STATE OF TRAVEL

ivoriccio

StateOfTravel2016bySKIFT

STATE OF TRAVEL

2016

This Skift deck curates data from every sector of travel and provides a

wide sweeping overview of the state of the world’s largest sector and

the forces driving it today. This is the State of Travel in 2016.


INTRODUCTION

Welcome to the third annual State of Travel deck. This follows our 2014 global deck

and our 2015 European deck.

The 2016 State of Travel deck draws from our daily coverage of the global travel

industry, from our ongoing series of Skift Trends Reports, and also incorporates

expert research from throughout the travel industry.

It helps frame the current global travel landscape through the lens of data, tables,

charts, and graphs. From developments and new steps in specific verticals to

the wide-ranging and ever-shifting nature of travelers’ choices and passions, the

following 100+ slides represent significant measures of the industry during the

past year and beyond.

Learn more about the business of global travel, and see how its future of being

defined, by using all of Skift's products, including our daily coverage, our

newsletters, our Skift Trends Reports, our Skift Global Forum, and our content

marketing studio SkiftX.

Written and curated by J.C. Lupis for Skift.


ABOUT SKIFT

Skift is the largest intelligence platform in travel, providing Media, Insights and

Marketing to all sectors of the world’s largest industry.

Based in New York City and covering the travel industry globally, Skift has deep

experience in identifying and synthesizing existing and emerging trends, in its

daily coverage of the global travel industry, through its Skift Trends Reports and its

flagship Skift Global Forum conference.

Within a short span of three years, Skift has become the leading voice in the travel industry, and is now a daily

utility tool used by the top strategists, technologists and marketers in travel.

“You have built an incredible platform in travel, and are changing this industry.

There is nothing like it.”

— Mark Hoplamazian, CEO, Hyatt Hotels

“Congratulations on building an outstanding publication for our industry which

is so interesting and worth reading every time it comes out.”

— Brett Tollman, CEO, The Travel Corporation

“Great content, great data, passionate people. Tomorrow’s news today!”

— Larry Pimentel, CEO, Azamara Club Cruises.


TABLE OF CONTENTS

Introduction… page 2

About Us... page 3

1. Snapshots & Horizons... page 5

2. Tourism & Destinations... page 20

3. Airlines & Airports... page 35

4. Hospitality & the Sharing Economy… page 57

5. Bookings & Reservations… page 75

6. Travel Marketing & Tech… page 83

7. Business Travel… page 92

8. Meetings & Events… page 102

9. Cruises… page 106

10. M&A & VC Funding... page 110

11. Mobile… page 118

12. Attractions... page 132


1

SNAPSHOTS &

HORIZONS


LIKE WHAT YOU SEE?

TALK TO US FOR YOUR NEEDS

Skift’s content studio SkiftX helps brands such as Amadeus, Sabre,

Mastercard, American Express, Hilton, Club Med and many others

create industry thought leadership to talk to the right constituencies

inside the travel industry, using the right storytelling formats.

We do this through trends reports, research, branded content, social

content, video storytelling, in-person events and other content

marketing initiatives, and distribute through the largest travel industry

site, Skift.

Contact us for more details:

Carolyn Kremins

President, Skift

skiftx@skift.com

+1- 212-564-5830

Skift Inc, 1239 Broadway, #703B, New York, NY 10001

6


TRAVEL & GDP IMPACT

World

2015 2015

USDbn * (% of total)

2016

2026 2026

Growth ** USDbn * % of total

2026

Growth ***

(% PA)

Direct contribution to GDP

2,229.8

3.0

3.3

3,469.1

3.4

4.2

Total contribution to GDP

7,170.3

9.8

3.5

10,986.5

10.8

4.0

Direct contribution to employment ****

107,833

3.6

1.9

135,884

4.0

2.1

Total contribution to employment ****

283,578

9.5

2.2

370,204

11.0

2.5

Visitor exports

1,308.9

6.1

3.0

2,056.0

6.2

4.3

Domestic spending

3,419.9

4.7

3.3

5,245.5

3.9

4.0

Leisure spending

3,621.9

2.3

3.0

5,645.8

2.6

4.2

Business spending

1,106.9

0.7

3.9

1,658.8

0.8

3.7

Capital investment

774.6

4.3

4.7

1,254.2

4.7

4.5

*2015 constant prices & exchange rates;

**2016 real growth adjusted for inflation (%);

***2016-2026 annualized real growth adjusted for inflation (%);

**** '000 jobs

7

SOURCE: World Travel & Tourism Council: 2016


GLOBAL GDP IMPACT, BY INDUSTRY

Automotive

Manufacturing

Chemicals

Manufacturing

Travel &

Tourism

Banking Education Agriculture Mining Retail (without

wholesale)

Financial

Services

$USD billion (2014 prices)

5,000

$4,796

4,000

$3,897

$4,261

3,000

$2,365

$2,436 $2,605 $3,111

2,000

$1,590

1,000

$914

0

8

SOURCE: World Travel & Tourism Council: 2015


TRAVEL AND TOURISM GDP GROWTH BY REGION (2016-2026)

annualized

South Asia

7.1%

South East Asia

North East Asia

Sub Saharan Africa

Middle East

North Africa

Latin America

North America

Other Europe

Caribbean

Oceania

European Union

5.8%

5.6%

5.2%

4.9%

4.2%

3.7%

3.5%

3.5%

3.4%

3.2%

2.7%

9

SOURCE: World Travel & Tourism Council: 2016


WORLD GDP GROWTH VS. GROWTH OF VISITOR ARRIVALS AND SPENDING

Index

Total International

Overnight Arrival

(132 cities)

150

144.0

145.4

140

130

126.9

127.3

137.0

132.0

138.2

144.7

Total International

Overnight Arrival

Expenditure

(132 cities)

120

110

100

100

114.9

112.1

104.1

118.8

107.2

124.2

109.8

112.6

115.6

118.9

World Real GDP

2009 2010 2011 2012 2013 2014 2015

10

SOURCE: MasterCard: 2015


GROWTH IN GLOBAL DEMAND FOR AIR TRAVEL

8%

7%

6%

5.9%

5.3% 5.2%

5.9%

6.5%

5%

10-year average growth rate: 5.5%.

4%

3%

2%

1%

0%

2011 2012 2013 2014 2015

11

SOURCE: © International Air Transport Association, 2015 . Air Passenger Market Analysis, December 2015. All Rights Reserved.

Available on IATA Economics page.


INTERNATIONAL TOURIST ARRIVALS (2015)

Global

+4.4%

1,184 million arrivals

Europe

+5%

609 million arrivals

APAC

+5%

277 million arrivals

Americas

+5%

191 million arrivals

Middle East

+3%

54 million arrivals

-3%

Africa

53 million arrivals

12

SOURCE: World Tourism Organization: 2016


TOP TOURISM SPENDERS IN THE WORLD (2014)

CHINA

165

USD$ billion

+28%

USA

112

USD$ billion

+7%

GERMANY

92

USD$ billion

+1%

UK

58

USD$ billion

+4%

RUSSIAN FED.

