COM 537 Final Exam (Latest) - Assignment.

9. In the management journal article about persuading customers that your boss recommended,
you read that your style of hard selling is not effective with young professionals. You begin to
question if you need to take a sales training seminar. This is an example of
cognitive dissonance
agenda-setting
selective attention
selective exposure
10. Building strong coalitions among individuals or groups that have separate interests is called
facilitation
negotiation
diversification
mediation
11. When Joseph Kline, a U.S. citizen working for a bakery in Pakistan, is surprised that he will
have to work on December 25, Christmas Day, he is dealing with which component of the
transactional communication model?
Internal noise
External noise
Cultural relativism
Context
12. Which of the following statements is true?
Semantics is the study of the meaning of words, phrases, and texts
Semantics is the study of how words affect the decision-making process
Semantics is the study of dictionary definitions
Semantics is the study of the use of words in persuasive communication