which is awarded in three

categories for innovations at MUAS.

The SCE qualification programmes

are team-centred, practice-oriented

and interdisciplinary. They are

conducted online and offline and

require their participants' full commitment.

Their contents range from

curricular seminars and lectures

to "Real Projects", which are integrated

into a wide variety of study

programmes. Opportunities are also

available, for example, at international

schools and workshops or

a one-year course of additional

training through the Academic Programme

for Entrepreneurship (APE).

In addition, students are able to

meet and make the acquaintance of

interesting founders at networking

events and interdisciplinary lecture

series such as "Entrepreneurs Live"

SCE Start-up Support provides assistance

to all who seek to advance

their own entrepreneurial projects.

Product or services, high-tech or

low-tech, software or hardware.

The key criteria we consider are the

degree of novelty and strength of

personal commitment.

The process of getting from the idea

to the market is jointly analysed

and developed, and a broad network

of experts is on hand to clarify

specific issues. In addition to the

entrepreneurial advice to which

everyone has access, there is also

a professionalised start-up programme

for intensively coached

start-up teams accepted into the

SCE Start-Up League.

At the SCE, applied research is

promoted in the fields of innovation

management and entrepreneurship.

Research findings flow directly into

the Center‘s entrepreneurial training

and start-up support efforts. Topicrelated

theses and dissertations are

offered and supervised at the institute.

The SCE is, along with MUAS, a

member of regional, national

and European research networks.

If they wish, partners and businessescan

be included in the research

activity. Currently there is a strong

focus on research in asymmetrical

start-up cooperation, dynamic

networks as exemplified by global

disaster management, and entrepreneurship

education in Europe.

Co-creation, collaborative innovation

processes and simply good

quality projects and concepts all

happen within a network setting. Of

primary concern are future models

of successful cooperation, whether

applied to qualification, start-up

support or research.

Accordingly, regional, national and

international partnerships, whether

with universities, business or institutions,

rank high in importance at the

SCE. Of particular importance to the

SCE are its partnerships with the entrepreneurship

centres at Munich's

major universities (4Entrepreneurship)

and in the Munich start-up


Page 4

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Our Founder

Falk F. Strascheg is one of the most experienced and

successful venture capitalists in Germany and in

Europe as a whole. He is a founding partner in EXTOREL

Private Equity Advisers, a leading venture capital firm.

In 1971 Mr. Strascheg launched Laser Optronic in

Munich. After developing the company into Europe‘s

leading manufacturer of lasers and laser systems

within a period of ten years, he succeeded in selling

it to global market leader Coherent Inc. of Palo Alto,


Then, in 1987, he founded TECHNOLOGIEHOLDING,

which he made the leading venture capital firm in

Germany and the German-speaking countries within

just a few years. Numerous innovative high-tech

companies have been financed by TECHNOLOGIE-

HOLDING as the lead investor. In late December 2000,

he sold the company to 3i Group plc. By that time,

13 new businesses from among the 156 early-stage

investments entered into were listed on international

growth exchanges, and 31 businesses had been sold.

Mr. Strascheg sits on numerous supervisory and

advisory boards of various international technology

companies. In 1998 he became president of the European

Private Equity & Venture Capital Association (EVCA).

The Strascheg Award -

a contest of ideas at the

Munich University of Applied


The Strascheg Award is a competition of ideas organised

by the Munich University of Applied Sciences (MUAS). It

is bestowed in three categories for innovative business

ideas. Competitors may submit ideas, projects or research

papers that have a clear entrepreneurial motivation.

The key criteria according to which prizes are awarded

are the idea’s innovativeness, market potential and prospects

for realisation. The award is endowed with a total of

€30,000 in prize money. In each of the three categories, the

ideas in first, second and third place are awarded €5,000,

€3,000 and €2,000 respectively. In addition, all projects win

six months of free support and advisory services to help

them realise their projects. Students, alumni, professors,

lecturers, research associates and employees of MUAS

may submit business ideas for consideration.

Prizes are awarded in category 1 for the three best business

ideas originating in the course of a teaching event at

MUAS or the SCE. In category 2, the three best entrepreneurial

ideas of students and/or alumni win, irrespective

of where or how the ideas originated. In category 3, prizes

are awarded for the three best entrepreneurial ideas with

a scientific background that are submitted by employees

of MUAS.

The business ideas are rated by a jury made up of entrepreneurship

experts from SCE or MUAS and from outside

partners. The Strascheg Award is endowed by the Renate

& Falk Strascheg Foundation

Page 6 Page 7



The SCE qualification programmes

are team-centred, practice-oriented

and interdisciplinary. They are conducted

online and offline and require

their participants' full commitment.

Their contents range from curricular

seminars and lectures to "Real Projects",

which are integrated into a

wide variety of study programmes.

Opportunities are also available, for

example, at international schools

and workshops or a one-year course

of additional training through the

Academic Programme for Entrepreneurship

(APE). In addition, students

are able to meet and make the

acquaintance of interesting founders

at networking events and interdisciplinary

lecture series such as

"Entrepreneurs Live" and "Social


Page 8


Real Projects Seminars

Real Projects is a teaching format designed to cultivate

entrepreneurial thinking and action by means of

interdisciplinary projects with a practical focus. The

projects may include both product and service ideas

and have monetary profits or benefits to society as their

ultimate aim. They must offer potential for innovation

and be of practical relevance.