50

USD$ billion

-6%

13

SOURCE: World Tourism Organization: 2015


TOP EMERGING GLOBAL AND U.S. DESTINATIONS IN 2016

1

2

3

4

5

6

7

8

9

10

GLOBAL

Tulum, Mexico

Cartagena, Colombia

Porto, Portugal

Gatlinburg, United States

Moscow, Russia

Brighton, United Kingdom

New Delhi, India

Banff, Canada

Lima, Peru

Foz do Iguacu, Brazil

U.S.

Gatlinburg, Tennessee

Orange Beach, Alabama

Destin, Florida

South Lake Tahoe, California

Jackson, Wyoming

Estes Park, Colorado

Anchorage, Alaska

Pittsburgh, Pennsylvania

Porland, Maine

Kailua-Kona, Hawaii

14

SOURCE: TripAdvisor: 2015


U.S. INTERNATIONAL AIR TRAFFIC HITS ANOTHER NEW RECORD

177.6

million

185.4

million

197.3

million

209.1

million

2012 2013 2014 2015

This is International air traffic to/from the US measured by number of passengers (both US and non-US citizens)

15

SOURCE: Office of Travel Tourism Industries: 2016


A RECORD NUMBER OF AMERICANS TRAVELED ABROAD IN 2015

Regions TOTAL 2015 Travelers % CHANGE YOY Market Share

Europe 12,598,860 5.9% 17.2%

Caribbean 7,648,197 6.6% 10.4%

Asia 4,842,660 7.4% 6.6%

Central America 2,790,865 3.5% 3.8%

Middle East 2,045,251 14.9% 2.8%

South America 1,869,463 5.5% 2.5%

Oceania 643,485 7.0% 0.9%

Africa 350,572 -2.1% 0.5%

Total Overseas 32,789,353 6.5% 44.6%

Mexico (Total) 28,195,381 8.9% 38.4%

Mexico (Air) 7,993,665 15.3%

Canada (Total) 12,468,380 8.3% 17.0%

Canada (Air) 3,633,045 6.5%

Total North America 40,663,761 8.7% 55.4%

Grand Total 73,453,114 7.7% 100.0%

16

SOURCE: National Travel & Tourism Office/Skift: 2016


U.S. TRAVEL SPENDING & VISITORS

Spending

Visitors

$Billions of Spending

Millions of Visitors

$250

80

$200

$150

$100

70

60

50

40

$50

30

99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14

17

SOURCE: Office of Travel Tourism Industries: 2016


INTERNATIONAL VISITOR SPEND IN THE U.S. DIPPED IN 2015

International Traveler Receipts in U.S.

Jan-Dec 2014

($billions)

Jan-Dec 2015

($billions)

YOY Change

Total Travel and Tourism-Related Exports

Travel Receipts (for all purposes including education)

Travel Spending

Medical/Education/Workers Spending

Passenger Fare Receipts*

$220.756 $216.867 -1.80%

$177.240 $178.297 0.60%

$135.723 $132.685 -2.20%

$41.517 $45.612 9.90%

$43.516 $38.570 -11.40%

*Only U.S. carriers are included in this data.

18

SOURCE: National Travel & Tourism Office/Skift: 2016


BIGGEST U.S. TRAVEL DAYS OF THE YEAR

RANK DEPARTURE DATE RELATED HOLIDAY

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

11/26/2014

11/25/2014

12/23/2014

7/3/2014

12/19/2014

5/23/2014

8/29/2014

12/20/2014

12/22/2014

10/10/2014

12/24/2014

12/26/2014

11/21/2014

2/14/2014

10/9/2014

Thanksgiving

Thanksgiving

Christmas

4th of July

Christmas

Memorial Day

Labor Day

Christmas

Christmas

Columbus Day

Christmas Eve

Columbus Day

Thanksgiving

Valentines Day

Columbus Day

19

SOURCE: Adobe Digital Index: 2015


2

TOURISM &

DESTINATIONS

Topic: Tourism & Destinations


SHARE OF INTERNATIONAL TOURIST ARRIVALS, BY CONTINENT (2015)

609 million

51%

277 million

23%

191 million

16%

54 million 53 million

5% 5%

Europe Asia Pacific Americas Middle East Africa

21

SOURCE: World Tourism Organization: 2016


GLOBAL INBOUND TOURISM BY PURPOSE OF VISIT (2014)

53%

27%

14%

6%

Leisure, recreation

and holidays

Visiting friends

and relatives,

health,religion,

other

Business and

professional

Not specified

22

SOURCE: World Tourism Organization: 2015


TOP 10 DESTINATION COUNTRIES BY TOTAL TOURISM RECEIPTS

$U.S.

2014

2013

United States

177.2 billion

172.9 billion

Spain

China

France

Macao (China)

Italy

United Kingdom

Germany

Thailand

Hong Kong (China)

65.2 billion

62.6 billion

56.9 billion

51.7 billion

55.4 billion

56.7 billion

50.8 billion

51.8 billion

45.5 billion

43.9 billion

45.3 billion

41.0 billion

43.3 billion

41.3 billion

38.4 billion

41.8 billion

38.4 billion

38.9 billion

23

SOURCE: World Tourism Organization: 2015


CHINA OUTBOUND TOURISM GROWTH

2014

109

million

2015

120

million

China to U.S. ‘Air Arrivals’ Annual 2015:

Non-U.S. Citizens

(Originating PRC)

U.S. Citizens

(Returning)

Total Inbound on

Non-stop Flights

Load Factor

(Estimate)

Passengers

2,167,436

982,422

3,149,858

81.8%

% Chg. 2015/14

25.2%

15.1%

21.8%

-0.4% pts

24

SOURCE: China National Tourism Administration (CNTA)/Xinhua: 2015

Office of Travel Tourism Industries: 2016


GLOBAL TRAVEL & TOURISM COMPETITIVE INDEX (2015)

Value

Spain 5.31

France 5.24

Germany 5.22

United States 5.12

United Kingdom 5.12

Switzerland 4.99

Australia 4.98

Italy 4.98

Japan 4.94

Canada 4.92

Based on 14 pillars organized into four

subindexes: Enabling Environment;

T&T Policy and Enabling Conditions;

Infrastructure; and Natural and Cultural

Resources. Scale is on a range of 1-7.

25

SOURCE: World Economic Forum: 2015


TOP 20 COUNTRIES WHOSE CITIZENS ARE AFFECTED THE LEAST BY VISA RESTRICTIONS (2015)

Denmark

Finland

Mobility

Germany

Italy

Luxembourg

160

Singapore

United Kingdom

France

Japan

Korea (Republic of)

Netherlands

Sweden

United States of America

Belgium

Canada

Ireland

Norway

Portugal

Spain

Switzerland

159

158

Mobility indicates to what extent

citizens around the world are affected

by visa policies. It is a measure ranging

from 0 to 215. The higher the score,

the more mobile the citizens of that

country are.

