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The setting: Trail, BC – population 13,000<br />

Greg Thalheimer sells the mini donut program <strong>to</strong> one of his cus<strong>to</strong>mers, Royal Theatre (Movie Theatres –<br />

excellent placement!). He drives <strong>to</strong> Trail <strong>to</strong> set up the program this week, the Theatre owner invites a few<br />

friends and local business people <strong>to</strong> come and sample the mini donuts while they test out the machine.<br />

Demo goes off without a hitch. Everyone loves the product and the simplicity of the program. The aroma<br />

starts <strong>to</strong> waft out on<strong>to</strong> the street, attracting more people. By the end of two hours, Greg has sold THREE<br />

more donut programs <strong>to</strong> local businesses (Trail Smoke Eaters Hockey Club, Trail Rotary Club, Local<br />

High School cafeteria). AND, the Theatre owner wants <strong>to</strong> buy a second machine <strong>to</strong> put on her mobile<br />

concession cart for outdoor events. They poo poo his suggested selling price of $5 for 10 and are starting<br />

at $5.75.<br />

Greg is so pumped, he sells his SUV <strong>to</strong> another cus<strong>to</strong>mer in Trail, and gets a ride back <strong>to</strong> Kelowna.<br />

The moral of the s<strong>to</strong>ry?.....Greg is looking for new wheels.

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