Professors from the Engineering, Economics, Social

Sciences, and Design faculties guide the teams to realisable

results in the course of one semester. On hand to

assist the student teams, in addition to the supervising

professors and the project sponsor, is an SCE entrepreneurship


Approximately 1,050 students took part in Real Projects

seminars in 2014. Some 26 lecturers conducted the

teaching events, which were devoted to a wide range

of topics, including “Rethinking Education”, “Sustainability

in Service Management”, “Task Unification”,

“Innovative Tourism Business Models”, “Creative

Learning Environments” and “Big Data & Business

Analytics”. A semester-long seminar and an en-bloc

event are described below as examples of the seminars

offered in 2014.

Idea to Solution (I2S)

During the 2014-2015 winter semester the “Idea to

Solution” (I2S) interdisciplinary project seminar

focused on the topic of task unification. The students

responded to various challenges by searching for new

and innovative solutions that either derived from existing

products or services or expanded on them.

The interdisciplinary teams pooled skills and expertise

in the fields of mechanical engineering, design, and

business management. They developed fascinating

concepts and prototypes, such as the “Easy Iron”,

which functions as a kitchen table with a pull-out

clothes horse and a built-in ironing board under its

surface. Laundry can be left to dry under the table

without getting in anyone’s way. The top of the table

extends outwards so people can sit at it even when

laundry is hanging underneath. Another team developed

a prototype with the name “Parcel Boss”, a type

of mailbox which can receive parcels securely and

practically without anyone having to be present.

Social X factor

“Social X Factor” is the title of an en-bloc Real Projects

seminar that is unique in its mix of interdisciplinary

teams of students, problems of social relevance, and

open-ended, innovative approaches to solving them in

practical terms. In 2014, more than 50 students developed

concepts for the topic “Getting in Touch” and

implemented them as prototypes, all within one week.

Students from the faculties of Business Administration,

Applied Social Sciences, and Design all took part.

The “Foxies” team, whose project was called “Discover

Your Inner Munich Child”, created posters that

encouraged, for example, passengers using Munich’s

local transit services to engage in sports or creative

activities at bus stops. The bus stops were equipped

with game instructions and pavement chalk for games

such as hopscotch and for individual creative expression

in the form of pavement paintings. The project met

with an enthusiastic response, and waiting passengers

interacted with one another. The Monopol cinema

provided a great backdrop for the final presentation.

Support from the Zeidler Research


The capacity for innovation inherent in a country or its

economy is fundamentally dependent on knowledge,

education and technological progress. The aim of the

Zeidler Research Foundation is therefore to promote

science and research as an indispensable means to

ensure the long-term international competitiveness

and future strength of our country. As an industrial

pioneer in the 1950s, Gerhard Zeidler’s management

of his own company exemplified from the outset both

an awareness of the importance of these values and

a courage for innovation, thereby laying the foundation

for an internationally successful company. The

Zeidler Research Foundation is perpetuating his vision

by maintaining a focus on the promotion of science

and research in the natural sciences and engineering.

The foundation is active also in the fields of education,

health and environmental protection.

Page 10 Page 11


Academic Program for Entrepreneurship (APE)

Social Innovation lecture series

The Academic Program for Entrepreneurship (APE) is

a challenging, two-semester programme of additional

training designed to prepare the student for a future

career as an entrepreneur or intrapreneur. The content

of the APE covers the innovation process, personality

development and techniques for stimulating creativity.

The programme cultivates the key skills required for

entrepreneurial thinking and action.

During the first semester, participants learn how to use

a range of methods and tools associated with entrepreneurship,

design thinking, and lean start-ups and to

apply them to concrete projects. Work on this project is

an interdisciplinary team effort. This approach is one in

which theoretical learning is always followed by practical

application. During the second semester,

participants can choose between working in interdisciplinary

teams in pursuit of innovative solutions to

problems proposed by corporate partners (the intrapreneurship

track) or further developing their own

business ideas to the point of business formation

(the entrepreneurship track).

The task assigned in the first semester of the

2014-2015 APE year was to “create a successful

product that automates at least one household function

and satisfies a need that you have identified; the

working prototype is to be made with open hardware

components (Arduino).” For the final presentations,

each team appeared before the audience with its own

uniquely creative ideas and products. The self-made

prototypes served as showpieces for a broad range

of innovations. For example, an app was developed

that could be used to regulate the current to individual

sockets on a power strip. Another group introduced a

concept designed to help couples fulfil their dreams of

having children by means of wearables and an app. All

APE participants became familiar with the tools of their

trade, and in the second semester they apply them to

specific projects of their own.

This year the “Social Innovation” lecture series once

again presented prominent personalities from various

fields who offered insights into their approaches and

innovations which create value for society. The event

is intended to foster an understanding of social innovation,

help participants recognize where there is a need

for action, and give insight into the abundance and

variety of potential opportunities.