26

SOURCE: World Tourism Organization/Skift: 2016


FASTEST-GROWING DESTINATIONS FOR LEISURE TRAVEL SPENDING (2016 -2026)

annualized

India

7.8%

Angola

7.6%

Uganda

7.4%

Brunei

7.3%

Thailand

7.2%

China

7.0%

Myanmar

6.9%

Oman

6.7%

Mozambique

6.6%

Vietnam

6.6%

27

SOURCE: World Travel & Tourism Council: 2016


TOP 20 GLOBAL CITY DESTINATIONS BY INTERNATIONAL VISITORS (2015)

London

Bangkok

Paris

Dubai

Istanbul

New York

Singapore

Kuala Lumpur

Seoul

Hong Kong

Tokyo

Barcelona

Amsterdam

Rome

Milan

Taipei

Shanghai

Vienna

Prague

Los Angeles

18.82 mn

18.24 mn

16.06 mn

14.26 mn

12.56 mn

12.27 mn

11.88 mn

11.12 mn

10.35 mn

8.66 mn

8.08 mn

7.63 mn

7.44 mn

7.41 mn

7.17 mn

6.55 mn

5.85 mn

5.81 mn

5.47 mn

5.20 mn

28

SOURCE:MasterCard: 2015


TOP 20 GLOBAL CITY DESTINATIONS BY INTERNATIONAL OVERNIGHT VISITOR SPEND (2015)

London

New York

Paris

Seoul

Singapore

Barcelona

Bangkok

Kuala Lumpur

Dubai

Istanbul

Taipei

Tokyo

Hong Kong

Los Angeles

Madrid

Miami

Sydney

Munich

Rome

Berlin

$20.23 bn

$17.37 bn

$16.61 bn

$15.24 bn

$14.65 bn

$13.86 bn

$12.36 bn

$12.02 bn

$11.68 bn

$9.37 bn

$9.28 bn

$8.44 bn

$7.44 bn

$7.36 bn

$7.13 bn

$6.40 bn

$6.15 bn

$5.57 bn

$5.29 bn

$5.22 bn

29

SOURCE: MasterCard: 2015


FASTEST-GROWING DESTINATION CITIES BY INTERNATIONAL OVERNIGHT VISITORS

(2009- 2015 COMPOUND ANNUAL GROWTH RATE)

Colombo

Chengdu

Abu Dhabi

Osaka

Riyadh

Xi An

Taipei

Tokyo

Lima

Ho Chi Minh City

21.1%

20.7%

20.4%

19.8%

18.0%

16.2%

14.9%

14.6%

13.9%

12.9%

30

SOURCE: MasterCard: 2015


FASTEST-GROWING DESTINATIONS WITHIN WORLD’S TOP 20 MOST VISITED CITIES

(2009- 2015 COMPOUND ANNUAL GROWTH RATE)

14.9%

14.6%

11.7%

11.4%

10.1%

Taipei Tokyo Bangkok Seoul Istanbul

31

SOURCE: MasterCard: 2015


TOP ARRIVAL CITIES IN ASIA (2015)

Rank by International Arrivals Destination Arrivals(mns)

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Bangkok

Singapore

Tokyo

Kuala Lumpur

Phuket

Seoul

Hong Kong

Pattaya

Bali

Osaka

Taipei

Shanghai

Siem Reap

Hokkaido

Mumbai

Chennai

Chiba

Beijing

Guangdong

(excl. major cities)

Phnom Penh

21.9

11.8

11.8

11.3

9.3

9.2

8.3

8.1

7.2

6.5

6.4

5.5

4.8

4.7

4.6

4.5

4.2

4.0

3.9

3.7

32

SOURCE: Mastercard/ Skift: 2016


NORTH AMERICA’S FASTEST-GROWING DESTINATION CITIES BY

INTERNATIONAL OVERNIGHT VISITORS

Rank

Destination

City

Country

2015 Overnight International Visitors (millions)

2011 2012 2013 2014 2015

% CAGR

2009 to 2015

2015

Visitor

Spend

(US$bn)

1

Houston

USA

1.02

1.13

1.28

1.45

1.52

10.5%

$2.2

2

Los Angeles

USA

4.45

4.48

4.60

4.94

5.20

7.8%

$7.4

3

Miami

USA

3.25

3.77

4.30

4.40

4.52

7.5%

$6.4

4

New York

USA

10.26

10.59

11.07

11.86

12.27

6.0%

$17.4

5

San Francisco

USA

2.87

2.82

3.05

3.21

3.39

5.9%

$4.8

6

Toronto

Canada

3.41

3.53

3.68

4.02

4.18

4.3%

$2.4

7

Boston

USA

1.52

1.46

1.48

1.61

1.64

3.9%

$2.3

8

Vancouver

Canada

3.12

3.15

3.30

3.50

3.76

3.4%

$2.7

9

Chicago

USA

1.97

2.17

2.19

2.37

2.35

3.0%

$3.3

10

Montreal

Canada

1.94

1.93

1.95

2.04

2.12

2.9%

$1.2

Only destinations with more than one million international overnight arrivals in 2015 were included in this ranking.

33

SOURCE: MasterCard: 2015


TOP TRENDING DESTINATIONS ON AIRBNB (2015)

Chūō-ku in Osaka, Japan

7000% Growth

Banglampoo in Bangkok, Thailand

Brickfields, Kuala Lumpur, Malaysia

Capucins in Bordeaux, France

Koukaki in Athens, Greece

Triana in Seville, Spain

Hammerbrook in Hamburg, Germany

Kaneohe on Oahu, Hawaii, U.S.

Meireles in Fortaleza, Brazil

Roma Sur in Mexico City, Mexico

Oak Lawn in Dallas, Texas, U.S.

Poncey-Highland in Atlanta, Georgia, U.S.

District VII in Budapest, Hungary

The Bukit Peninsula, Bali

Richmond in Melbourne, Australia

Constitución in Buenos Aires, Argentina

1230% Growth

1200% Growth

960% Growth

800% Growth

770% Growth

415% Growth

320% Growth

285% Growth

275% Growth

260% Growth

240% Growth

145% Growth

130% Growth

126% Growth

125% Growth

* Percent growth of inbound guests staying in listings on Airbnb in these neighborhoods from 2014 to 2015, with a minimum of 50 guests in 2014

34

SOURCE: Airbnb: 2016


3

AIRLINES &

AIRPORTS

Topic: Tourism & Destinations


LIKE WHAT YOU SEE?

