COCOONERS - Making It Happen - No 0, February 2016

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Cocooners - n° 0 - February 2016 OUR STORY IS YOUR STORY MAKING SENSE OF CHANGE This story is about a leading Italian publishing house, founded in 1931 and focused on economic and legal books, products and services. The goal of our first intervention, delivered on February 2015, was starting an evolutionary path through a sensitive corporate phase after an important acquisition. This path is oriented to achieving mastery over tools and techniques that allow a better management of complexity and variability. In order to better describe this case, we need to introduce It is in that framework that we designed this workshop to start a Even though it may seem a very abstract concept, we definitely are not. Examining our “core identity” we can see Through the Lego TM Serious Play TM (LSP) methodology we methodology deepens the reflection process and supports an an important concept: path for all participants identity is intimately where the value of our encouraged them to effective dialogue – the Innovation Space. to define and evolve connected to our company comes from. dive into the identity of for everyone in the It can be described as their group identity, actions. It’s important In order to achieve this, the company, moving organization. People an evolutionary terri- the priority action to be clear and under- Cocoon Projects has from the core identity of all levels explicitly tory for organisations, areas, the change goals stand “who we are” chosen to start with a to what is called the admitted to have been driven by three main and an operational today. What unequiv- serious game to help aspirational identity. In talking about issues ideas: leanness, open- framework to start ocally represents us, the participants in this phase a lot of value never raised before. ness and inclusiveness. working on solutions. what motivates us and describing and under- was created. Based The LSP technique They refer respectively what encourages us to standing their shared on research which helped them to explore to how people collab- strive for the better. group identity: Lego TM shows that this kind their mind, even their orate,cocreate and It can be characterized Serious Play TM . of handson, mindson unconscious side, and converse. by values, for example, learning produces a to leverage also their by technologies that deeper, more mean- unexpressed opinions deeply define us, or ingful understanding and feelings. INNOVATION SPACE even by something that IDENTITY of the world and its possibilities, the LSP LEGO TM SERIOUS PLAY TM 6
Cocooners - n° 0 - February 2016 SOME DATA ABOUT ITERATION 0 2 3 15 DAYS FACILITATORS PARTICPANTS We then continued to feed the change by The selected change areas were three, and for each of them a The Change Canvases and the LSP method are “just” The main result is to have activated this approach, FINAL THOUGHTS helping them extrap- dedicated operating techniques that can enabling alignment, olating some new Change Canvas was facilitate innovation leveraging and It is not just a matter of effectiveness goals and we finally built. processes and improve understanding diver- of the most relevant methodologies, it set up a strategic The canvas encour- business performance. sity of perspectives is a question of understanding a better Change Canvas with a ages change agents What is fundamental, and competences, way to let value flow within a specific consequently complete to distil the change though, is the ability establishing a change company, through learning and a new change structure. goal into a form that is to start generating a framework focused level of people interactions. We need to Initiatives for the easy to communicate new culture that we on initial priorities practice and develop the arts of collabo- resolution of the and, yet more impor- could call an adaptive- and adopting new ration, cocreation and conversation. problems identified tant, easy to evolve or ness culture. evolutionary tools. by each participant even to throw away. were grouped collaboratively for macro intervention themes and evaluated by utility/impact and difficulties. A NEW CULTURE CHANGE CANVAS 7
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COCOONERS - Making It Happen - No 0, February 2016

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