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Travel Trade<br />
OuTbOund<br />
<strong>April</strong> <strong>20<strong>16</strong></strong> - ISSUE #8<br />
rade<br />
Scandinavia<br />
und<br />
Copenhagen Airports opts for the cloud<br />
Report from ITB and Mid-Atlantic travel marts<br />
SIA will fly to Stockholm<br />
Scandlines with new hybrid ferry<br />
Travel Trade<br />
OuTbOund<br />
Scandinavia
Botswana ended in Copenhagen<br />
“We are very satisfied with the quality of the participants and<br />
the feedback we have received. The exhibitors are also satisfied.<br />
But we would have liked more attendance. On the other hand<br />
Botswana is a quality product where quality is more important<br />
than quantity. So there must be sufficient time and opportunity<br />
to network. “<br />
Jens Frenzel, Account Management, Botswana Tourism, ended<br />
“I love Botswana Road Show” in Copenhagen after visiting Milan,<br />
Zurich, Salzburg, Prague, Dresden, Leipzig and Hamburg.<br />
In Copenhagen 38 had signed up. 23 showed up.<br />
“We would like to have had 30 participants. Next year we must<br />
consider other channels so that the knowledge of Botswana becomes<br />
larger, and perhaps another city in Scandinavia, “says<br />
Jens Frenzel.<br />
“Ghoha Hills with room for 26 guests is located in 60 meters height with 180<br />
degree views. All rooms are built to the east, so guests can lie in bed and watch<br />
the sunrise, “says Mumtaz Kader, director, and Kareem Kader, director, Ghoha<br />
Hills, Savuti to Per Caroe, Country Manager, Nordic & Baltic Countries,<br />
Kenya Airways.<br />
Nadine Smith, Marketing Manager, Passionate Portfolio, Botswana, could tell<br />
Elsebeth Thomsen, Product Manager, Bella Vista, and Birgitte Christensen,<br />
Product Manager, Profil Rejser, that Hyena Pan tented camp, Khwai, can offer<br />
three sky beds up in the height of five meters, where guests with mosquito nets<br />
under the open sky can enjoying Botswana starry sky.<br />
“Diamonds tour goes to the world`s richest diamond mine by value in Botswana<br />
on a tour from the extraction in the open pit mine to polishing,” says Kgoberego<br />
Nkawana, Managing Director, Bigfoot Tours, Riverwalk, Gaborone to Gitte<br />
Skytte, owner, Dykkergitte. She will now begin organize tours to Botswana.<br />
““This is for the more adventurous. Explore four camps and three prime national<br />
parks at your own pace in a self drive package with 8 nights and 9 days<br />
of car rental. Visit to Chobe National Park, Moremi Game Reserve and Makgadikgadi<br />
National Park. The itinerary will start in Maun or vice versa,” says<br />
Rachel Mbulawa, Marketing Officer, SKL Camps, Maun to Lienette Rigborg,<br />
Global PR Manager, Happy Lama Travel and Jan “Lama” Tvernoe, Adventurer<br />
Scandinavia<br />
& Founder, Happy Lama Travel.<br />
Travel Trade<br />
OuTbOund<br />
“Low cost safari. 10 days safari in which 8 participants sleep in two man tents<br />
for 1.300 US Dollars each. Transport and food incl. but only with water. Participants<br />
have the option to buy beer or wine and take it along on the tour.”<br />
This is the concept says Mogomotsi Mock Motlapele, Director, Tamog Tours &<br />
Safaris, Maun, to Mark Christiansen, Facility Manager, Albatros.<br />
Travel Trade<br />
OuTbOund<br />
Published by: Traveltrademedia.com, Copenhagen, Denmark. CVR DK29314055<br />
Managing editor:<br />
Carsten Elsted<br />
Travel editor:<br />
Carsten A. Andersen<br />
Contact:<br />
editor@ttoscandinavia.com<br />
Layout:<br />
Agnese Klavina
Copenhagen Airports<br />
opts for the cloud<br />
with latest<br />
operational<br />
efficiency<br />
investment<br />
Copenhagen Airports’ investment in upgrading<br />
its IT infrastructure is a key element<br />
of its ambition to be able to serve 40<br />
million passengers per year.<br />
As passenger numbers continue to rise at<br />
Copenhagen Airport, exhaustive efforts<br />
are being made to optimize infrastructure<br />
to help its airline partners serve an increasing<br />
number of international routes.<br />
Equally, the airport is making every effort<br />
to ensure that continued growth is complemented<br />
by an improved passenger experience.<br />
The latest development of this front is a significant<br />
one, with a new cloud-based airport<br />
operational database (AODB) laying<br />
the foundations for myriad benefits. Hosted<br />
off-site, the AODB is described as being<br />
the “central brain” of the airport and will<br />
provide real-time, consistent and timely<br />
information to all stakeholders and systems,<br />
while reducing the complexities of<br />
systems integration between siloed stakeholders.<br />
Copenhagen Airports has partnered with<br />
Amadeus on this large-scale project, and<br />
the agreement also covers a variety of other<br />
systems, including a new baggage reconciliation<br />
system (BRS) and airport collaborative<br />
decision making (A-CDM) portal.<br />
Speaking to FTE, Christian Poulsen, Chief<br />
Information Officer and Vice President for<br />
Assets & Technology at Copenhagen Airports,<br />
and John Jarrell, Head of Airport IT<br />
at Amadeus, detailed the impact that the<br />
new IT infrastructure will have.<br />
Optimizing operations<br />
Jarrell explained that the new AODB implementation<br />
is about more than simply<br />
moving the servers off-site. As roughly<br />
90% of the flights going in and out of Copenhagen<br />
Airport are operating on the<br />
Altéa departure control system (DCS), the<br />
cloud-based AODB can tap into this realtime<br />
flight information to react to potential<br />
disruption situations, such as a flight<br />
that departed on time but will arrive in<br />
Copenhagen later than scheduled, which<br />
can have a knock-on effect on other arrivals<br />
and departures across the airport, Jarrell<br />
said.<br />
Adding to this, Poulsen explained: “Also,<br />
on an anonymous basis, we can take advantage<br />
of what we know about the passengers<br />
on an individual plane, so we<br />
know in a statistical manner which passengers<br />
are connecting from this flight via<br />
Copenhagen Airport to another destination.<br />
This information is then used to optimize<br />
