Beach_March_2016

cbudman

March 10, 2016

Volume 46, Issue 32

Olympic Gold Medalist Rebecca Soni

Fish out of water

Best of the Beach 2016


Considering A Major Remodeling Project?

Architectural Design & Remodeling Seminar

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• Exploration of materials, from granite to quartz to more!

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Termite & Dry Rot Repair


March 10, 2016

Volume 46, Issue 32

ON THE COVER

Olympic gold medal swimmer

Rebecca Soni began ocean swimming

during her recovery from a

back injury

Ṗhoto by Shaun Sexton

Save the date for a cool event

Thursday March 24th

10 am - 6:30 pm

• Live Coolsculpting demo and Happy Hour 4 - 6 pm

• Snacks and refreshments served all day

• Free consultations

• Coolsculpting, Dysport, and Restylane giveaways! Raffle entry with purchase

• All day specials on Coolsculpting, Dysport, and Restylane

Event Specials

• Coolsculpting Buy 2 or more, get $100 off per area. Buy 4 or

more, get $200 off per area

• Dysport $2.75/unit (Reg. $3/unit)

• Restylane $399 (Reg. $450) or $299 if you bring a friend!*

Call to Reserve (310)316-2100

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*Ask for details

BEST of the BEACH 2016

Sports

STAFF

Kids

Retail & Services

Health & Fitness

Automotive

Editor’s Note: Best of the Beach dining and entertainment winners will be

featured in the April Beach magazine

BEACH LIFE

8 Beach Calendar

44 Hermosa Chamber Man, Woman of the Year

46 Restaurant Review: SuperBa

48 SBBC contest: Gaffney’s Groms

49 Pediatric Therapy Network Mardi Gras

50 Home services

PUBLISHER Kevin Cody, ASSOCIATE PUBLISHER Richard Budman, EDITORS Mark McDermott, Randy Angel, David Mendez, Caroline Anderson

and Ryan McDonald, ARTS & ENTERTAINMENT Bondo Wyszpolski, DINING EDITOR Richard Foss, STAFF PHOTOGRAPHERS Ray

Vidal, Brad Jacobson and Gloria Plascencia, CALENDAR Judy Rae, DISPLAY SALES Adrienne Slaughter, Tamar Gillotti, Amy Berg and

Shelley Crawford CLASSIFIEDS Teri Marin, DIRECTOR OF DIGITAL MEDIA Jared Thompson, GRAPHIC DESIGNER Tim Teebken, DESIGN

CONSULTANT Bob Staake, BobStaake.com, FRONT DESK Judy Rae, INTERNS Sean Carroll

EASY READER (ISSN 0194-6412) is published weekly by EASY READER, 2200 Pacific Cst. Hwy., #101, P.O. Box 427, Hermosa Beach, CA 90254-0427. Yearly domestic

mail subscription $100.00; foreign, $175.00 payable in advance. POSTMASTER: Send address changes to EASY READER, P.O. Box 427, Hermosa Beach, CA 90254. The

entire contents of the EASY READER newspaper is Copyright 2016 by EASY READER, Inc. www.easyreadernews.com. The Easy Reader/Redondo Beach Hometown News

is a legally adjudicated newspaper and the official newspaper for the city of Hermosa Beach. Easy Reader / Redondo Beach Hometown News is also distributed to homes

and on newsstands in Manhattan Beach, El Segundo, Torrance, and Palos Verdes.

CONTACT

n Mailing Address P.O. Box 427, Hermosa Beach, CA 90254 Phone (310) 372-4611 Fax (424) 212-6780

n Website www.easyreadernews.com Email news@easyreadernews.com

n Classified Advertising see the Classified Ad Section. Phone 310.372.4611 x102. Email displayads@easyreadernews.com

n Fictitious Name Statements (DBA's) can be filed at the office during regular business hours. Phone 310.372.4611 x101.

6 Easy Reader / Beach magazine • March 10, 2016

March 10, 2016 • Easy Reader / Beach magazine 7


S O U T H B AY

CAL ENDAR

JACK’S/SB BOARDRIDERS

CONTEST

42ND STREET, MANHATTAN BEACH

Saturday, March 12

Junior longboarder Alex Fry will be

among the competitors in the second

of the winter’s six South Bay Boardriders

contests, beginning at 7 a.m. at

42nd Street in Manhattan Beach. For

more information visit SouthBay-

Boardriders.com.

WOMAN’S FILM FESTIVAL

REDONDO BEACH PERFORMING

ARTS CENTER

Sunday, March 13

Beach Flags,” an animated film about

a young Iranian lifeguard determined

to participate in an Australian lifeguard

competition, is among the short

films to be screened at the Lunafest

Film Festival, featuring films by, for

and about women. 2 p.m. 1935 Manhattan

Beach Blvd., Redondo Beach.

For ticket information call (424) 225-

2050 or email simbmail@gmail.com.

or visit lunafest.org.

KING HARBOR BOAT LAUNCH

REDONDO CITY HALL

Monday, March 14

King Harbor Boat Launch Facility

Public Meeting

The Redondo Beach Harbor Commission

will discuss where to put a new

trailer boat launch. 6:30 p.m. Council

Chambers, 415 Diamond Street, Redondo

Beach. For additional information

contact Stephen Proud at (310)

318-0631 x2246 stephen.proud@redondo.org.

PLAN HERMOSA?

ONLINE

The City of Hermosa Beach is working

on updating and integrating two of

the city’s key planning documents --

the General Plan and the Local

Coastal Program. A first draft of

PLAN Hermosa is available for review

on the City’s website.

hermosabch.org/index.aspx?page=76

7. For information email generalplan@hermosabch.org

or call (310)

318-0242.

MIRA COSTA BAND CONCERT

MIRA COSTA HIGH SCHOOL

Friday, March 11

The award winning Mira Costa High

School bands and orchestra present an

evening of eclectic music. Advance

tickets $20 or $25 at the door, 1401

Artesia Blvd, Manhattan Beach. For

tickets visit tinyurl.com/ensembleevening.

FIREFIGHTERS DINNER

KEN MILLER RECREATION CENTER

Saturday, March 12

The Torrance Firefighters Association

presents the 44th Annual Spaghetti

Dinner. Proceeds benefit the Alisa

Ann Ruch California Burn Foundation

Summer Camp. 4:30 - 8 p.m. $6 for

adults and $4 for children under age

8. Tickets available at the door. Torrance

Blvd., at Madrona Ave. For

more information, call (310) 781-7000.

MCNEIL DOES ST. PAT’S

LIVE AT THE LOUNGE

Sunday, March 13

Dennis McNeil and accompanist Ed

Martel celebrate St. Patrick’s with

song and friends. 7:30 p.m. 1014 Hermosa

Ave. (Next door with to Comedy

and Magic). Tickets at LiveAtTheLounge.com.

A MELTING REVIEW

PAGES BOOKSTORE

Thursday, March 17

Author Gerard Sarnat discusses his

new book Melting the Ice King at

{pages} at 7 p.m. 904 Manhattan

Ave., Manhattan Beach. RSVP's are

recommended. Call (310) 318-0900 or

email info@pagesabookstore.com.

pagesabookstore.com.

FROTH AWARDS

SAINT ROCKE

Saturday, March 12

Easy Reader presents the Third Annual

Froth Awards, an all day craft

beer and gourmet food pairing, featuring

Chef Steve Roberts of Hop Saint

and eight craft breweries, including

Hop Saint Brewing., Strand Brewing,

King Harbor Brewing The Dude’s

Brewing and El Segundo Brewing and

Absolution Brewing Co. Music by The

Get Down Boys, The Walcotts, Kira

and the Hollow Legs and The Sound

of Ghosts. Photo by Lloyd Brown

SCHOLES’ LAST PADDLEOUT

BLUFF COVE

Saturday, March 12

A paddle out in memory of Fenton R.

Scholes, who was the last surviving

member of the Palos Verdes Surf Club

begins at 11 a.m. at Bluff Cove in

Palos Verdes. Scholes is picture surfing

Bluff Cove with his wife Dixie.

41ST ANNUAL KITE FESTIVAL

REDONDO BEACH PIER

Sunday, March 13

The Redondo Beach Pier 41st Annual

Festival of the Kite is one of L.A.’s

longest-running kite festivals in the

country. Free, all ages and open to the

public. Prizes awarded for the best

hand-made kite, best ground display,

highest-flying kite and the youngest

and youngest at heart kite flyers. The

public is invited to help launch a massive

25foot by 14-foot foot kite. Noon

-- 5 p.m. Redondo Beach Pier, 100

Fisherman’s Wharf, Redondo Beach.

redondopier.com.

HEARTS OF HERMOSA

HERMOSA COMMUNITY CENTER

Saturday, March 19

The 20th Annual Hearts of Hermosa

Education Foundation gala begins at 6

p.m. at the Hermosa Beach Community

Center. The evening will include

dinner, dancing and silent and live

auctions. Cocktail attire. 720 Pier

Ave., Hermosa Beach. HBEF.org. B

8 Easy Reader / Beach magazine • March 10, 2016


est of the beach

A Fish out of

WATER

by Randy Angel

Fare nothing new for Rebecca Soni. The sixtime

Olympic medal-winning swimmer has

overcome health issues and competition

against the best swimmers in the world, yet new

ventures after her retirement have the competitor

equally determined and excited as she was during

her career.

After Soni officially retired from the sport in

January 2014, the Redondo Beach resident faced

the challenge of transitioning from the routine of

a world-class athlete to one outside the pool.

Soni, who will turn 29 next week, did a lot of

soul searching and self discovery. Swimming was

such a big part of her life since she began at the

12 Easy Reader / Beach magazine • March 10, 2016

Olympic gold medal swimmer Rebecca Soni

transitions to life outside the pool

Rebecca Soni transitions from pool to ocean swimmer. Photo by Shaun Sexton

age of 10.

When Soni was 16, she began experiencing an

irregular rapid heartbeat during training, often

beating more than 300 times a minute. Eventually,

doctors inserted electrical energy through a

catheter to eliminate the extraneous tissue in her

heart.

Soni overcame the setback to win six national

championships at USC. She claimed a gold and

world record in the 200m breast at the 2008

Olympic Games where she also won two silver

medals in the 100m breast and the 400m medley

relay.

At the 2012 London Olympics, Soni won gold

in the 400m medley relay and 200m breast, becoming

the first female swimmer to break the

2:20 mark. She also won silver in the 100m

breast.

Soni has used her success as an athlete to help

others and give back to the community. She was

among a group of Olympians and pro athletes

called Hope Sports that built a house for a family

in Mexico. She is also a global advocate for the

“Girl Up” campaign, which engages adolescent

girls to stand up for girls everywhere and empower

each other.

On Sunday, Mar. 13 Soni will serve as Official

Race Starter and Honorary Host for the 13th annual

Village Runner St. Patrick’s Day 5K in Redondo

Beach’s Riviera Village.

“Rebecca is very gracious and down to earth,” Race Director Mike Ward

said. “She has done great things in her life and we’re proud to have her involved

with the event.”

“It’s pretty cool to be asked to be the official race starter,” Soni said.

“Community is very important to me and, after living in Manhattan Beach

for five years, getting to know the city and people of Redondo Beach is exciting

for me. The area offers so much in terms of fitness and fun that it’s

easy to celebrate life every day.”

Soni will also join runners and walkers in the 5K race.

“You could call me a ‘Fish out of Water,’” Soni joked. “While working

with a physical therapist for a leg injury, I’ve been learning how to walk

and run correctly.”

The event begins Saturday with a two-day Health & Fitness Expo with

the race starting Sunday at 8 a.m. Proceeds benefit the American Cancer

Society.

Following the 5K, young runners will compete in the Chase Stecyk Leprechaun

Dash for Gold. Honoring the memory of Chase Stecyk, who grew

up in Redondo Beach and was just 11 years old when he died of a tumor

that paralyzed him from the waist down. Proceeds from the race will go

to charities in addition to supporting local high school cross country and

track teams.

After her retirement from professional swimming, Soni wanted to stay

connected with the sport and the next generation of athletes. Like many

elite athletes, she became involved with clinics and lessons.

“I love working with kids but I discovered I didn’t know how to teach

swimming,” Soni said. “But I knew I had much more to offer.”

It was during this time that Soni began to delve into the many aspects of

sport: taking courses in psychology and learning about breathing, body positioning

and mindfulness.

She also took nutrition classes which has helped her become a fitness

and nutrition buff promoting health and wellness activities.

Finding ways to remain fit while not burning thousands of calories during

hours of intense training in the pool became a passion for Soni.

“I really got interested in nutrition,” Soni said. “I began cooking more

and wanted to see how my body reacted to different foods. It was hard to

break the habits I had as a competitive swimmer so it’s been a fun journey

mixing things up for breakfast, lunch and dinner. I really love the vegan

lifestyle. I’m very passionate about learning more and regret not trying it

earlier during my career to see how beneficial it would have been.”

Soni suffered a back injury after the Olympics and hadn’t swum again

until about six months ago when she began swimming in the ocean. Her

boyfriend Bryan Mineo, a swim instructor and owner of The Swim Mechanic,

sparked Soni’s interest in open water swimming.