TALK TO US FOR YOUR NEEDS

Skift’s content studio SkiftX helps brands such as Amadeus, Sabre,

Mastercard, American Express, Hilton, Club Med and many others

create industry thought leadership to talk to the right constituencies

inside the travel industry, using the right storytelling formats.

We do this through trends reports, research, branded content, social

content, video storytelling, in-person events and other content

marketing initiatives, and distribute through the largest travel industry

site, Skift.

Contact us for more details:

Carolyn Kremins

President, Skift

skiftx@skift.com

+1- 212-564-5830

Skift Inc, 1239 Broadway, #703B, New York, NY 10001

36


GLOBAL GROWTH IN AIR PASSENGER VOLUME (2015)

Global

6.1%

Middle East

11.3%

APAC

8%

North America

5.6%

LatAm/Caribbean

5.5%

Europe

5%

Africa

-0.1%

37

SOURCE: Airports Council International (ACI): 2016


WORLD AIRPORT TRAFFIC STATISTICS

REGIONS Y/E APRIL 2015

PASSENGERS

Africa

APCA

Europe

LATAM

Middle East

North America

Total

144,904,667

1,527,745,570

1,731,006,669

466,288,259

252,145,032

1,577,419,750

5,699,509,947

CARGO

Africa

APCA

Europe

LATAM

Middle East

North America

Total

1,423,776

32,887,440

17,562,492

4,592,203

7,076,475

28,150,569

91,692,956

Passengers

Cargo

total passengers enplaned and

deplaned, passengers in transit

counted once.

loaded and unloaded freight

and mail in metric tonnes.

MOVEMENTS

Africa

APCA

Europe

LATAM

Middle East

North America

Total

2,011,091

12,135,256

18,526,728

6,630,431

1,992,885

25,546,557

66,842,948

Movements

landing or take-off of an aircraft.

The Airport Traffic Report

Summary is a comparison of

airports with complete data

series for the 12- month period

under review, Number of

participating airports by region:

AFR: 122: ASP: 140; EUR: 444; LAC:

198; MEA: 18;: 1085

38

SOURCE: Airports Council International (ACI): 2015


MOST CONNECTED AIRPORTS IN THE WORLD (2015)

Airport

Country

Connectivity Index*

1

ATL

USA

2503

2

ORD

USA

2280

3

DFW

USA

1940

4

CLT

USA

1585

5

IAH

USA

1028

6

DTW

USA

903

7

CGH

Brazil

880

8

DEN

USA

877

9

MEX

Mexico

826

10

PHX

USA

778

11

SFO

USA

738

12

SEZ

USA

718

13

LHG

UK

692

14

PHL

USA

673

15

BOS

USA

663

16

MSP

USA

659

17

CGK

Indonesia

652

18

HND

Japan

643

19

GRU

Brazil

635

20

SYD

Australia

623

*OAG calculated a ‘Connectivity Index’ for each airport as a ratio of the number of possible connections to the

number of destinations served by each airport.

39

SOURCE: OAG, the air travel intelligence company


TOP 10 FOREIGN AIRPORTS BY U.S. PASSENGER TRAFFIC (2015)

81.7 million Passengers, 39% of Total International Air Traffic

Passengers (millions)

% Chg Y-o-Y

London Heathrow (LHR)

Toronto (YYZ)

12.371

14.806

2.0%

6.0%

Tokyo Narita (NRT)

Cancun (CUN)

Paris/de Gaulle (CDG)

Mexico City (MEX)

Frankfurt (FRA)

Incheon (ICN)

Vancouver (YVR)

Amsterdam(AMS)

9.289

8.253

7.028

7.012

6.818

6.005

5.25

4.893

-1.3%

16.7%

6.1%

10.3%

2.1%

13.6%

8.1%

4.2%

40

SOURCE: Office of Travel Tourism Industries: 2016


TOP GLOBAL AIRPORTS (LARGE CATEGORY) BY ON-TIME PERFORMANCE

Airport Name

Average OTP 2015

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Tokyo Haneda

Munich

São Paulo Guarulhos

Minneapolis

Sydney

Melbourne

Singapore Changi

Atlanta

Frankfurt

Seattle

Phoenix

Madrid

Chariotte

Las Vegas

Amsterdam

Orlando

Boston

Houston

Miami

Dallas/Fort Worth

91.25%

87.71%

87.47%

85.27%

85.20%

85.02%

84.75%

84.38%

84.12%

83.56%

83.53%

82.62%

81.43%

81.40%

81.15%

80.79%

80.68%

80.10%

80.08%

79.89%

41

SOURCE: OAG, the air travel intelligence company


TOP GLOBAL AIRLINES BY ON-TIME PERFORMANCE

Airline Name

Average OTP 2015

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

airBaltic

Copa Airlines

Azul

Japan Airlines

All Nippon Airways

Finnair

TAM

Austrian Airlines

Hawaiian Airlines

LOT - Polish Airlines

Virgin Australia

KLM

SAS

Monarch Airlines

Qantas Airways

Iberia

Flybe

Air New Zealand

Qatar Airways

Norwegian Air Shuttle

94.39%

91.69%

91.03%

90.44%

89.65%

89.52%

89.50%

89.28%

89.11%

88.88%

88.56%

88.45%

88.21%

88.18%

88.08%

87.53%

87.47%

87.33%

87.12%

86.67%

42

SOURCE: OAG, the air travel intelligence company


TOP AIRLINES BY ON-TIME PERFORMANCE (2015,U.S.)

Carrier*

12 Months Ending Dec 2015

% Rank

Hawaiian

Alaska

Delta

American

Virgin America

SkyWest

Southwest

United

ExpressJet

JetBlue

Envoy

Frontier

Spirit

88.4

86.4

85.9

80.3

79.9

79.7

79.9

78.2

77.9

76.0

74.1

73.2

69.0

1

2

3

4

5

6

7

8

9

10

11

12

13

Total

79.9

* All U.S. airlines with at least one percent of total domestic scheduled-service passenger revenues.

43

SOURCE: U.S. Department of Transportation: 2016


SYSTEMWIDE AIR TRAVEL IN THE U.S.

Annual

2014 2015 % Change

Passengers (in millions)

853.1

895.5

5.0

Flights (in thousands)

9,553.8

9,526.0

-0.3

Revenue Passenger Miles (in billions)

1,221.9

1,289.0

5.5

Available Seat-Miles (in billions)

1,478.1

1,559.5

5.5

Load Factor

82.7

82.7

0.0

Flight Stage Length*

914.2

941.2

2.9

Passenger Trip Length**

1,432.2

1,439.4

0.5

* The average non-stop distance flown per departure in miles

** The average distance flown per passenger in miles

44

SOURCE: United States Department of Transportation: 2016


U.S. AIRLINE SEASONALLY-ADJUSTED LOAD FACTOR

Systemwide (Domestic + International) passenger enplanements (seasonally-adjusted) in millions

90

82.9 83.1 83.2

83 82.8

83.3

83.8

83.4

82.9 83

83.7

84.3

80

Apr 12 Aug 12 Dec 12 Apr 13 Aug 13 Dec 13 Apr 14 Aug 14 Dec 14 Apr 15 Aug 15 Dec 15

Load factor is a measure of the use of aircraft capacity that compares the system use, measured in RPMs as a proportion of system

capacity, measured in ASMs.