the way we partner planes and which<br />
stands and gates we use for that particular<br />
plane. We can also optimize the flow<br />
through the airport of the passengers who<br />
are making their way to the next connecting<br />
flight.”<br />
He continued: “We will reduce the complexity<br />
of our infrastructure. We have access<br />
to much more data about operations,<br />
about the passengers and about the other<br />
activities going on, and we will use this<br />
to optimize the passenger experience. For<br />
instance, you can have more direct routes<br />
through the airport because we are partnering<br />
planes more optimally, we have<br />
more knowledge about which passengers<br />
will arrive at what time…It’s about knowing<br />
more about these many passengers<br />
and these many planes that travel through<br />
our airport.”<br />
The new agreement also covers further<br />
tools to be added at a later date. “We’ll give<br />
them the ability to see from the data that’s<br />
in that database what the expected traffic<br />
is, in terms of the number of passengers<br />
coming through their airport, so they can<br />
see that information by concourse, for instance,”<br />
Jarrell said. “This can be provided<br />
at various intervals – every 15 minutes,<br />
every hour, or whatever the airport chooses<br />
– and it lets them staff the airport more<br />
efficiently than what they’re able to do today.”<br />
Real-time baggage<br />
updates<br />
Baggage is another key area of focus and<br />
the investment in the new BRS will allow<br />
the airport to make better use of real-time<br />
baggage information. “Every time the bag<br />
is touched within Copenhagen Airport,<br />
the Passenger Name Record within the<br />
reservation system will be updated, so the<br />
airline can actually see when that bag was<br />
last seen, and they can, if they choose to,<br />
send a text message to the passenger or put<br />
it in their airline application to say ‘your<br />
bags have been loaded’,” Jarrell stated.<br />
Such proactive messages will surely help<br />
to satisfy those passengers who are demanding<br />
more control over their air travel<br />
experience.<br />
According to Poulsen, this significant IT<br />
investment is “one of the cornerstones in<br />
our technology strategy and our core systems<br />
setup”. Interestingly, the investment<br />
has been partly inspired by the changing<br />
behavior of the passengers themselves,<br />
who have taken more control over their<br />
journeys in recent years. Only 22% of<br />
passengers flying from Copenhagen Airport<br />
check-in at a counter, with the majority<br />
instead making use of self-service<br />
kiosks, and mobile and online check-in.<br />
“That’s having a huge impact on the flows<br />
in the airport and as a compact airport<br />
we of course need to optimize our square<br />
metres,” he said. As Copenhagen Airport<br />
continues to grow towards its 40-millionpassenger<br />
target, making the most of every<br />
square meter will be absolutely crucial.<br />
Future Travel Experience<br />
Travel Trade Outbound - Scandinavia
ITB to launch China<br />
ITB will in 2017 launch ITB China as an annual fair. It will take place in Shanghai.<br />
ITB wants in competition with TTG Asia , who already now runs a MICE and Business Travel fair in <strong>April</strong><br />
IT&C China.<br />
ITB Berlin wants to create a platform for international destinations and suppliers to promote themselves to the<br />
fast growing Chinese outbound market.<br />
Messe Berlin also operates ITB Asia, which was launched together with Singapore Tourism Board in 2008.<br />
Batang Ai is a special place, where visitors<br />
can both experience the Borneo<br />
rainforest and learn about Iban-tribe´s<br />
cultural traditions.<br />
The local communities have a vibrant living<br />
culture with a fascinating story that<br />
they are keen to share with the world.<br />
The area is also home of the most significant<br />
population of orangutans in Sarawak.<br />
These assets plus the abundant natural<br />
features of clear waters, verdant rainforests<br />
and iconic wildlife the Batang Ai is<br />
a model destination for sustainable community<br />
and nature based tourism.<br />
Nasha Abdullah, Swedish born and<br />
Swedish-speaking, director of Malai Adventure:<br />
“We give you the possibility of living with<br />
the tribe in the longhouses or change to<br />
a more modern lodge we have with six<br />
sleeping places and more modern facilities.<br />
Most of our visitors choose to be together<br />
with the tribe during day and evening,<br />
swimming in the river and then leave<br />
for our lodge.”<br />
Rainforest Music Festival<br />
Key business decision-makers recently<br />
undertook a familiarisation (FAM) trip to<br />
Sarawak.<br />
Tim Lee, general manager Nordic Singapore<br />
Airlines talking with Michael Lu, marketing<br />
manager of Sarawak Tourism about bringig more<br />
MICE business til Borneo.<br />
Sarawak<br />
adventure<br />
Living in the rainforests with the local tribes<br />
is a special treat.<br />
Singapore Airlines has<br />
signed an agreement<br />
with Malaysia Tourism<br />
to help to bring tourist<br />
to Malaysia after LH<br />
has stopped, which<br />
means loss of 100.000<br />
seats per year. Here<br />
sales manager Alan<br />
Hoffery from Singapore<br />
Airlines discuss strategy<br />
with Nasha Abdullah<br />
and Disney Jaboh from<br />
Borneo Adventure.<br />
Borneo Adventure and<br />
Malai Adventure will be<br />
merged this spring.<br />
The trip, run by Sarawak Convention Bureau<br />
(SCB), aimed to shed true light on the<br />
state with its unique wildlife and beauty,<br />
tradition and heritage, culture of hospitality<br />
as well as its world-class facilities slated<br />
for the meetings, incentives, conferences<br />
and exhibitions (MICE) industry.<br />
Global marketing and communications<br />
director Amelia Roziman explained that<br />
the FAM trip was held as part of SCB’s ‘7<br />
Wonders of Borneo’ campaign – an essential<br />
part of the bureau’s strategic plan for<br />
this year to showcase what Sarawak had<br />
to offer.<br />
“It’s only by being physically here in the<br />
heart of Borneo that our clients can truly<br />
