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fitness wearable – tracking steps, monitoring<br />

heartrate, measuring athletic performance.<br />

Yet UA Record goes a few steps further.<br />

Thanks to these learning capabilities<br />

and those language, vision and speech APIs,<br />

UA Record can tap into behavioural trends.<br />

It connects with a database of millions of<br />

individuals to compare your achievements<br />

to others ‘like you’. It can recognise – by<br />

sight – food images, to gauge nutritional<br />

intake. Its weather domain knowledge and<br />

news integration can help the<br />

device to tailor your exercise<br />

program every day to fit in<br />

with the world around you.<br />

The more you use it, the<br />

more the app learns<br />

about you.<br />

CASE STUDY IBM'S WATSON HEALTH UNIT<br />

IBM’s Watson Health unit is revolutionising<br />

diabetes management through its<br />

collaboration with Medtronic, a global<br />

healthcare provider. Combining cognitive<br />

computing with medical devices,<br />

Medtronic are developing personalised<br />

diabetes management solutions that<br />

can offer personal care plans in almost<br />

real-time. Diabetes device data<br />

CogniToy is essentially a<br />

supercomputer packaged into<br />

a cute toy dinosaur. That may<br />

sound like the concept of an ‘80s<br />

comedy sci-fi, but it’s real and it’s<br />

already interacting with kids in<br />

test rooms today. Launched on<br />

Kickstarter last year, CogniToy<br />

brings cognitive solutions into<br />

early years learning. Parents<br />

connect the toy to a home<br />

Wi-Fi network and input a<br />

few preliminary details – age,<br />

CASE STUDY COGNITOY<br />

can be gathered and analysed instantly,<br />

before being combined with numerous<br />

other sources of data – including medical<br />

records and wider population health data<br />

– to predict risks and uncover patterns<br />

for the patient. It’s unlike any diabetes<br />

management solution that has come<br />

before it, and is set to transform the lives<br />

of diabetes sufferers.<br />

education level, a favourite sport or food.<br />

This helps the toy to jump straight into<br />

conversation with the child but, from there<br />

on in, there’s no need for programming<br />

– although parents can maintain full<br />

control via the Parent Panel. Using Watson,<br />

CogniToy constantly evaluates the child’s<br />

abilities, changing its interactions to help<br />

further develop their skills. It can answer<br />

questions (including those perplexing<br />

queries that have parents heading for<br />

Wikipedia) and tell jokes, engaging in a<br />

naturalistic, age-appropriate style.<br />

7 <strong>COGNITIVE</strong> <strong>BUSINESS</strong> | LondonLovesBusiness | IN ASSOCIATION WITH IBM

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