“We swim together in the ocean every week,” Mineo said. “It’s our quiet

time together, something that we now share a great passion for. I speak for

both of us when I say that our time in the ocean is less about swimming,

but more about the experience and freedom of connecting with the water.”

Soni also found new activities to remain physically fit.

“I’ve been doing yoga for a long time and have done Pilates, trying new

things to take the place of swimming,” said Soni, an admitted travel junkie.

“I enjoy the intimate alone time of working out, discovering how your body

works and reacts to different activities. I like less structured physical activity

and more adventure while setting goals for myself – whether it’s racing

to a lifeguard tower or climbing a hill.”

Soni’s latest endeavor is RISE Elite, a program she started as a way to

give back to younger athletes by passing on the knowledge she has accrued

and the theory she has used as an Olympic gold medalist and advocate of

a well-balanced approach to athletics and life.

“The program deals with the mental side of sports,” Soni explained. “I

was looking back, seeing things that made me an Olympic medalist, and

how I harvested the tools I built in swimming to use in the rest of my life.

It teaches young athletes how to build mental skills and learn than there

is more than just winning but utilizing the tools within one’s self which

builds confidence.”

Mineo believes the program allows Soni to help countless numbers of

athletes.

“Reb has found a way to teach the laser focus she developed while swimming,

providing people the tools to access their highest potential,” Mineo

said. “This is applicable for anyone in any field or phase of their life.”

RISE Elite has also provided Soni the opportunity to work with Caroline

Burckle, an Olympic teammate of Soni’s who won bronze in 2008. Burckle

was graduating from University of Tennessee with a Master of Science in

Sports Psychology and Motor Behavior when approached by Soni.

“Rebecca told me what she had going and asked me if I wanted to start

mentoring a few athletes that approached her, and I willingly said yes,”

Burckle said. “From simply mentoring a few to becoming a part-business

owner of RISE Elite, I have been beyond blessed to work with someone as

understanding and driven as Rebecca. I am super pumped for what the

future holds. We complement each other very well with our individual

strengths, so it will be a fun and creative ride.”

Soni and Burckle feel their experience and knowledge regarding the impact

of self-improvement through a mindful approach will benefit kids just

beginning their careers to elite level athlete and Olympians.

“Reb is so passionate about her work, and is one of the most humble

athletes I have ever come in contact with,” Burckle said. “She exudes a

sense of approachability and ease, which makes her a fantastic mentor to

youth athletes because they trust her. She creates a safe space in which

they can share all facets of their lives and be totally open and vulnerable.

The athletes can read that she is a non-judgmental, open and genuine person.

That makes all the difference and she truly makes each one feel special

in his or her own way.”

Soni has discovered how powerful the mind can be and, as an elite athlete,

was surprised that the information she has gained through her own

research she was learning for the first time.

“The things I learned are game changers, making the difference between

good and great,” Soni said. “I wish I had a program like RISE Elite when I

was younger. I worked hard for 15 years and such a program would have

helped shorten the time to reach my goals.”

Soni compares the daily quest for self-improvement to the journey of

athletic success.

“I live RISE, balancing life while making the most out of every day,” Soni

said. “Even on a day that might seem uneventful, I look back and find

something that can better my life and others.” B

To learn more about Soni and RISE Elite, visit rebeccasoni.com.

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March 10, 2016 • Easy Reader / Beach magazine 13


Stars of the Beach are some of the most prominent

businesses in the South Bay.

In addition to our Best of the Beach winners The Stars are

businesses that are very popular with our readers and have been

awarded the Stars of the Beach recognition

Bike Shop

Beach Cities Cyclery

Health Club

Beach Cities Health

District

Martial Arts

South Bay Jiu Jitsu

Neighborhood Gym

Pop Physique

Coast Fitness

Planet Fitness

Skateboard Shop

Soul Performance

Ski/Snowboard Shop

Spyder

Surfboard Shop

Spyder

Golf Course

Trump National Golf

Course

Nail Salon

Best Nails & Spa

Coco Nails & Spa

Men’s Barber

Floyd’s Barber Shop

Yoga Studio

Yoga Loft

SoHo Yoga

Cosmetic Surgeon

Dr. Kaplan

Massage

ReNuMi

Medical Spa

Injectability Clinic

DermFx

Optometrist

Eyes on Redondo

Trendy Eyes

Pet Store

Centinela Pet & Feed

Veterinarian

Animal Hospital of

Redondo Beach

Audiologist

Miracle-Ear

Dr. Parker

Dentist

Pacific Smiles

Dr. Calleros

Chiropractor

Dr. Schwarz

Dr Pommerenck

Fresh Produce

Whole Foods

Eyewear

Schatan Optical

Coin Store

Larry Shapiro Rare Coins

Kids Camp

Hermosa Surf Camp

Beach Sports

Private School

Peninsula Montessori

Peninsula Heritage

Kids Boutique

Sol Baby

Kids Land Camp

Mathnasium

Hotel

Portofino

Miyako

Crowne Plaza

Motel

Grandview Inn

Foreign Auto Repair

Manhattan Auto

Motorcycle Dealer

Motorcycle Michael’s

Door and Windows

Window Concepts

Carpet Store

Carpet Plus

Maxwell Brothers

Plumbing

A & J Plumbing

Shamrock Plumbing

Real Estate Office

ReMax Estate Prop.

Real Estate Broker

Lilly Liang

Bill Ruane

Nursery

Waterwise Garden

Construction

Horusicky Construction,

Inc.

Roofing

Fischer, LLC

14 Easy Reader / Beach magazine • March 10, 2016

March 10, 2016 • Easy Reader / Beach magazine 15


2016 Best of the Beach

Day Spa

Trilogy

Manhattan Beach’s Trilogy Spa, which celebrates its 10-year anniversary

this month, continues to evolve beyond the scope of a typical

organic day spa. By customer demand, the spa recently unveiled

an express menu as well as a revamped retail section that includes

a new line of wellness and active wear and spa tools. Most notably,

Trilogy is partnering with a local holistic doctor who will begin providing

supplementation and blood work in a new IV bar inside the

spa. “We’re changing and sliding down the scale while staying true

to who we are,” owner Chandra Shaw said. “We’re a continual work

in progress and we’re always trying to get better. We’re always learning.”

Dive N’ Surf freediving instructor Marina Kazankova is a world record holding freediver, sports psychologist and

actress.

Dive Shop

Dive N’ Surf

The South Torrance High surf team met at the Dive N’ Surf indoor pool recently for instruction on dealing with

a surfer’s most common fear -- a holddown.

Their instructor was Russian sports psychologist, actress and world champion freediver Marina Kazankova. She

taught them that freediving is a form of meditation and that relaxation is the key to holding one’s breath for an extended

period of time under water.

“At the start of the class, kids were holding their breaths 30 seconds and at the end of the class they could stay

underwater for two minutes,” Dive N’ Surf manager Tom Tanner said.

“The class is for safety. It gives kids the confidence not to panic during holddowns. But it also helps to get kids

more involved in the ocean. We’re getting more and more kids coming in for Hawaiian Slings and spearguns when

the surf is flat,” Tanner said.

504 N. Broadway, Redondo Beach. (310) 372-8423. DiveNSurf.com

451 Manhattan Beach Blvd., Manhattan Beach.

(310) 760-0044.

trilogyspa.com

Bike shop

Hermosa Cyclery

Hermosa Cyclery has been operating from its beachside

location for more than 40 years. In that time, it has

become a critical part of the city’s cycle-centric beach

culture, offering rentals to visitors and outfitting locals

with a stock of stylish Strand Cruisers. It’s also a feelgood

local story with the four owners, all previous dedicated

employees, inheriting the business from founder

Harold “Schu” Schumaker after his passing in 2002.

20 13th Street, Hermosa Beach.

(310) 374-7816.

hermosacyclery.com

Hermosa Cyclery’s old school bike crew Quentin Pruett,

Ryann Louie, Ross Voerman and Mike Antes.

Health Club

Bay Club

Last year, Northern California’s Bay Club purchased Spectrum

Health Clubs, and though signage has changed, the quality of

the three South Bay-area clubs has remained, while vast upgrades

are in progress. Locations in El Segundo, Rolling Hills Estates

and along the Redondo Beach waterfront are still high-quality fitness

centers with reams of classes and amenities and, particularly

in the case of the Redondo Beach facility, beautiful views.

819 N. Harbor Dr., Redondo Beach.,

(310) 376-9943.

51 Peninsula Center, Rolling Hills Estates.

(310) 541-2582.

2250 Park Pl., El Segundo, (310) 643-6878.

bayclubs.com

16 Easy Reader / Beach magazine • March 10, 2016


Neighborhood Gym

Shopping, dining and entertainment, we’ve got it all!

APPAREL & ACCESSORIES

Friar Tux Shop . . . . . . . . . . (310) 534-4700

Styles of Hawaii . . . . . . . . . (310) 326-2151

Tilly’s . . . . . . . . . . . . . . . . . (310) 534-1642

BEAUTY

European Wax Center . . . . (310) 325-2929

Fancy Nails . . . . . . . . . . . . (310) 326-7980

Pia Hair Salon . . . . . . . . . . (310) 326-0815

Rolling Hills Beauty Bar. . . (310) 530-3844

Strands Design Lab, LLC . . (310) 539-8434

Victor Anthony’s

Hair Studio. . . . . . . . . . . . . (310) 326-2338

Vogue Beauty Studio . . . . . (310) 530-5900

Waterside Beauty. . . . . . . . (310) 534-4242

BOOKS/CARDS/GIFTS/

EDUCATIONAL MATERIALS

The Gift Korner . . . . . . . . . (310) 539-5011

The Tutoring Center . . . . . . (310) 530-5377

DRY CLEANING

Beltone Cleaners . . . . . . . . (310) 325-2511

ENTERTAINMENT

AMC Theater

Rolling Hills 20 . . . . . . . . . (888) 262-4386

FINANCIAL/BUSINESS SERVICES

Chase Bank . . . . . . . . . . . . (310) 257-1997

The Postal Mart . . . . . . . . . (310) 325-6777

South Bay Credit Union. . . (310) 374-3436

GROCERY/SPECIALTY FOODS

Baskin Robbins . . . . . . . . . (310) 530-6812

BevMo! . . . . . . . . . . . . . . . (310) 257-0034

Cups’s Frozen Yogurt . . . . . (310) 534-2625

Nijiya Japanese Market . . . (310) 534-3000

Omaha Steaks . . . . . . . . . . (310) 539-3831

Peet’s Coffee & Tea. . . . . . . (310) 626-8008

Starbucks . . . . . . . . . . . . . . (310) 534-4835

Trader Joe’s. . . . . . . . . . . . . (310) 326-9520

Treat Tea & Ice . . . . . . . . . . (310) 326 9888

Whole Foods Market . . . . . (310) 257-8700

Yogurt Lounge . . . . . . . . . . (310) 230-5505

HEALTH & FITNESS

Arthur Murray

Dance Studio. . . . . . . . . . . (310) 977-0987

Great Earth Vitamins . . . . . (310) 534-8494

My Fit Foods . . . . . . . . . . . (310) 257-9175

PV Massage . . . . . . . . . . . . (310) 530-9093

24 Hour Fitness Center . . . (310) 534-5100

Weight Watchers . . . . . . . . (800) 651-6000

HOME FURNISHINGS

Bed, Bath & Beyond . . . . . (310) 325-0432

Hitachiya . . . . . . . . . . . . . . (310) 534-3136

INSTRUCTIONAL SERVICES

Budding Artists. . . . . . . . . . . (310) 326-9764

Color Me Mine . . . . . . . . . . (310) 325-9968

JEWELRY

Modern Jewelry Mart. . . . . . (310) 517-0308

MEDICAL/DENTAL SERVICES

Dr. Mylena Jl, D.D.S, Inc. . . (310) 326-4691

Dr. M.G. Monzon, D.D.S. . . (310) 891-3303

Dr. Nolan Ng, Optometrist . (310) 326-2881

Olive Chiropractic. . . . . . . . (310) 539-2285

South Bay Pain Docs . . . . . . (310) 626-8037

Torrance Family Urgent

Care Center of South Bay . . (310) 997-1796

PET & GROOMING

Grooming Wonders. . . . . . . (310) 534-1130

Pet’s Plus . . . . . . . . . . . . . . . (310) 539-5700

Wild Birds Unlimited . . . . . (310) 326-2473

REAL ESTATE

J A Realty . . . . . . . . . . . . . . . (310) 539-2430

Person Realty. . . . . . . . . . . . (310) 325-8700

RESTAURANTS

Blaze Pizza . . . . . . . . . . . . . (310) 325-9500

California Pizza Kitchen . . . (310) 539-5410

Daphne’s Greek Café . . . . . (310) 257-1861

Fanoos Persian Restaurant . . (310) 530-4316

Fish Bonz Grill. . . . . . . . . . . (310) 325-2669

Hakata Yamaya . . . . . . . . . . (310) 257-1800

IcCho Japanese Restaurant . (310) 325-7273

Ichimi An . . . . . . . . . . . . . . . (310) 784-0551

Islands Restaurant . . . . . . . . (310) 530-5383

Joey’s Smokin’ B.B.Q. . . . . . (310) 257-1324

Kabab Curry of India . . . . . . (310) 539-0171

Little Sheep

Mongolian Hot Pot . . . . . . . (310) 517-9605

Mashawi Lebanese Grill . . . (310) 325-3545

Mrs. A Vietnamese Pho . . . . (310) 541-1227

Nice Cafe. . . . . . . . . . . . . . . (310) 539-0323

Rubio’s. . . . . . . . . . . . . . . . . (310) 891-1811

Ryo Zan Paku. . . . . . . . . . . . (310) 530-8720

Sushi Boy. . . . . . . . . . . . . . . (310) 534-4013

Veggie Grill . . . . . . . . . . . . . (310) 325-6689

Northeast Corner of Crenshaw & Pacific Coast Highway in Torrance

For Information Call (310) 534-0411

A LA CAZE DEVELOPMENT COMPANY PROJECT

South Bay Trainer

Nationally certified trainers provide quality, affordable personal training in a comfortable,

friendly community atmosphere. A broad spectrum of workouts is offered for youth to seniors,

from bodybuilders and fitness buffs to the overweight. No contracts, sign-up, cancellation

or membership fees and multiple clients at the same time keep prices low.

