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Travel Trade<br />

OuTbOund<br />

<strong>April</strong> <strong>20<strong>16</strong></strong> - ISSUE #8<br />

rade<br />

Scandinavia<br />

und<br />

Copenhagen Airports opts for the cloud<br />

Report from ITB and Mid-Atlantic travel marts<br />

SIA will fly to Stockholm<br />

Scandlines with new hybrid ferry<br />

Travel Trade<br />

OuTbOund<br />

Scandinavia


Botswana ended in Copenhagen<br />

“We are very satisfied with the quality of the participants and<br />

the feedback we have received. The exhibitors are also satisfied.<br />

But we would have liked more attendance. On the other hand<br />

Botswana is a quality product where quality is more important<br />

than quantity. So there must be sufficient time and opportunity<br />

to network. “<br />

Jens Frenzel, Account Management, Botswana Tourism, ended<br />

“I love Botswana Road Show” in Copenhagen after visiting Milan,<br />

Zurich, Salzburg, Prague, Dresden, Leipzig and Hamburg.<br />

In Copenhagen 38 had signed up. 23 showed up.<br />

“We would like to have had 30 participants. Next year we must<br />

consider other channels so that the knowledge of Botswana becomes<br />

larger, and perhaps another city in Scandinavia, “says<br />

Jens Frenzel.<br />

“Ghoha Hills with room for 26 guests is located in 60 meters height with 180<br />

degree views. All rooms are built to the east, so guests can lie in bed and watch<br />

the sunrise, “says Mumtaz Kader, director, and Kareem Kader, director, Ghoha<br />

Hills, Savuti to Per Caroe, Country Manager, Nordic & Baltic Countries,<br />

Kenya Airways.<br />

Nadine Smith, Marketing Manager, Passionate Portfolio, Botswana, could tell<br />

Elsebeth Thomsen, Product Manager, Bella Vista, and Birgitte Christensen,<br />

Product Manager, Profil Rejser, that Hyena Pan tented camp, Khwai, can offer<br />

three sky beds up in the height of five meters, where guests with mosquito nets<br />

under the open sky can enjoying Botswana starry sky.<br />

“Diamonds tour goes to the world`s richest diamond mine by value in Botswana<br />

on a tour from the extraction in the open pit mine to polishing,” says Kgoberego<br />

Nkawana, Managing Director, Bigfoot Tours, Riverwalk, Gaborone to Gitte<br />

Skytte, owner, Dykkergitte. She will now begin organize tours to Botswana.<br />

““This is for the more adventurous. Explore four camps and three prime national<br />

parks at your own pace in a self drive package with 8 nights and 9 days<br />

of car rental. Visit to Chobe National Park, Moremi Game Reserve and Makgadikgadi<br />

National Park. The itinerary will start in Maun or vice versa,” says<br />

Rachel Mbulawa, Marketing Officer, SKL Camps, Maun to Lienette Rigborg,<br />

Global PR Manager, Happy Lama Travel and Jan “Lama” Tvernoe, Adventurer<br />

Scandinavia<br />

& Founder, Happy Lama Travel.<br />

Travel Trade<br />

OuTbOund<br />

“Low cost safari. 10 days safari in which 8 participants sleep in two man tents<br />

for 1.300 US Dollars each. Transport and food incl. but only with water. Participants<br />

