BOOSTED BENEFITS

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1458124461BoostedBenefits

BOOSTED BENEFITS

EXCLUSIVE SHAREHOLDER REWARDS


BOOSTED BENEFITS

BEER SPIRITS EXPERIENTIAL

We have some pretty epic new boosted

benefits to announce for higher levels of

investment in Equity for Punks IV. These special

new benefits will be available for investments

over £5,000, £10,000, £20,000 and £50,000.

The Benefits are in addition to the other perks

of being a shareholder (see pages 10-13 of

the prospectus for the lowdown!). If you have

already invested in Equity for Punks IV, then you

can top up your investment to hit these reward

levels. The rewards are calculated on the total

investment in Equity for Punks IV.

These amazing new benefits stack, and

they also stack across the different types of

reward – beer, spirits and experiential.

So, if you invest £20,000 you can choose a

reward each from the £5,000, £10,000 and

£20,000 tiers; you could choose your own sour

beer cask, Lone Wolf Founders Tier 2, and Dog

Day, or any other combination of rewards based

on your investment level.

You are limited to one choice per tier, so if

you’ve invested £5,000, for example, you may

only choose one benefit from that tier. Top up to

unlock more perks!

Availability of these rewards is strictly

limited, and will be offered on a first-come,

first-served basis.

5,000

106

SHARES

OR MORE

10,000

SHARES

211 OR MORE

20,000

SHARES

422 OR MORE

50,000

1053

SHARES

OR MORE

FREE BEER FOR 5 YEARS

You will get your very own

personalised BrewDog growler,

with your name on it and a very

special Equity for Punks card

entitling you to one free growler

fill per month, for the next 5 years.

FREE BEER FOR LIFE

You will get your very own

personalised BrewDog growler, with

your name on it and a very special

Equity for Punks card entitling you to

one free growler fill per month, from

any BrewDog bar, for life.

YOUR OWN SOUR BEER CASK

You choose the base beer, the

cask and the type of fruit we

add. When it is ready, we will

bottle the whole cask, just for

you.

BE THE BREWER

You design, brew and name your

own beer. This will be a 100 HL

batch and available in all of our

bars.

LONE WOLF FOUNDERS TIER 1

A limited edition case of the

first gin & vodka we package.

Plus a limited edition case of

Lone Wolf Whisky.

LONE WOLF FOUNDERS TIER 2

A case of the first whisky

we produce. Plus 12 bottles

packaged out of an exclusive

Lone Wolf founders cask.

LONE WOLF FOUNDERS TIER 3

Your own ¼ barrel case of Lone

Wolf Whisky. You decide when

we bottle it for you. Plus you get

to design and distill your own

gin on our pilot still.

LONE WOLF FOUNDERS TIER 4

Your own full cask of Lone Wolf

Whisky. You decide when we

bottle it for you. Plus you get to

design and distill your own gin

on our pilot still.

DOG DAY

VIP tour of the BrewDog

brewery with James & Martin

followed by an exclusive beer

dinner hosted at the brewery

with our cofounders and brew

team.

YOUR NAME UP IN LIGHTS

Your name in a neon on the new

Equity Punk’s wall of fame at

HQ. Or on a plaque welded to a

vessel in the Brewhouse.

COLUMBUS VIP PRE-LAUNCH PARTY

Tour and beer dinner at our US

brewery with James and Martin,

plus 3 nights accommodation &

travel included.

TRUCK NORRIS PARTY

A Truck Norris Party, at your

house, with a fully stocked bar,

and a Certified Cicerone to run a

private beer school for you and

your guests.

2 | BOOSTED BENEFITS OVERVIEW

OVERVIEW BOOSTED BENEFITS | 3


BEER BENEFITS

FREE BEER

FOR 5 YEARS (£5K)

You will get your very own personalised BrewDog

growler, with your name on it and a very special

Equity for Punks card entitling you to one free

growler fill per month, for the next 5 years.

You can claim your free fills from any

BrewDog bar!

YOUR OWN

SOUR BEER CASK (£20K)

The BrewDog Sour Beer Works is getting closer and

closer - we now own the land next to our Ellon brewery

and construction is due to start in the next few months.

With this reward you get to choose the base beer, you get

to choose the type of barrel we put it into and you decide

what fruit we add. Then we bottle the whole cask just for

you. We will help you design an amazing label with your

name on it. We would anticipate a yield of around 450

bottles from your cask.

You can even help us make the beer, and come and visit

your cask anytime you like!

FREE BEER

FOR LIFE (£10K)

You will get your very own personalised BrewDog

growler, with your name on it and a very special Equity

for Punks card entitling you to one free growler fill per

month, from any BrewDog bar, for life.