The “Social Innovation” lecture series is organised by

the Social Innovation Network. The Social Innovation

Network was established in the summer of 2009 on the

initiative of the Strascheg Center for Entrepreneurship,

MUAS and the Social Sciences faculty's Social Innovation

Management programme in cooperation with the

foundation BMW Stiftung Herbert Quandt. In 2014 these

individuals presented and shared ideas at MUAS:

· Mortimer von Plettenberg, co-founder and

Managing Director, Teach First Deutschland ●

· Sylvia Schoske, Executive Director, the National

Museum for Egyptian Art in Munich ●

· Uwe Amrhein, Manager of Generali Zukunftsfonds ●

· Aaron Hurst, CEO, Imperative; Founder, The Taproot

Foundation; author of "The Purpose Economy" ●

· Jeff Larson, Data Editor, ProPublica; winner of the

Livingston Award 2011 ●

· Benjamin Adrion, founder and Managing Director,

Viva con Agua de Sankt Pauli e.V.

· Rolf Kreibich, Scientific Director and

Managing Director, Institute for Futures Studies,

Free University of Berlin; member of the World Future


· Andreas M. Rickert, CEO of PHINEO

gemeinnützige AG

· Siegbert Schefke, television journalist, MDR, Leipzig;

formerly civil rights activist

Page 12

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Entrepreneurs Live

Innovation Club

SCE Entrepreneurs Live

“Entrepreneurs Live” is a series of public events

in which the SCE invites entrepreneurs to present talks

followed by open discussions. Guests are given the opportunity

for a behind-the-scenes look at often charismatic

and astute entrepreneurial figures.

In 2014, Walter Gunz kicked off the proceedings under

the motto “I wasn’t exactly stupid!” Walter Gunz is

one of the founders of Media Markt. Since his surprising

exit from that multibillion-euro business empire in

early 2000, Walter Gunz has been advising start-ups

and other entities. Gunz’s talk before a capacity crowd

rapidly turned into a lively dialogue with the audience.

Walter Gunz inspired the young audience by recounting

his entrepreneurial experiences and giving valuable

tips on how to define and deal with success, mistakes

and failure. The talk was followed by many one-on-one

conversations between attendees and Walter Gunz that

continued until late in the evening.

The guest at the next event in the series was the “King

of Burladingen”: Wolfgang Grupp, owner of the company

Trigema and a familiar figure among entrepreneurs

owing to his extensive media exposure. In 1972,

at the age of 30, Wolfgang Grupp took over his father’s

company when it was in a precarious financial position.

Not only did he manage to successfully revitalize the

company within a few short years, but Trigema also developed

into Germany’s largest manufacturer of sportswear

and leisurewear. On a humorous note, Grupp

noted that this signified nothing when one remembered

that there were no longer any other manufacturers in


Under the slogan “Health, Food & Lifestyle”, David

Baumgarnter, founder of the “dean&david” restaurant

chain, presented his tale of success. During a world

tour he made after university, he encountered food service

quite unlike any seen at home, such as the street

kitchens in Kuala Lumpur. The idea for his concept was

born. In 2007 the young entrepreneur opened his first

fast-food restaurant for healthy cuisine in Munich. It

now operates at 45 locations.

In the autumn of 2015, we have Joachin Schoss,

founder of Scout24 and MyHandycap, and his impressive

life story to look forward to.

For more information on current events

and past guests please visit

Students at the Munich University of Applied Sciencesorganised

the Innovation Club on 29 October 2014 in

the SCE’s Steelcase Creative Hall. The club’s formation

was attended by more than 70 students from nearly

every faculty.

The Innovation Club is a student club in which creative

and entrepreneurial ideas are created and developed.

It promotes interdisciplinary exchange and enjoys

the support of all 14 faculties and the SCE. The club is

governed by the students themselves and meets once a

month in its own club room. Working in project teams,

the students devote themselves to topics such as creating

a platform for matching co-founders or organising

such events as a start-up weekend, a hackathon, or a

start-up jobs exchange.

At the “SCE Entrepreneurs Live” event, successful

start-up founders from the SCE return to describe their

path to business success to inspire future entrepreneurs.

Kicking off the new event series was “Freeletics”, a

new company that SCE supported from June 2012 to

July 2013. Freeletics was founded by Andrej Matijczak,

Mehmet Yilmaz and Joshua Cornelius. As a permanent

fixture among the most popular apps in Appstore and

Google Play, Freeletics is one of the few Munich businesses

to emerge as a successful digital trend-setter in

the true sense of the word. Freeletics facilitates the development

of one’s physical and mental potential. The

sports apps and web services developed by Freeletics

are used by more than seven million users worldwide

(as of July 2015).

The founders made a compelling impression with their

relaxed stage presence and obvious sincerity and

answered countless questions from an enthusiastic


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Start-up support

High- or low-tech...

service or product...

hardware or software?

...What we

look for is






SCE Start-up Support is available to

anyone wishing to pursue an

entrepreneurial venture.

Product or services, high-tech or

low-tech, software or hardware.

The criteria we apply are the degree

of novelty and the strength of your

personal commitment.

The process of getting from the idea

to the market is jointly analysed

and developed, and a broad network

of experts is on hand to clarify

specific issues. In addition to the

entrepreneurial advice to which

everyone has access, there is also a

professionalised start-up programme

for intensively coached start-up

teams who have been accepted into

the SCE Start-Up League. These

teams are provided with coaching,

rooms and materials.