have the option to buy beer or wine and take it along on the tour.”<br />

This is the concept says Mogomotsi Mock Motlapele, Director, Tamog Tours &<br />

Safaris, Maun, to Mark Christiansen, Facility Manager, Albatros.<br />

Travel Trade<br />

OuTbOund<br />

Published by: Traveltrademedia.com, Copenhagen, Denmark. CVR DK29314055<br />

Managing editor:<br />

Carsten Elsted<br />

Travel editor:<br />

Carsten A. Andersen<br />

Contact:<br />

editor@ttoscandinavia.com<br />

Layout:<br />

Agnese Klavina


Copenhagen Airports<br />

opts for the cloud<br />

with latest<br />

operational<br />

efficiency<br />

investment<br />

Copenhagen Airports’ investment in upgrading<br />

its IT infrastructure is a key element<br />

of its ambition to be able to serve 40<br />

million passengers per year.<br />

As passenger numbers continue to rise at<br />

Copenhagen Airport, exhaustive efforts<br />

are being made to optimize infrastructure<br />

to help its airline partners serve an increasing<br />

number of international routes.<br />

Equally, the airport is making every effort<br />

to ensure that continued growth is complemented<br />

by an improved passenger experience.<br />

The latest development of this front is a significant<br />

one, with a new cloud-based airport<br />

operational database (AODB) laying<br />

the foundations for myriad benefits. Hosted<br />

off-site, the AODB is described as being<br />

the “central brain” of the airport and will<br />

provide real-time, consistent and timely<br />

information to all stakeholders and systems,<br />

while reducing the complexities of<br />

systems integration between siloed stakeholders.<br />

Copenhagen Airports has partnered with<br />

Amadeus on this large-scale project, and<br />

the agreement also covers a variety of other<br />

systems, including a new baggage reconciliation<br />

system (BRS) and airport collaborative<br />

decision making (A-CDM) portal.<br />

Speaking to FTE, Christian Poulsen, Chief<br />

Information Officer and Vice President for<br />

Assets & Technology at Copenhagen Airports,<br />

and John Jarrell, Head of Airport IT<br />

at Amadeus, detailed the impact that the<br />

new IT infrastructure will have.<br />

Optimizing operations<br />

Jarrell explained that the new AODB implementation<br />

is about more than simply<br />

moving the servers off-site. As roughly<br />

90% of the flights going in and out of Copenhagen<br />

Airport are operating on the<br />

Altéa departure control system (DCS), the<br />

cloud-based AODB can tap into this realtime<br />

flight information to react to potential<br />

disruption situations, such as a flight<br />

that departed on time but will arrive in<br />

Copenhagen later than scheduled, which<br />

can have a knock-on effect on other arrivals<br />

and departures across the airport, Jarrell<br />

said.<br />

Adding to this, Poulsen explained: “Also,<br />

on an anonymous basis, we can take advantage<br />

of what we know about the passengers<br />

on an individual plane, so we<br />

know in a statistical manner which passengers<br />

are connecting from this flight via<br />

Copenhagen Airport to another destination.<br />

This information is then used to optimize<br />

the way we partner planes and which<br />

stands and gates we use for that particular<br />

plane. We can also optimize the flow<br />

through the airport of the passengers who<br />

are making their way to the next connecting<br />

flight.”<br />

He continued: “We will reduce the complexity<br />

of our infrastructure. We have access<br />

to much more data about operations,<br />

about the passengers and about the other<br />

activities going on, and we will use this<br />

to optimize the passenger experience. For<br />

instance, you can have more direct routes<br />

through the airport because we are partnering<br />

planes more optimally, we have<br />

more knowledge about which passengers<br />

will arrive at what time…It’s about knowing<br />

more about these many passengers<br />

and these many planes that travel through<br />

our airport.”<br />

The new agreement also covers further<br />

tools to be added at a later date. “We’ll give<br />

them the ability to see from the data that’s<br />

in that database what the expected traffic<br />

is, in terms of the number of passengers<br />

coming through their airport, so they can<br />

see that information by concourse, for instance,”<br />

Jarrell said. “This can be provided<br />

at various intervals – every 15 minutes,<br />

every hour, or whatever the airport chooses<br />

– and it lets them staff the airport more<br />

efficiently than what they’re able to do today.”<br />

Real-time baggage<br />

updates<br />

Baggage is another key area of focus and<br />

the investment in the new BRS will allow<br />

the airport to make better use of real-time<br />

baggage information. “Every time the bag<br />

is touched within Copenhagen Airport,<br />

the Passenger Name Record within the<br />

reservation system will be updated, so the<br />

airline can actually see when that bag was<br />

last seen, and they can, if they choose to,<br />

send a text message to the passenger or put<br />

it in their airline application to say ‘your<br />

bags have been loaded’,” Jarrell stated.<br />

Such proactive messages will surely help<br />

to satisfy those passengers who are demanding<br />

more control over their air travel<br />

experience.<br />

According to Poulsen, this significant IT<br />

investment is “one of the cornerstones in<br />

our technology strategy and our core systems<br />

setup”. Interestingly, the investment<br />

has been partly inspired by the changing<br />

behavior of the passengers themselves,<br />

who have taken more control over their<br />

journeys in recent years. Only 22% of<br />

passengers flying from Copenhagen Airport<br />

check-in at a counter, with the majority<br />

instead making use of self-service<br />

kiosks, and mobile and online check-in.<br />

“That’s having a huge impact on the flows<br />

in the airport and as a compact airport<br />

we of course need to optimize our square<br />

metres,” he said. As Copenhagen Airport<br />

continues to grow towards its 40-millionpassenger<br />

target, making the most of every<br />

square meter will be absolutely crucial.<br />

Future Travel Experience<br />

Travel Trade Outbound - Scandinavia


ITB to launch China<br />

ITB will in 2017 launch ITB China as an annual fair. It will take place in Shanghai.<br />

ITB wants in competition with TTG Asia , who already now runs a MICE and Business Travel fair in <strong>April</strong><br />

IT&C China.<br />

ITB Berlin wants to create a platform for international destinations and suppliers to promote themselves to the<br />

fast growing Chinese outbound market.<br />

Messe Berlin also operates ITB Asia, which was launched together with Singapore Tourism Board in 2008.<br />