You can claim your free fills from any BrewDog bar,

for life.

BE THE BREWER (£50K)

We will give you the keys to the brewery. Literally. You will

spend 2 days with our brewing team - the first day you will

design your own beer and build the recipe. On the second

day you will brew the beer on our state-of-the-art 100 HL

brewhouse. This will make it a full production batch of

around 25,000 bottles. We will serve your beer in all of our

bars and also make it available on our online shop.

You’ll host a launch event for the beer at a BrewDog bar

of your choosing, and we’ll also give you 30 free cases of

your beer!

If your beer rocks, it may even make it into our permanent

line up.

4 | BOOSTED BENEFITS THE BEER BENEFITS

THE BEER BENEFITS BOOSTED BENEFITS | 5


SPIRITS BENEFITS

LONE WOLF FOUNDERS CLUB TIER 1

(£5K)

Lone Wolf Founders Club Tier 1 members will be

entitled to a limited edition, numbered case of the

first ever gin and the first ever vodka we produce. In

addition, we will send you a limited edition, single cask

case of Lone Wolf Founders’ Club whisky. This one-off

whisky will not be available for general sale.

LONE WOLF FOUNDERS CLUB TIER 2 (£10K)

The first bottling from any new distillery is always highly soughtafter,

and almost impossible to get hold of. This benefit will see us

ship a case of the very first whisky our brand new distillery ever

produces direct to your door.

In addition, we will also send you a limited edition, single cask

case of Lone Wolf Whisky which has been aged in an Equity Punk

only cask. This whisky will not be available for sale and will be one

of the first whiskies we ever package.

Lone Wolf will be the only craft distillery in Scotland

to make all its base spirit from grain, and under

one roof. This is hugely important to us. We have a

colossal 19m high 60-plate rectification column, to get

the purest, cleanest spirit possible.

This spirit will form the basis of our vodka and gins,

and where others buy in neutral spirit in bulk, we will

distil everything from scratch.

Lone Wolf distillery will spring into life in April 2016,

all created on our custom, hand-made copper stills,

located at our Ellon HQ.

We want to stretch the boundaries of what a distillery

can do – and what a distillery should do. Starting

with our own all-grain distilled vodka, through to our

bespoke gins and boutique whiskies.

Lone Wolf intends to make as big an impact on

the spirits industry as BrewDog has had on the

beer industry.

LONE WOLF FOUNDERS CLUB TIER 4 (£50K)

You will get your very own FULL barrel cask of Lone Wolf

Whisky, decide how long we age it for and decide when we

bottle it for you. We will cover the cost of the whisky, the cask,

the warehousing, the bottling and the labelling. As is normal

with cask ownership arrangements, you will be liable for the

duty when we ship the whisky to you.

As well as your own cask, we will work with you to design your

very own gin that you have created and distilled in our pilot still.

This will result in 4 cases of your very own gin!

LONE WOLF FOUNDERS CLUB TIER 3 (£20K)

You will get your very own 1⁄4 barrel cask of Lone Wolf Whisky,

decide how long we age it for and decide when we bottle it

for you. We will cover the cost of the whisky, the cask, the

warehousing, the bottling and the labelling. As is normal with

cask ownership arrangements, you will be liable for the duty

when we ship the whisky to you.

As well as your own cask, we will work with you to design your

very own gin that you have created and distilled on our pilot

still. This will result in 4 cases of your very own gin!

6 | BOOSTED BENEFITS LONE WOLF

THE SPIRITS BENEFITS BOOSTED BENEFITS | 7


EXPERIENTIAL BENEFITS

DOG DAY (£5K)

Kicking off with a beer lunch at Musa in Aberdeen,

we’ll whisk you up to Ellon for a VIP, behind-the-scenes

brewery tour led by either James or Martin. We will taste

beer from the tanks, visit our barrel store with over 500

casks, take part in one of our beer tasting panels and host

an open Q&A session with our management team.

In the evening we will put together a private beer dinner

for you at the brewery. We will turn our conference room

into a dining room and crack out some rare BrewDog

beers as James and Martin pair them with local dishes

prepared in The Fix – the BrewDog crew canteen which is

closed to the public.

COLUMBUS VIP

PRE-LAUNCH PARTY (£20K)

We will fly you to Columbus and cover 3 nights of

accommodation in our adopted American home city.

James and Martin will give you a behind-the-scenes

pre-opening tour of the amazing Ohio brewery. We will

also host an exclusive Beer Dinner in Dog Tap Columbus –

our new on-site bar and restaurant in our new brewery.

In addition we will lay on transport and tours for you at the

best breweries in Columbus, such as Columbus Brewing

Company and Land-Grant Brewing Company.

