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Direct Mail and

Marketing Solutions

Approved REGIS CORPORATION and SFA Vendor

spectrummarketing.com/regis


The Spectrum

Difference

4,500 businesses turn to

the Spectrum Marketing

Companies for RESULTS.

2

Our Perspective

Since our inception in 1991, Spectrum has been highly attuned

to the fact that every marketing dollar spent must provide an

ABOVE AVERAGE RETURN ON INVESTMENT. That same focus and

expectation is continually applied towards the retailers, franchises,

agencies, non-profit groups, and corporations of all sizes with

which we are honored to work.

Our Dramatic Difference

We focus on results. While building long-term value and brand

awareness is critical to a client’s strategy we never lose sight of

the simple fact that in the end RESULTS ARE ALL THAT MATTER.

Reinforcing a brand over time should be the by-product of all

marketing, but in a hyper-competitive market, getting results,

expanding markets, acquiring new & returning customers must

be a priority.

What We Believe In

We believe in GREAT OFFERS, effective execution, understanding

our client’s business and developing a WORKING RELATIONSHIP

that leverage all the assets that Spectrum can apply to each

marketing campaign. We also believe in GETTING IT DONE,

overcoming obstacles and exceeding our client’s expectations.

Core Capabilities

Direct Mail & Marketing

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List & Targeted Saturation Mailings

Custom Design, Die Cuts, Scratch-Offs

Laser Personalization

Loyalty Programs

Insurance and Sweepstakes Offers

Postal Logistics to Get the Best Rates

List Analysis and Customer Profiling

Thousands of Specialty Lists

Mobile Offers & Coupons

Cross-Media Integration

Printing

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Brochures, Flyers & Catalogs

Business Cards & Letterhead

Calendars & Custom Pieces

Direct Mail & Envelopes

Custom Die-Cut Printing

Kitting and Distribution Services

Web-To-Print Solutions

Large Format Printing

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Vinyl Banners

Signs & Posters

A-Frames

Point of Purchase Displays

Exhibit Signage

Window Graphics & Mesh

Vehicle Graphics & Wraps

Graphic Design

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Logos & Corporate Identity

Collateral Development

General Design

Branded Apparel &

Promotional Products

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In-House Screen Printing

Full Embroidery Department

Over 700,000 Specialty Products

Logistics & Trucking

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Private Trucking Fleet

National Fedex Strategic Alliance


SUPERCUTS

ONLINE CHECKIN

Powerful sales building direct mail

• Grand Openings/Remodels • Anniversary Celebrations • Bump Up Traffic

• Seasonal and Holiday Promotions (Summer, Back to School, Holiday)

Direct mail campaigns should not be conducted as stand-alone undertakings. Your entire

business should be organized to get the most out of your investment.

From store signage, sweepstakes and premiums, Spectrum can provide all the essential

services to help you hit a home run with

your next marketing effort.

• LOCALLY OWNED AND OPERATED

• WARM, FRIENDLY, AND TALENTED HAIR

STYLISTS

• PROFESSIONAL HAIR CARE PRODUCTS

• WAXING - lip, chin or brow

• HOT TOWEL REFRESHER ®

• PAUL MITCHELL TEA TREE EXPERIENCE

- invigorating scalp massage

• NO APPOINTMENT NEEDED - use our

mobile APP to check in online

The Standard

51/2" x 11" Glossy Mailer

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Full-Color Both Sides

Custom Maps

Glossy stock with perfed coupons

5,000 $.35*

GRAND OPENING!

7,500 $.34*

10,000 $.32*

*Rates based on one SCF delivery

The Monster

14" x 81/2" Self Mailer–Flat

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Customized Offers, Images & Map for

Your Locations

Customized Mapping & Neighborhood

Targeting for Each Location

Glossy stock with perfed coupons

GRAND OPENING

FREE

HAIRCUT

Coupon valid only at Shop-

Rite Square location. Not

valid with any other offer.

No cash value. One coupon

valid per customer. Please

present coupon prior to

payment of service. ©2017

Supercuts Inc.

Exp 3/31/17. Coupon

Code: GOFREE

WIN FREE HAIRCUTS FOR A YEAR

STOP IN TO OUR NEW NISKAYUNA SALON TO ENTER!