Batang Ai is a special place, where visitors<br />

can both experience the Borneo<br />

rainforest and learn about Iban-tribe´s<br />

cultural traditions.<br />

The local communities have a vibrant living<br />

culture with a fascinating story that<br />

they are keen to share with the world.<br />

The area is also home of the most significant<br />

population of orangutans in Sarawak.<br />

These assets plus the abundant natural<br />

features of clear waters, verdant rainforests<br />

and iconic wildlife the Batang Ai is<br />

a model destination for sustainable community<br />

and nature based tourism.<br />

Nasha Abdullah, Swedish born and<br />

Swedish-speaking, director of Malai Adventure:<br />

“We give you the possibility of living with<br />

the tribe in the longhouses or change to<br />

a more modern lodge we have with six<br />

sleeping places and more modern facilities.<br />

Most of our visitors choose to be together<br />

with the tribe during day and evening,<br />

swimming in the river and then leave<br />

for our lodge.”<br />

Rainforest Music Festival<br />

Key business decision-makers recently<br />

undertook a familiarisation (FAM) trip to<br />

Sarawak.<br />

Tim Lee, general manager Nordic Singapore<br />

Airlines talking with Michael Lu, marketing<br />

manager of Sarawak Tourism about bringig more<br />

MICE business til Borneo.<br />

Sarawak<br />

adventure<br />

Living in the rainforests with the local tribes<br />

is a special treat.<br />

Singapore Airlines has<br />

signed an agreement<br />

with Malaysia Tourism<br />

to help to bring tourist<br />

to Malaysia after LH<br />

has stopped, which<br />

means loss of 100.000<br />

seats per year. Here<br />

sales manager Alan<br />

Hoffery from Singapore<br />

Airlines discuss strategy<br />

with Nasha Abdullah<br />

and Disney Jaboh from<br />

Borneo Adventure.<br />

Borneo Adventure and<br />

Malai Adventure will be<br />

merged this spring.<br />

The trip, run by Sarawak Convention Bureau<br />

(SCB), aimed to shed true light on the<br />

state with its unique wildlife and beauty,<br />

tradition and heritage, culture of hospitality<br />

as well as its world-class facilities slated<br />

for the meetings, incentives, conferences<br />

and exhibitions (MICE) industry.<br />

Global marketing and communications<br />

director Amelia Roziman explained that<br />

the FAM trip was held as part of SCB’s ‘7<br />

Wonders of Borneo’ campaign – an essential<br />

part of the bureau’s strategic plan for<br />

this year to showcase what Sarawak had<br />

to offer.<br />

“It’s only by being physically here in the<br />

heart of Borneo that our clients can truly<br />

appreciate what Sarawak has to offer as a<br />

destination for business events. The feedback<br />

has been fantastic.<br />

“Our guests enjoyed a tailor-made programme,<br />

experiencing everything here –<br />

from sights of the orangutans in our ancient<br />

rainforests, our many indigenous<br />

tribes, up to the state’s colonial history<br />

and world-class convention facilities.<br />

The delegates visited the main attractions<br />

across the state including Kuching Waterfront,<br />

Semenggoh Wildlife Centre and<br />

Sarawak Cultural Village here, as well as<br />

Gunung Mulu National Park. In addition,<br />

they had the opportunity to visit various<br />

hotels and venues up for consideration<br />

as the hosting platforms of their future<br />

events here.<br />

The FAM also allowed the guests to experience<br />

the internationally-acclaimed<br />

Rainforest World Music Festival and kayaking<br />

at Kampung Semadang.<br />

According to SCB MICE is a major part<br />

of the state government’s agenda to turn<br />

Sarawak into a developed state by 2020,<br />

double its population by 2030, create 1.6<br />

million more jobs and increasing its GDP<br />

fivefold.<br />

4<br />

>> Travel Trade Outbound - Scandinavia


200.000 cruise pax to Langkawi<br />

Langkawi is going to be the first destination<br />

for the cruises now using Singapore<br />

as a hub.<br />

The largest cruise line is already TUI, a tour<br />

operator that have vouched to invest in the<br />

island, also building their own resort.<br />

TUI and the other cruise lines plan to arrive<br />

with 60 ships in <strong>20<strong>16</strong></strong>.In 2015 190.000<br />

international cruise pax had their first<br />

impression of Langkawi.<br />

Langkawi is an archipelago made up of<br />

99 islands on Malaysia’s tropical west<br />

coast that is surrounded by turquoise sea<br />

and covered in picturesque paddy fields<br />

and jungle-clad hills.<br />

Tan Khalid Bin Rami, head of Langkawi<br />

Tourism:<br />

“We have launched a new sustainability<br />

strategy, to help shape the future of sustainable<br />

tourism. The island has pledged<br />

to cut the carbon intensity to deliver a<br />

‘greener and fairer’ holiday to our guest<br />

and the people on the island It demonstrates<br />

a change in approach, with commitments<br />

to influence, innovate and invest<br />

in more sustainable tourism. We will<br />

also teach and influence the local people<br />

on the island to recycle the garbage.”<br />

It is a commitment from the local people<br />

to take ownership for their own future,<br />

and the government of Malaysia<br />

has made Langkawi a pilot-project for<br />

the rest of the nation. The government<br />

has announced that Langkawi will be<br />

the first low carbon island in Malaysia<br />

through renewable energy incentives.<br />

The main thing is TUIs commitment to<br />

help build up the tourism of Langkawi,<br />

which really is an archipelago made up<br />

of 99 islands on Malaysia’s tropical west<br />

coast that is surrounded by turquoise sea<br />

and covered in picturesque paddy fields<br />

and jungle-clad hills.<br />

Until now the cruise guest are on a dayvisit<br />

to explore South-East Asia’s first<br />

UNESCO-designated Geopark, excellent<br />

diving opportunities, and to relax on<br />

beaches of powder-fine sand and swaying<br />

coconut trees.<br />

“We are now targeting high value tourists<br />

to come to Langkawi because they<br />

like nature. Many new luxury resorts<br />

are being built, including a Selfridges<br />

Hotel that will soon be completed. It<br />

will be one of the best Selfridges in the<br />

world in terms of location because it is<br />

facing the sea and borders mountains<br />

where guests can see many animals including<br />

monkeys. In addition to establishing<br />

Langkawi as a high end destination<br />

for the global eco and geo tourism<br />

market, we are looking to increase the<br />

length of stay. In previous years this was<br />

two days on average, but now we see an<br />

increase to four or five days, which is<br />

very important.<br />

Besides the new cruise visit Langkawi<br />

has upgraded the jetty for this reason,<br />

but also because the island has 4 million<br />

people travelling between Langkawi and<br />

the mainland evert Yara.<br />

Tradition of serving beer<br />

Icelandair will begin a scheduled service from Reykjavik (KEF) to<br />

Montreal, Canada in May <strong>20<strong>16</strong></strong> with easy connections from all Nordic<br />

airports Icelandair fly from.<br />

Montreal will be Icelandair’s 5th gateway in Canada and <strong>16</strong>th in North<br />

America. Flights will be operated four times weekly until November<br />

<strong>20<strong>16</strong></strong>, on Mondays, Tuesdays, Thursdays and Saturdays.<br />

“We believe Montreal fits well with the Icelandair route network and<br />

will strengthen our business. We can offer a refreshing and affordable<br />

way for tourists and business community between the destination and<br />

major European cities”says Stein Larusson, who have opened the bar at<br />

the Icelandair booth at ITB for the last more than 20 years.<br />

Icelandair destinations in Canada have increased in the last few years,<br />

with Edmonton and Vancouver starting last year and complimenting<br />

the already established service to Toronto and Halifax. The Montreal<br />

flights will connect with all 6 UK Icelandair serviced gateways; London<br />

Heathrow and Gatwick, Manchester, Birmingham, Glasgow and newly<br />

announced Aberdeen.<br />

Stein Larusson serving Icelandic beer to Tony Bensalah from<br />

Get-e International.<br />

Travel Trade Outbound - Scandinavia


Air Iceland’s first Q400<br />

has landed in Iceland<br />

The first of three new<br />

Dash-8 Q400-planes<br />

touched down in<br />

Iceland on February<br />

24. The new Air<br />

Iceland-planes will fly<br />

domestic in Iceland,<br />

to Kangerlussuaq in<br />

Greenland and to<br />

Aberdeen in Scotland.<br />

The first of Air Iceland’s three Dash-8 Q400 arrived in Reykjavik February 24.<br />