45

SOURCE: United States Department of Transportation: 2016


U.S. AVERAGE Q3 DOMESTIC ITINERARY FARES

dollars ($)

500

459

461

447

450

400

406

417

404

399

401

387

390

396 396

374

370

378

377

372

372

366

338

300

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

BTS reports average fares based on domestic itinerary fares. Constant 2015 dollars are used for inflation adjustment.

46

SOURCE: United Stated Department of Transportation: 2016


TOP 10 BUSIEST U.S. AIRPORTS BY ENPLANED PASSENGERS

Passenger numbers in millions

2015

Rank

Airport

2015 Enplaned

Passengers

2014

Rank

2014 Enplaned

Passengers

Pct. Change

2014- 2015

1

Atlanta

49.314

1

46.577

5.9

2

Los Angeles

36.228

2

34.278

5.7

3

Chicago O'Hare

36.185

3

33.715

7.3

4

Dallas/Fort Worth

31.558

4

30.775

2.5

5

New York JFK

27.601

5

26.196

5.4

6

Denver

26.251

6

25.978

1.1

7

San Francisco

24.131

7

22.743

6.1

8

Charlotte

21.895

8

21.520

1.7

9

Las Vegas

21.638

9

20.349

6.3

10

Phoenix

21.331

10

20.328

4.9

47

SOURCE: United Stated Department of Transportation: 2016


TOP 10 U.S. AIRPORTS BY PASSENGER TRAFFIC TO/FROM FOREIGN AIRPORTS (2015)

145.0 million Passengers, 69% of Total Air Traffic

Passengers (millions)

% Chg Y-o-Y

New York (JFK)

30.438

7.0%

Miami (MIA)

21.3

4.6%

Los Angeles (LAX)

20.866

7.8%

Chicago (ORD)

12.112

0.5%

Newark (EWR)

11.97

-0.8%

San Francisco (SFO)

11.264

9.0%

Atlanta (ATL)

11.196

3.0%

Houston (IAH)

10.705

7.8%

Dallas-Ft Worth (DFW)

7.89

8.8%

Washington Dulles (IAD)

7.224

0.2%

48

SOURCE: Office of Travel Tourism Industries: 2016


TOP U.S. AIRLINES BY SCHEDULED ENPLANEMENTS

Passenger numbers in millions

2015

Rank

Carrier

2015 Enplaned

Passengers

2014

Rank

2014 Enplaned

Passengers

Pct. Change

2014- 2015

1

American*

146.550

4

87.830

66.9

2

Southwest**

144.575

1

135.764

6.5

3

Delta

138.591

2

129.210

7.3

4

United

95.327

3

90.373

5.5

5

JetBlue

35.074

6

32.056

9.4

6

SkyWest

30.078

8

27.786

8.2

7

ExpressJet

26.003

7

30.950

-16.0

8

Alaska

22.828

9

20.935

9.0

9

Spirit

17.629

11

13.979

26.1

10

Republic

13.908

12

13.047

6.6

* American Airlines 2015 passenger number includes 28.256 million passengers reported as US Airways from Jan-Jun 2015. US Airways reported 57.514 million

passengers in 2014 and was the fifth ranking airline.

** Southwest’s numbers include AirTran. The merged Southwest and AirTran reported separately through December 2014 although operating under a single

certificate.

49

SOURCE: United States Department of Transportation: 2016


TOP AIRLINES SERVING U.S. INTERNATIONAL NON-STOP MARKETS (2015)

116.3 million Passengers, 56% of Total Air Traffic

United Airlines

Passengers (millions)

30.504

% Chg Y-o-Y

-0.10%

Delta Air Lines

24.118

4.50%

American Airlines*

24.049

8.20%

British Airways

7.228

0.50%

JetBlue Airways

6.432

11.60%

US Airways*

6.197

n/a

Lufthansa

5.693

3.20%

WestJet

4.326

1.10%

Air Canada (mainline)

4.049

-5.60%

Air France

3.717

7.50%

*American Airlines and US Airways merged in October 2015

50

SOURCE: Office of Travel Tourism Industries: 2016


NET INCOME FOR U.S. CARRIERS

Net income ($000s)

2010 2011 2012 2012 2013 2013 2014 2015 2015

United Air Lines

401,598

282,081

-660,979

654,051

1,113,817

6,477,781

Delta Air Lines

685,990

978,519

1,144,629

10,549,234

684,469

3,551,016

American Airlines

-469,218

-1,965,101

-1,926,101

-15,25,707

1,309,739

3,342,574

Southwest Airlines

458,908

300,662

431,308

754,469

1,136,501

1,645,320

Alaska Airlines

250,474

256,434

301,601

497,328

598,449

641,587

JetBlue Airways

96,652

86,251

127,284

167,967

395,630

487,086

Spirit Air Lines

25,439

67,340

95,711

166,336

291,221

251,877

Hawaiian Airlines

114,375

7,967

66,260

62,358

79,787

153,910

Virgin America

-67,401

-100,403

-145,387

11,811

60,109

149,630

Frontier Airlines

-19,379

-72,055

4,735

11,642

129,029

113,795

SkyWest Airlines

57,719

36,557

66,284

87,082

46,486

85,770

Envoy Air

52,625

13,525

-32,267

33,248

5,814

-17,848

ExpressJet Airlines

13,642

-31,900

-10,699

-32,279

-84,017

-17,089

Atlas Air

137,446

80,252

103,286

67,144

66,316

-2,550

These are U.S. carriers with at least $20m/year revenue.

51

SOURCE: United States Department of Transportation: 2015


MOST VALUABLE AIRLINE BRANDS

2016 2015

Brand Value

( $Millions)

Emirates Airlines

Delta

6,301

6,336

6,640

7,743

American Airlines

3,649

6,156

British Airways

United

3,645

4,621

4,474

4,861

Air China

2,953

4,154

Southwest

Qatar Airways

China Eastern Airlines

3,679

3,466

3,494

2,774

3,436

2,914

Lufthansa

2,999

4,099

52

SOURCE: Brand Finance: 2016


WORLD’S MOST INTERNET-CONNECTED AIRLINES

% of available seat miles with at least a

chance of Wi-Fi - top 20 airlines

% of available seat miles on long haul routes

with at least a chance of Wi-Fi - top 20 airlines

Scoot

100

Lufthansa

100

Virgin America

96.37

Aeroflot

97.76

Icelandair

96.23

Garuda

95.86

Delta

88.51

United

95.14

Southwest

86.11

Aer Lingus

91.42

Etihad

85.51

Eithad

89.29

United

82.35

Emirates

80.43

Emirates

73.43

Oman

79.52

Norwegian

72.22

Iberia

78.64

American

68.5

Delta

78.37

Alaska

68.27

Philippine

72.12

JetBlue

67.58

SAS

68.55

Lufthansa

64.6

Turkish

61.14

Japan (JAL)

61.29

Japan(JAL)

60.79

Virgin Atlantic

49.94

ANA

60.68

Singapore

49.45

Singapore

59.75

Philippine

49.28

China Airlines

53.81

Iberia

47.88

Virgin Atlantic

49.9

Garuda

45.98

Qatar

41.17

Kuwait

45.59

Saudia

40.27

Only airlines with at least 8 flights and 8 Wi-Fi equipped aircraft were included in the rankings. Long-haul is defined as flights longer than 2,800 miles.