appreciate what Sarawak has to offer as a<br />
destination for business events. The feedback<br />
has been fantastic.<br />
“Our guests enjoyed a tailor-made programme,<br />
experiencing everything here –<br />
from sights of the orangutans in our ancient<br />
rainforests, our many indigenous<br />
tribes, up to the state’s colonial history<br />
and world-class convention facilities.<br />
The delegates visited the main attractions<br />
across the state including Kuching Waterfront,<br />
Semenggoh Wildlife Centre and<br />
Sarawak Cultural Village here, as well as<br />
Gunung Mulu National Park. In addition,<br />
they had the opportunity to visit various<br />
hotels and venues up for consideration<br />
as the hosting platforms of their future<br />
events here.<br />
The FAM also allowed the guests to experience<br />
the internationally-acclaimed<br />
Rainforest World Music Festival and kayaking<br />
at Kampung Semadang.<br />
According to SCB MICE is a major part<br />
of the state government’s agenda to turn<br />
Sarawak into a developed state by 2020,<br />
double its population by 2030, create 1.6<br />
million more jobs and increasing its GDP<br />
fivefold.<br />
4<br />
>> Travel Trade Outbound - Scandinavia
200.000 cruise pax to Langkawi<br />
Langkawi is going to be the first destination<br />
for the cruises now using Singapore<br />
as a hub.<br />
The largest cruise line is already TUI, a tour<br />
operator that have vouched to invest in the<br />
island, also building their own resort.<br />
TUI and the other cruise lines plan to arrive<br />
with 60 ships in <strong>20<strong>16</strong></strong>.In 2015 190.000<br />
international cruise pax had their first<br />
impression of Langkawi.<br />
Langkawi is an archipelago made up of<br />
99 islands on Malaysia’s tropical west<br />
coast that is surrounded by turquoise sea<br />
and covered in picturesque paddy fields<br />
and jungle-clad hills.<br />
Tan Khalid Bin Rami, head of Langkawi<br />
Tourism:<br />
“We have launched a new sustainability<br />
strategy, to help shape the future of sustainable<br />
tourism. The island has pledged<br />
to cut the carbon intensity to deliver a<br />
‘greener and fairer’ holiday to our guest<br />
and the people on the island It demonstrates<br />
a change in approach, with commitments<br />
to influence, innovate and invest<br />
in more sustainable tourism. We will<br />
also teach and influence the local people<br />
on the island to recycle the garbage.”<br />
It is a commitment from the local people<br />
to take ownership for their own future,<br />
and the government of Malaysia<br />
has made Langkawi a pilot-project for<br />
the rest of the nation. The government<br />
has announced that Langkawi will be<br />
the first low carbon island in Malaysia<br />
through renewable energy incentives.<br />
The main thing is TUIs commitment to<br />
help build up the tourism of Langkawi,<br />
which really is an archipelago made up<br />
of 99 islands on Malaysia’s tropical west<br />
coast that is surrounded by turquoise sea<br />
and covered in picturesque paddy fields<br />
and jungle-clad hills.<br />
Until now the cruise guest are on a dayvisit<br />
to explore South-East Asia’s first<br />
UNESCO-designated Geopark, excellent<br />
diving opportunities, and to relax on<br />
beaches of powder-fine sand and swaying<br />
coconut trees.<br />
“We are now targeting high value tourists<br />
to come to Langkawi because they<br />
like nature. Many new luxury resorts<br />
are being built, including a Selfridges<br />
Hotel that will soon be completed. It<br />
will be one of the best Selfridges in the<br />
world in terms of location because it is<br />
facing the sea and borders mountains<br />
where guests can see many animals including<br />
monkeys. In addition to establishing<br />
Langkawi as a high end destination<br />
for the global eco and geo tourism<br />
market, we are looking to increase the<br />
length of stay. In previous years this was<br />
two days on average, but now we see an<br />
increase to four or five days, which is<br />
very important.<br />
Besides the new cruise visit Langkawi<br />
has upgraded the jetty for this reason,<br />
but also because the island has 4 million<br />
people travelling between Langkawi and<br />
the mainland evert Yara.<br />
Tradition of serving beer<br />
Icelandair will begin a scheduled service from Reykjavik (KEF) to<br />
Montreal, Canada in May <strong>20<strong>16</strong></strong> with easy connections from all Nordic<br />
airports Icelandair fly from.<br />
Montreal will be Icelandair’s 5th gateway in Canada and <strong>16</strong>th in North<br />
America. Flights will be operated four times weekly until November<br />
<strong>20<strong>16</strong></strong>, on Mondays, Tuesdays, Thursdays and Saturdays.<br />
“We believe Montreal fits well with the Icelandair route network and<br />
will strengthen our business. We can offer a refreshing and affordable<br />
way for tourists and business community between the destination and<br />
major European cities”says Stein Larusson, who have opened the bar at<br />
the Icelandair booth at ITB for the last more than 20 years.<br />
Icelandair destinations in Canada have increased in the last few years,<br />
with Edmonton and Vancouver starting last year and complimenting<br />
the already established service to Toronto and Halifax. The Montreal<br />
flights will connect with all 6 UK Icelandair serviced gateways; London<br />
Heathrow and Gatwick, Manchester, Birmingham, Glasgow and newly<br />
announced Aberdeen.<br />
Stein Larusson serving Icelandic beer to Tony Bensalah from<br />
Get-e International.<br />
Travel Trade Outbound - Scandinavia
Air Iceland’s first Q400<br />
has landed in Iceland<br />
The first of three new<br />
Dash-8 Q400-planes<br />
touched down in<br />
Iceland on February<br />
24. The new Air<br />
Iceland-planes will fly<br />
domestic in Iceland,<br />
to Kangerlussuaq in<br />
Greenland and to<br />
Aberdeen in Scotland.<br />
The first of Air Iceland’s three Dash-8 Q400 arrived in Reykjavik February 24.<br />
Newly painted in the company’s new graphic design.<br />
Air Iceland is not far from fulfilling the company’s strategy<br />
of phasing out its Fokker-50 workhorses with new<br />