Newly painted in the company’s new graphic design.<br />

Air Iceland is not far from fulfilling the company’s strategy<br />

of phasing out its Fokker-50 workhorses with new<br />

and more modern planes. The successor is the newer,<br />

bigger and more cost efficient Bombardier Dash-8 Q400<br />

with 72 to 76 seats.<br />

- One of Air Iceland’s planes will be stationed at Keflavik<br />

International Airport. We will operate a new route<br />

to Aberdeen on behalf of Icelandair as well as our own<br />

new route to Kangerlussuaq in Greenland and the other<br />

Greenlandic destination of Narsarsuaq, Ingi Þór Guðmundsson,<br />

Director Sales and Marketing, says.<br />

The two other Q400-planes will be based in the domestic<br />

Reykjavik Airport together with the company’s two<br />

Dash-8 Q200. They will share the rest of Air Iceland’s<br />

destinations in Iceland and Greenland, which are Kulusuk<br />

in East Greenland and Nuuk and Ilulissat on the<br />

West coast of Greenland.<br />

Great potential<br />

After the first plane arrived late February, the next will come<br />

to Iceland in March/<strong>April</strong> and the third and last will be in service<br />

with Icelandic TF-registration in <strong>April</strong>/May and ready for<br />

the summer schedule. The inaugural flight to Kangerlussuaq is<br />

planned to June 3.<br />

The time schedule for the deliverance was postponed due to a<br />

strike among flight engineers in Iceland. Their task was scrutineering<br />

the planes before they were painted in United Kingdom.<br />

According to Ingi Þór Guðmundsson the strike only led to a minor<br />

delay on the delivery. But now the first plane is in Iceland.<br />

Not only the staff of Air Iceland are expecting a lot from<br />

the new route this also goes for the Greenlandic tour operators.<br />

They see a great potential in the combination of<br />

Icelandair’s route network into Keflavik and the new Air<br />

Iceland destination of Kangerlussuaq.<br />

At this year’s Mid-Atlantic Travel Show Brynja Þorsteindóttir (left)<br />

and Sif Haukdal Kjartansdóttir answered many questions on Air<br />

Iceland’s new planes and new destination in Greenland.<br />

6<br />

>> Travel Trade Outbound - Scandinavia


Mid-Atlantic Travel Show<br />

is forced to move<br />

The success of Icelandair’s Mid-Atlantic Travel Show has increased<br />

the last 24 years. Now the positive situation forces Icelandair to<br />

alter the dates of the event from early February to late January.<br />

Reykjavik, the capital of Iceland, appeared<br />

vibrant and busy in the first<br />

weekend of February this year. Many<br />

of the people in the streets were not Icelanders<br />

but winter tourists. This means<br />

that Iceland has overwhelmingly succeeded<br />

in attracting tourists to the island<br />

in the low season.<br />

The popularity among travelers has increased<br />

to an extent, so it is no longer<br />

possible to provide facilities for the<br />

Mid-Atlantic Travel Show early February.<br />

The reason is the huge interest<br />

among foreigners visiting Iceland in the<br />

winter period according to Birkir Holm<br />

Guðnason, CEO of Icelandair.<br />

- Next year, when we celebrate the 25.<br />

Mid-Atlantic Travel Show, the dates will<br />

be from January 27.-29. The reason is<br />

very simple. We have promoted Iceland<br />

in winter so well, that it is impossible to<br />

accommodate the almost 1000 participants<br />

of Mid-Atlantic early February,<br />

Birkir Holm Guðnason explains.<br />

the Icelandic government resulted in a<br />

touristic boom that today worries the<br />

average Icelander. Tourists now come<br />

to the country all year round. Albeit<br />

it gives a massive economic plus on<br />

foreign currency the many visitors are<br />

also considered a bit of a nuisance to<br />

the country.<br />

Boost in tourism<br />

This summer Icelandair and <strong>16</strong> other<br />

airlines will land in Iceland and give<br />

its passengers the opportunity of discovering<br />

the exciting destination where<br />

people live next to some of the planet’s<br />

most powerful elements. The tourist authorities<br />

expect to go past last year’s 1.5<br />

million visitors.<br />

No doubt that Mid-Atlantic Trade<br />

Show is responsible for the boost in Icelandic<br />

tourism. Without this initiative<br />

from Iceland’s biggest carrier by far the<br />

winter streets of Reykjavik would be<br />

desolate in early February. Today the<br />

staff at Icelandair can say: Mission accomplished.<br />

Valuable event<br />

The yearly event has proven its value to<br />

both buyers and sellers. Both the Icelandic<br />

travel industry and its colleagues<br />

in North America and Europe has benefitted<br />

from Mid-Atlantic during the<br />

years. The period after the financial crisis<br />

and the eruption in Eyjafjallajökull<br />

Iceland successfully promoted tourism.<br />

Iceland also saw the potential in utilizing<br />

the social media to market the ailing<br />

market. Within a short time people<br />

all over the world spread the message<br />

on Iceland as a fantastic and unique<br />

travel destination which is also affordable.<br />

United efforts in both the industry and<br />

The B2B trade show in Laugardalshöllinn could boast of no less than 6400 meetings in one day.<br />

The buyers had a great opportunity to visiting almost 20 different places in Iceland.<br />

Travel Trade Outbound - Scandinavia


Icelandair extends the fleet<br />

Two Boeing 767’s will supply the unity fleet of Boeing 757’s. In a couple of years the<br />

Icelandic carrier will begin shifting to Boeing 737 Max in both 800 and 900 versions.<br />