53

SOURCE: Routehappy. Data are based on global flight schedules and Routehappy data for flights departing February 8, 2016.


U.S. AIRPORTS WITH BEST WI-FI (2015)

Mbps

Denver

International

(DEN)

Dallas

(Fort Worth)

(DFW)

Los Angeles

(LAX)

4.73

4.00

3.65

New York

(JFK)

3.55

Chicago

(O’ Hare)

(ORD)

San Francisco

(SFO)

Altanta

(Hartsfield)

(ATL)

3.48

3.26

3.05

These rankings are derived from the 7 busiest airports in the U.S. wefi’s analysis based on data from March through May 2015

54

SOURCE: wefi: 2016


AIRLINES' MAJOR UPTAKE IN SELF-SERVICE CHECK-IN

2015 By 2018

49%

29%

23%

20%

20%

17%

12%

8%

10%

4%

1%

4%

0%

3%

Desktop

Desktop/

Laptop

Kiosk

Smartphone

Tablet

Automatic

Other

55

SOURCE: SITA, Airline IT Trends Survey 2015


WI-FI ROLLOUT - US CARRIERS

Fully rolled out

71%

More than 2/3 rolled out

1%

1/3 to 2/3 rolled out

4%

Up to 1/3 rolled out

2%

No Wi-Fi

22%

When flying on a US airline, 71% of available seat miles (ASMs) are fully rolled out with Wi-Fi, while 22% have no Wi-Fi

56

SOURCE: Routehappy. Data are based on global flight schedules and Routhappy data for flights departing February 8, 2016.


4

HOSPITALITY &

THE SHARING

Topic: Tourism & Destinations

ECONOMY


LARGEST U.S. HOTEL BRANDS BY CHAIN SCALE SEGMENT (2015)

Chain Scale

Segment

Brand Rankings

Rooms

Parent Company

Rankings

Rooms

Luxury

JW Marriott

The Ritz Carlton

Loews Hotels

13,962

11,574

9,436

Marriott International, Inc.

Starwood Hotels & Resorts Worldwide, Inc.

Hyatt Hotels Corporation

26,103

14,233

10,816

Upper Upscale

Marriott

Hilton

Sheraton

126,146

99,137

66.017

Marriott International, Inc.

Hilton Worldwide Holdings

Starwood Hotels & Resorts Worldwide, Inc.

176,349

155,272

118,204

Upscale

Courtyard by Marrott

Residence Inn

Hilton Garden Inn

124,650

81,432

78,607

Marriott International, Inc.

Hilton Worldwide Holdings

InterContinental Hotels Group PLC

246,429

197,868

65,159

Upper Midscale

Holiday Inn Express

Hampton by Hilton

Holiday Inn

166,757

115,302

104,639

InterContinental Hotels Group PLC

Hilton Worldwide Holdings

Choice Hotels International, Inc.

271,569

200,792

159,971

Midscale

Quality Inn

La Quinta Inns & Suites

Best Western

109,834

86,327

84,168

Choice Hotels International, Inc.

Wyndham Worldwide Corporation

LQ Management LLC

140,728

95,156

86,327

Economy

Days Inn

Motel 6

Super 8

115,938

108,795

99,533

Wyndham Worldwide Corporation

G6 Hospitality

Choice Hotel International, Inc.

301,868

118,170

88,513

58

SOURCE: Hotel News Now: 2016


HOTEL BRANDS BY MARKET CAP (2015-2016)

2016 2015

Brand Value

Hilton

Marriott

Starwood

Accor

InterContinental Hotels Group

Wyndham

Hyatt

Choice Hotels

$21.89B

$16.58B

$21.1B

$13.16B

$14.05B

$9.75B

$12.6B

$9.53B

$9.87B

$8.43B

$10.09B

$6.41B

$8.14B

$2.94B

$3.24B

$27.68B

59

SOURCE: Skift and Google Finance


HOTEL GROUPS WITH MOST FACEBOOK CHECK-INS IN 2015

check-ins

Hilton Hotels & Resorts

4.13 million

Sheraton Hotels & Resorts

2.62 million

Marriott Hotels

1.90 million

Hyatt Regency

1.80 million

Westin Hotels & Resorts

1.72 million

Best Western

1.69 million

JW Marriott

1.46 million

DoubleTree by Hilton

1.42 million

Novotel

1.13 million

ibis

880,000

60

SOURCE: MediaPost:2016


TRAVELERS’ CHOICE HOTELS IN THE U.S. AND GLOBAL (2016)

1

2

3

4

5

6

7

8

9

10

U.S.

The Sherry-Netherland Hotel

Bardessono

The Nantucket Hotel & Resort

French Quarter Inn

The Oxford Hotel

Ponte Vineyard Inn

Icona Diamond Beach

The Talbott Hotel

Belamere Suites

Casablanca Hotel Times Square

GLOBAL

Umaid Bhawan Palace Jodhpur – Jodhpur, India

Shinta Mani Resort – Siem Reap, Cambodia

Bellevue Syrene – Sorrento, Italy

Hanoi La Siesta Hotel & Spa – Hanoi, Vietnam

Achtis Hotel – Afitos, Greece

Belmond Le Manoir aux Quat’Saisons – Great Milton, United Kingdom

Mirihi Island Resort – Mirihi, Maldives

Bucuti & Tara Beach Resorts Aruba – Palm - Eagle Beach, Aruba

Calabash Luxury Boutique Hotel & Spa – Lance aux Epines, Grenada

Hotel Ritta Höppner – Gramado, Brazil

61

SOURCE: TripAdvisor: 2016


FASTEST-GROWING REGIONS BY NEW HOTELS

FEB 2016 PIPELINE

Asia/Pacific

U.S.