Start-up support

Start-up consultations and the Start-up League

Innovation Café

The SCE start-up consultation service numbered a total

of 200 initial consultations in 2014. The start-up consultations

are available free of charge to all MUAS students,

alumni, employees and professors as well as to

outside innovators. We draw on our experience to help

you evaluate the innovative potential of ideas and business

start-ups. In these personal consultations, each

project is jointly analysed, support is provided, and the

path of development is closely followed. We help you

analyse your idea in terms of its potential applications

in various fields and assist you in developing a suitable

product and marketing concept in preparation

for a market launch. It goes without saying that SCE

guarantees confidentiality throughout the consultation


In addition to our start-up consultation service, teams

can receive more intensive coaching under the Proto-

Support Programme and be accepted into the Start-

Up League. In 2014, 25 start-up teams received such

intensive coaching. Also available to these teams are

project budgets (for such things as prototype construction,

patents, certification, etc.), rooms and access to

the infrastructure of the Munich University of Applied

Sciences. MUAS and the SCE enjoy the rare distinction

among universities in Bavaria and Germany of having

their own start-up formation centre. This incubator

currently occupies more than 700 square metres of


The Proto-Support Programme usually covers six

months. The support phase offers not only advice but

also opportunities for further training. In addition, we

help you with the continuation of your project after the

support period (for example, when you apply for public

grants or subsidies). All services are provided free of

charge. This programme receives support from the

Federal Ministry of Economics and Technology and the

SCE, which is funded by the Falk F. Strascheg Foundation.

The monthly Innovation Café is an event organised by

the SCE start-up support staff. It brings enterprising

students, alumni, and people currently involved in the

start-up phase into conversation with one another and

with experts. The Innovation Café devotes itself to one

selected topic, which is discussed over snacks and

drinks. Experts present their fields of speciality and

answer questions in the discussion that follows. Guests

also have the opportunity to pitch their own ideas.

As in previous years, 2014 once again brought a highly

diverse range of topics. One evening, for example, was

devoted to the topic of "financing options for start-ups".

Representatives of EXTOREL, the high-tech start-up

fund Venturate, Bayern Kapital and BayBG took to the

rostrum. Jess Erickson, founder of the Geekettes, appeared

at the Innovation Café to deliver a very motivating

and inspiring talk on the topic of "women in

technology start-ups". The Geekettes provide women

from all over the world who work in the technology

sector with the means to network and interact with one


A special highlight was an Innovation Café for SCE-

supported start-up entrepreneurs to tell their start-up

stories. Taking part were founders Christian Doberschütz

(Fotovio), Andrej Matijczak, Joshua Cornelius,

Mehmet Yilmaz (Freeletics) and Tim Huonker (Snow &


The event series also covered a diverse range of topics

such as "Choosing a legal structure for start-ups",

"Selling your experience - experiencing selling", "Patents",

"Innovative payment systems" and "International


A special highlight at the beginning of the year was the

Innovation Café in the "The Caribbean Embassy" restaurant.

In collaboration with "Inspiring Female Founders",

several of Munich's female founders and women who

had achieved success in industry lectured on the topic

"Lifestyle meets Technology".

For current event topics please visit

Page 18 Page 19

Start-up support

Snow & Alps, operator of the largest

booking system for SkiExtras

and outdoor activities in the Alps,

has received financing of just under

one million euros from High Tech

Gründerfonds in Bonn and its existing

investor Falk Strascheg (EX-

TOREL). The investment will be used

to step up the company's already

rapid growth and to tap into new





of current

teams and


QSC AG, the leading ITC provider

for the small- and medium-sized

business sector in Germany, has

acquired a 51 per cent interest in

FTAPI Software GmbH, a specialist

in encrypted data exchange

between business customers.

My Dear Instruments offers personal

musical instruction in

German in a web format.

The new business Pizza Innovazione

delivers the freshest pizza in

Munich straight-from-the-oven. The

recipe for their success: the pizza is

not baked until it is en route to the


The basis for this innovative business

idea is a former post office

van that has been converted into a

pizza truck.

Holidu compares more than 700,000

holiday apartments listed with providers

such as HomeAway, Housetrip

and Tripadvisor.

Launched in May 2014, Holidu is

already one of the world's largest

search pages for holiday apartments.


The platform Talent City is an online

marketplace for services or talents

"from everyone to everyone" where

you can browse through a wide

range of talent categories

or offer your own.


Snow & Alps

acquires new investors

FAZUA successfully concludes

round of financing. High-Tech

Gründerfonds (HTGF), Bayern

Kapital and a business angel

invest in the series development

of the replaceable, light-weight

and attractive looking EBike drive

system for the next generation of



QSC AG takes over encryption

specialist FTAPI

German musical instruction over

the Web – My Dear

Instruments is online


Munich's first pizza

food truck enters the


Holiday apartment search

engine Holidu

goes online


Neighborhood Aid 2.0:

"Talent City" launches






Page 20 Page 21

Start-up support

fotovio had set itself an annual

target of one million fotovio stickers

to be brought to the German market

by the end of 2014.

The stickers can be used to send

personal video messages. By the

end of July this target had almost

been met, with 820,000 stickers

already sold. In addition, fotovio has

received major orders from DHL and

Cineplex. The stickers will be placed

in the Christmas edition of the DHL

Plus Package and the Cineplex

coupon can.


Fotovio receives major

orders from DHL and





of current

teams and


Freeletics revises its workout app.

A new algorithm enables athletes

who train exclusively with their own

body weight according to high-intensity

workout principles, to adjust

their training plans more precisely

to their own needs. In May, SCE

alumnus start-up Freeletics succeeded

in breaching the target of

one million registered users worldwide.