Mid-Atlantic Travel Show <strong>20<strong>16</strong></strong><br />

in numbers<br />

• 850 Icelandic and foreign participants<br />

• 530 foreign participants<br />

• 255 Icelandic and foreign booths<br />

• 285 foreign buyers<br />

• 21 countries represented<br />

• 6400 B2B-meetings during the<br />

workshop<br />

When the Boeing 767’s are painted in<br />

Icelandair’s colours they will look like this.<br />

The elegant workhorse of Icelandair,<br />

the Boeing 757-200, is no longer alone<br />

in the fleet of the Icelandic carrier. Two<br />

Boeing 767-300ER’s with bigger capacity<br />

has joined the company. Instead<br />

of the 183 seats in the 757 the 767 has<br />

room for 262 passengers.<br />

The loadfactor of Icelandair has gone<br />

considerable up the last couple of years<br />

and that is the main reason for the new<br />

and bigger planes. Icelandair’s CEO,<br />

Birkir Holm Guðnason, says, that there<br />

has been too much wing-by-wing flying<br />

with two planes flying to the same destination.<br />

The two 767’s will primary fly to Icelandair’s<br />

destinations I North America,<br />

but one of the planes will also service<br />

one of the company’s core routes<br />

from Iceland to Denmark once a week<br />

next winter. According to Icelandair<br />

the flights will be on Saturdays.<br />

- We continue our expansion of our<br />

route network in Europe and North<br />

America, but we have no plans of flying<br />

to Asia. The latter will not be beneficial<br />

for us. Saying that, I would never have<br />

dared imagine that Icelandair would<br />

operate 29 planes today, Birkir Holm<br />

Guðnason says with a smile.<br />

As the 757’s will not last forever Icelandair<br />

has already signed a firm order<br />

on delivery of <strong>16</strong> brand new Boeing<br />

737 Max in the period 2018-2022. The<br />

planes come in two versions – an 800<br />

with 159 seats and a 900 with room for<br />

172 passengers.<br />

Birkir Holm Guðnason, CEO of Icelandair,<br />

would never have imagined the Icelandic carrier<br />

operating 29 planes.<br />

8<br />

>> Travel Trade Outbound - Scandinavia


Discover Iceland with<br />

the Icelanders<br />

Still more tourists come each year to visit Iceland, but some are just using Icelandair<br />

as a Transatlantic carrier. These passengers the Icelandic airline wants to get hold of<br />

by offering a Stopover Buddy.<br />

Icelandair has been an icebreaker when it comes to marketing and<br />

selling Iceland as a destination. During the recent years the carrier<br />

has sold stays at the volcanic island in the low season, when<br />

it’s cold, snowy and dark. The winter adds an extra dimension to<br />

a visit to Iceland.<br />

Last year Iceland had well over 1.5 million visitors and that number<br />

does not seem to decrease - on the contrary. Icelandair now<br />

tries to boost Iceland’s popularity among travelers with a new<br />

marketing initiative. The company gives passengers on their way<br />

from Europe to North America or vice versa a Stopover Buddy.<br />

On the way across the Atlantic, it is possible for Icelandair passengers<br />

to make a stopover in Iceland for up to seven nights at no<br />

additional airfare. That means that the passengers get the opportunity<br />

to explore Iceland without extra cost on the ticket.<br />

The Buddy program give Stopover passengers<br />

a unique opportunity to experience Iceland<br />

together with for instance Icelandair’s CEO<br />

Birkir Holm Guðnason.<br />

Tips in Iceland<br />

It has never been traditional here in Iceland to give tips. However,<br />

in other parts of the world, tipping is a tradition, and in some<br />

countries it is almost the only wages that employees get for their<br />

work.<br />

“With tourism increasing in Iceland, we have become aware that<br />

our guests tip employees in various fields connected to the travel<br />

industry. On the other hand, we have noticed that in the United<br />

States, for example, where wages are usually low, people are trying<br />

to put a stop to this tipping custom, and we would also like to<br />

stop this in our hotel, Ása Valdís Árnadóttir says.<br />

“We here at Hotel Rangá decided several months ago that we<br />

would stop accepting tips. However, we tell people that if they<br />

are happy with our service, they are welcome to help support<br />

our good community. To start, we have chosen the two search<br />

and rescue teams in our area. We have been getting very positive<br />

comments and reviews about this decision.”<br />

The support from our guests for the first few weeks of <strong>20<strong>16</strong></strong> was<br />

about ISK 400,000 (around 2800 Euros), and on Tuesday we<br />

handed each search and rescue team about ISK 200,000 (around<br />

1400 Euros).<br />

To draw attention to this decision the hotel includes a small<br />

note in the menu saying:<br />

The staff at the hotel<br />

Dear guest,<br />

In various parts of the world, tips are commonly paid to waiters<br />

and other personnel at hospitality and service companies.<br />

This has not been the case in Iceland as the wages of restaurant,<br />

hotel and other hospitality personnel are included in<br />

the price of the services. We know, however, that some of our<br />

honoured guests wish to express their appreciation to our devoted<br />

staff for their good service by making special extra payments,<br />

tips, to them.<br />

We, the personnel at Hotel Rangá, appreciate your thought<br />

and are happy to accept your contributions, but not for us<br />

personally. Instead we will forward them directly to the<br />

search and rescue teams in the area, in support of their important<br />

mission. Search and rescuers in Iceland are volunteers<br />

whom we wholeheartedly support.<br />

Travel Trade Outbound - Scandinavia


USA Travel Show in Copenhagen<br />

USA Travel Show in Copenhagen was attended by 65<br />

exhibitors and 250 travel agencies from Denmark and<br />

southern Sweden. The US Ambassador Rufus Gifford<br />

opened the show.<br />

With many more direct routes from Scandinavia to the<br />

United States, the goal is now 2 million. visitors to the<br />

United States in 2020.<br />

In 2015, the figure was 1.5 million. visitor.<br />

Henrik Bergqvist, Senior Key Account Manager<br />

RCL Cruises, could tell Pia Marfelt, Cruise Sales<br />

Manager, and Henrik Jacobsen, owner/director,<br />

Jacobsen Cruise & Travel, that both of them along<br />

with 100 others from the travel industry will be<br />

invited to sail a few days from Barcelona with the<br />

world’s largest cruise ship Royal Caribbeans new<br />

“Harmony of the Seas,” with 6,300 passengers.<br />

“Employees of the<br />

travel industry from<br />

all over Scandinavia<br />

have the option of 15-<br />

30 percent discount<br />

depending of the days<br />

until <strong>April</strong> 30 at the<br />

Hotel Beacon in New<br />

York.” It was told by<br />

Alexandra Rodriguez,<br />

Executive Assistant,<br />

Hotel Beacon to<br />

Michael Jensen,<br />

General Product<br />

Manager, Risskov<br />

Travel Partner.<br />

”We hope also to get direct air routes<br />

to Philadelphia between New York and<br />

Washington DC. We have so much to<br />

offer f. ex. Barnes Foundation with art<br />

worth 30 billion Dollars. “ Brian Said,<br />

Executive Director, Tourism Division<br />

and Ann Tok, Tourism Communications<br />

Manager, Philadelphia Convention &<br />

Visitor Bureau tried to convince Anders<br />

Ladefoged Mortensen , project manager ,<br />

“Ferie for Alle,” Herning, to a visit.<br />

“We have many parents who take a trip to<br />

Orlando when they pick up their child home<br />

after a study in the United States,” Niels K.<br />

Frandsen, Manager /CEO Rejsespecialisten,<br />

My Education and Euro Study International,<br />

told Rukssana Timmis, Representative Travel<br />

Trade, VisitOrlando.<br />

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>> Travel Trade Outbound - Scandinavia