and more modern planes. The successor is the newer,<br />
bigger and more cost efficient Bombardier Dash-8 Q400<br />
with 72 to 76 seats.<br />
- One of Air Iceland’s planes will be stationed at Keflavik<br />
International Airport. We will operate a new route<br />
to Aberdeen on behalf of Icelandair as well as our own<br />
new route to Kangerlussuaq in Greenland and the other<br />
Greenlandic destination of Narsarsuaq, Ingi Þór Guðmundsson,<br />
Director Sales and Marketing, says.<br />
The two other Q400-planes will be based in the domestic<br />
Reykjavik Airport together with the company’s two<br />
Dash-8 Q200. They will share the rest of Air Iceland’s<br />
destinations in Iceland and Greenland, which are Kulusuk<br />
in East Greenland and Nuuk and Ilulissat on the<br />
West coast of Greenland.<br />
Great potential<br />
After the first plane arrived late February, the next will come<br />
to Iceland in March/<strong>April</strong> and the third and last will be in service<br />
with Icelandic TF-registration in <strong>April</strong>/May and ready for<br />
the summer schedule. The inaugural flight to Kangerlussuaq is<br />
planned to June 3.<br />
The time schedule for the deliverance was postponed due to a<br />
strike among flight engineers in Iceland. Their task was scrutineering<br />
the planes before they were painted in United Kingdom.<br />
According to Ingi Þór Guðmundsson the strike only led to a minor<br />
delay on the delivery. But now the first plane is in Iceland.<br />
Not only the staff of Air Iceland are expecting a lot from<br />
the new route this also goes for the Greenlandic tour operators.<br />
They see a great potential in the combination of<br />
Icelandair’s route network into Keflavik and the new Air<br />
Iceland destination of Kangerlussuaq.<br />
At this year’s Mid-Atlantic Travel Show Brynja Þorsteindóttir (left)<br />
and Sif Haukdal Kjartansdóttir answered many questions on Air<br />
Iceland’s new planes and new destination in Greenland.<br />
6<br />
>> Travel Trade Outbound - Scandinavia
Mid-Atlantic Travel Show<br />
is forced to move<br />
The success of Icelandair’s Mid-Atlantic Travel Show has increased<br />
the last 24 years. Now the positive situation forces Icelandair to<br />
alter the dates of the event from early February to late January.<br />
Reykjavik, the capital of Iceland, appeared<br />
vibrant and busy in the first<br />
weekend of February this year. Many<br />
of the people in the streets were not Icelanders<br />
but winter tourists. This means<br />
that Iceland has overwhelmingly succeeded<br />
in attracting tourists to the island<br />
in the low season.<br />
The popularity among travelers has increased<br />
to an extent, so it is no longer<br />
possible to provide facilities for the<br />
Mid-Atlantic Travel Show early February.<br />
The reason is the huge interest<br />
among foreigners visiting Iceland in the<br />
winter period according to Birkir Holm<br />
Guðnason, CEO of Icelandair.<br />
- Next year, when we celebrate the 25.<br />
Mid-Atlantic Travel Show, the dates will<br />
be from January 27.-29. The reason is<br />
very simple. We have promoted Iceland<br />
in winter so well, that it is impossible to<br />
accommodate the almost 1000 participants<br />
of Mid-Atlantic early February,<br />
Birkir Holm Guðnason explains.<br />
the Icelandic government resulted in a<br />
touristic boom that today worries the<br />
average Icelander. Tourists now come<br />
to the country all year round. Albeit<br />
it gives a massive economic plus on<br />
foreign currency the many visitors are<br />
also considered a bit of a nuisance to<br />
the country.<br />
Boost in tourism<br />
This summer Icelandair and <strong>16</strong> other<br />
airlines will land in Iceland and give<br />
its passengers the opportunity of discovering<br />
the exciting destination where<br />
people live next to some of the planet’s<br />
most powerful elements. The tourist authorities<br />
expect to go past last year’s 1.5<br />
million visitors.<br />
No doubt that Mid-Atlantic Trade<br />
Show is responsible for the boost in Icelandic<br />
tourism. Without this initiative<br />
from Iceland’s biggest carrier by far the<br />
winter streets of Reykjavik would be<br />
desolate in early February. Today the<br />
staff at Icelandair can say: Mission accomplished.<br />
Valuable event<br />
The yearly event has proven its value to<br />
both buyers and sellers. Both the Icelandic<br />
travel industry and its colleagues<br />
in North America and Europe has benefitted<br />
from Mid-Atlantic during the<br />
years. The period after the financial crisis<br />
and the eruption in Eyjafjallajökull<br />
Iceland successfully promoted tourism.<br />
Iceland also saw the potential in utilizing<br />
the social media to market the ailing<br />
market. Within a short time people<br />
all over the world spread the message<br />
on Iceland as a fantastic and unique<br />
travel destination which is also affordable.<br />
United efforts in both the industry and<br />
The B2B trade show in Laugardalshöllinn could boast of no less than 6400 meetings in one day.<br />
The buyers had a great opportunity to visiting almost 20 different places in Iceland.<br />
Travel Trade Outbound - Scandinavia
Icelandair extends the fleet<br />
Two Boeing 767’s will supply the unity fleet of Boeing 757’s. In a couple of years the<br />
Icelandic carrier will begin shifting to Boeing 737 Max in both 800 and 900 versions.<br />
Mid-Atlantic Travel Show <strong>20<strong>16</strong></strong><br />
in numbers<br />
• 850 Icelandic and foreign participants<br />
• 530 foreign participants<br />
• 255 Icelandic and foreign booths<br />
• 285 foreign buyers<br />
• 21 countries represented<br />
• 6400 B2B-meetings during the<br />
workshop<br />
When the Boeing 767’s are painted in<br />
Icelandair’s colours they will look like this.<br />
The elegant workhorse of Icelandair,<br />
the Boeing 757-200, is no longer alone<br />
in the fleet of the Icelandic carrier. Two<br />
Boeing 767-300ER’s with bigger capacity<br />
has joined the company. Instead<br />
of the 183 seats in the 757 the 767 has<br />
room for 262 passengers.<br />
The loadfactor of Icelandair has gone<br />