Adnymics wins the “Gründerwettbewerb

IKT Innovativ” contest at

the International Radio Exhibition

(IFA) in Berlin. In a field of 290 contestants,

Adnymics prevailed with

its CRMSystem for intelligent package

advertising individually tailored

to the customer.


Adnymics wins the start-up


at the International

Radio Exhibition (IFA)

The online portal nearBees conveniently

brings together bee-keepers

and honey buyers. Thanks to a novel

packaging concept, the "honey from

next door" is delivered by mail from

the bee-keeper directly to

the customer.


Release of the

online platform


The Addrezzed app enables users

to store their contact details on

personal digital contact cards. They

can then exchange that information

with others by swiping their smartphone



Addrezzed lite app


At Kulinado employees

at companies without canteen facilities

are able to order wholesome,

organically certified lunches. The

food is cooked in restaurants in the

immediate vicinity. Employees order

individually from weekly menus.


Kulinado achieves a successful

start with

a wholesome food delivery

service and

Update for Freeletics app: new

features and

exercises for an

athletic lifestyle

Page 22

Page 23


Research is good,



SCE promotes applied research in

the fields of innovation management

and entrepreneurship. The results of

this research are applied directly to

the Center‘s entrepreneurial training

and start-up support programmes.

Topic-related theses and dissertations

are offered and supervised at

the institute. Together with the Munich

University of Applied Sciences,

the SCE is a member of regional,

national and European research


Partners and businesses are included

in the research work on request.

Current research is focused on

asymmetrical start-up cooperation,

dynamic networks as exemplified

in global disaster management,

and entrepreneurship education in



EU-XCEL – training European entrepreneurs virtually

ASTEE - Evaluation of entrepreneurship education

In late 2014 a number of leading universities and incubators

launched the “European Virtual Accelerator”.

The purpose of the programme is to promote entrepreneurship

training with a focus on information and communication

technology and the formation of “incubatorready”

start-up teams. One particularly important

component of the programme is the internationalization

of entrepreneurship to promote a pan-European startup

culture to jointly create cross-national businesses.

The first event for start-up team formation took place in

June 2015 at the Munich University of Applied Sciences

and the SCE.

In all, 300 participants have worked on their start-up

ideas in international teams and taken part in a fivemonth

intensive programme. The EU-XCEL programme


• participation in a one-week “start-up

scrum” in Ireland, Germany, Spain, Greece,

Poland or Denmark

• access to a customised virtual accelerator with

online mentoring to provide the teams with

continuous support and coaching

• the opportunity to pitch the best ideas emerging

from the EU-XCEL Challenge to leading European

venture capitalists, angel investors and

successful tech entrepreneurs.

The EU-XCEL project is EU-financed under the Horizon

2020 programme for research and innovation and is

a part of the Start-Up Europe Initiative. The project is

coordinated by University College Cork, Ireland. Other

project partners, apart from SCE/MUAS, are the following:

InQbator/Poznan Science & Technology Park

(PNTP), DTU Skylab/Technical University of Denmark,

Athens University of Economics and Business (AUEB),

and the Cloud Incubator Hub/University Politécnica de

Cartagena (UPCT).

For more information please visit

Entrepreneurship training is regarded in Europe as

a key stimulant for the promotion of entrepreneurial

thinking and action by individuals, and for strengthening

the capacity for innovation at the regional and

national levels. While entrepreneurship training has

been making its way into university curricula since

the 1990s, it is only now that schools also are devoting

more attention to it.

But whether the multifarious forms of entrepreneurship

teaching are actually having a lasting positive influence

on personal development or the entrepreneurial

inclinations of individuals remains unclear in many

cases. There is a lack of standardised instruments for

measuring such effects. A way to verify their effectiveness

is required in view of the abundant differences in

the formats in practice across Europe as a whole.

The EU research project ASTEE (Assessment Tools

and Indicators for Entrepreneurship Education) has

therefore pursued the goal of developing uniform instruments

for measuring the quality of entrepreneurial

training in schools and at universities. It has focused

on comparing entrepreneurship-related content in the

syllabuses of European schools and the way entrepreneurship

is perceived from the perspective of pupils. To

that end, data have been collected from three cohorts

at various educational levels (class 6, class 10/higher


The issues investigated using the ASTEE tools related

to the demographic background of those surveyed,

their entrepreneurial skills, their further education and

their future careers.

The Munich University of Applied Sciences was among

the participating universities under the direction of

Prof. Alain Fayolle, Université de Lyon. Apart from the

Munich University of Applied Sciences, partners from

Belgium, Portugal, Denmark, Croatia and Ireland also

were involved. The data collection was conducted in

a decentralised manner by interdisciplinary teams in

the various cities in which the university partners are

located. In June 2014 the instruments were presented

in their final form at the ICSB in Dublin. The research

project spanned a period of 18 months. For more

information please visit the ASTEE project Web page at

Page 26

Page 27


SCE supervises theses

(bachelors and masters)

of students at the Munich

University of Applied Sciences

and FOM.