Owner/Head Trainer Josh Sola lost 80 pounds becoming a certified trainer, wanting to

help others achieve their fitness goals.

“We make it as easy as possible for our clients

to have a convenient, enjoyable workout experience,”

Sola said. “We base our training solely on

our clients’ goals and abilities. Everyone deserves

to be both happy and healthy and that is what we

strive to achieve through honesty, integrity, and

passion.”

3865 Pacific Coast Hwy, Torr.

(310) 341-8559.

Southbaytrainer.com

Martial Arts Center

Personal Trainer

South Bay Trainer owner Josh Sola expressed

his delight after winning the Best Neighborhood

Gym category for the second straight year. Photo

by Randy Angel

Elite Training Center

Six years ago, LOTAR Self-Defense became Elite Training Center, expanding its curriculum

and making it more palatable for the average, everyday person. “Before, you could

come in as a soccer mom, stepping on the mat with special forces,” said Sean Derhammer,

an instructor at Elite. “It was intimidating.”

And intimidation isn’t the goal — it’s preparation. Elite, Derhammer said, tries to get

students comfortable in every arena of combat, from krav maga to jiu-jitsu to kickboxing

and beyond, helping them to recognize a situation for what it is.

“We believe that the world is a better place when everyone trains,” Derhammer said.

“How you are on the mat is how you are on the street, and how you are at your job. It gives

you perspective, to know what you’re capable of.”

628 South Pacific Coast Hwy., Redondo Beach, (310) 543-1600.

1601 Pacific Coast Hwy, Ste. 170, Hermosa Beach, (310) 912-3088.

elitetrainingcenter.net

Lou Sidella takes a rest before leading a

workout. Photo by Ryan McDonald

Lou Sidella:

Body One Fitness

There’s a sign at the entrance to Lou

Sidella’s gym that reads “Motivated People

Only.”

Sidella, who has been training in the South

Bay since 1998, is the owner of Body One Fitness

in Redondo Beach and serves as a trainer

there. With a recent redesign of his shop that

expanded the number of racks, he has been

able to expand his popular group training

classes. The sign alerts those about to enter to

Sidella’s personal training philosophy.

“We take every level of fitness in here,” he

says. “Every age, shape and size. All I ask is

that people give me effort.”

201 Herondo St. #100,

Redondo Beach.

(310) 379-5425.

bodyonefitness.net

18 Easy Reader / Beach magazine • March 10, 2016


Underground Board Shaper

Men’s Clothing

The Spyder Surf crew keeps

the local community styling

in the best threads.

Spyder Surf

For the fifth year in a row, Spyder Surf won “Best Men’s Clothing.” A key to Spyder’s

success in the thirty plus years of being an iconic South Bay surf shop is to stay on the

cutting edge of trends.

“We keep it fresh with the up to date products and the hottest styles in town,” Spyder

Surf manager, local ripper, and team rider Chris Broman said. “ At the same time, we carry

our own surfboards and we easily can evolve designs.”

2461 Pacific Coast Hwy, Hermosa Beach. (310) 374-8276.

Snowboard Ski Shop

Skate Shop

Surf, Skate,

and Snow,

the ET Surf

crew has

over 130

years of

expertise at

any given

time on the

shop floor.

ET Surf

When walking into ET Surf, it’s hard not to notice the entire section dedicated to Snowboarding.

On top of that, a shop grom takes on the task of fixing, cleaning and re waxing

snowboards.

“We’re the only ones who push snowboarding and it shows,” said shop manager Dan

Connell “We have the ‘A’ plus gear, year after year.”

ET Surf

On top of being the oldest surf shop in town, ET Surf is also the oldest skateboard shop.

Since the revolution of the polyurethane skateboard wheel in the early 70s, ET Surf has

been providing all the leading Skateboard

brands and their legendary ET Surf “Shredstick.”

“Our legend, Kevin ‘the Worm’ Anderson,

has over 62 years of skateboard knowledge,

something I joke with customers,”

said ET Surf manager Sonny McCollom.

“But really, he’s been here since the beginning.

45 years.”

Dan Cobley

Dan Cobley of Danc Surfboards struck back reclaiming his title from last year’s winner

Jose Barahona, who shapes in the neighboring bay at Mangiagli Surfboard Manufacturing.

Cobley had been the winner the previous four years.

“I have my tight following,” Dan Cobley said. “I work my best to make stunning custom

handshapes that cater to my customer tastes and experience. Thank you South Bay. I definitely

feel the love.”

640 Cypress Avenue, Hermosa Beach. (310) 469-2671.

Underground Shaper of the year, Dan Cobley throws it down on one of his shapes. Photo

by Kiyo Okada

Golf Course

Lakes at El Segundo

A municipal golf course owned by the City of El Segundo and falling under the umbrella

of the City’s Parks and Recreation department, the 9-hole Lakes at El Segundo offers numerous

ways for members of the public to relax, knock a few balls around, and enjoy a day

outside.

400 S. Sepulveda Blvd., El Segundo. (310) 322-0202.

golfthelakes.com

20 Easy Reader / Beach magazine • March 10, 2016

Surfshop

ET Surf

Since 1972, ET Surf has been providing

the stoke to South Bay locals.

“Eddie [Talbot, owner of ET Surf] used

to joke that we are the biggest surf shop on

Aviation,” said ET Surf Manager Sonny

McCollom.

ET Surf has the largest inventory of surfboards

with the most surfboard brands in

the South Bay.

“We are the oldest surf shop in town,”

he said. “We love what we do and it shows.

Our customers are our family and without

them we wouldn’t be who we are. Thank

you South Bay!”

904 Aviation Blvd, Hermosa

Beach. (310) 379-7660.

ETSurf.com

Shop Board Shaper

Pat Ryan ET Surf

What to say about ET Surf’s

Pat Ryan? He’s the oldest on

going shaper in the South Bay

right now. He picked up the

planer during the shortboard

revolution of the late 60s while

working for Greg Noll Surfboards.

Noll’s top salesperson

was an ambitious Eddie Talbot.

The duo launched ET Surf

from the ashes of the Noll surfboard

empire. But, Ryan is not

one to be stuck in the past. He embraces all surf and paddling craft.

“A lot of people seem to reflect on ‘the good old days,’ being in the past,” he said, “With

our choices as surfers and watermen and women, ‘the good old days’ are right now.”

The next logical step is for Ryan to be inducted into the Hermosa Beach Surfing Walk of

Fame right next to his boss.

904 Aviation Blvd, Hermosa Beach.(310) 379-7660. ETSurf.com

March 10, 2016 • Easy Reader / Beach magazine 21


Women’s Hair Dresser

Gilbert Gonzalez, Duc Duc Salon

Gilbert Gonzales at Duc Duc Salon combines artistry, listening skills and a client-first

mindset to win our readers’ nod for best women’s hair stylist.

“It’s like being a painter. Every person is a one-of-a-kind masterpiece, everybody is different,”

Gonzalez said.

He loves his job. He loves

to express his “artistic side,”

he loves lavishing tender loving

attention on his clients,

and he loves making them

happy.

“We are in the service industry.

We give people an experience

when they come in.

We cater to our clients and

take care of them,” he said.

“I give them what they want.

They’re the ones we want to

make happy.”

His world of cutting, coloring

and styling is an everchanging

one.

“A lot of women are going back to the older days, getting blown out and styled once or

twice a week. It’s convenient – women are so busy with being mothers, with their careers,”

he said. “In the ‘60s and ‘70s it was roller sets and hair dryers, now it’s blow dries and

round brushes.”

“When I started cutting hair, ‘Friends’ was a big deal. I don’t know if you remember that

show – everybody wanted that Jennifer Anniston haircut,” he said.

“Everybody followed trends. Now women are more into pleasing themselves. Anything

goes…We still follow the trends, but everybody expresses themselves more.”

Among the “in” trends at the moment are long, flowing hair, and highlights that are

painted in rather than applied with foil, for a “softer blending effect, like a melting of

colors,” Gonzalez said.

“But short cuts, bobs – really, it’s all in,” he added.

Clients flock to Duc Duc, located at the foot of the Palos Verdes Peninsula, from a large

swath of Southern California. Some out-of-state women stop in to Duc Duc when they come

to California on business.

Patron Erika, who weighed in on Yelp, drives in from Temecula.

“My whole family has been going to see Gilbert for years. Not only do I feel like he is

the most fun hairstylist to hang out with, he always makes me feel so beautiful. He knows

what to do with my naturally curly hair, and has done both highlights and color with speed

and accuracy,” she yelped.

“Most importantly, he is an expert cut-and-stylist. He did my hair for my wedding, which

turned out gorgeous – but he also makes me feel just as spectacular on just a normal visit.

I always leave bouncing on air!”

“People say ‘why don’t you go to Hollywood and cut celebrity hair,’” Gonzalez said. “I

tell them I’m already a celebrity stylist. Every person who sits in my chair is a celebrity.”

24203 Hawthorne Blvd., Torrance. (310) 375-0900.

DucDucSalon.com

Nail Salon

Angel Nails & Spa:

Angels Nails & Spa sees itself as the place to pamper yourself in the South Bay. For nearly

twenty years it has offered quality and affordable services with all the up to date products.

“We pride ourselves on being very sanitized and clean,” said owner Cindy Nguyen. “Our

customers are our family. We take pride in the fact that most of our business comes from

referrals.”

934 Hermosa Ave., Hermosa Beach. (310) 798-5086.

angelnailsinhermosabeach.com

Men’s Barber

Alan Bailey:

Peroxide Beauty

and Barber Shop

The hairstyling business is

built around regular clients,

and Alan Bailey has a lot of regulars:

more than 300, by his

count. Bailey has been cutting

hair in the South Bay for 14

years, and now mans a chair at

Peroxide in Hermosa Beach.

Every client is different, he

says, so the key is to really listen

to the customer.

“You have to do things to fit

their needs,” Bailey says. “Go

Alan Bailey, ready for another client. Photo by Ryan Mc- the extra mile, remember little

Donald

things about them. Mold what

you do to what they like.”

1036 Aviation Blvd., Hermosa Beach. (562) 303-4938.

peroxidebeautybarbershop.com

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22 Easy Reader / Beach magazine • March 10, 2016

Contact me today for a FREE market evaluation of your home!

310-714-1416 or Jerry@3LeafRealty.com

March 10, 2016 • Easy Reader / Beach magazine 23


Nutrition Store

Lindberg Nutrition

Atkins, South Beach, Paleo: diet fads and crazes have gone in and out over the years. But

Lindberg Nutrition has been around long before them, and will likely outlast them too. The

store began operating in Torrance in 1949 with one woman’s desire to preserve the wholesome

nutrition of food on a farm. They opened the Manhattan Beach location 19 years ago,

and the stores carry their own brand of protein powders and nutritional supplements.

3804 Sepulveda Blvd., Torrance. (310) 378-9490.

1121 Artesia Blvd., Manhattan Beach. (310) 372-1028.

lindbergnutrition.com

Medical Spa

Bella Spa

As the first of its kind in the South Bay, Bella Spa offers a variety of beauty procedures

in the comforts of a private day spa. Founded by Dr. Christine Petti, Bella takes on everything

from non-invasive body contouring to light therapy and laser treatments, including liposuction,

laser peels, skin rejuvenation, skin tightening and hair removal.

3400 W. Lomita Blvd. Suite 305, Torrance. (310) 961-2530.

dr-petti.com

Massage

Massage Envy

The belief at Massage Envy is that massages and facials are not a luxury and are a part

of body maintenance “pure and simple.”

“A regular massage releases stress,” said Erica, one of Massage Envy’s managers. “By releasing

stress, it betters life in many areas like family, personal, and work.”

The different massage techniques and plans offered are custom tailored for the individual.

“We do what is best for the client and their overall health and wellness,” she said.