Sanibel the best<br />

The island Sanibel represents the best Florida tourism has to offer.<br />

Strict low-impact ordinances have de-emphasized runway<br />

development and re-emphazied the immense natural beauty<br />

of these offshore fists of slow mangroves, sugary sand and teal<br />

waters.<br />

Delightful Sanibel has the mainstream of facilities and<br />

accomodations for families and young lovers alike.<br />

There is a Clinic for Rehabilitaion of Wildlife (CROW). It is not<br />

a zoo, but it gives you a taste of the work the clinic engages in. To<br />

get really involved consider attending an educational program or<br />

working with CROW as a volunteer.<br />

Hanna Johansson represents Lee County Visitor Bureau on behalf<br />

of GSA Related (right ) together with Charlotte Rønnholt from Go<br />

Travelling.<br />

Las Vegas highest<br />

Martin Schmidtsdorff from Caesar Hotels (right)<br />

together with from left Stine Ryslinge, Michelle Rieck<br />

og Karin Bräuner, all from American Express<br />

Caesars Palace and connecting hotels like Bally, The Planet,<br />

Flamingo, Harrahs and so on has opened a new attraction in<br />

Las Vegas. It is a London-wheel that is even bigger that the<br />

original.<br />

The High Roller as it is named is now the world´s highest<br />

experience.<br />

There is 40 cabins and the wheel takes 30 minuts to make a<br />

whole trip.<br />

Martin Schmidtsdorff from GSA Discover the World:<br />

“There are really a lot of events around the wheel. We have<br />

possibility of arranging events and even weddings, where the<br />

couple says “I do” 550 feet above Las Vegas Strip.”<br />

Travel Trade Outbound - Scandinavia


Singapore Airlines CEO: “SIA will fly to<br />

Stockholm in the future“<br />

By Travel Editor Carsten A. Andersen in Singapore<br />

“We have always flown to Copenhagen and the question is not whether we will replace Copenhagen with another city.<br />

The question is where else we can fly to in Scandinavia, “ said Goh Choon Phong, CEO, Singapore Airlines.<br />