REG. $17

BALLTOWN RD

SHOP-RITE

SQUARE

146

2309 NOTT STREET EAST

NISKAYUNA, NY

518.982.5936

• FAMILY OWNED AND OPERATED

• WARM, FRIENDLY, AND TALENTED

HAIR STYLISTS

• PROFESSIONAL HAIR CARE PRODUCTS

• SUPERCOLOR ® (coming soon)

• WAXING - lip, chin or brow

• COMPLIMENTARY HOT TOWEL

REFRESHER ®

CHECK IN AHEAD WITH OUR MOBILE APP

NOTT ST E.

$8.00

HAIRCUT

Coupon valid only at Shop-

Rite Square location. Not

valid with any other offer.

No cash value. One coupon

valid per customer. Please

present coupon prior to

payment of service. ©2017

Supercuts Inc.

Exp 4/30/17. Coupon

Code: GO8A

$8.00

HAIRCUT

REG. $17 REG. $17

As low as

SHOP-RITE SQUARE

2309 NOTT STREET EAST

NISKAYUNA, NY

518.982.5936

Coupon valid only at Shop-

Rite Square location. Not

valid with any other offer.

No cash value. One coupon

valid per customer. Please

present coupon prior to

payment of service. ©2017

Supercuts Inc.

Exp 5/31/17. Coupon

Code: GO8B

37 ¢ each

including

postage.

Min. 10,000

FREE

TEA TREE EXPERIENCE OR

CONDITIONING TREATMENT

WITH ANY HAIRCUT

Coupon valid only at Shop-

Rite Square location. Not

valid with any other offer.

No cash value. One coupon

valid per customer. Please

present coupon prior to

payment of service. ©2017

Supercuts Inc.

Exp 6/30/17. Coupon

Code: GO5VC

351739

2309 Nott Street East

Niskayuna, NY 12309

PRSRT STD

U.S. POSTAGE

PAID

Spectrum Marketing

Companies

Add Customer Tracking

& Post Data Analytics for

only 3¢ per record!

3


340522

Enhance your direct mail campaign!

Customer Tracking

& Post Data Analysis

We will take all of the redeemed coupon and

contest entries and compile an extensive

client list which will paint a very strong

picture of your marketplace.

Starts

at

3 ¢

From this information we will run a

penetration report and determine

exactly from which postal routes your

salon is drawing business. It also allows us

to give you demographic information about these

neighborhoods. Moving forward this information

will make future mailings more effective and more

efficient. We can also remove customers from the

mailing to focus on new guests.

per record

Total Households:

3,966

Average Income:

$68,513

Average Home Value:

$211,785

Total Households:

7,933

Average Income:

$71,344

Average Home Value:

$212,056

Areas of Over 5% Return

GRAND

OPENING

WIN FREE HAIRCUTS

FOR A YEAR!

Starting at

$95

Areas of Over 3% Return

Contests to Collect Info

Try an in store contest for a little fun, but mostly for

the collection of data. Give away a big prize such

as FREE HAIRCUTS FOR A YEAR. You can promote

this on your yard signs, simple window posters, and

on any direct marketing you do. Free Haircuts for

a Year will generate interest and with your staff

encouraging all guests to fill out the entry forms,

you will begin the process of building your

client list. Entry forms need to request name,

address, phone and email.

Scratch-Offs for Interaction

Utilize a scratch-off seal to enhance your next direct mail

promotion. The time spent scratching off the hidden area

forces your prospect to pay more attention to you piece

and the other information included. Offers revealed

can be static or variable depending on the

objectives of your campaign.

Variable offers can be driven by variable

data included in your mailing list. This can

include different offers for existing customers

vs. prospects, variable numbers for prizes or

offers presented based on prior purchase history.

Starts

SCRATCH & WIN TODAY!

JETTON RD

W CATAWBA AVE

at

3 ¢

per piece

$

3 OFF

ANY

MAGNOLIA ESTATES DR

Coupon valid at Cornelius location only. Not valid with

any other offer. No cash value. One coupon valid per

customer. Please present coupon prior to payment of

service. ©2015 Supercuts Inc. Printed U.S.A.

Valid thru 6/30/16.

Coupon Code: SDM10

IN OUR NEW SPRING PROMOTION!

