CONTENT
13MarekBaco
13MarekBaco
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Potential KPIs<br />
Connections Content Brand Business<br />
• Impressions<br />
• Reach group resp. Unique<br />
Users)<br />
• CPM<br />
• Views<br />
• Frequency Clicks to Website<br />
• CTR<br />
• Installations<br />
Inspire<br />
Objective: Positive Awareness<br />
• Cumulative Views<br />
• View Trough Rates<br />
• Video Emotion Score<br />
• Video ShareRank<br />
• Comments Likes/Shares<br />
• Likeability<br />
• Relevance<br />
• Uniqueness<br />
Involve<br />
Objective: Integration<br />
• Fans/Subscribers<br />
• Comments Likes/Shares<br />
• Dwell Time<br />
• UGC/Participants<br />
• Return Rate<br />
• Completion rates<br />
• Level of Involvements<br />
Inform<br />
Objective: Relevance<br />
• Long Tail View Count<br />
• Search Ranking<br />
• CTRs<br />
• Comments Likes/Shares<br />
• Search ranking<br />
• Credibility<br />
• Persuasion<br />
• Branding Impact:<br />
• Buzz<br />
• Brand image<br />
• Brand proposition<br />
• Brand Fit<br />
• Likeability<br />
• Trust<br />
• Identification<br />
• Leads<br />
• Conversions<br />
• Downloads<br />
• Orders<br />
• Customer-Lifetime-Value<br />
• MRR
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