YOUR NAME IN LIGHTS

OR EMBOSSED

IN STEEL! (£10K)

We will emboss your name on a steel plaque and weld it

onto a vessel in the Brewhouse. Or we’ll turn your name

into a neon and put it up on the Equity Punks wall of fame,

overlooking our brewhouse!

Your name will forever adorn the brewhouse and brewery

that your investment helped build.

YOUR NAME HERE!

TRUCK NORRIS

PARTY (£50K)

A Truck Norris Party, at your house, with a fully stocked

bar, and a Certified Cicerone to run a private beer school

for you and your guests. We will rock up in our legendary

beer truck and provide you and your friends with the most

amazing beery party ever. You choose the beers we have

on our taps, and the first £1,000 of beer is on us.

8 | BOOSTED BENEFITS THE EXPERIENTIAL BENEFITS THE EXPERIENTIAL BENEFITS BOOSTED BENEFITS | 9


TERMS AND CONDITIONS

HOW TO CLAIM

Reached the heady heights of one of our Boosted Benefits

tiers? Awesome! We will email you the next working day

with a link to a form to select your perks. Not heard from us?

Email kirsty.b@brewdog.com and our Equity Punk Ranger will

personally help you out.

If you’re investing over £20,000 or £50,000, please note you

will need to apply via a paper application form, which you can

download from brewdog.com/equityforpunks/prospectusdownload.

Just complete the form, scan it and send it to

kirsty.b@brewdog.com and then post it to the address provided

on the form. This will ensure we process your share application

promptly, but also get the ball rolling on your super-charged

benefits swiftly. We are unable to accept investments over

£10,022.50 online due to anti-money laundering regulations.

.

CASK VISITS & BOTTLING

Wanna rock up and reacquaint with your cask? No problem!

As long as you give us 5 working days notice for any cask visit,

and 10 working days if you want to taste the contents, we’ll

be happy to have you come and hang out. As our barrel store

is located on-site at our working brewery in Ellon, we ask that

you allow for some flexibility in booking your trip, as we’re not

always able to commit to visits on short notice.

We will not allow partial bottling or continued ageing,

the full cask must be bottled at your time of choosing.

ANGELS’ SHARE

Around 2% of cask contents evaporates each year

(this is known as the ‘Angels’ Share’); at the same time,

strength is likely to drop. We’ll grab every last drop we can, but

there may be around 1% that is lost through spillage. Please

note that, as cask-ageing is so unpredictable, every barrel is

different and losses may be more or less than stated here.

IF YOU HAVE A QUESTION ABOUT THESE BOOSTED BENEFITS OR

WANT TO FIND OUT MORE ABOUT INVESTING IN EQUITY FOR PUNKS,

EMAIL KIRSTY.B@BREWDOG.COM AND SHE WILL PERSONALLY

ENSURE YOU RECEIVE A RESPONSE REGARDING THESE NEW PERKS.

GROWLERS

Growler fills don’t roll over. You need to use them within each

month.

If you don’t want to carry your growler around with you, no

sweat! If the bar has a crowler machine, the offer extends to

crowlers too.

Free growler fills apply to any beer of lower or equivalent value

to Punk IPA. You’re welcome to choose a more expensive beer,

but you will need to pay the difference.

International BrewDog bars will offer growlers as per local

regulation

TRUCK NORRIS

A fully stocked Truck Norris bar is equal to £1,000 of stock.

Please note, we will cover any travel costs within the UK, but

there will be a surcharge if your event is outside of the UK.

LONE WOLF

Shipping is only for UK. International investors will need to pay

a shipping surcharge.

A full Barrel is 200L at time of filling and ¼ barrel is 50L at time

of filling (please see Angels’ Share notes above).

ANYTHING ELSE?

Rewards are calculated on your total investment in

Equity for Punks IV. If your investment in BrewDog was in a

different round of Equity for Punks, you will need to re-invest

to the value indicated in this document to achieve the Boosted

Benefits.

LEGAL STUFF

This is an update on our boosted benefits, not a prospectus.

Investors should read the prospectus before investing. The

prospectus is available on www.brewdog.com/equityforpunks.

Invested capital is at risk. The new perks in this document are

subject to change at the Company’s discretion.

10 | BOOSTED BENEFITS TERMS AND CONDITIONS TERMS AND CONDITIONS BOOSTED BENEFITS | 11


“HERE’S TO THE CRAZY ONES. THE MISFITS. THE REBELS.

THE TROUBLEMAKERS. THE ROUND PEGS IN THE SQUARE HOLES.

THE ONES WHO SEE THINGS DIFFERENTLY.”

STEVE JOBS.

FOR MORE INFORMATION, VISIT WWW.BREWDOG.COM/EQUITYFORPUNKS

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