Europe

Middle East

Central/South America

Africa

Caribbean/Mexico

# OF ROOMS UNDER CONTRACT

594,917

497,409

163,826

151,454

74,668

62,191

31,886

62

SOURCE: STR Global: 2016


HOTEL OPENINGS IN 2016

CITY

HOTELS

CITY

HOTELS

North

America

New York

Miami

Houston

26

20

13

Middle

East

Dubai

Riyadh

Doha

25

17

15

Europe

London

Frankfurt

Hamburg

19

11

10

Asia

Shanghai

Chongqing

Bali

14

12

10

South

America

Rio de Janeiro

Cartagena

Sao Paulo

6

4

4

Africa

Cairo

Marrakech

Algiers

7

5

5

63

SOURCE: American Express: 2016


GROWTH IN 4 AND 5 STAR HOTELS UNDER CONSTRUCTION 2014-2016

% change by region

North & Central America

+128%

South America

+95%

APAC

+38%

Middle East

+20%

Africa

+9%

–18%

Europe

64

SOURCE: American Express: 2016


TOTAL U.S. PIPELINE, BY PHASE AND SEGMENT

Chain

Scale

Preliminary Existing

Supply

(as of Dec 31, 2015)

JW Marriott

%

Change

In

Construction

%

Change

Under Contract

%

Change

Unaffiliated

1,533,422

-0.2%

17,749

+13.2%

89,757

-11.0%

Upper Midscale

888,843

+1.4%

47,954

+36.1%

157,034

+23.9%

Economy

784,149

+1.3%

1,512

+130.8%

6,801

+70.0%

Upscale

660,640

+4.7%

49,203

+10.8%

135,580

+18.1%

Upper Upscale

583,906

+2.7%

11,524

-13.5%

38,885

+23.4%

Midscale

479,040

-0.8%

5,321

+1.3%

29,533

+17.0%

Luxury

108,485

+0.4%

7,440

+35.0%

11,549

+18.7%

Total

5,038,485

+1.2%

140,703

+17.2%

469,139

+13.6%

65

SOURCE: STR, Inc./Hotel News Now: 2016


U.S. HOTEL PERFORMANCE IN 2015

YTD Variance (%)

2015 vs 2014

8%

7%

6%

+6.3%

5%

+4.4%

4%

3%

2%

+1.7%

1%

0%

Occupancy

Avg Daily Rate

Revenue Per Avail Room

66

SOURCE: STR, Inc.: 2015


NORTH AMERICAN HOTEL METRICS BY TRAVEL SEGMENT

ADR Reserved Occupancy* RevPAR

7.2%

5.3%

2.9%

1.4%

4.3%

2.5%

3.8%

2.7%

3.3%

2.9% 2.9%

2.0%

2.3%

0.6%

All Travel Segments Group Only Transient Only

Business + Leisure

-0.9%

Transient Business

Transient Leisure

Figures show "Y-o-Y growth in Q4 2015

*Reserved Occupancy – Total number of rooms reserved / capacity

67

SOURCE: TravelClick: 2015


AIRBNB-ACCOMMODATED DEMAND AS A PERCENT OF TRADITIONAL HOTEL DEMAND

(U.S.)

Demand: Airbnb/Hotel

2.0%

1.8%

1.6%

1.4%

1.2%

1.0%

0.8%

0.6%

0.4%

0.2%

0%

Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep

2014 2015

68

SOURCE: CBRE Hotels/Skift: 2016


AIRBNB VS. PUBLIC COMPETITORS: PRICE TO SALES RATIO

27.8

6.6

2.5 2.4

1.9 1.6

Airbnb HomeAway Starwood Expedia Wyndham Marriott

69

SOURCE: CB Insights: 2015

Projected 2015 revenue for Airbnb vs. Trailing 12 months of public companies (6/18/2015)


AIRBNB VS. PUBLIC COMPETITORS: REVENUE GROWTH

2015 vs. 2014

Airbnb

113%

HomeAway

24%

Expedia

20%

Marriott

8%

Wyndham

6%

-2%

Starwood

Airbnb revenue calculated as 2014 v. 2015 projected. Public competitor revenue calculated as Q1 2015 Trailing 12 months vs. Q1 2014 Trailing 12 months

70

SOURCE: CB Insights: 2015


AIRBNB VS. HOTELS BY REVENUE, Q3 2015

Company

Marriott International

Hilton Worldwide

Accor Hotels

Wyndham

Starwood Hotels

Hyatt Hotels

Airbnb

Choice Hotels

Valuation/Market Cap

$18.59B

$23.2B

$10.2B

$8.9B

$12.4B

$6.9B

$25.5B

$2.9B

Q3 Revenue

$3.6B

$2.9B

$1.58B

$1.56B

$1.4B

$1B

$340M

$241.5M

71

SOURCE: Skift: 2015


BIGGEST AIRBNB CITIES OUTSIDE OF THE U.S.

Entire Homes Private Rooms

Paris

London

Rome

Barcelona

Rio de Janeiro

Copenhagen

Milan

Sydney

Amsterdam

Istanbul

Bali

Tel Aviv

Madrid

Toronto

Lisbon

Buenos Aires

Florence

Melbourne

Munich

Lyon

Sao Paulo

Tokyo

Prague

Vienna

Seoul

40667

5622

16470

14119

11654

6752

9768

8265

13108

4788

12770 2352

10094

3822

7251

4887

9653 2275

6688

4898

6819

3544

8531 1803

5012

5753

5888

5675

5327

3310

3362

4624

3358

4295

4392

3820

2938

3655

2800

2255

1824

1842

3061

2838

1617

2758

1458

1230

1705

2587 These are the largest based on combined Entire Home and Private Room listings

72

SOURCE: AirDNA: 2015


CITIES OUTSIDE U.S. WITH THE HIGHEST AIRBNB DEMAND

Tokyo

Melbourne

Osaka

Vancouver

Singapore

Lisbon

Berlin

Amsterdam

Sydney

London

Brisbane

Mexico City

Barcelona

The Hague

Dublin

Hong Kong

Paris

Buenos Aires

Munich

Bangkok

Madrid

Budapest

Zurich

Calgary

68.3%

65.9%

64.1%

64.1%

63.1%

61.8%

61.6%

60.5%

60.0%

59.9%

59.4%

59.3%

59.1%

59.0%

58.6%

58.6%

58.5%

57.8%

57.4%

56.9%

56.9%

56.6%

56.6%

56.5%

Average occupancy rates on entire home listings from Jan-Sep 2015

73

SOURCE: AirDNA: 2015


TOP-PERFORMING AIRBNB PROPERTIES

Airbnb City

# of Properties

Total “Entire Home”

Listings

% Top Performing

Venice, CA 126 875 14%

Santa Monica 77 549 14%

San Francisco 375 2812 13%

Berkeley 57 465 12%

New York 831 7854 11%

Portland 131 1198 11%

Honolulu 74 828 9%

Los Angeles 366 4742 8%

Brooklyn 312 3884 8%

Oakland 40 522 8%

The top 10 in terms of % top performing is derived from the list of cities with the most number of top-performing properties.