1590 Rosecrans Ave, Manhattan Beach. (310) 321-6717.

1301 Manhattan Ave, Suite C, Hermosa Beach. (310) 318-3689.

415 N. Pacific Coast Hwy, Ste. 101, Redondo Beach. (310) 379-1229.

massageenvy.com

A full assortment of nutritional aids await customers at Lindberg Nutrition’s Manhattan

Beach store. Photo by Ryan McDonald

Cosmetic Surgeon

Christine Petti, M.D., F.A.C.S

For a third-running year, Dr. Christine Petti of Palos Verdes Plastic Surgery Medical Center

has been deemed South Bay’s favorite cosmetic

surgeon. With 30 years of experience under

her belt, Dr. Petti prides herself on achieving

maximal results at minimal risk. When she’s not

at her private practice, Dr. Petti provides her expertise

on television as a guest speaker on CBS

series “The Doctors.” She’s also appeared on

ABC’s “20/20” as a medical expert and has been

featured on NBC’s “Inside Edition.”

3400 W. Lomita Blvd., Suite 307,

Torrance. (310) 961-2530.

dr-petti.com

Dr. Christine Petti. Courtesy of Christine Petti

Tanning Salon

Cop-a-Tan

A tan and beach culture go hand-in-hand. For 25 years, family owned Cop-A-Tan has

been providing vitamin D therapy to the South Bay.

“We live at the beach and understand the importance of skin care,vitamin D and smart

tanning,” said Megan, Cop-a-Tan manager. “We stand behind treating our guest as our

friends. Our customer service, clean and nice facilities, and our many different levels of

beds, make us stand apart from our competitors.”

1550 Rosecrans Ave., Manhattan Beach, (310) 643-8089.

1133 Artesia Blvd., Hermosa Beach; (310) 372-6022.

413 Pacific Coast Hwy., Redondo Beach, (310) 921-1001.

copatan.com

24 Easy Reader / Beach magazine • March 10, 2016


Veterinarian

Hermosa Animal Hospital

Pets are everywhere these days, growing increasingly accepted in places like restaurants

where they were once shunned. With this in mind, Hermosa Animal Hospital tries to do

more than respond to veterinary emergencies. The hospital’s six staff veterinarians aim to

extend a pet’s life for the good of both animal and owner.

560 Pacific Coast Highway, Hermosa Beach. (310) 376-8819.

hah-vet.com

Employees Zack Livingston and Laura Cowing make sure pets get what they need. Photo

by Ryan McDonald

Pet Store

Petco

Petco is a ubiquitous brand in the United

States; never mind the L.A. metro area,

Petco is everywhere.

But that doesn’t mean each store doesn’t

have its quirks. Petco manager Vincent

Smith came to Redondo from one of the

smallest, strongest Petcos in Southern California

a few months ago, and he’s seeing

a lot of potential.

“We’ve got a lot of friendly associates

who are good to talk to and approachable,”

he said. His crew, he says, are just trying

to help anyone who comes in, whether

they’re looking for cat toys, dog food, hamster

cages, fish flakes, or anything else they

need to keep their pet happy. “We’ve got a

new team here, and we’re just trying to

make this store better,” Smith said.

537 N. Pacific Coast Hwy,

Redondo Beach.

(310) 374-7969.

3901 Inglewood Ave,

Redondo Beach.

(310) 355-1360.

petco.com

New Merchandise

Arriving Daily

LOCATED AT

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310-318-2800

Hours: Mon – Sat 11-6

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The largest selection of

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March 10, 2016 • Easy Reader / Beach magazine 25


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Dentist

Beach Teeth

Located in Metlox Plaza, Beach Teeth specializes

in general, cosmetic and implant procedures.

Family dentists Dr. Anne-Norris Ozer

and Dr. Steven Ozer explain treatment options

and inform patients of additional preventative

care helping relieve the stress of dental therapy.

451 Manhattan Beach Blvd,

Manhattan Beach. (310) 545-4440.

Beachteeth.com

Dr. Anne-Norris Ozer and Dr. Steven Ozer

keep patients at Beach Teeth smiling.

Optometrist

Stein Optometric Center

Stein Optometric Center, a 56-year-old, family-owned practice, boasts among its physicians

a world-renowned expert in refractive surgery, and one of America’s Top 10 Vision

Correction Specialists chosen in a nationwide survey of eye surgeons by Ophthalmology

Times magazine.

Stein is tops in eye care and eyewear, offering 3,000 eyeglass frame choices, including

most popular and hard-to-find designer frames, and 600 sunglass choices.

Stein is open seven days a week, early mornings and late evenings, and takes emergency

cases, at its bright, spacious, modern offices at the Manhattan Village Mall.

The practice makes its own lenses onsite, often in one hour, and offers same-day service

on most contact lenses, using state-of-the-art equipment.

Eye exams cover the patient’s case history, visual sharpness, focus, extent of the visual

field, screening for glaucoma or cataract, and auto refraction to determine the right lens for

the patient.

Consultations and refractive surgery screenings for LASIK are free at Stein, which is not

the case with most optometrists.

Stein doctors will also co-manage LASIK or cataract procedures with a surgeon of the

patient’s choice, offering complete pre-op and post-op care. Stein works with leaders in the

field including the Assil Eye Institute, the Maloney Vision Institute, and Berg-Feinfield

Vision Correction.

Stein examines children’s eyes as well as adults’, and recommends that if children’s eyes

are often red, or if they squint to read or see small objects, blink their eyes excessively, or

complain of headaches or double vision, an exam should be considered.

The doctors at Stein excel at diagnosing and treating sports eye injuries such as detached

retinas. The doctors also find specialist care when needed to treat such injuries.

Stein offers protective sports eyewear for active kids and adults, as well as industrial and

personal work-safety eyewear.

Reviewers left high praise on Yelp, calling the center’s doctors “gracious,” “kind,” “diligent”

and “an absolute pleasure.”

Hazel of Manhattan Beach said she was at ease and comfortable despite usually dreading

eye examinations elsewhere.

Alison said she’s come to Stein from out-of-state during her 26 years as a patient.

“In addition to the fact that they seem to remember my personal optometric history better

than I do, they are also very knowledgeable about the latest in optometric products, so I always

feel like I’m getting the latest and greatest contacts in the industry,” she said.

“They also have a huge selection of frames, and have always been very patient with helping

me find the right ones for me.”

3200 N. Sepulveda Blvd., Manhattan Beach, 310-546-5568.

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Chiropractor

Derek Levy, DC

Unlike most doctors, Chiropractor Derek Levy describes his patients as generally healthy.

“People at the beach lead a healthy lifestyle. So when they come to see me it’s usually

for minor aches and pains that are easy to take care of. I deal with neck and lower back

pain all day long.

Levy is a member of the Hermosa Beach Surfer Walk of Fame and treats many surfers

for neck and shoulder problems. The most common cause of neck and shoulder problems

isn’t physical activity but stress, he said.

“We carry our stress in our neck, shoulders and mid back,” he explained, hunching his

shoulders forward to illustrate how it happens.

“Chiropractors work with three basic

parts of the body – bones, nerves and muscles,”

he explained.

“When a bone is out of place, it can

pinch a nerve, causing pain. Then the muscles

spasms as they work to hold the bones

in place.”

“All a chiropractor does is put the bone

back in place, so the body can heal.”

Levy compared a pinched nerve to a garden

hose with a kink in it.

“If the hose gets pinched, the flowers

wilt. If nerves gets pinched, patients experience

numbness and pain.”

“When I fix something, I get the credit,

but it’s mostly the body’s amazing healing

powers that are responsible,” he said.

Derek Levy, DC and brother Mark. Derek

was inducted into the Hermosa Beach Surfer

Walk of fame in 2015 and Mark in 2012.

Photo by Kevin Cody

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March 10, 2016 • Easy Reader / Beach magazine 27


Michael Burstein is a probate and estate planning

attorney. A graduate of the University of California,

Hastings College of the Law in 1987, he is admitted

to the California, Kansas and Oklahoma Bars and

is a member of the Order of Distinguished Attorneys

of the Beverly Hills Bar Association.

As an estate and probate lawyer, Michael has prepared

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28 Easy Reader / Beach magazine • March 10, 2016

Audiologist

Sunni McBride, South Bay Hearing

Melinda “Sunni” McBride, Doctor of Audiology, founded South Bay Hearing & Balance

Center in 2007. Dr. McBride set a precedent of excellence in her practice and put together

a team of award winning specialists equipped with cutting edge technology.

“We provide care in a warming and comfortable environment,” said Dr. McBride. “We

perform miracles every day. Better hearing care is better health care.”

3734 Sepulveda Blvd, Torrance. (310) 803-9496.

southbayhearing.com

Antique Shop

Stars Antiques

Among the treasures to pass through the doors of Stars Antiques are a full suit of armor

and a camera owned

by Alfred Hitchcock.

The Hermosa shop

has been doing business

for 20 years, and

the secret has been

finding something for

everybody, not just

the seasoned sifter.

“We try to provide an

environment where

everybody can just

kind of casually walk

through and know

that the merchandise

is up to par,” said

owner Bonnie Moton.

526 Pier Ave.,

Dealers Dawn Amerian and Clara Jett pose beneath a Hermosa Beach.

chandelier at Stars Antiques. Photo by Ryan McDonald (310) 318-2800.

starsantiquemarket.com

Retirement/

Senior Care Facility

Sunrise Senior Living

Sunrise Senior Living, a “reminiscence neighborhood” that nurtures the active and vital

future of seniors, once again earned our readers’ highest praise.

“At Sunrise, we work hard each day to provide seniors with the best possible care in a

place that fosters independence, preserves dignity and enhances quality of life in a warm,

comfortable and safe environment,” said Andrew Shepphard, director of operations.

“Our person-centered approach to care has stood the test of time in terms of getting to

know our residents and celebrating the joy of every day,” he said.

From its enviable setting in sunny Hermosa, Sunrise offers gracious accommodations,

chef-crafted meals under the direction of dining services coordinator Armando Fregoso,

and activities from bingo and beyond.

Programs for brain fitness and memory include word games and brain teaser exercises,

reminiscing and discussion groups, lecture series, journaling and creative writing.

Fitness and wellness programs include low-impact aerobics, strength, flexibility and balance

classes, dancing, and Wii Fit bowling and golf.

Sunrise also offers music programs, art classes, and groups and clubs for poetry, drama,

culinary arts, theater and books, tai chi, yoga, meditation, community volunteering opportunities,

and religious services.

Planned group outings are available as well, taking advantage of Sunrise’s proximity to

attractions such as the Hermosa Beach Film Festival, Shakespeare by the Sea, and the Fiesta

Hermosa arts and crafts festival.

The grounds feature a fully landscaped, Cape Cod-style beach-town residence with large,

light-filled suites, a garden deck, ocean views, gardens, arbors, porches and barbecue areas.

Common areas include living rooms, bistros, dining areas, sunrooms, gaming areas and libraries.

Sunrise cares for its residents with a trained staff available 24 hours a day, monthly wellness

visits by a licensed on-staff nurse, weekly housekeeping and personal laundry, and

daily trash removal.

Sunrise sits within five miles of two major hospitals – Torrance Medical Center and Providence

Little Company of Mary – and numerous clusters of physician’s offices, urgent care

centers, skilled nursing facilities and rehabilitation providers.

Turning to meals, Fregoso has risen to the challenge of cooking without salt for seniors,

finding the right combinations of aromatics and herbs as flavorful substitutes.

Pureed meals are available as well. Fregoso says “cheesy and gooey” meals are popular,

and he tries to incorporate into the menu some favorite recipes offered by the residents.

1837 Pacific Coast Highway, Hermosa Beach, 310-937-0959,

SunriseSeniorLiving.com.

In Home Care

Adia

Our readers gave their highest approval to Adia, with its commitment to recruit and train

home health workers who forge a respectful and authentic connection with the elders they

drive, bathe, feed and keep company.

“It’s not just about care-giving,” said founder and owner Pamela Penson. “It’s about the

talent, the heart, the light caregivers bring to the table with every encounter. It’s not made

with pity or obligation. It’s made with connection, civility and accountability.”

“Everything begins with this approach. The Adia caregiver uses this opportunity to make

a positive difference, to bring light to an older person’s day,” she said.

“What comes first is understanding who they are as human beings,” Penson said.

Elders – Penson finds the word warmer and more respectful than “seniors” – have lived

full, active lives. Now, they might find themselves overwhelmed with stress, in part brought

about by how much things have changed, from their neighborhoods to the larger society

around them.

Friends might have passed away. The corner store might have become a Wal-Mart. And

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challenging. The elder and

his or her adult children

might be considering caregiving

options, and not always

on the same timetable.

“The decision to accept

care-giving is life altering,”

Penson said. “We have our

BoB philosophy – Bend over

Backwards. There is nothing

our client asks for that we

can’t deliver. Our ultimate

goal is to impress the client,

Adia rallies around our elders.

make them happy.”

Adia’s personal care assistants are FBI-screened, and hired and trained according to guidelines

of the National Institutes of Health, the Alzheimer’s Association, the California Association

for Health Services at Home, the Centers for Disease Control and the National

Hospice and Palliative Care Organization.

Serving the South Bay, Palos Verdes and beyond, Adia offers 24-hour care and live-in

care, or shorter care-giving stints, companionship care, hospice care support, light housekeeping,

meal preparation, medication reminders, transportation, help with bathing, dressing,

grooming, mobility and transferring, and pet care.