considerable up the last couple of years<br />
and that is the main reason for the new<br />
and bigger planes. Icelandair’s CEO,<br />
Birkir Holm Guðnason, says, that there<br />
has been too much wing-by-wing flying<br />
with two planes flying to the same destination.<br />
The two 767’s will primary fly to Icelandair’s<br />
destinations I North America,<br />
but one of the planes will also service<br />
one of the company’s core routes<br />
from Iceland to Denmark once a week<br />
next winter. According to Icelandair<br />
the flights will be on Saturdays.<br />
- We continue our expansion of our<br />
route network in Europe and North<br />
America, but we have no plans of flying<br />
to Asia. The latter will not be beneficial<br />
for us. Saying that, I would never have<br />
dared imagine that Icelandair would<br />
operate 29 planes today, Birkir Holm<br />
Guðnason says with a smile.<br />
As the 757’s will not last forever Icelandair<br />
has already signed a firm order<br />
on delivery of <strong>16</strong> brand new Boeing<br />
737 Max in the period 2018-2022. The<br />
planes come in two versions – an 800<br />
with 159 seats and a 900 with room for<br />
172 passengers.<br />
Birkir Holm Guðnason, CEO of Icelandair,<br />
would never have imagined the Icelandic carrier<br />
operating 29 planes.<br />
8<br />
>> Travel Trade Outbound - Scandinavia
Discover Iceland with<br />
the Icelanders<br />
Still more tourists come each year to visit Iceland, but some are just using Icelandair<br />
as a Transatlantic carrier. These passengers the Icelandic airline wants to get hold of<br />
by offering a Stopover Buddy.<br />
Icelandair has been an icebreaker when it comes to marketing and<br />
selling Iceland as a destination. During the recent years the carrier<br />
has sold stays at the volcanic island in the low season, when<br />
it’s cold, snowy and dark. The winter adds an extra dimension to<br />
a visit to Iceland.<br />
Last year Iceland had well over 1.5 million visitors and that number<br />
does not seem to decrease - on the contrary. Icelandair now<br />
tries to boost Iceland’s popularity among travelers with a new<br />
marketing initiative. The company gives passengers on their way<br />
from Europe to North America or vice versa a Stopover Buddy.<br />
On the way across the Atlantic, it is possible for Icelandair passengers<br />
to make a stopover in Iceland for up to seven nights at no<br />
additional airfare. That means that the passengers get the opportunity<br />
to explore Iceland without extra cost on the ticket.<br />
The Buddy program give Stopover passengers<br />
a unique opportunity to experience Iceland<br />
together with for instance Icelandair’s CEO<br />
Birkir Holm Guðnason.<br />
Tips in Iceland<br />
It has never been traditional here in Iceland to give tips. However,<br />
in other parts of the world, tipping is a tradition, and in some<br />
countries it is almost the only wages that employees get for their<br />
work.<br />
“With tourism increasing in Iceland, we have become aware that<br />
our guests tip employees in various fields connected to the travel<br />
industry. On the other hand, we have noticed that in the United<br />
States, for example, where wages are usually low, people are trying<br />
to put a stop to this tipping custom, and we would also like to<br />
stop this in our hotel, Ása Valdís Árnadóttir says.<br />
“We here at Hotel Rangá decided several months ago that we<br />
would stop accepting tips. However, we tell people that if they<br />
are happy with our service, they are welcome to help support<br />
our good community. To start, we have chosen the two search<br />
and rescue teams in our area. We have been getting very positive<br />
comments and reviews about this decision.”<br />
The support from our guests for the first few weeks of <strong>20<strong>16</strong></strong> was<br />
about ISK 400,000 (around 2800 Euros), and on Tuesday we<br />
handed each search and rescue team about ISK 200,000 (around<br />
1400 Euros).<br />
To draw attention to this decision the hotel includes a small<br />
note in the menu saying:<br />
The staff at the hotel<br />
Dear guest,<br />
In various parts of the world, tips are commonly paid to waiters<br />
and other personnel at hospitality and service companies.<br />
This has not been the case in Iceland as the wages of restaurant,<br />
hotel and other hospitality personnel are included in<br />
the price of the services. We know, however, that some of our<br />
honoured guests wish to express their appreciation to our devoted<br />
staff for their good service by making special extra payments,<br />
tips, to them.<br />
We, the personnel at Hotel Rangá, appreciate your thought<br />
and are happy to accept your contributions, but not for us<br />
personally. Instead we will forward them directly to the<br />
search and rescue teams in the area, in support of their important<br />
mission. Search and rescuers in Iceland are volunteers<br />
whom we wholeheartedly support.<br />
Travel Trade Outbound - Scandinavia
USA Travel Show in Copenhagen<br />
USA Travel Show in Copenhagen was attended by 65<br />
exhibitors and 250 travel agencies from Denmark and<br />
southern Sweden. The US Ambassador Rufus Gifford<br />
opened the show.<br />
With many more direct routes from Scandinavia to the<br />
United States, the goal is now 2 million. visitors to the<br />
United States in 2020.<br />
In 2015, the figure was 1.5 million. visitor.<br />
Henrik Bergqvist, Senior Key Account Manager<br />
RCL Cruises, could tell Pia Marfelt, Cruise Sales<br />
Manager, and Henrik Jacobsen, owner/director,<br />
Jacobsen Cruise & Travel, that both of them along<br />
with 100 others from the travel industry will be<br />
invited to sail a few days from Barcelona with the<br />
world’s largest cruise ship Royal Caribbeans new<br />
“Harmony of the Seas,” with 6,300 passengers.<br />
“Employees of the<br />
travel industry from<br />
all over Scandinavia<br />
have the option of 15-<br />
30 percent discount<br />
depending of the days<br />
until <strong>April</strong> 30 at the<br />
Hotel Beacon in New<br />
York.” It was told by<br />
Alexandra Rodriguez,<br />
Executive Assistant,<br />
Hotel Beacon to<br />
Michael Jensen,<br />
General Product<br />