“What is Singapore Airlines strategy in<br />

Scandinavia?<br />

“We hope we can expand in Scandinavia<br />

beyond Copenhagen. Our partnership<br />

with SAS is very important. This cooperation<br />

means that we could go from three<br />

flights a week to five flights per week.<br />

Now that we have it and more efficient<br />

aircraft, I believe that the expansion in<br />

the future is very real.”<br />

“What other cities in Scandinavia will<br />

SIA fly to?<br />

“We have always flown to Copenhagen<br />

and the question is not whether we will<br />

replace Copenhagen with another city.<br />

The question is where else we can fly to<br />

in Scandinavia.<br />

The large cities, as f. ex. Stockholm, is<br />

certainly one of the possible cities in the<br />

future” said Goh Choon Phong, CEO,<br />

Singapore Airlines, to <strong>TTO</strong> Scandinavia<br />

during the premier flight of the new Airbus<br />

350 from Toulouse to Singapore.<br />

”Is Airbus 350 to fly Copenhagen – Singapore?”<br />

“It is an option. But we do not say that it<br />

is the only aircraft that can be used on the<br />

route. What new aircraft we will use for<br />

new destinations and expansion is something<br />

we will inform about later. “<br />

”Is the goal to get daily flights Copenhagen<br />

– Singapore?<br />

“It would be logical to work towards daily<br />

departures from Copenhagen. But it will<br />

not be determined by us alone. Before we<br />

go on with daily departures, double daily<br />

flights etc. we should talk to our partner<br />

SAS,” said Goh Choon Phong.<br />

“When do you think the A350 is coming<br />

to Copenhagen?”<br />

“I can not say at the moment. As we get A<br />

350 delivered we must look at how quickly<br />

we deploy the new aircraft. We have A<br />

350, we have Boeing 777-200 and Boeing<br />

777 - 300 and we have A 380. We have<br />

to look at, how we best can use the fleet<br />

we have, so we get the best overall yield.”<br />

“How important is the Scandinavian<br />

market for Singepore Airlines?”<br />

“We have been in Scandinavia …….., I do<br />

not know how many years. It is 20 years<br />

ago I myself was in Copenhagen as GM<br />

for Scandinavia.<br />

Scandinavia is a very important market<br />

for Singapore Airlines. It’s actually the<br />

reason that SAS was the first airline we<br />

had a very deep cooperation on joint venture<br />

basis.<br />

In the last five years we have had very little<br />

expansion on long haul destinations.<br />

This is because we not have had the right<br />

12<br />

>> Travel Trade Outbound - Scandinavia


plane, so we could expand into an effective<br />

commercial way.<br />

A 350 is a “game changer” for us because<br />

we now have new efficient airplanes.<br />

Now we can add more capacity<br />

on long haul flights and fly to the<br />

thinner areas.”<br />

“SIA gets more Premium Economy<br />

to replace the Economy?”<br />

“Yes it’s true. There will be more Premium<br />

Economy. We’ve listened to<br />

our customers, which is now ready to<br />

Premium in the SIA.”<br />

“SIA own low-cost carrier Scoot<br />

flying regionally with Boeing 787.<br />

Should Scoot also fly long haul?”<br />

“I would not rule out using Scoot on<br />

long haul operations incl. Europe.”<br />

“Do SIA get fair competition from<br />

Middle Eastern companies, Emirates,<br />

Qatar and Ethiad?<br />

“For me the competition equals competition.<br />

It will always be there. My<br />

focus has always been that the competition<br />

is there. My job is to make<br />

sure, that I do the right things to ensure<br />

that the SIA group can have a<br />

good basis for future growth.”<br />

“How is the future for SIA?”<br />

“The question is how we create a<br />

foundation together, so we can grow<br />

and be successful in the future. It is<br />

not a question of the next one, two or<br />

four years. It is a question of the next<br />

10 - 20 years.<br />

It is not easy to change what we have<br />

done the last 60 years to do something<br />

which is now the opposite.<br />

A lot of credit must go to our staff.<br />

Without their support, acceptance<br />

and commitment that this is the right<br />

thing to do, we cannot do it.<br />

The second equally important is the<br />

support of SIA´s board. Credit goes to<br />

both of them.”<br />

“How was it to be in Copenhagen? “<br />

“It was really lovely. If I had any complain<br />

it was, that my stay there , one<br />

year, was too short. People – and my<br />

staff - was very nice.<br />

“Over the next 18 months SIA gets 18<br />

A 350. Should one of them fly to Copenhagen<br />

?”<br />

“Be patient. We will announce where<br />

the new aircraft deploy as we get<br />

them, “said Goh Choon Phong.<br />

Singapore Airlines<br />

first to introduce<br />

‘Companion<br />

App’ for In-Flight<br />

Entertainment<br />

System<br />

“With the proliferation of personal mobile<br />

devices and the arrival of our new<br />

Airbus A350 fleet, this latest innovation<br />

will help enhance the in-flight entertainment<br />

experience for our customers.<br />

It offers more information and greater<br />

control both on the ground and inflight,<br />

and we are excited to be the first<br />

airline in the world to offer such an application<br />

to our customers.”<br />

So says Tan Pee Teck, Senior Vice President<br />

Product and Services, Singapore<br />

Airlines (SIA) after the airline now introduce<br />

the first-of-its-kind mobile<br />

application,that offers customers greater<br />

control over their in-flight entertainment<br />

(IFE) experience, even before<br />

boarding the aircraft.<br />

The companion app enables customers<br />

to review the IFE video and audio content<br />

that will be available on their flight,<br />

create pre-selected favourites lists, and<br />

control the seat-back IFE system, all<br />

using their personal electronic devices.<br />

The app is now available on iOS and<br />

Android tablets, with availability on<br />

iOS and Android mobile phones in the<br />

second quarter of <strong>20<strong>16</strong></strong>.<br />

To make use of the app, customers can<br />

install the SingaporeAir tablet application<br />

on their device prior to the aircraft’s<br />

departure. Once on board, they<br />

can link their device to the IFE system<br />

using the aircraft’s in-flight WiFi network.<br />

Connecting to KrisWorld, the<br />

Airline’s IFE system, will then allow<br />

for movies, TV shows or music to be<br />

launched on the seat monitor, directly<br />

from their list of favourites or from the<br />

entire media list.<br />

Linking the app to the IFE system also<br />

enables the personal device to be used<br />

as a remote control, to pause, play, or<br />

skip through media content.<br />

SIA will be the first airline in the world<br />

to enable this on a Panasonic in-flight<br />

entertainment system. Customers will<br />

be able to multi-task, thereby maximising<br />

their experience of KrisWorld,<br />

such as by browsing through the index<br />

of KrisWorld content on their device<br />

while watching a movie on the seat<br />

monitor. Customers can even access real-time<br />

information on the flight progress<br />

and flight path without interrupting<br />

their movie viewing.<br />

Current features of the companion app<br />

will initially be available on the Airline’s<br />

new fleet of Airbus A350-900s,<br />

with plans to progressively roll it out to<br />

the Boeing 777-300ERs and other aircraft<br />

in future.<br />

Singapore Airlines’ KrisWorld IFE system<br />

offers up to 295 movies, over 470<br />

TV programmes and more than 450<br />

CD albums each month.<br />

Travel Trade Outbound - Scandinavia


Singapore Airlines<br />

SIA’s CEO Goh Choon Phong:<br />

“A350 to<br />

Copenhagen<br />

is an option”<br />

Water cannons, live report on TV, flags and speeches<br />

by top officials from the airline industry received the<br />