Adia also offers respite care, to give family caregivers a temporary break.

Adia goes out into the community with free seminars on more than 30 topics related to

elder care, including age-related changes versus dementia, planning ahead for a loved one’s

needs, nutrition, fitness, geriatric sensitivity training, avoiding family conflicts, fighting

identity theft, and dealing with high blood pressure.

Penson said the Best of Beach recognition represents a continuing challenge to live up to

Adia’s own standards.

“It’s more than a plaque on the wall, or a certificate for our Hall of Fame corridor in the

office. It’s an honor, and it’s a serious responsibility,” she said.

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2013


Gold Store

South Bay Gold

As the biggest gold dealer, buyer and refiner

in Los Angeles and Orange Counties, South

Bay Gold guarantees the best prices for both

buying and selling gold, silver and platinum

at three local locations.

Free testing is available to verify gold and

silver items and the store offers one of the

largest selections of coins, bullion and numismatics

in Southern California. Their jewelry

store offers engagement rings and pieces made

with gold, silver, diamonds and precious stone

“We are a one-stop shop with the goal of

helping people,” General Manager Samuel Kay stated. “We do everything in house which I

feel sets us apart from other gold and jewelry stores.”

2413 North Sepulveda Blvd., Manhattan Beach.

Finley’s Jewelers 1709 S. Catalina Avenue, Redondo Beach.

3804 Sepulveda Blvd, Torrance. (310) 791-5431. Southbaygold.com

Grocery Store

30 Easy Reader / Beach magazine • March 10, 2016

Collectors and investors have three South

Bay Gold locations to assist in their needs

Trader Joe’s

Next fall, the South Bay’s ninth Trader Joe’s will open in Hermosa Beach in what was

formerly known as the Ralph’s Shopping Center on Pacific Coast Highway. The foodie emporium

has over 400 stores nationwide, each one designed to fit the local neighborhood,

according to spokesperson Alison Morhizuki.

The Hermosa store, like the neighboring Manhattan and Redondo stores, will have murals

of local sites painted by crewmembers, as the company calls its employees.

Despite its many exotic foods and beverages, it keeps prices competitive by not holding

sales or offering coupons or discount programs, Morhizuki said. Over 80 percent of its products

are Trader Joe’s brands, which helps it control quality, she added.

For addresses, visit TraderJoes.com.

Gift Shop

Gum Tree

Nestled into a craftsman bungalow built in 1911, Gum Tree boasts big, ocean-view windows,

and is happy to let the sun shine on its wares.The Hermosa favorite is known for its

home decorations, and for its jewelry. “You should be able to come in and find a gift for

anyone on your list,” said owner Lori Ford.

238 Pier Ave.,

Hermosa Beach.

(310) 376-8733.

gumtreela.com

A sample of the gifts

available at Gum

Tree. Photo by Ryan

McDonald

Sports

Retailer

Sports Authority

Located near the intersection of

Hawthorne and Torrance boulevards,

Sports Authority employs a staff that is customer-service

oriented and experts in designated

areas. A full range of equipment

and products helps customers discover

what sport can do for every athlete and

their family.

The store plays an active role in the community,

partnering with local youth organizations,

schools and rec leagues.

3610 Torrance Blvd., Torrance.

(310) 316-1500.

ca.torrance.sportsauthority.com

Conveniently located near the Marriott in

Torrance, Sports Authority caters to athletes

of all skill levels. Photo by Randy

Angel

Jewelry Store

Morgan’s Jewelers

Morgan’s Jewelers, since 1946, has been offering their clients a unique and personal buying

experience by combining an impressive selection of fine designer jewelry, on-site custom

jewelry design and fine Swiss timepieces.

“Our certified Swiss watchmakers and our knowledgeable GIA-trained staff assure customers

of the highest caliber of products and services,” said President Russ Varon. “We

invite you to come in and experience the difference. We thank you for again voting us the

‘number 1’ jewelry store in the South Bay.”

22200 Hawthorne Blvd, Torrance. (310) 375-4471.

50-C Peninsula Center, Rolling Hills Estates. (310) 541-2052.

morgansjewelers.com

Flower shop

Growing Wild

For the fifth year in a row, Manhattan Beach native twin sisters Lee Hoven Bakos and

Lisa Hoven Gallien’s flower shop “Growing Wild” has been voted number one. For over 25

years, the flower shop has been making uniquely hand-crafted floral arrangements. The

store is a staple in downtown Manhattan Beach.

“It’s the local community,” Lee said. “We feel very blessed to have a business in the same

place where we grew up. We have a very amazing clientele. Very loyal, lovely people to

work with.”

1201 Highland Ave, Manhattan Beach. 310-545-4432.

growingwild.net

Shopping Center

Del Amo Fashion Center

When developer and philanthropist Guilford Glazer built the three million-square-foot

Del Amo in 1971, it was not only the largest shopping center in America, its luxury, carriage

trade anchors, Bullock’s and Robinson, made it Southern California’s most popular high

end shopping destination.

But by the mid 1990s, Bullock’s and Robinson had been absorbed by the notably non

carriage trade Federated Department

Stores and Del Amo had

lost its lustre.

Meanwhile, the increasingly

wealthy South Bay became a

magnet for high end retailers.

Last October, Del Amo Fashion

Center completed a $200

million effort to restore Del Amo

Fashion Center to the upper echelon

of luxury shopping centers.

The “Grand Entrance” welcomes

shoppers with a two-story

square wall of glass with panes

designed to cast shadows across

Simon Development vice president David Contis at

the grand opening of Del Amo Fashion Center’s $200

million remodel at Nordstrom on Friday, October 9.

Photo by Kevin Cody

the Grand Court’s curving,

cream colored interior as the sun

rises, until light and shadows can

spill in from the enormous skylights.

The skylights hover 61-

feet-4 inches over the main floor.

Key to Del Amo’s upscale goal

was luring Nordstrom away from South Bay Galleria.

Del Amo built Nordstrom a new, two story, 138,000 square foot store that abandons the

tomb-like design of traditional mall stores in favor of an open floor plan accented by wood

and stone and bathed in an abundance of natural light from floor to ceiling windows and

more enormous skylights.

Adding a beach vibe to the makeover, which includes 80 new retailers are Billabong,

Hollister, Oakley and a flagship store for Manhattan Beach-based Skechers.

3525 W. Carson St., Torrance. (310) 542-8525.

Simon.com/mall/del-amo-fashion-center

310.539.6685 310.884.1870

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March 10, 2016 • Easy Reader / Beach magazine 31


Furniture

Living Spaces

Located across the parking lot from the South Bay Galleria, this chain showroom sells a

range of classic and contemporary home furnishings, decor items and bedding. The Revive

Sleep Center is fully stocked with brand name mattresses and foundations.

1519 Hawthorne Blvd, Redondo Beach.

(877) 266-7300.

Livingspaces.com

Neighborhood

Shopping Center

Riviera Village

Redondo Beach’s Jeff Ginsburg, District 1 City Councilman, couldn’t have been any less

surprised that his district’s Riviera Village has a Best of the Beach award to call its own.

“Of course it did! Where else would you want to go shopping?” he said. Riviera Village is

filled with clothing boutiques, dining options, art stores, kitchenware shops and, as he said,

it’s a stone’s throw from the beach.

“That’s what makes it unique and fun, and that’s what it’s all about — being a fun destination

for people,” Ginsburg said.

1799 S. Catalina Ave., Redondo Beach. rivieravillage.org

Women’s Boutique

Living Spaces has an abundance of parking between its spacious showroom and

the South Bay Galleria. Photo by Randy Angel

Papillon

Papillon’s purpose isn’t just to sell clothing; it’s to help women style themselves in a way

that actually contributes to their lives, said owner Krushenka Cevallos.

“I want customers to look beautiful; when you look good, you feel good,” she said.

Her shop, which carries everything from work outfits to party attire, makes a point of

dressing a woman not simply in her size, but in clothing that compliments their body type.

“When they wear what they’ve bought here and they get lots of compliments, it’s like

watering a flower,” she said. “They blossom.”

1800 S. Catalina Ave., Redondo Beach. (310) 540-5747.

papillonstyles.com

Torrance Education Foundation Presents the

South Bay Enrichment Academy Summer School Program

REGISTRATION

Begins March 7

High School

Classes at North and West High Schools

Begin June 28

Middle School

Classes at Calle Mayor

Begin July 5

Elementary

Classes at Arlington and Hickory

Begin July 5

32 Easy Reader / Beach magazine • March 10, 2016

Summer School Classes Offered for Enrichment and Credit Recovery

Visit our Website at tefsbea.org or call (310) 320-7232 for more information


Photoshop + Lightroom Class

Photo Classes

Photo Adventures

3/12/2016

March 10, 2016 • Easy Reader / Beach magazine 33


Eyewear

Coin Store

Kids Boutique

Brian

Estes

Senior Investment Associate

Multifamily Specialist

www.sbapts.com

DRE#013394559

Helping clients create wealth

by capitalizing on South Bay

investment property opportunities

Why work with Brian:

• Successful 12yr+ track

record of specializing

exclusively in the sale

and acquisition of

South Bay apartment

investments.

• Maximum exposure to

listings for sellers and

access to exclusive

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• Unsurpassed

knowledge of multifamily

investments

including historical

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and sales data, and

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with active principals

and brokers.

Direct: 310 802 2525 I bestes@remaxcir.com

23740 Hawthorne Bl., 2nd Flr. Torrance, CA 90505

Look! Optometry

Look! Optometry not only helps

people see well, it helps them look

great too, with an impressive selection

of 1,500 eyeglass frames, and

the unerring eye of dedicated optometrist

Lester Silverman.

“Sometimes it’s a sixth sense, I

look at the person and go right to the

frame, and that will end up being

the one they come back to,” he said.

“It has to be a good fit for them,

a good color, the right material,” Dr.

Silverman said. “We take into consideration

what they do for a living,

how often they will wear the frames,

all of that.”

“I do probably 10 examinations a

day. Each person is carefully

worked with and given the best care.

It’s not like the big box store where

they say, ‘Here’s your prescription,

go buy glasses out there,’” Dr. Silverman

said.

An interactive Eyeglasses Guide

on Dr. Silverman’s website allows

prospective customers to do extensive

virtual window shopping before

Linda Nair, Aracely Mejia and Dr. Lester Silverman

show off some of the 1,500 frames at Look!

Optometry.

they come into the office, matching the user’s face shape, vision challenges, lifestyle and

work habits with frame styles.

A long list of designer frames found at Look! includes celebrity favorite Coach, glamorous

Gucci, edgy Prada, Versace, Dior, , Michael Kros and Dolce & Gabbana, with its distinctive

and prominent D&G logo.

Dr. Silverman was quick to credit much of Look!’s customer satisfaction to a carefully

trained staff that “knows what do to help the patient.”

Silverman sees hundreds of patients each year in Look!’s upscale, modern office, equipped

with the latest diagnostic equipment, located near the Shade Hotel in downtown Manhattan

Beach.

He specializes in comprehensive eye examinations, eye disease diagnosis and treatment,

screening and analysis for LASIK, laser and refractive surgery, eyeglasses, contact lenses,

sunglasses, and visual therapy.

“It’s a whole ocular approach,” he said.

Each patient is different, from the child whose vision blurs while reading to someone

who needs specialty contact lenses for sports or for dry eyes, a common irritation that can

be treated in numerous ways.

“We’re always trying to be prepared, and continue the education in ways which best help

the patients,” he said.

Dr. Silverman routinely conducts emergency eye exams as well.

“Just in the last week or two a woman came to see me with a retinal detachment, and I

had to find [an ophthalmologist] who was available to see her on a Saturday,” he said.

His website contains a comprehensive guide to the varying kinds of eyeglasses, information

on the latest eyeglass technology, and information on how to use insurance to pay for

optometry services.

Dr. Silverman is actively engaged in the community, and believes that is part of a wellrounded

professional life.

He has served as a commissioner of parking and public improvements for the City of

Manhattan Beach. He belongs to the Manhattan Beach Chamber of Commerce, Manhattan

Beach Rotary Club, and was a member of the 2006 class of Leadership Manhattan Beach.

Dr. Silverman has served as the Manhattan Beach School Board’s liaison for one of the

elementary schools, and has been a corporate sponsor of the Manhattan Beach Education

Foundation. He also is a PTA member.

451 Manhattan Beach Blvd. Suite D120, Manhattan Beach.

310-584-7830. LesterSilvermanOD.com

Meridian

Taking pride in its knowledge, market information

and trade experience, Meridian

offers a level of expertise to educate customers

of all levels. CEO David Cloyed and

senior numismatist Brett Renuad have more

than 30 years of professional experience

buying, selling, trading and researching all

U.S. and world numismatic items.

The store’s website frequently includes

updates to inventory and informative articles

on numismatics and related financial

news.

22330 Hawthorne Blvd,

Torrance. (310) 375-4000.

Meridiancoin.com

Nursery

Meridian coin is located in the Morgan’s

Jewelers shopping center at the corner of

Hawthorne and Sepulveda boulevards.