For topics please visit

Project “Innovation Networks in

Disaster Management”

Tsunamis, earthquakes, hurricanes – and in the midst

of all the devastation there are the aid workers. When it

comes to disaster

management, the focus has always been on the first

phase of relief operations, both in the media and

amongst researchers. Not so at SCE, where the “Innovation

Networks in Disaster Management” research

project has been studying the question of how effectively

cooperation amongst different actors in dynamic

networks functions and produces locally sustainable

results. The collaboration of different actors is being reconstructed

based on the example of the 2004 tsunami

in southern India. The research project is being supported

by the Hella Langer Foundation. A matching tool

is under development for practical use by global and

local partners in humanitarian relief operations. The

doctoral candidates group NITIM (Network on Information,

Technology and Innovation Management) received

a Marie Curie Graduate School Grant from the EU with

the SCE topic “Collaboration in Crisis Management”

and gathered twelve European doctoral candidates in

Bergamo for a summer school session in June 2014.

Page 28


On 25 September 2014, the official conclusion of IN-

NOSTART took place during the Smart Factory Innovation

Forum. INNOSTART was a research project funded

by the German Federal Ministry of Education and

Research (BMBF) which worked with private-sector

partners (which included the BMW Group and Munich

Network) to study cooperative relationships between

start-ups and established businesses. It looked into the

question of how established businesses might increase

their capacity for innovation by building competenceoriented

innovation networks with start-ups and in so

doing reap the benefit of effective support through

inter-organisational, information technology-based

working systems.

A systematic matching process to reduce existing

asymmetries between start-ups and established companies

was developed and implemented jointly with

outside innovation intermediaries. Successful start-ups

were identified and recruited especially for innovation

partnerships with a long-term focus.

In December 2014, Dr Thomas Holzmann successfully

defended his doctoral dissertation.


The SCE has been a part of the Graduate School NITIM

(Network on Information Technology and Innovation

Management) since it became a founding member in

2005. As a European research association, NITIM offers

an attractive basis for an international academic career

in the field of technology, innovation and social development.

In the research workshop, doctoral students meet with

professors from multiple disciplines to discuss their

research projects. The doctorate can be earned as an

outside Ph.D. at the University of Leiden. The regional

Ph.D. colloquium takes place once a month in Munich.

Summer and winter school sessions are held twice a

year at alternating European universities.

In June 2014, Christina Weber, director of the SCE research

department, delivered a lecture at the NITIM

International Graduate School in Bergamo, Italy. She

presented the actor-network theory derived from her

research on the rapid emergence and dynamic development

of actor networks in disaster relief and reconstruction.

(See also p. 28.)

For more information please visit


Page 29

The “Doctor of Business Administration” (DBA) is

another option for those seeking a doctor’s title. The

DBA is an application-oriented doctoral programme

designed with the needs of business and industry in

mind. A special feature of the DBA is its rigorously focused

and modular scientific approach and is therefore

ideal for those working full-time and wishing to earn a

doctorate. The SCE and the Munich University of Applied

Sciences offer this extra-occupational doctorate

in close cooperation with the Edinburgh Napier University,

the Waterford Institute of Technology (WIT) and

the University of South Wales. The first three doctoral

students began working towards their doctorates at

Edinburgh Napier University in the 2013-2014 winter

semester. The cooperation with WIT has been on-going

since the 2014-2015 winter semester. Eight doctoral

candidates are currently completing the programme.

The programme is designed to be completed in three to

four years on an extra-occupational basis, so that the

first class of DBA candidates at SCE will be graduating

in 2016. The supervising professors are Prof. Dr. Klaus

Sailer (SCE), Prof. Dr Thomas Peisl (FK10), Prof. Dr.

Christian Greiner (FK07).


The Long Night of Writing

The SCE organises the “Long Night of Writing” at regular

intervals. Whether working on a thesis, writing a

novel, or preparing a PR text or extract, anyone wishing

to write and needing a quiet environment to concentrate

is welcome.

The night always begins at 7:30 PM with professional

writing advice from Dr Andreas Belwe and ends at

midnight. The objective of the Long Night is to further

develop one’s own text in a structured and professional

manner, to improve one’s own writing skills, build up

motivation, receive and apply practical tips and, last but

not least, write without isolating oneself.

In addition to a relaxed and concentrated environment

in the Creative Hall among people with similar interests,

we also offer professional writing advice and support,

particularly concerning questions of method, structure

and organisation. Visitors can subject their MA or BA

seminar theses and dissertations to authoritative scrutiny

and get the help they need to plan realistically.

For current dates please visit

Research project

“The Future of Work 2030”

With funding from the Adecco Foundation, “The Future

of Work 2030” research project was set up to explore

future challenges and opportunities at the interface

between internal and external markets.

A preliminary study discussed the question of which

opportunities and challenges would emerge in the future

in response to the changing working conditions in

our society. The management of existing and increasing

non-productive occupational time was identified

as having potential for applying entirely new concepts.

Based on the results, and aiming for an innovative

and efficient way to make use of non-productive time,

twelve possible future scenarios were outlined in the

preliminary study.

In consideration of predicted requirements of the

working world in 2030, selected future scenarios are

now being developed, and a theoretical concept and a

prototype of a new type of qualification programme are

under development.

For more information please visit

Bavaria Israel Partnership


The “Bavaria Israel Partnership Accelerator” supports

international innovation projects in the field of digitalisation.