Manager, Risskov<br />
Travel Partner.<br />
”We hope also to get direct air routes<br />
to Philadelphia between New York and<br />
Washington DC. We have so much to<br />
offer f. ex. Barnes Foundation with art<br />
worth 30 billion Dollars. “ Brian Said,<br />
Executive Director, Tourism Division<br />
and Ann Tok, Tourism Communications<br />
Manager, Philadelphia Convention &<br />
Visitor Bureau tried to convince Anders<br />
Ladefoged Mortensen , project manager ,<br />
“Ferie for Alle,” Herning, to a visit.<br />
“We have many parents who take a trip to<br />
Orlando when they pick up their child home<br />
after a study in the United States,” Niels K.<br />
Frandsen, Manager /CEO Rejsespecialisten,<br />
My Education and Euro Study International,<br />
told Rukssana Timmis, Representative Travel<br />
Trade, VisitOrlando.<br />
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Sanibel the best<br />
The island Sanibel represents the best Florida tourism has to offer.<br />
Strict low-impact ordinances have de-emphasized runway<br />
development and re-emphazied the immense natural beauty<br />
of these offshore fists of slow mangroves, sugary sand and teal<br />
waters.<br />
Delightful Sanibel has the mainstream of facilities and<br />
accomodations for families and young lovers alike.<br />
There is a Clinic for Rehabilitaion of Wildlife (CROW). It is not<br />
a zoo, but it gives you a taste of the work the clinic engages in. To<br />
get really involved consider attending an educational program or<br />
working with CROW as a volunteer.<br />
Hanna Johansson represents Lee County Visitor Bureau on behalf<br />
of GSA Related (right ) together with Charlotte Rønnholt from Go<br />
Travelling.<br />
Las Vegas highest<br />
Martin Schmidtsdorff from Caesar Hotels (right)<br />
together with from left Stine Ryslinge, Michelle Rieck<br />
og Karin Bräuner, all from American Express<br />
Caesars Palace and connecting hotels like Bally, The Planet,<br />
Flamingo, Harrahs and so on has opened a new attraction in<br />
Las Vegas. It is a London-wheel that is even bigger that the<br />
original.<br />
The High Roller as it is named is now the world´s highest<br />
experience.<br />
There is 40 cabins and the wheel takes 30 minuts to make a<br />
whole trip.<br />
Martin Schmidtsdorff from GSA Discover the World:<br />
“There are really a lot of events around the wheel. We have<br />
possibility of arranging events and even weddings, where the<br />
couple says “I do” 550 feet above Las Vegas Strip.”<br />
Travel Trade Outbound - Scandinavia
Singapore Airlines CEO: “SIA will fly to<br />
Stockholm in the future“<br />
By Travel Editor Carsten A. Andersen in Singapore<br />
“We have always flown to Copenhagen and the question is not whether we will replace Copenhagen with another city.<br />
The question is where else we can fly to in Scandinavia, “ said Goh Choon Phong, CEO, Singapore Airlines.<br />
“What is Singapore Airlines strategy in<br />
Scandinavia?<br />
“We hope we can expand in Scandinavia<br />
beyond Copenhagen. Our partnership<br />
with SAS is very important. This cooperation<br />
means that we could go from three<br />
flights a week to five flights per week.<br />
Now that we have it and more efficient<br />
aircraft, I believe that the expansion in<br />
the future is very real.”<br />
“What other cities in Scandinavia will<br />
SIA fly to?<br />
“We have always flown to Copenhagen<br />
and the question is not whether we will<br />
replace Copenhagen with another city.<br />
The question is where else we can fly to<br />
in Scandinavia.<br />
The large cities, as f. ex. Stockholm, is<br />
certainly one of the possible cities in the<br />
future” said Goh Choon Phong, CEO,<br />
Singapore Airlines, to <strong>TTO</strong> Scandinavia<br />
during the premier flight of the new Airbus<br />
350 from Toulouse to Singapore.<br />
”Is Airbus 350 to fly Copenhagen – Singapore?”<br />
“It is an option. But we do not say that it<br />
is the only aircraft that can be used on the<br />
route. What new aircraft we will use for<br />
new destinations and expansion is something<br />
we will inform about later. “<br />
”Is the goal to get daily flights Copenhagen<br />
– Singapore?<br />
“It would be logical to work towards daily<br />
departures from Copenhagen. But it will<br />
not be determined by us alone. Before we<br />
go on with daily departures, double daily<br />
flights etc. we should talk to our partner<br />
SAS,” said Goh Choon Phong.<br />
“When do you think the A350 is coming<br />
to Copenhagen?”<br />
“I can not say at the moment. As we get A<br />
350 delivered we must look at how quickly<br />
we deploy the new aircraft. We have A<br />
350, we have Boeing 777-200 and Boeing<br />
777 - 300 and we have A 380. We have<br />
to look at, how we best can use the fleet<br />
we have, so we get the best overall yield.”<br />
“How important is the Scandinavian<br />
market for Singepore Airlines?”<br />
“We have been in Scandinavia …….., I do<br />
not know how many years. It is 20 years<br />
ago I myself was in Copenhagen as GM<br />
for Scandinavia.<br />
Scandinavia is a very important market<br />
for Singapore Airlines. It’s actually the<br />
reason that SAS was the first airline we<br />
had a very deep cooperation on joint venture<br />
basis.<br />
In the last five years we have had very little<br />
expansion on long haul destinations.<br />
This is because we not have had the right<br />
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>> Travel Trade Outbound - Scandinavia
plane, so we could expand into an effective<br />
commercial way.<br />
A 350 is a “game changer” for us because<br />
we now have new efficient airplanes.<br />
Now we can add more capacity<br />
on long haul flights and fly to the<br />
thinner areas.”<br />
“SIA gets more Premium Economy<br />
to replace the Economy?”<br />
“Yes it’s true. There will be more Premium<br />
Economy. We’ve listened to<br />
our customers, which is now ready to<br />
Premium in the SIA.”<br />
“SIA own low-cost carrier Scoot<br />
flying regionally with Boeing 787.<br />
Should Scoot also fly long haul?”<br />
“I would not rule out using Scoot on<br />
long haul operations incl. Europe.”<br />
“Do SIA get fair competition from<br />