Photo by Randy Angel

Deep Roots

For the sixth straight year, Deep Roots wins this Best of the Beach title for Best Nursery

in the South Bay. Under the direction of John Bell, a former Mira Costa High School student,

Deep Roots acts as much an informational resource for customers as it is a place to buy

plants, particularly sustainable, drought-resistant native plants.

Deep Roots, 207 Sepulveda Blvd., Manhattan Beach, 310-376-0567,

deep-roots.net

Bella Beach Kids

Owned by lifelong Manhattan Beach resident Kris Mackerer D’Errico, Bella Beach Kids

is a beloved staple for youth shopping here in the South Bay. D’Errico’s customers include

her seventh grade Home Economics teacher, and the “little girls” she coached in soccer

who are now new moms. “We have such a history in this town,” she said. Whether serving

longtime friends, vacationers or new residents, the D’Erricos offer unique pieces from local

and international designers – shoppers have even done their baby registries at the store,

which includes strollers, onesies, accessories, frilly dresses and funky wall art for kids.

D’Errico enjoys helping new parents decorate their kids’ rooms or nurseries and loves when

customers bring back photos to share. “It’s much more than a place to shop,” she said.

“We’re part of their lives.”

225 Manhattan Beach Blvd, Manhattan Beach 310-529-5645

820 S. Sepulveda Blvd. El Segundo. bellabeachkids.com

Private School

Rolling Hills Prep

The South Bay is a cradle of excellent educational institutions, with multiple districts

being named among the best in California and the United States at large.

That’s why Peter McCormack, Rolling Hills Prep’s Head of School, considers this acknowledgement

by our readers to be such an honor. “It provides great affirmation for us

regarding the educational programs and philosophy we offer,” he said.

The school’s emphasis is to balance rigor with soul, structuring programs so students

won’t burn out on their way to top colleges. “College prep isn’t only about getting into the

right school,” McCormack said, “but being able to succeed when you get there.”

1 Rolling Hills Prep Way, San Pedro. (310) 791-1101.

34 Easy Reader / Beach magazine • March 10, 2016

March 10, 2016 • Easy Reader / Beach magazine 35


Kids Beach Camp

Kids Birthday Party Location

Kids Indoor Play Facility

Champ Camp

A day at Champ Camp, one thing is guaranteed: your kids will be outside moving around

and enjoying it. With an array of activities that includes relay races, arts and crafts, beach

basketball, soccer, fort building, boogie boarding and charades, the Manhattan Beach-based

summer beach camp prides itself on its open-ended approach to the program. “We don’t

have a set itinerary each day – the kids get to pick and choose and paint the day,” said director

Trevor Elder, a South Bay native certified lifeguard and EMT. “Anything to get the

kids moving around and excited about being outside. We put the ball in their court.”

Founded by Elder in 2012, Champ Camp staffs about 15 first-aid and CPR-certified college

grads. “The common denominator is that we’re all big kids at heart and passionate about

the kids,” Elder said.

2600 The Strand, Manhattan Beach. 310-283-4509.

ChampCampKids.com

My Gym

For South Bay kids from 1 year to 8 years old, a birthday celebration at My Gym could

be the best gift. With events ranging from zip line, bubble storm, circus tent adventures to

cannon rides, puppet shows and sing-a-longs, the entire facility is transformed into a party

palace for the birthday child and his or her friends. “We sing songs, we do puppet shows -

- it’s very hands on,” owner Alex Henao said. “It’s all non-stop.” My Gym has two locations

-- Redondo Beach since 2000 and Manhattan Beach since 2006 -- and offers three packages

for birthday parties depending on size and preference. Each party is tailored specifically

for the star child, and themes, including Star Wars and Frozen, are not uncommon.

AdventurePlex

Reigning titleholder AdventurePlex boasts

an enticing facility with a five-level play

structure with sports courts, two 35-foot

high rock walls and a high ropes course. Located

in Manhattan Beach, AdventurePlex

is a part of a Beach Cities Health District

program. The facility is not only open for

kids but adults can enjoy it in team building

events and classes, from Zumba to Total

AdventurePlex’s new Toddler Town.

Body Workout. Should you get hungry, you

can visit the full-service cafe with freshly prepared salads, sandwiches, soups, wraps and

smoothies.

1701 Marine Ave, Manhattan Beach. 310-546-7708.

adventureplex.org

Kid’s Menu

A My Gym birthday experience.

1836 N. Sepulveda Blvd. Manhattan Beach. 310-796-3000.

1216 Beryl St. Redondo Beach. 310-318-2288. mygym.com

Ocean Diner

Children don’t just prefer smaller portions, they have a different sense of flavor from

adults. This is why ordering appetizers doesn’t always work – the spicy sausage or bitter

greens that you like MIGHT be less appealing to them. A children’s menu is a helpful

amenity at places that serve families, but many only offer items more notable for sugar and

fat than nutritive value. The Ocean Diner is different; along with the expected burger,

spaghetti, and PB&J they have healthier options with whole wheat and fresh fruit included.

The kids might want the Mickey Mouse pancakes instead, because they are kids after all,

but both young and old can be glad there’s a bit more choice than usual.

959 Aviation Blvd, Hermosa Beach, (310)372-3739. OceanDiner.com

$50 Instant Rebate

on Dysport (Botox)

Champ Camp. Courtesy of Trevor Elder

Kids Land Camp

AdventureCamp

Hosted inside AdventurePlex’s run-of-the-art facility, AdventureCamp is South Bay’s most

popular land camp for kids ages 4 to 12. Activities include rock climbing, arts and crafts,

music appreciation and other skill-building, self-esteem and social developmental activities.

All camps are led by CPR and first aid-certified staff.

AdventurePlex, 1701 Marine Ave, Manhattan Beach. 310-546-7708.

adventureplex.org

Buying or Selling

Make Your End of Season

Reservations Today!

Large Arcade

with Tickest & Prizes

TV’s

Delicious Pizzas

Tasty Beer & Wine

We Cater!

Family Owned & Operated Since 1993

*Minimum 75 units.

Office: 310.546.3441

Cell: 310.643.6363

Email: Donruane@verizon.net

“Since 1992”

Don Ruane

Serving the South Bay Beach Cities and beyond

DRE#01036347

Team Deal Package

4 Large 1 Topping Pizzas

20 Cups for Soda

$107.29 plus tax

(12 Slices in each Large)

*Limited time offer, valid Dine-In only, not valid with any other offers or discounts.

www.RoundTablePizza.com

2701 PCH

Hermosa Beach

310-379-9277

36 Easy Reader / Beach magazine • March 10, 2016

March 10, 2016 • Easy Reader / Beach magazine 37


Hotel

Shade

Most people think of a hotel as the place for out-of-towners to find a bed for the night,

handy when you

have visitors but

not a place locals

are likely to set

foot. Most hotels

are indeed like

that, but some

have the right

combination of

location, style,

and amenities so

that they become

a center for the

community. Manhattan

Beach’s

first downtown

hotel has become

that place, where

locals celebrate

Shade executive sous chef Ashley Oates has helped make the downtown

Manhatan Beach hotel a favorite among residnets and visitors.

Photo by Brad Jacobson (CivicCouch.com)

weddings and

other events, have

a bite to eat at the

terrace restaurant, and enjoy a sophisticated cocktail in surroundings to match. They rent

rooms too, and they’re beautiful ones, all with Jacuzzi tubs, balconies, and all the amenities

you’d expect from a luxury resort. Shade Hotel fulfills different purposes for locals and

overnight guests, and does both so well that it’s hard to remember when it wasn’t there.

1221 N Valley Dr, Manhattan Beach, (310) 546-4995,

mb.shadehotel.com.

Motel

Sea Sprite

An affordable mainstay in rapidly changing Hermosa Beach, the Sea Sprite has an unbeatable

location, sitting steps from the sand and the attractions on Pier Plaza. “Clean, comfortable

and family-friendly,” is how employee Kristen Greenwald describes the Sea Sprite.

There’s a variety of rooms to meet travellers’ needs, from economy units to the motel’s twobedroom

cottage.

1016 The Strand, Hermosa Beach. (310) 376-6933.

seaspritemotel.com

Sea Sprite Motel offers sand and whitewater views, plus a pool, sun deck and pedestrian

friendly downtown Hermosa Beach.

Dr. Liebl • Dr. Doane • Dr. Yao

Dr. Jacks • Dr. Broussard • Dr. McDonald

www.hah-vet.com

Hermosa Animal Hospital

560 PCH, Hermosa Beach, CA 90254

310-376-8819

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• All types of jobs

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310 540-4444

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38 Easy Reader / Beach magazine • March 10, 2016

March 10, 2016 • Easy Reader / Beach magazine 39


Motorcycle Dealer

You are cordially invited to attended a

Free Red Hot Mamas Educational Seminar

TOPIC

“Memory & Menopause”

DATE

Thursday, March 17, 2016

TIME

6:30 PM - 8:30 PM

VENUE

Marina Del Rey Hospital

Board Room

4650 Lincoln Blvd.,

Marina del Rey, CA 90292

Food and beverages will be provided

FREE Parking

Raffle for Prizes

RSVP

Call 888-600-5600 or

register online via MarinaHospital.com

About the Red Hot Mamas®

With more than 20 years of experience, Red Hot Mamas®

is the largest menopause education program in US and

Canada. Their educational and advocacy channels include

monthly education programs hosted through local hospitals

and considered a leading menopause education/support

program of its kind. Red Hot Mamas programs have proudly

been utilized in over 200 hospitals and physician group practices.

Their award winning website, www.redhotmamas.org,

is HON accredited and serves as a credible midlife health

education resource to women and their healthcare providers.

Their mission is to broaden women’s knowledge about

menopause and empower them to become educated healthcare

consumers and active participants in the management

of their menopause.

Del Amo Motorsports

A leader for Powersports industry in Southern California, Del Amo Motorsports carries

a wide variety of motorcycles, dirt bikes,

scooters, UTVs, side by sides, ATVs and personal

watercraft. Accessories, apparel, parts

and service available.

“We have a spacious showroom that is like

a toy store for adults,” general manager Ricardo

Hueso said. “We know there are many

other dealerships out there so customer service

is our top priority.”

2500 Marine Ave., Redondo

Beach. (310) 220-2223.

Delamomotorsports.com

Domestic Auto Repair

Ocean Tire

Two things keep Ocean Tire manager Steve Save coming into work each day: working at

shop that’s only few blocks down from the beach, and dealing with locals — and very often,

it’s people that keep coming back to Ocean Tire, time and time again for their repair work

and fair pricing.

“People aren’t coming back to us for the same job, over and over again — we focus on

getting it done right, right now,” he said. “We feel like we’re doing the right thing, and that

our customers trust us.”

1017 Aviation Blvd., Hermosa Beach. (310) 372-7800. oceantire.com

Foreign Auto Repair

Independent Repair

Mike Grady, Independent’s general manager, has been with the company for more than

30 years, working his way up the ranks after starting as a service technician in 1985. During

that time he’s dealt with hundreds of customers — some of who are still bringing in cars

that they’ve put more than 500,000 miles on.

“Fair pricing, honesty, and treating clients with respect” is what sets Independent apart

from the rest of the auto shops in the area, he says. “We do the best we can to help ensure

safe and reliable transport for them within a budget that they can afford,” whether or not

their car is halfway to a million miles, or just creeping over 100,000 — “practically a baby,”

he says.

2720 Artesia Blvd., Redondo Beach. (310) 376-7963.

independentrepair.com

Car Wash

Rock ‘n Roll Car Wash

The brainchild of Ken Crow and Chris

McKenna, Rock-n-Roll Carwash offers fun and

friendly experience in full-service car washing

and detailing complete with nostalgic decor and

music.

State of the art equipment and computerized

car wash control system ensures vehicle receive

the finest car wash available.

1000 Pacific Coast Hwy, Hermosa

Beach. (310) 379-5757.

Rocknrollcarwashhermosa.com

Sitting at the corner of Aviation and Pacific Coast

Hwy, Rock n Roll Car Wash is hard to miss.

Photo by Randy Angel

40 Easy Reader / Beach magazine • March 10, 2016


New Car Dealer

Manhattan Toyota

Serving South Bay motorists since 2006, the family-owned and operated dealership stocks

numerous makes, models and styles for drivers looking to purchase a new or pre-owned

car, truck, SUV or minivan. Financing, maintenance and repair work available. Open seven

days a week.

"The Best of the Beach award means so much as it is a wonderful distinction and I am

so grateful to the wonderful people of the South Bay for nominating and voting for Manhattan

Beach Toyota," general manager Bradley Sperber said. “The founding principles of the dealership,

the core of its mission statement, and also the words my father, Darrell Sperber,

regularly spoke were to 'consistently exceed our customers’ expectations.'”

“While handling all the temporary challenges of construction, such as reduced inventory,

and operating out of trailers, it is with pride that the team at Manhattan Beach Toyota has

followed through on its commitment and continues to do so."

KenAdam@verizon.net

Selling the

Beach Cities

Since 1985!

SHOREWOOD

R E A L T O R S

FIXERS AND TEAR DOWNS

WANTED

1500 N Sepulveda Blvd, Manhattan Beach. (310) 546-4848.

Manhattanbeachtoyota.com

Used Car Dealer

Jama Auto House

The family-owned business has been selling

pre-owned luxury cars since 1983. With

a full service department, buyers become a

member of "Club JAMA" entitling owners

service at a rate of $65 per hour, a fraction

of the standard hourly rate qualified service

shops charge.