In the Accelerator, teams made up of entrepreneurially

motivated Bavarian and Israeli students and

young professionals with a technical or economics

background, develop made-to-measure solutions for

entrepreneurial problems encountered in innovationdriven

business segments. The programme is open to

companies from Israel and Bavaria looking for innovative

ideas. The problems that are defined are those typically

encountered in such innovation-driven segments

as Industry 4.0, the Internet of Things, automotive/smart

mobility, health/med tech, and IT security.

The acceleration programme was designed to help

achieve maximum effectiveness in teamwork with the

aid of virtual mentoring and online collaboration tools.

The teams follow a structured innovation process as

they work on made-to-measure solutions to address the

questions posed by entrepreneurial clients. Throughout

the programme, the participants are supervised and

assisted by experienced coaches.

At the end of the programme, the companies can implement

the developed solutions in their own operations or

as an element of the products or services they offer, or

they may continue working with the team. One potential

outcome is that the business will become the first customer

for the developed solution, or the provider of the

capital needed for a potential start-up. In this case, the

entrepreneurs also have the option of applying to the

incubators at participating universities to realise their

ideas and receive further support.

The Bavaria Israel Partnership Accelerator (BIPA)

is organised and managed by the SCE at MUAS, the

FOM University, the Tel Aviv-Yaffo Academic College,

and StartHub. The project is financed by the Bavarian

State Ministry for the Economy and Media, Energy and

Technology, the general consulate of the State of Israel,

and the Department for Labour and the Economy of the

Capital City of Munich.

For further details please visit

Page 31


Whether national or

international in origin,

good ideas emerge

from networks.


Co-creation, collaborative innovation

processes, or simply good quality projects

and concepts: these all take shape

in networks. Of primary concern are

future models of successful cooperation,

whether applied to qualification, start-up

support or research.

National and international partnerships

are therefore very important to the SCE,

be they with universities, businesses, or


Of particular importance to the SCE is

its working relationships with entrepreneurship

centres at Munich’s major

universities (4Entrepreneurship) and in

the Munich start-up scene.

Page 36 Page 37



The entrepreneurship centres at LMU Munich, the

Technical University of Munich and the University of the

Bundeswehr have joined forces with the SCE to further

promote entrepreneurial thinking among students and

enhance the Munich region's capacity for innovation.

This intensive networking between the centres has

given the city of Munich and the greater Munich area

the benefit of a dense and continually expanding regional

and international entrepreneurship network rich

in experience and resources. Once a year, under the

joint 4Entrepreneurship umbrella, the four centres work

together to host the Global Entrepreneurship Summer

School (GESS), and they regularly hold “speed pitch”

events with and for start-ups, along with other events.

In 2010, 4Entrepreneurship initiated the Social Entrepreneurship


Global Entrepreneurship

Summer School

Social Entrepreneurship Akademie

The Social Entrepreneurship Akademie (SEA) was established

in 2010 as a networking organisation serving

The Global Entrepreneurship Summer School (GESS)

is an annual event organised by 4Entrepreneurship

Munich’s four universities. The Academy specifically

and the Social Entrepreneurship Academy, an event

supports social start-up projects, currently offers a

to which more than 1,000 international students apply

certificate programme for students, and is advancing

every year. Under the auspices of Ilse Aigner, the Bavarian

Minister of the Economy, thirty-five highly-qual-

to firmly root social entrepreneurship in our society.

the development of a wide network whose purpose is

ified participants came to the sixth GESS from far and

The support programme “Act for Impact” for (aspiring)

social entrepreneurs in the fields of education and

wide: from Munich, Amsterdam and Latvia, and from

as far away as Bangladesh, Brazil and Uganda. The

integration has been scheduled every year since 2012

GESS took place under the motto “WASTE – 1 Billion

in cooperation with the foundation Vodafone Stiftung

Euro Projects to Foster Societal Change”. Ideas were

Deutschland and the Social Entrepreneurship Akasought

as to how to gain the upper hand in dealing with

demie.Prizes have been awarded for outstanding ideas

the worldwide problems of refuse and wasted food. The

and social start-ups that have made a contribution to

teams received support from experienced coaches and

social mobility in Germany. The most innovative educational

start-ups were represented at the final event in

were also advised by German social start-ups. They

Munich on 11 June 2015, where the ideas behind them

presented their ideas in the concluding event before

were presented before a broad audience and a distinguished


a distinguished jury and 200 guests. The team Smart-

Link emerged as the winner with its business idea of a

Hotel Utopia emerged as the winner. The Hotel was

commodities market that would enable small farmers in

conceived as a meeting place in Berlin where refugees

rural areas of developing countries to sell their products

at a fair price.

might find work or educational opportunities, and to

promote a paradigm shift in how refugees are perceived.

Page 34 Page 35

Since 2011, the SEA has been offering private persons

an extracurricular or extra-occupational one- to twoyear

training programme leading to the “Social Innovation”

certificate (ZGI).

The certificate programme is designed to impart knowledge

specific to social entrepreneurship. Some 25 students

and novice professionals make up one class; the

fifth one started in October 2015. The SEA also offers

workshops and en-bloc seminars devoted to a range of

topics such as social innovation, social entrepreneurship

and sustainable management and hosts the Global

Entrepreneurship Summer School (GESS).