first of Singapore Airlines (SIA) 67 new Airbus 350<br />

aircraft, which will be the company’s next generation<br />

of longhaul aircraft.<br />

(Singapore) Not since Airbus 380<br />

in October 2007 landed at Changi<br />

Airport in Singapore, there have<br />

been so many ministers, VIPs,<br />

CEO, Media and curious, as when<br />

the Airbus 350 this week landed in<br />

Singapore.<br />

Water cannons, live report on TV,<br />

flags and speeches by top officials<br />

from the airline industry received<br />

the first of Singapore Airlines<br />

(SIA) 67 new Airbus 350 aircraft,<br />

which will be the company’s next<br />

generation of long-haul aircraft.<br />

The list price for an Airbus 350<br />

aircraft is 304 million US Dollars.<br />

Singapore Airlines has been discounted<br />

because SIA is the biggest<br />

customer for the A 350-900. But<br />

the exact price is a secret.<br />

SIA will over the next 18 months<br />

have 18 aircraft delivered. The first<br />

aircraft will be flying Singapore -<br />

Amsterdam May 9 and Singapore<br />

- Dusseldorf on July 21. Other destinations<br />

will be announced later.<br />

SIA currently flies five times a<br />

week Copenhagen - Singapore,<br />

the only departure from Scandinavia,<br />

in very close cooperation<br />

with SAS.<br />

“Is Airbus 350 to fly Copenhagen -<br />

Singapore?”<br />

“It is an option. But we do not say<br />

that it is the only aircraft that can<br />

be used on the route. What new<br />

aircraft we use for new destinations<br />

and expansion is something<br />

we will inform about later, “said<br />

Goh Choon Phong, CEO, Singapore<br />

Airlines, to <strong>TTO</strong> Scandinavia<br />

during the premier flight of the<br />

new Airbus 350 from Toulouse to<br />

Singapore. A 12 hours and 10 minutes<br />

flight.<br />

“Is the goal to get daily flights Copenhagen<br />

- Singapore?<br />

“It would be logical to work towards<br />

daily departures from Copenhagen.<br />

But it will not be determined<br />

by us alone. Before we go<br />

on with daily departures, double<br />

daily flights etc. should we talk to<br />

our partner SAS,” said Goh Choon<br />

Phong.<br />

He has an excellent knowledge of<br />

Copenhagen and Scandinavia, because<br />

he was in 1996, a year general<br />

manager of SIA residing in Copenhagen.<br />

“It would be logical to work towards<br />

daily departures from Copenhagen.<br />

But it will not be determined<br />

by us alone. Before we<br />

go on with daily departures, double<br />

daily flights etc. we should talk<br />

to our partner SAS, “ said Goh<br />

Choon Phong.<br />

He has an excellent knowledge of<br />

Copenhagen and Scandinavia, because<br />

he was one year in 1996 general<br />

manager of SIA residing in<br />

Copenhagen<br />

“The A350 is a key element in our<br />

overall capacity growth and fleet<br />

renewal strategy. Its improved operating<br />

efficiency offers us the opportunity<br />

to open up even more<br />

new routes, providing more travel<br />

options to our customers,”says<br />

Goh Choon Phong.<br />

“With its arrival, Singapore Airlines<br />

is staying true to our longstanding<br />

commitment to maintain<br />

a young and modern fleet of<br />

aircraft. The A350 will ultimately<br />

enable us to help further enhance<br />

the three main pillars of the Singapore<br />

Airlines brand promise: service<br />

excellence, product leadership<br />

and network connectivity.”<br />

Wish<br />

Flight with A 350 Copenhagen<br />

- Singapore has long been a wish<br />

by SIA´s office in Copenhagen.<br />

14<br />

>> Travel Trade Outbound - Scandinavia


SIA currently flies Boeing 777-200<br />

with 30 Business and 228 in Economy.<br />

But Business Class is almost always<br />

full.<br />

Singapore Airlines A350 will be<br />

fitted with 253 seats in three classes,<br />

with 42 in Business Class, 24 in<br />

Premium Economy Class and 187<br />

in Economy Class.<br />

Airbus<br />

Airbus has so far delivered <strong>16</strong><br />

A350 aircraft to five airlines. Total<br />

Airbus has orders for 580 aircraft.<br />

A350-900 is the cornerstone member<br />

of Airbus’ new A350 XWB<br />

which is suited to meet airlines’<br />

market requirements in medium-,<br />

long-, and ultra-long-haul operations.<br />

This jetliner accommodates 325<br />

passengers in a three-class configuration<br />

with a range of up to 7,600<br />

nautical miles in its standard configuration.<br />

The 221-inch interior cross-section<br />

provides room for premium<br />

class configurations at up to six- or<br />

seven-abreast seating, along with<br />

featuring comfort economy class<br />

layouts at nine abreast, with versatility<br />

for eight and ten-abreast arrangements.<br />

As part of its philosophy for continuous<br />

innovation, Airbus has<br />

launched the Ultra-Long Range<br />

version of the A350-900. Designated<br />

as the A350-900ULR, the<br />

jetliner offers increased fuel-carrying<br />

capacity of up to <strong>16</strong>5,000 litres<br />

and a higher 280-tonne maximum<br />

take-off weight to enable<br />

service on non-stop flights of up<br />

to 19 hours.<br />

Ultra-long-haul, Airbus 350 -1000,<br />

will do Singapore Airlines able to<br />

fly direct Singapore - United States<br />

from 2018.<br />

So far, two US destinations are on<br />

the program, New York and Los<br />

Angeles, while a third destination<br />

in the United States will be announced<br />

later.<br />

“It would be logical to work towards daily<br />

departures from Copenhagen. But it will not<br />

be determined by us alone, says Goh Choon<br />

Phong, SEO, Singapore Airlines.<br />

Travel Trade Outbound - Scandinavia


New ferry ready for Gedser-Rostock<br />

The passenger areas are<br />

now completed.<br />

This is how the system<br />

works on the first of two<br />

new hybrid ferries.<br />

M/V Berlin is expected to leave the Danish<br />

yard Fayard mid-<strong>April</strong> and the passengers<br />

to walk og drive on board will be<br />

later this month.<br />

Concurrently with the completion of the<br />

passenger areas, the vessel is undergoing<br />

a comprehensive and time-consuming<br />

test programme.<br />

The test programme is proceeding as<br />

planned, and Scandlines expects that<br />

M/V Berlin will leave the yard mid-<strong>April</strong>.<br />

The ship will then go on a five day sea<br />

trial, before it arrives at its future ferry<br />

berth in Rostock. After adjustment ₂ of the<br />

ramps in Rostock the vessel will be ready<br />

for operation.<br />

The sister vessel M/V Copenhagen is expected<br />

to go into operation in late summer<br />

<strong>20<strong>16</strong></strong>.<br />

The two new ferries will replace M/V Kronprins<br />

Frederik and M/V Prins Joachim,<br />

which currently operate the crossing.<br />

Scandlines is the first ferry operator in<br />

the world to make large-scale use of an<br />

on-board hybrid propulsion system,<br />

which stores excess energy in batteries.<br />

The system will reduce CO2 emissions by<br />

up to 15 percent.<br />

Scandlines introduced the hybrid propulsion<br />

system in 2013 and will implement<br />

the system on the three remaining<br />

ships on Puttgarden-Rødby during <strong>20<strong>16</strong></strong>.<br />

Scandlines’ hybrid ferry M/S Berlin is a<br />

significant milestone because it represents<br />

the world’s largest ever hybrid propulsion<br />

marine battery pack – the system<br />

equals approximately 600 hybrid<br />

cars and can propel the 8,800 ton ship for<br />

about 30 minutes without diesel fuel.<br />

The hybrid propulsion system marks the<br />

start of a series of large investments in<br />

environmental technologies.<br />

Scandlines has invested more than 25<br />

million EUR in sustainable technologies<br />

on the route Puttgarden–Rødby.<br />

<strong>16</strong><br />

>> Travel Trade Outbound - Scandinavia

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