Middle Eastern companies, Emirates,<br />
Qatar and Ethiad?<br />
“For me the competition equals competition.<br />
It will always be there. My<br />
focus has always been that the competition<br />
is there. My job is to make<br />
sure, that I do the right things to ensure<br />
that the SIA group can have a<br />
good basis for future growth.”<br />
“How is the future for SIA?”<br />
“The question is how we create a<br />
foundation together, so we can grow<br />
and be successful in the future. It is<br />
not a question of the next one, two or<br />
four years. It is a question of the next<br />
10 - 20 years.<br />
It is not easy to change what we have<br />
done the last 60 years to do something<br />
which is now the opposite.<br />
A lot of credit must go to our staff.<br />
Without their support, acceptance<br />
and commitment that this is the right<br />
thing to do, we cannot do it.<br />
The second equally important is the<br />
support of SIA´s board. Credit goes to<br />
both of them.”<br />
“How was it to be in Copenhagen? “<br />
“It was really lovely. If I had any complain<br />
it was, that my stay there , one<br />
year, was too short. People – and my<br />
staff - was very nice.<br />
“Over the next 18 months SIA gets 18<br />
A 350. Should one of them fly to Copenhagen<br />
?”<br />
“Be patient. We will announce where<br />
the new aircraft deploy as we get<br />
them, “said Goh Choon Phong.<br />
Singapore Airlines<br />
first to introduce<br />
‘Companion<br />
App’ for In-Flight<br />
Entertainment<br />
System<br />
“With the proliferation of personal mobile<br />
devices and the arrival of our new<br />
Airbus A350 fleet, this latest innovation<br />
will help enhance the in-flight entertainment<br />
experience for our customers.<br />
It offers more information and greater<br />
control both on the ground and inflight,<br />
and we are excited to be the first<br />
airline in the world to offer such an application<br />
to our customers.”<br />
So says Tan Pee Teck, Senior Vice President<br />
Product and Services, Singapore<br />
Airlines (SIA) after the airline now introduce<br />
the first-of-its-kind mobile<br />
application,that offers customers greater<br />
control over their in-flight entertainment<br />
(IFE) experience, even before<br />
boarding the aircraft.<br />
The companion app enables customers<br />
to review the IFE video and audio content<br />
that will be available on their flight,<br />
create pre-selected favourites lists, and<br />
control the seat-back IFE system, all<br />
using their personal electronic devices.<br />
The app is now available on iOS and<br />
Android tablets, with availability on<br />
iOS and Android mobile phones in the<br />
second quarter of <strong>20<strong>16</strong></strong>.<br />
To make use of the app, customers can<br />
install the SingaporeAir tablet application<br />
on their device prior to the aircraft’s<br />
departure. Once on board, they<br />
can link their device to the IFE system<br />
using the aircraft’s in-flight WiFi network.<br />
Connecting to KrisWorld, the<br />
Airline’s IFE system, will then allow<br />
for movies, TV shows or music to be<br />
launched on the seat monitor, directly<br />
from their list of favourites or from the<br />
entire media list.<br />
Linking the app to the IFE system also<br />
enables the personal device to be used<br />
as a remote control, to pause, play, or<br />
skip through media content.<br />
SIA will be the first airline in the world<br />
to enable this on a Panasonic in-flight<br />
entertainment system. Customers will<br />
be able to multi-task, thereby maximising<br />
their experience of KrisWorld,<br />
such as by browsing through the index<br />
of KrisWorld content on their device<br />
while watching a movie on the seat<br />
monitor. Customers can even access real-time<br />
information on the flight progress<br />
and flight path without interrupting<br />
their movie viewing.<br />
Current features of the companion app<br />
will initially be available on the Airline’s<br />
new fleet of Airbus A350-900s,<br />
with plans to progressively roll it out to<br />
the Boeing 777-300ERs and other aircraft<br />
in future.<br />
Singapore Airlines’ KrisWorld IFE system<br />
offers up to 295 movies, over 470<br />
TV programmes and more than 450<br />
CD albums each month.<br />
Travel Trade Outbound - Scandinavia
Singapore Airlines<br />
SIA’s CEO Goh Choon Phong:<br />
“A350 to<br />
Copenhagen<br />
is an option”<br />
Water cannons, live report on TV, flags and speeches<br />
by top officials from the airline industry received the<br />
first of Singapore Airlines (SIA) 67 new Airbus 350<br />
aircraft, which will be the company’s next generation<br />
of longhaul aircraft.<br />
(Singapore) Not since Airbus 380<br />
in October 2007 landed at Changi<br />
Airport in Singapore, there have<br />
been so many ministers, VIPs,<br />
CEO, Media and curious, as when<br />
the Airbus 350 this week landed in<br />
Singapore.<br />
Water cannons, live report on TV,<br />
flags and speeches by top officials<br />
from the airline industry received<br />
the first of Singapore Airlines<br />
(SIA) 67 new Airbus 350 aircraft,<br />
which will be the company’s next<br />
generation of long-haul aircraft.<br />
The list price for an Airbus 350<br />
aircraft is 304 million US Dollars.<br />
Singapore Airlines has been discounted<br />
because SIA is the biggest<br />
customer for the A 350-900. But<br />
the exact price is a secret.<br />
SIA will over the next 18 months<br />
have 18 aircraft delivered. The first<br />
aircraft will be flying Singapore -<br />
Amsterdam May 9 and Singapore<br />
- Dusseldorf on July 21. Other destinations<br />
will be announced later.<br />
SIA currently flies five times a<br />
week Copenhagen - Singapore,<br />
the only departure from Scandinavia,<br />
in very close cooperation<br />
with SAS.<br />
“Is Airbus 350 to fly Copenhagen -<br />
Singapore?”<br />
“It is an option. But we do not say<br />
that it is the only aircraft that can<br />
be used on the route. What new<br />
aircraft we use for new destinations<br />
and expansion is something<br />
we will inform about later, “said<br />
Goh Choon Phong, CEO, Singapore<br />
Airlines, to <strong>TTO</strong> Scandinavia<br />