Sponsors of the SEA include Falk F. Strascheg and

Bernd Wendeln, BMW Stiftung Herbert Quandt, Bon-

Venture, Vodafone Stiftung and Stifterverband der

Deutschen Wissenschaft. For additional information

please visit


Coneeect - Educating

Entrepreneurship Educators

Polytech Strascheg – Russian-German


Coneeect is an international network of universities set

up for the purpose of establishing and improving the

teaching of entrepreneurship in Europe. To that end the

Coneeect network has, since 2013, been offering

five-day workshops in Munich (July 2013), Aberdeen

(July 2014), Sofia (March 2014), Tel Aviv (February 2015),

Lisbon (July 2015) and Berlin (September 2015, final

symposium) for European entrepreneurship lecturers

under the motto “Educating Entrepreneurship Educators”.

The programme is financed by the European

Union and held jointly with various international partners.

The Munich University of Applied Sciences is,

along with the SCE, in the lead for the development and

implementation of the programme. This innovative training

and continuing education programme for lecturers

in entrepreneurship combines a vigorous exchange of

ideas among participants, and between participants

and experts, with creative workshops and visits to

innovative companies, start-ups, and unconventional

teaching environments. Participants will get long-term

benefits from a European community of entrepreneurship


These one-week training courses are aimed at instructors

in all disciplines at institutions of higher education

who are already teaching entrepreneurship or planning

to begin doing so in the next academic year. Attendees

are encouraged to pass on the insights and information

they receive to others, such as those relating to new

teaching formats and methods.

We believe that entrepreneurship education is in need

of further development. Our world is changing at an

ever faster pace. New work models and occupational

categories are emerging, networks are becoming ever

more important, and the complexity of today's reality is

rapidly increasing. Our task is to prepare young people

for these challenges and put the emerging developments

to good use.

For more information please visit

In 2013, the Saint Petersburg State Polytechnical

University (SPbSPU) and the SCE made the decision

to establish “Polytech Strascheg”, a joint Russian-

German centre for innovation and entrepreneurship.

Its founding has further strengthened the existing

bonds of cooperation between the St. Petersburg State

Polytechnical University and the Munich University of

Applied Sciences in the fields of innovation and entrepreneurship.

Since then the Center has continually

expanded the scope of its activities at the St. Petersburg

State University.

The Russian-German Center for Innovation and Entrepreneurship

has goals for the development and

conduct of joint international educational programs in

the field of entrepreneurship which are already being

met. Three Russian-German summer schools are taking

place in 2015. In addition, international experts will be

meeting again in September 2015 for a three-day “Think

Act Tank” devoted to entrepreneurship education in

St.Petersburg. A joint lecture series also will be taking

place in 2015. In addition to qualification, a second

focus point of the joint activities is the promotion

of Russian and Russian-German start-ups and their

support through consulting, coaching and training. Also

planned for the future are Russian-German research


The Saint Petersburg State University offers an outstanding

interdisciplinary education and excellent

research facilities. Students from both countries will

therefore be of benefit to each other. The Saint Petersburg

State Polytechnical University (SPbSPU) is one of

the biggest and most prestigious universities in Russia.

It offers its more than 30,000 students approximately

40 bachelor degree programmes, nearly 200 masters

degree programmes, 90 Ph.D. programmes and 90 other

postgraduate programmes. The university is home to

more than 20 international research centres that work

intensively with the industrial sector. In 2007 the SPb-

SPU was named the “Innovation University”, and in 2010

gained the status of “National Research University”.

For more information please visit

Page 36 Page 37

E ‘



E’ship Day

Under the motto “Entrepreneurial University”, visitors

experienced an event featuring an interactive exhibition

of innovative and entrepreneurial projects from the

Munich University of Applied Sciences and the SCE.

As guest speaker, entrepreneurship luminary Dr Günter

Faltin of Berlin, author of the German entrepreneurship

bestseller Kopf schlägt Kapital and founder of “Teekampagne”

(“Tea Campaign”), delivered a keynote address.

The high point of the event was the presentation of the

“Strascheg Award”, the idea competition organised by

the SCE and the Munich University of Applied Sciences.

Two especially interactive elements of the E’ship Day

were the “Elevator Pitch Stage” and the “Meet the

Expert” event. On the “Elevator Pitch Stage”, visitors

and prospective start-up founders were able to take

action and present their ideas off the cuff, an exercise

that met with an enthusiastic response. At "Meet the

Experts", those who had questions on entrepreneurship,

whether related to patenting, PR or tax issues, were

able to benefit from the advice of acclaimed experts

and practitioners.

Visitors to the exhibition were able to become personally

acquainted with the start-up teams, exchange

creative ideas, form working relationships with start-up

founders, cooperation partners and investors, or simply

breathe in a little of the “entrepreneurship atmosphere”.

Young independent entrepreneurs are especially aware

of the importance, and at the same time difficultly, of

building up an effective business network. Communicating,

establishing new connections, and in so doing

generating new orders on a long-term basis as the

foundation for one’s business success are substantial

entrepreneurial tasks. The SCE’s supporting partner

Forever Living Products Germany GmbH, exemplifies

as few other businesses do, successful networking in

the field of recommendation marketing. For us, gaining

Forever as a partner at E’ship Day 2014 was a special

honour. With the benefit of the experience of Forever

and its managing director Dr Florian Kaufmann, new

teaching and research formats are emerging for everything

to do with networks.

Verleihung des

Page 38

All images used: © SCE/

SCE START-UPS 2014 / 2015





Baristina - Just Coffee





























Running Bavarian









ugly fruits




For more information please visit


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