“What makes us unique is that we hand

select our cars,” owner Lars Jacobsson said.

“We might look at 150 cars a week but buy

only five. Our service department takes care

of our customers after the sale with tremendous

discounts on labor and parts.”

700 Pacific Coast Hwy, Hermosa

Beach. (310) 318-1639.

Jamaauto.com

From sales to maintenance to repairs,

Jama Auto House is a full service dealership

for drivers looking for pre-owned luxury

cars. Photo by Randy Angel

March 10, 2016 • Easy Reader / Beach magazine 41


Pilates

RockIt Body Pilates

As if Pilates weren’t enough of a workout, RockIt Body offers their own trademark blend

of pilates, cardio and strength training. Founder Judie Aronson took a risk by opening the

Manhattan Beach business at the height of the recession, but has found a welcoming audience

in the South Bay. Class sizes are limited to ensure that instructors can pay proper attention

to students’ alignment, and often fill up in advance, so try and reserve ahead of

time.

1834 N. Sepulveda Blvd, Manhattan Beach. (310) 374-1004.

rockitbodypilates.com

Yoga Studio

Green Yogi

You might think people would want to spend their weekend mornings relaxing in bed.

But step inside Manhattan Beach’s Green Yogi on a typical Saturday morning, and you’ll

find eager students waiting for popular instructors like Jamie Horgan and Heather Archer.

The sustainably designed studio offers an enticing power yoga practice that pushes students

while remaining rooted in the discipline’s ancient traditions.

3504 Highland Ave, Manhattan Beach. (310) 546-9644.

thegreenyogi.com

Real Estate Office

3 Leaf Realty

3 Leaf Realty broker Jerry Carew has a simple explanation for why home sales are picking

up. It’s March.

“In good years and bad, the cycle is the same. Home sales are slow in January and rise

to a peak in May or June. Last year it was May The previous four years it was June,” he

said.

Carew relies on hard numbers in advising clients.

“Last week, 49 percent of beach homes on the market were in escrow. The previous two

weeks it was 47 and 45 percent. That tells you it’s a hot market for sellers.”

The numbers also tell Carew that prices will continue their upward trend.

The current home inventory is at the 2005 level, when the low inventory sent prices skyrocketing.

The 2008 collapse he said, was foretold by a steady increase in inventory, he

noted.

“Real estate is predictable. It’s supply and demand. When I see inventory start to rise, I

advise my clients not to swing for the fences.”

Based on previous cycles, he anticipates the market slowing down in 2017.

1716 Manhattan Beach Blvd., Suite A, Manhattan Beach.

(310) 546-6300. 3leafrealty.com

Realtor

Donald McVicar

What makes Donald McVicar a good negotiator is the eight years he spent negotiating

shipping fees for a Japanese fishing company. What makes him a good Realtor, he said, is

his institutional knowledge and personal commitment that comes from t having grown up

in the beach cities.

McVicar describes the beach cities real estate market as competitive for Realtors and

buyers because listings are scarce and for buyers because so many people want to live here.

numerous.

“Real estate’s a dynamic industry. People get job transfers, have babies, move up and

scale down,” he said.

“I’m just a hard working kid. People trust me and I take the work personally,” the Re/Max

Beach Cities Properties Realtor said.

1040 Manhattan Beach Blvd., Manhattan Beach (310) 283-0366.

facebook.com/donaldmcvicarbeachlife

Donald McVicar’s knowledge of the

local market starts at the water’s

edge. He suffered a spinal injury

that requires him to walk with

crutches and still

surfs and skis.

Door and Window Shop

Cook’s Doors and Windows

Cook’s understands fixtures. Not only regarding a home’s doors, windows and mouldings,

either; Cook’s is a fixture of our Best of the Beach awards, and a fixture of the South Bay

itself.

“It’s a great compliment for us,” said Aimee Cook, whose great-grandfather Bert opened

the store as Cook’s Lumber, in 1923. She recently stepped into the business herself, as a

means of keeping it going within the Cook family.

“We put in a lot to keep this a family-run business…we’re born and raised in the South

Bay, we know the customers, and we know the location,” she said.

14410 Hawthorne Blvd., Lawndale. (310) 679-2212.

cooksdoorsandwindows.com

Pool Services

Carpet

Leslie’s

Leslie's Swimming Pool Supplies has one of the nation’s

best selection of pool cleaners, pool chemicals,

pool heaters, pool pumps and pool filters for above

ground pool, in ground pool or spa.

Leslie’s also sells water toys, parts and hardware.

5054 W 190th St, Torrance.

(310) 371-7272. Lesliespool.com

Leslie’s Pool assistant manager Neesin Williams

greets customers with a smile and a vast knowledge

of pool supplies. Photo by Randy Angel

Fred’s Carpets Plus

Family owned and operated, Fred’s Carpets Plus has provided flooring and window treatments

since 1946 and employs a large staff of fully insured, factory trained installation specialists.

With prompt, reliable service at volume discount pricing, Fred’s offers a large selection

of carpeting, area rugs, wood, ceramic, stone, laminates, and vinyl flooring, as well as

draperies, blinds, and shutters.

“We’ve been around for a long time so people know and trust us,” owner Jerry Butler

said. “We don’t use subcontractors and have a large staff, many who have been with us

more than 20 years.”

Fred’s second location in south Torrance celebrates its first anniversary in July.

2153 Torrance Blvd, Torrance; 24227 Hawthorne Blvd., Torrance.

(310) 533-8133. fredscarpetsplus.com

• Serving the South

Bay for over 35 years

• Full Service Contractor

• Complete Installation

• New Construction

• Remodeling

• Second Floors

• Additions

• Cabinets

4203 Spencer St., Torrance, CA 90503

(310)214-5049 • www.pevelers.com

Appointment Recommended

Showroom Hours: Monday Thru Friday 10-5

Closed Saturday and Sunday

License #381992

Visit Our

Kitchen &

Bath

Showroom

Congratulations

For Your

Excellent Service!

Michele Brown

BRE # 01165450

W I N N E R

2015 Realtor of the Year

South Bay Association of Realtors

Luxury Real Estate

310-944-5188

Green Yogi’s Manhattan Beach studio hosts popular weekly classes and periodic workshops.

Photo by Ryan McDonald

Fred’s Carpets

Plus has been an

iconic fixture on

Torrance Boulevard

for decades.

Photo by Randy

Angel

MicheleBrown@KW.com

www.RealEstateProfessionals.info

42 Easy Reader / Beach magazine • March 10, 2016

March 10, 2016 • Easy Reader / Beach magazine 43


each people

HERMOSA CHAMBER

recognizes Thompson, Villalobos

H

ermosa Beach Chamber of Commerce and Visitor’s

Bureau will present its Man and Woman

of the Year awards at its annual gala on Feb. 10.

This year’s honorees were Hermosa Beach Police Lt.

Tom Thompson and Dr. Alice Villalobos. Thompson is

a 37 year Hermosa department veteran and longtime

proponent of community policing. Veterinarian Villalobos

had been caring for the community’s animals for

nearly four decades.

1. Thelma Greenwald, Pat Love and Jolene Blais.

2. Shauna and Dan Valenzuela, Kathy

Dunbabin and Alice Villalobos with Ralph Spargo.

3. Janice Brittain, Woman of the Year Alice Villalobos,

Man of the Year Lt. Tom Thompson, Carolyn

Petty, Kevin Byrom and Kim MacMullan.

4. Man of the Year Lt. Tom Thompson with

comedian Ian Bragg.

5. 2015 Woman of the Year Janice Brittain and

2016 Woman of the Year Alice Villalobos.

6. LJ Shea, Steve and Debi Collins, Gerard Ravel,

Arlene and Teri Herrick.

7. Carol Reznichek, Stacey Armato, Woman of

the Year Alice Villalobos and husband Ira Lifland

with Manny Ramirez.

8. Steve and Susan Izant with Stephanie and

George Schmeltzer.

9. Cary Bichlmeier, Yvonne and Paul Amarillas

and Bob McEachen.

10. Mary and Dave Garrett.

11. do not Corinne Ybarra with Terri Herrick.

12. Mayor Carolyn Petty, chamber CEO Kim

MacMullan, Woman of the Year Alice Villalobos

and city manager Tom Bakaly.

Fresh Produce

Grow

Grow is growing. In addition to expanding its flagship in Manhattan Beach, the grocery

store opened a second location in downtown Los Angeles this past fall. “It’s been a good

step up,” owner Barry Fisher said.

“Our customers have been happy

because we’re offering more products

than ever before.” Its expanded

repertoire of produce aside,

Grow now offers a wide selection

of prepared foods, including salads,

lasagna, tri tip and salmon. “We’ve

learned a lot in the last three, four

months and it’s taking a nice turn

for the better,” Fisher said. “I’d like

to thank the people who voted for

us. We’re really fortunate to have

such good customers.”

1830 N. Sepulveda Blvd.

Grow’s Barry Fisher.

Manhattan Beach.

310-545-2904. GrowDelivers.com.

Simply Tiles Design Center

Fine Ceramics, Natural Stone, Hardwoods, Cabinetry, Faucetry.

Kitchen & Bathrooms Specialist.

3968 Pacific Coast Hwy., Torrance • (310) 373-7781 • www.simplytiles.com

License #904876

Plumbing

Southern California’s Newest Marina

1

2 3

4 5

6

Mattucci Plumbing

Serving the South Bay since 1990, Mattucci Plumbing offers 24-hour service seven days

a week for its residential, commercial and industrial clients at a competitive rate. Free estimates

during regular business hours are available.

“We strive to treat every customer like they are

our only customer,” operations manager Mike

Fear said.

648 S Irena Ave, Redondo Beach.

(310) 543-2001.

Mattucciplumbing.com

Mattucci Plumbing’s fleet of vehicles can regularly be seen on South Bay streets.

Shortest

Run to

Catalina!

Marina Amenities

• SLIPS from 28’ to 130’

• Dry Storage w/Crane Launching

• New Restrooms w/Showers

• Ice Machines & Laundry

• Pumpout - Public & In-Slip

• Ample FREE Parking

Marina (310) 514-4985 • Dry Storage (310) 521-0200

Cabrillowaymarina@westrec.com • cabrillodb@aol.com

www.westrec.com/marina/cabrillo-way-marina

2293 Miner St., San Pedro, CA 90731

NOW

OPEN!

Tile Store

7

10

8

11

9

12

Simply Tiles

Professional designers experienced in construction help make the kitchen, bathroom and

hardscape remodeling dreams of their customers become a reality.

“We are much more than a tile store, we are a design center,” said Carlos Audero, who

has owned the business

since 1998. “We sell ceramic

and natural

stone, manufacture cabinets

and countertops,

we do solid surfaces,

sell faucetry and hardwoods

so clients can get

it all in one place.

3968 Pacific

Coast Hwy,

Torrance.

(310) 373-7781.

Simplytiles.com

Simply Tiles is more than a tile store but a complete design center

for kitchens and baths. Photo by Randy Angel

THE LUXURY OF BEAUTY IN

YOUR OWN HOME

WE COME TO YOU!

MAKE UP ~ $50.00

BLOW OUTS ~ $60.00

A DOLL UP ~ $90.00

*INQUIRE ABOUT SPECIAL EVENTS

BOOK YOUR APPOINTMENT TODAY

WEB: WWW.DOLLEDUP.CO

EMAIL: JENN@DOLLEDUP.CO

PH: 310.200.1606

44 Easy Reader / Beach magazine • March 10, 2016

March 10, 2016 • Easy Reader / Beach magazine 45


each dining

Superba on Point

Thai Powell and Jescika Sabas with Superba’s avocado toast and a latte. Photo by Brad Jacobson

Raising the bar east of Sepulveda

by Richard Foss

For decades, the dining scene in the Beach Cities’ downtowns and the

highway strip has been so different that you almost expect to see a

line painted on the street somewhere. On one side are the chain

restaurants, relatively inexpensive but uncreative, and on the other the

places where you can enjoy modern ideas and artisanal food at prices to

match. There have been exceptions, of course, but they stand out. There’s

a Subway sandwich shop, for example, next door to both MB Post and the

Tin Roof Bistro in Manhattan Village.

The line is being crossed now, but in only one direction, and it’s not because

McDonalds or Burger King are opening by The Strand. The latest

high-style place to open east of Sepulveda is the aptly named Superba Food

and Bread, which raises the ante at the already upscale Point development

in El Segundo. The menu is relentlessly eclectic and combined with daring,

the crowd is young and hip and there’s not a single beer that your uncle

Dave who buys Coors by the 12-pack has ever heard of.

Superba is an offshoot of a popular restaurant on Lincoln Boulevard. Having

dined at the original I had some idea of what to expect when I stopped

in. I remembered excellent baked goods, and on our first visit tried a

Reuben croissant and an avocado tartine. The croissant was a brilliant

reimagining of the traditional sandwich, the tartine a celebration of the flavors

of good bread and fresh vegetables. The open-faced sandwich was

topped by a layer of mashed avocado with sliced radishes, pickled onion,

chard, specks of scallion, sprouts and a sprinkling of sesame seeds, a salad

over toast in all but name. It was nothing you couldn’t make in your own

kitchen, if you had a whole bunch of ultra-fresh produce and a loaf of bread,

but you probably wouldn’t do it this well.