during the premier flight of the<br />
new Airbus 350 from Toulouse to<br />
Singapore. A 12 hours and 10 minutes<br />
flight.<br />
“Is the goal to get daily flights Copenhagen<br />
- Singapore?<br />
“It would be logical to work towards<br />
daily departures from Copenhagen.<br />
But it will not be determined<br />
by us alone. Before we go<br />
on with daily departures, double<br />
daily flights etc. should we talk to<br />
our partner SAS,” said Goh Choon<br />
Phong.<br />
He has an excellent knowledge of<br />
Copenhagen and Scandinavia, because<br />
he was in 1996, a year general<br />
manager of SIA residing in Copenhagen.<br />
“It would be logical to work towards<br />
daily departures from Copenhagen.<br />
But it will not be determined<br />
by us alone. Before we<br />
go on with daily departures, double<br />
daily flights etc. we should talk<br />
to our partner SAS, “ said Goh<br />
Choon Phong.<br />
He has an excellent knowledge of<br />
Copenhagen and Scandinavia, because<br />
he was one year in 1996 general<br />
manager of SIA residing in<br />
Copenhagen<br />
“The A350 is a key element in our<br />
overall capacity growth and fleet<br />
renewal strategy. Its improved operating<br />
efficiency offers us the opportunity<br />
to open up even more<br />
new routes, providing more travel<br />
options to our customers,”says<br />
Goh Choon Phong.<br />
“With its arrival, Singapore Airlines<br />
is staying true to our longstanding<br />
commitment to maintain<br />
a young and modern fleet of<br />
aircraft. The A350 will ultimately<br />
enable us to help further enhance<br />
the three main pillars of the Singapore<br />
Airlines brand promise: service<br />
excellence, product leadership<br />
and network connectivity.”<br />
Wish<br />
Flight with A 350 Copenhagen<br />
- Singapore has long been a wish<br />
by SIA´s office in Copenhagen.<br />
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>> Travel Trade Outbound - Scandinavia
SIA currently flies Boeing 777-200<br />
with 30 Business and 228 in Economy.<br />
But Business Class is almost always<br />
full.<br />
Singapore Airlines A350 will be<br />
fitted with 253 seats in three classes,<br />
with 42 in Business Class, 24 in<br />
Premium Economy Class and 187<br />
in Economy Class.<br />
Airbus<br />
Airbus has so far delivered <strong>16</strong><br />
A350 aircraft to five airlines. Total<br />
Airbus has orders for 580 aircraft.<br />
A350-900 is the cornerstone member<br />
of Airbus’ new A350 XWB<br />
which is suited to meet airlines’<br />
market requirements in medium-,<br />
long-, and ultra-long-haul operations.<br />
This jetliner accommodates 325<br />
passengers in a three-class configuration<br />
with a range of up to 7,600<br />
nautical miles in its standard configuration.<br />
The 221-inch interior cross-section<br />
provides room for premium<br />
class configurations at up to six- or<br />
seven-abreast seating, along with<br />
featuring comfort economy class<br />
layouts at nine abreast, with versatility<br />
for eight and ten-abreast arrangements.<br />
As part of its philosophy for continuous<br />
innovation, Airbus has<br />
launched the Ultra-Long Range<br />
version of the A350-900. Designated<br />
as the A350-900ULR, the<br />
jetliner offers increased fuel-carrying<br />
capacity of up to <strong>16</strong>5,000 litres<br />
and a higher 280-tonne maximum<br />
take-off weight to enable<br />
service on non-stop flights of up<br />
to 19 hours.<br />
Ultra-long-haul, Airbus 350 -1000,<br />
will do Singapore Airlines able to<br />
fly direct Singapore - United States<br />
from 2018.<br />
So far, two US destinations are on<br />
the program, New York and Los<br />
Angeles, while a third destination<br />
in the United States will be announced<br />
later.<br />
“It would be logical to work towards daily<br />
departures from Copenhagen. But it will not<br />
be determined by us alone, says Goh Choon<br />
Phong, SEO, Singapore Airlines.<br />
Travel Trade Outbound - Scandinavia
New ferry ready for Gedser-Rostock<br />
The passenger areas are<br />
now completed.<br />
This is how the system<br />
works on the first of two<br />
new hybrid ferries.<br />
M/V Berlin is expected to leave the Danish<br />
yard Fayard mid-<strong>April</strong> and the passengers<br />
to walk og drive on board will be<br />
later this month.<br />
Concurrently with the completion of the<br />
passenger areas, the vessel is undergoing<br />
a comprehensive and time-consuming<br />
test programme.<br />
The test programme is proceeding as<br />
planned, and Scandlines expects that<br />
M/V Berlin will leave the yard mid-<strong>April</strong>.<br />
The ship will then go on a five day sea<br />
trial, before it arrives at its future ferry<br />
berth in Rostock. After adjustment ₂ of the<br />
ramps in Rostock the vessel will be ready<br />
for operation.<br />
The sister vessel M/V Copenhagen is expected<br />
to go into operation in late summer<br />
<strong>20<strong>16</strong></strong>.<br />
The two new ferries will replace M/V Kronprins<br />
Frederik and M/V Prins Joachim,<br />
which currently operate the crossing.<br />
Scandlines is the first ferry operator in<br />
the world to make large-scale use of an<br />
on-board hybrid propulsion system,<br />
which stores excess energy in batteries.<br />
The system will reduce CO2 emissions by<br />
up to 15 percent.<br />
Scandlines introduced the hybrid propulsion<br />
system in 2013 and will implement<br />
the system on the three remaining<br />
ships on Puttgarden-Rødby during <strong>20<strong>16</strong></strong>.<br />
Scandlines’ hybrid ferry M/S Berlin is a<br />
significant milestone because it represents<br />
the world’s largest ever hybrid propulsion<br />
marine battery pack – the system<br />
equals approximately 600 hybrid<br />
cars and can propel the 8,800 ton ship for<br />
about 30 minutes without diesel fuel.<br />
The hybrid propulsion system marks the<br />
start of a series of large investments in<br />
environmental technologies.<br />
Scandlines has invested more than 25<br />
million EUR in sustainable technologies<br />
on the route Puttgarden–Rødby.<br />
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>> Travel Trade Outbound - Scandinavia