CORNELIUS

8321 MAGNOLIA ESTATES DR., STE. 2B (NEXT TO PUBLIX)

980-231-5317 M-F 10a-8p | Sat 9a-6p | Sun 11a-5p

20% OFF

ANY

COLOR SERVICE

HAIRCUT ($40 OR MORE)

Coupon valid at Cornelius location only. Not valid with

any other offer. No cash value. One coupon valid per

customer. Please present coupon prior to payment of

service. ©2015 Supercuts Inc. Printed U.S.A.

Valid thru 6/30/16.

Coupon Code: SDM5

SCRATCH & WIN

Coupon valid at Cornelius location only. Not valid with

any other offer. No cash value. One coupon valid per

customer. Please present coupon prior to payment of

service. ©2015 Supercuts Inc. Printed U.S.A.

Valid thru 6/30/16.

Coupon Code: SDMSCR

YOU CAN WIN

A FREE HAIRCUT!!

8321 Magnolia Estates Drive

Cornelius, NC 28031

PRSRT STD

U.S. POSTAGE

PAID

Spectrum Marketing

Companies

4


Email Add-ons Pricing

Lift Your Direct Mail Response!

Hit your target market area multiple times with email

Email is a powerful way to lift the overall response of your direct mail campaigns by providing a 2nd touch

engagement that adds additional credibility and urgency to your message.

Customer List Email Append

List provided by customer

Email Append: $.05 per record for appending client list (based on total list count appended, minimum cost $625)

Email Deployment: $.015 per record sent

Additional Email Deployment (Same creative, revised subject line only): $.015 per record + $75 set up fee

Responsive Email Design & Code: $350

Email Retargeting: Not Available

Saturation Email

Customer acquisition program

Email List & Deployment: $.06 per record (20,000 minimum)

Responsive Email Design & Code: $350

Email Retargeting: $.012 per record, $100 Banner Ad Design

Customer List Email

List provided by customer

Email Deployment: $.015 per record

Additional Email Deployment (Same creative, revised subject line only): $.015 per record + $75 set up fee

Responsive Email Design & Code: $350

Email Retargeting: Not Available

Ask your Spectrum Marketing Companies representative for additional details.

5


Capture the Traffic...

A full array of products designed to attract more business

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Sticky Pads

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Mesh Roller Blinds and Banner Rails

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A-Frame Sandwich Boards

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Wind Signs

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Banner Stand Units

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Street Signs

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Pre-Open Signs

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Water Bottles

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Vehicle Wraps

$10.00

HAIRCUTS

NO APPOINTMENT

NECESSARY

$

8 99

HAIRCUT SALE!

Sticky Pads

Post-It Note Style Pads - Perfect for Community Event Marketing, Car Windshields & more

3" x 5" Custom Designs

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Full-Color Sticky Pads

25 Sheets per Pad

500

Sticky Pads

$450

6


Sandwich Board Kit

Overall Dimensions: 45”h x 24”w

The kit includes 4 double-sided panels and folds for easy storage. Special “Quick

Change” feature enables sign blanks to be changed in seconds and stay securely

in place. No clips, bolts or special treatment.

Attractive plastic frame design eliminates torn miters and jammed latches.

Won’t rust or splinter. The panels can be customized to fit your needs.

PROFESSIONAL PRODUCT

SPECIAL

$

299 00

+ shipping

WELCOME

WALK INS

Single-sided, full

color replacement

panels

$

63 00

for two

+ shipping

Windsign Kit

Kit comes with 4 double-sided panels. Springs

HAIRCUT

connect the frame to the base allowing sign

to resist strong winds and return to upright

position. Special “Quick Change” feature

enables sign blanks to be changed in

seconds and stay securely in place.

No clips, bolts or special treatment.

$

299 00

SALE

+ shipping

Sand or water fill-able plastic base

with factory installed wheels.

GRAY

BLENDING

LOOK 10 YEARS YOUNGER

IN 10 MINUTES

7


DIRECT MAIL

PUBLICATIONS

PRINTING

SIGNAGE

GRAPHIC DESIGN

BRANDED APPAREL

PROMOTIONAL PRODUCTS

8

95 Eddy Road, Suite 101 Manchester NH 03102 603.627.0042

spectrummarketing.com/regis

Stan DeLoid stan@spectrummarketing.com 603.620.5505

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