Impacting Local Search Results

stephentwomey

23iE2b8

Impacting Local Search Results


MOZ Local Overview

Background + Context

Key issues and how to address them

Introducing Moz Local

Who we are and what we do

Products + Services

How we provide value for our clients

Success Team + Next Steps

Charting a path to better results

2


Why Local is Critical

RESEARCH SHOWS THAT A LOCAL DIGITAL PRESENCE INFLUENCES PURCHASE DECISIONS

There are 7,620,000,000 local searches every month in the US

34%

of consumers visited a store within one day of

a local search on desktop or tablet devices

1/3

searches

on a smart phone

occur right before consumers

visit a store location

50%

of consumers visited a store

within one day of local search on

mobile devices

*Google/Ipsos Media CT/Purchased, Research: Understanding Consumers’ Local Search Behavior, May 2014


Who relies on Local

LOCAL SEARCH PLAYS A DOMINANT ROLE IN CONSUMER BUYING DECISIONS

4/5

Local consumers are looking for

your products and services.

RESTAURANTS

23%

consumers search using local

terms or with local intent

SHOPS

22%

88%

SERVICES

HEALTH+FITNESS

10%

19%

of consumers are searching

on a mobile device

ENTERTAINMENT 10%

FINANCIAL 5%

TRAVEL

3%


What role does Google play

6 Billion

local-intent searches per month on Google

Local Search (U.S.)

Direct directory search results

account for < 2% of local-intent

searches

… but Google accounts for 75%

of that directory traffic

Directory

Traffic

… so optimize for Search.

5


6

Why Local is hard


What impacts Local Search results*

2015 Local Search Rankings Factors Transparency across aggregators

*https://moz.com/local-search-ranking-factors

7


What impacts Local Search results

Ensuring consistency with ALL

primary aggregators

Removing duplicates with

aggregators

FIX

8


How do you optimize for Local

ENSURE LOCATION DATA IS CORRECT AND CONSISTENT AT THE MOST AUTHORITATIVE SOURCES IN THE LOCAL SEARCH ECOSYSTEM


Who is Moz?

• Who is Moz

The leading authority

in organic search:

• Moz indexes 181

Billion URLs

• The most

authoritative quality

metrics

• 500k community

members

• 35,000 customers

worldwide

• Deloitte Technology

FAST 500

• INC 5000

10


What are Moz Local solutions

MANAGE YOUR ONLINE DATA AND PRESENCE

Listing Distribution

Distribution:

• Direct partnerships with the most

important sources for location data

• Duplicate Listing Detection

Reporting:

• Roll-up reporting

• CSV Exports & API access

• Basic insights – Listing Score & Listing

Reach

EXTRACT VALUE FROM THAT DATA

Search Insights

Add-on reporting available with Listing

Distribution.

Performance Insights:

• Google Analytics and Google My

Business reporting at an individual and

aggregate level.

Visibility Insights:

• Track keywords, local rankings, and

organic rank vs. your competition.

Reputation Insights:

• Monitor reviews on your individual

locations from one dashboard.

Moz Local uniquely impacts the key local search factors and helps drive prospects to customers’ listings,

impacting both sales and conversion.

11


Demonstration


What impact does Moz Local have

Listing Score

Moz Avg.

19%

Listing Score:

How accurate listings are,

based on what is claimed / not

claimed, duplicate listings and

address consistency

Listing Reach

Listing Reach:

A representation of how far

listing data has spread across

the local search ecosystem

Moz Avg. 57%

13

2/10/1

6


Who helps you succeed

Moz provides success resources to ensure you reach your goals:

• Experienced Local Success Managers

• Quick response Help Team

• Step-by-step guides, webinars and playbooks

• Access to our vast Local SEO and industry knowledge and resources

Onboarding – Months 1-3

Planning &

Data Prep

Account

Kick-off

Submission &

Orientation

Playbook &

Resources

Reporting &

Insights

Playbook Execution & Monitoring – Months 4-12

Data Monitoring

& Reconciling

Quarterly

reviews

Diagnostics

& Monitoring

Milestone

marking

Year-end

Review

14


What subscriptions are available

Transparent Pricing

15


How to get started

• Review the Local Search Ranking Factors 2015 annual survey

• See the value of listing with Moz Local by using the check listing tool or

contacting us for a Listing Audit.

• Learn more at www.moz.com/local/enterprise

• Contact us to discuss your particular needs

16


Why Moz Local is your best partner

REASONS WHY MOZ IS THE RIGHT CHOICE FOR ENTERPRISE BRANDS

• Highest impact on

your Listing Score and

Reach

• Best value for your

business

• Leaders in search and

local search

• Committed to your

success

Trusted by 10,000+ customers, Moz Local manages 60,000 business locations and counting.


Q&A


Thanks!

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