46 Easy Reader / Beach magazine • March 10, 2016

At another lunch I tried the shrimp and grits, long an item you could get

in the South but not the South Bay. Grits are a misunderstood grain. The

well made version has the same relation to the instant stuff as real Irish

oats do to packets of instant oatmeal. One is a vehicle for other flavors, the

other something to be enjoyed for itself. The grits at Superba are in the second

category, a rich corn flavor mixed with cheese and topped by shrimp

that had been sautéed with garlic, pepper, and herbs. There was plenty of

goodness going on even before you consider the topping of red eye gravy.

It was a down home meal, as reimagined by a creative chef. I paired it with

a ginger mimosa and enjoyed it on the outdoor patio and all was right with

the world.

The items available at dinner were just as eclectic. We started a recent

meal with cauliflower that had been tossed with garlic, anchovy, red pepper,

capers and breadcrumbs and broiled. (Mysteriously, this was in the “pastas

and grains” section of the menu, despite having no pasta and only microscopic

bits of grain.) However miscategorized, it was delicious, the vegetable

fully cooked but given texture with a peppery crunch. We also had English

pea agnolotti that were surprisingly faithful to Italian tradition, the pasta

packets with basil, mint, carrot, and butter topped with a dusting of Parmesan

cheese. This kitchen has a wild side but can show respect for natural

flavors and traditional ideas when required. That’s not a restraint that everybody

manages. Our only wish was that they had provided some bread so

we could have gotten the last of the sauce – it’s surprising that a place with

the word bread in the name doesn’t provide it more readily.

For drinks we ordered two items that were on the bizarre side – a gin

gimlet topped with crème violette whipped with egg white and sesame and

a “martini” made with white port, sauerkraut juice, and brown sugar. The

weird thing about both of these was how odd they weren’t. The sesame

and violet are both flavors that can take over a drink, but these were used

in moderation so they were a subtle accent to the gin and citrus. As for the

martini, the combination of white port with kraut and sugar was not dissimilar

to the traditional vermouth in the way it interacted with the spirit,

so it actually tasted like a martini.

For mains we had rotisserie chicken with sweet glazed carrots, spicy

onions, and peanuts and a plate of charred octopus and shrimp in a fresh

tomato-chili sauce over polenta. The seafood over polenta had ingredients

in common with my shrimp and grits lunch, since grits and polentas are

different grinds of dried corn, but the flavors were wildly different. The

octopus had a smoky char that was as deep as any Texas barbecue and it

paired brilliantly with the fresh, fruity tomato sauce. A slice of toast was

available for any sauce that escaped and we used it with gusto.

The kitchen had sensibly played it straight with the chicken, since there

are few ways to improve on a rotisserie, spices, and patience when cooking

a good bird. The root vegetables in sauce were an interesting contrast but

not entirely successful, since the naturally sweet carrots and parsnips were

topped with a soy and maple glaze. I would have preferred these more natural,

or for the sauce to be served on the side so I could have used it sparingly.

The spicy raw onions and peanuts with togarashi pepper were

intriguing contrasts to the vegetables by themselves, and didn’t need a

sauce this assertive.

In several visits to Superba I have only twice left room for dessert, once

a delicious custard in a croissant shell and the second time a key lime tart

over a graham cracker crust. Once again they showed they know when to

leave a traditional recipe alone, because both were perfect executions classics.

Superba brings excellence to a mall location, but at a price. That avocado

tartine I enjoyed at breakfast ran $12, the shrimp and grits $17 and our

dinner with two cocktails, two glasses of wine and one shared dessert ran

$140. You are paying for excellence and you are getting it. When I told a

friend about the experience and the prices, he blurted out, “But you don’t

go to a mall to dine like that.”

You didn’t, but you do now.

Superba Food and Bread is at 830 South Sepulveda #100 in The Pointe at

El Segundo. Open Sun -- Thu 8 a.m.-10 p.m., Fr-Sa 8 a.m. – 11 p.m., parking

in adjacent lot. Full bar, corkage $20, vegetarian/vegan items, patio dining.

Menu at superbafoodandbread.com, phone (310) 906-4598. B

Acupuncture & Asian Herbal Medicine

Active Release Therapy

Therapeutic Massage

• Pain Management

• Anxiety

• Insomnia

Office | 310-379-0852 | Web | www.renumi.com

March 10, 2016 • Easy Reader / Beach magazine 47


each sports

GAFFNEY’S GROMS

A

group of fellow surfing dads founded South Bay

Boardriders Club six years ago to give their kids

the opportunity to develop as surfers. The club’s

success is evident in the six contests it holds each winter.

Of the nearly 200 surfers who entered in the ET

Surf/SBBC contest last month at 26th Street in Manhattan

Beach, nearly half competed in the boys (14 and

under) and groms (12 and under) divisions. Just how

good the young surfers have become is evident in Steve

Gaffney’s photographs.

1

PHOTOS BY STEVE GAFFNEY

(STEVEGAFFNEY.COM)

1. Kelly Murphy gets air.

2. Kai Kushner challenges the shorepound.

3. Dylan Glober breaks lose his fins.

4. Karsten Wanke cranks a cutback.

5. Joey Samuelian goes for broke.

6. Billy Atkinson’s cheater five.

7. Johnny Herrouin tucks into the shorepound.

2 3

4

5

6

7

48 Easy Reader / Beach magazine • March 10, 2016


each

charity

PEDIATRIC

THERAPY

NETWORK’S

Mardi Gras

P

ediatric Therapy Network,

founded in

1996, celebrated its

5th annual Mardi Gras

evening at the Miyako Hotel

in Torrance on February 25.

Assemblyman David Hadley

served as emcee for the sold

out event.

PHOTOS BY

ADRIENNE

SLAUGHTER

1

2

• Nails

• Facials

• Waxing

• All New Model Cars

• Stick-Shift & Automatic

• Friendly & Experienced

• Free Pick-Up & Return

• Fully Insured & Bonded

(DMV Lic #3609)

• Eyelash Care

outh Bay Driving School

LOW RATES – BEST QUALITY

TRAINING FOR TEENS & ADULTS

Classroom and Online Driver’s Education

310-791-1111

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$30

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3614 Pacific Coast Hwy, Torrance • www.southbaydriving.com

Best Nails & Spa

$5 OFF

1. Buc Jump Brass Band

entertains arriving guests

outside the Miyako Hotel.

2. Appetizers spread from

Entertaining Friends Catering

in Torrance.

3. Hair Mechanix’s Linda

James, PTN Board member

Shauna Valenzuela,

Ralph Sparga and past

Hermosa Beach mayor

Kathy Dunbabin.

4. PTN client Paul Valenzuela.

5. Strand Brewing Company’s

Rich Marcello with

Rick Wirsing and Adam

Cline.

6. Pediatric Therapy Network's

Heather McGuire

and Andrea Ruof.

7. Assemblyman David

Hadley applauds PTN's

Junior Ambassador,

Cameron Orr, this year's

Mardi Gras King.

6 7

3

4

5

Minimum Service

of $30

Discounts cannot be combined; one per service, per client.

www.bestnailsandspa.com

2700 Marine Ave. Suite 101

Redondo Beach, CA 90278

310.970.0476

Whale Watching is here NOW

thru April in Redondo Beach

We welcome you to enjoy an exciting & memorable adventure aboard the

65’ double-decker “VOYAGER” for an opportunity to view a variety of

whales, dolphins, sea lions and more.

• Daily trips departing at 10am

• Sat & Sun trips depart at 10am and 1:30pm

• $30 for adult, $25 for senior & military, $20 child 12 yrs & under

• Child under 5 years can ride free w/1 paid adult fare

• Group rates for 25 or more - $12 per person & private charters available.

For more info and reservations, please call

310-944-1219

You may also buy tickets on-line by visiting our website

www.voyagerexcursions.com

March 10, 2016 • Easy Reader / Beach magazine 49


Hospital

Torrance Memorial Medical Center

Amid widespread consolidation in the medical industry, Torrance Memorial Medical

Center has remained independent and locally governed. But that hasn’t stopped it from remaining

a leader in its field. In 2014,thanks to strong community support, Torrance Memorial

opened the 390,000 square foot Lundquist Tower, which houses 256 rooms, 18

surgical and treatment rooms and a café, along with what the hospital touts as the South

Bay’s “most advanced Hybrid Operating Room.”

3330 Lomita Blvd., Torrance. 310-325-9110. torrancememorial.org

Tire Store

American Tire Depot

Despite having stores throughout Southern California, American Tire Depot’s Hermosa

Beach location offers friendly, neighborhood service associated with old time tire stores.

In addition to a complete selection of superior tire brands, American Tire Depot carries a

large supply of new wheels. Automobile care services are also offered.

1414 Pacific Coast Hwy. Hermosa Beach. (310) 798-7929.

Bank

A & J Plumbing

St. Lic. #889571 Bonded & Insured

Clogged Drain?

Sewer Backup?

Need a Hydro-Jetter?

Camera Store

Paul’s Photo

A dozen years ago, Ritz Camera had 1200 stores in the U.S. Today there are 11. There are

three reasons for the demise of camera stores, according to Mark Comon , owner of Paul’s

Photo. The first is the result of digital cameras and the demise of film processing, which

provided camera stores a steady source of income. Second, camera stores can’t match internet

inventories. Third, manufacturers’ control camera prices.

On a $1,000 camera, camera stores net only $50, Comon said.

Paul’s Photo has prospered despite these obstacles, according to a recent MSNBC profile

of the store, by offering photo classes and excursions from Madrona Marsh to Kilimanjaro

and places in between, including Joshua Tree, Yosemite, Death Valley, Monterey and Alaska.

“Running stores offer runs, nurseries offer planting classes. We’ve created a symbiotic

ecosystem with our stores sales, printing lab, classroom instruction and photo excursions.

“We get 40 people together having a great time on a photo excursion and they tell their

friends Paul’s is the place to go,” Comon told MSNBC.

Retail consultant Bill McCurry told MSNBC, “A good retailer creates and customer experience

with every sale. A UPS driver can’t do that.”

To view MSNBC’s report on Paul’s Photo visit msnbc.com/your-business/watch/gettingthe-picture-saving-a-camera-store-607940675568

Cameras, photo classes and photo excursions, all thanks to Paul’s Photo.

23845 S. Hawthorne Blvd., Torrance. 310-375-7014.

paulsphoto.com.

Wells Fargo

With two branches in El Segundo, two in Manhattan and two in Redondo, as well as a

dozen ATM locations, Wells Fargo is almost as ubiquitous in the Beach Cities as Starbucks.

Local branch managers pride themselves on their local involvement in the community,

while offering a range of services that only the largest financial organizations can provide.

For locations visit WellsFargo.com

Classifieds

STONE

MORRIS

Cleaning & Restoration

• Marble polishing

• Travertine & Limestone

honing & polishing

• Tile & Grout

cleaning & sealing

Free Advice

& Estimates

Call George

310-545-8750

www.CleanRestoreProtect.com

Lic. #1005861

WINDOW

CLEANING

TOTAL SATISFACTION

GUARANTEED!!

KIRBY’S

WINDOW CLEANING

THE SCREEN DOCTOR

SINCE 1978

PRESSURE WASHING

SERVICES

• RELIABLE & PROFESSIONAL

TECHNICIANS

• EXCELLENT REFERENCES

FREE

WEATHER TOUCH UPS

FREE ESTIMATES

310-374-7895

CALL TODAY

KirbysWindowCleaning.com

424.269.2830

Additional classifieds inside Easy Reader publication

HANDYMAN

Handyman

Services…

Fix It Right the

First Time

We like small jobs

/ Free estimates

What we do…

Plumbing, Electrical,

Drywall, Painting

& more.

Valente Marin

310-748-8249

Unlic.

PLUMBING

TILE

Simply Tiles Design Center

Fine Ceramics, Natural Stone, Hardwoods, Cabinetry, Faucetry.

Kitchen & Bathrooms Specialist.

3968 Pacific Coast Hwy., Torrance • (310) 373-7781 • www.simplytiles.com

License #904876

your space in this

Reserve section for

the next

Beach Magazine

Pub Date: April 14, 2016 • Deadline Date: March 25, 2016

424-269-2830

Water Heater?

• Fully Stocked Truck

• Clean Professional Technicians

• Family Owned & Operated

• Copper Repipes

• Faucet

• Garbage Disposal

• Trenchless Sewer

Replacement

• Tree Root Removal

• Sewer & Drain Cleaning

Gas Leak?

Faucet Leak?

$

35 off

any service

A & J Plumbing

310.629.1830

Must present coupon. Not valid with other offers or prior services. No Exp.

$

79

any drain, any time

A & J Plumbing

310.629.1830

Must present coupon. Not valid with other offers or prior services. No Exp.

free

sewer camera inspection

with any drain service

A & J Plumbing

310.629.1830

Must present coupon. Not valid with other offers or prior services. No Exp.

50 Easy Reader / Beach magazine • March 10, 2016

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