Top-performing listings are those with more than 20 reviews that achieved at least a 70% occupancy rate in the 12 months preceding July 2015

74

SOURCE: AirDNA: 2015


5

BOOKINGS &

RESERVATIONS

Topic: Tourism & Destinations


LIKE WHAT YOU SEE?

TALK TO US FOR YOUR NEEDS

Skift’s content studio SkiftX helps brands such as Amadeus, Sabre,

Mastercard, American Express, Hilton, Club Med and many others

create industry thought leadership to talk to the right constituencies

inside the travel industry, using the right storytelling formats.

We do this through trends reports, research, branded content, social

content, video storytelling, in-person events and other content

marketing initiatives, and distribute through the largest travel industry

site, Skift.

Contact us for more details:

Carolyn Kremins

President, Skift

skiftx@skift.com

+1- 212-564-5830

Skift Inc, 1239 Broadway, #703B, New York, NY 10001

76


WORLDWIDE DIGITAL TRAVEL SALES, BY REGION

Digital Travel Sales

(Billions)

250

$242.57

Asia-Pacific

200

150

$160.31

$179.02

$151.73

$192.36

$163.85

$161.97

$202.13

$189.69

$171.07

$214.87

$211.41

$178.76

$220.06

$185.52

North America

Western Europe

$140.45

$139.12

100

$116.11

50

0

$48.31

$42.44

$36.26

$29.97

$24.92

$38.33

$20.33 $23.97 $28.12 $32.87

$8.85

$9.71 $10.62

$55.26

$44.63

$11.66 $13.10 $14.30

Latin America

Middle East & Africa

Central & Eastern Europe

2014 2015 2016 2017 2018 2019

77

SOURCE: eMarketer: 2015


CHANNELS USED TO BOOK ACCOMMODATIONS

Last 12 Months

Next 12 Months

60%

56%

54%

56%

50%

48%

40%

% of Travelers

30%

30% 29%

20%

12%

18%

13%

16%

10%

0%

Online

Travel Agency

Hotel Website

Travel Agent

Airbnb

HomeAway,

VRBO, Other

Rental Site

Results based on survey of 4,116 adults aged 18+ evenly distributed across the U.S., U.K., France, and Germany in November 2015.

78

SOURCE: Morgan Stanley Research: 2015


SHARE OF NORTH AMERICAN TRANSIENT ROOMS BOOKED BY CHANNEL

Q2 2015

Q1 2015

Brand.com

(Bookings through hotel company websites)

28.5%

29.1%

Direct to Hotel

23.6%

22.0%

Global Distribution Systems

(In-person travel agents)

20.6%

19.3%

Online Travel Agents

14.8%

16.4%

CRO

(Calls to hotels’ 800-numbers)

13.1%

13.3%

The chart illustrates the share of transient room nights by channel based on actual reservations.

79

SOURCE: TravelClick: 2015


AIRBNB’S SHARE OF ONLINE LEISURE PENETRATION, VERSUS OTAS

50%

40%

39%

40%

41%

35%

43% 43%

44%

44%

38%

37% 37% 37%

Priceline

Expedia

31%

32%

30%

27%

22%

20%

15%

10%

3%

6%

8%

11%

10%

11%

8%

12% 12%

7%

7%

Airbnb

brand.com/Other OTAs

0

2014 2015 2016 (E) 2017 (E) 2018 (E) 2019 (E) 2020 (E)

Assume Priceline/Expedia/Airbnb room nights are 80%/ 80%/ 90% leisure

80

SOURCE: Morgan Stanley Research: 2015


ONLINE BOOKING TOP IMPROVEMENT IN AIR TRAVEL

Ease of booking online

63%

Comparison shopping on flight search sites

55%

Availability of in-flight Wi-Fi

33%

Airline check-in process

30%

Ability to find comprehensive fare,

flight and price information on a single site

29%

Results based on 2015 survey of more than 2,700 US travelers

81

SOURCE: TripAdvisor: 2015


POPULAR ONLINE BOOKING SITES

Booking.com

306.6m

(total desktop + mobile web visits)

Tripadvisor.com

124.1m

Expedia.com

50.9m

Hotels.com

44.1m

Agoda.com

41.4m

Airbnb.com

40.1m

Figures are for January 2016 and are limited to .com domains.

82

SOURCE: SimilarWeb: 2016


6

TRAVEL

MARKETING &

Topic: Tourism & Destinations

TECH


INTERNET ADVERTISING REVENUE BY INDUSTRY: 2015

% of total

Half-Year 2015

Half-Year 2014

Retail

Financial Services

Auto

Telecom

Leisure Travel

22%

21%

13%

13%

13%

12%

9%

9%

9%

9%

84

Consumer Packaged Goods

Consumer Electronics & Computers

Pharma & Healthcare

Media

Entertainment

SOURCE: Interactive Advertising Bureau: 2015

6%

7%

7%

7%

5%

5%

5%

5%

4%

4%


U.S. MOBILE ADVERTISING SPEND BY INDUSTRY (2015)

% of total billions

Retail

23.2%

$6.65

Financial services

12.1%

$3.49

Automotive

12.0%

$3.43

Telecom

11.4%

$3.27

Travel

8.3%

$2.38

Consumer Packaged Goods

& consumer products

Computing products &

consumer electronics

Media

8.1%

7.3%

6.0%

$1.73

$2.33

$2.09

Entertainment

5.2%

$1.50

Pharma & Healthcare

2.3%

$0.66

Other

4.2%

$1.20

85

SOURCE: eMarketer: 2015


GLOBAL TRAVEL INDUSTRY FACEBOOK AD BENCHMARKS

Cost Per Impression

Q4 2014 $5.60

Q1 2015 $4.03

Cost Per Click

Q4 2014 $0.28

Q1 2015 $0.39

Click Through Rate

Q4 2014 2.03%

Q1 2015 1.05%

86

SOURCE: Salesforce: 2015


SOCIAL MEDIA BRANDED POST-INTERACTION RATE BY INDUSTRY (GLOBAL, 2015)

Technology

2.7

Automotive

2.7

Media & Entertainment

2.7

Retail

2.4

Travel & Hospitality

2.4

Financial Services

1.2

87

SOURCE: Adobe Digital Index/CMO.com: 2016


SEARCH ENGINES ARE TOPS FOR HOTEL RESEARCH, BOOKING INFLUENCE

% of respondents by where

travel research begins

% of respondents by most

influential source in booking

48.4%

48.4%

28.4%

27.9%

20.4%

13.9% 13.8%

17.4%

5.8%

Search

Engine

Property

Website

OTA

Review Site

Compiled from more than 2,900 U.S. and Canadian respondents all of whom planned and consumed at least one

leisure vacation in the past 12 months

88

SOURCE: Fuel: 2016


TOP SEARCH TERMS IN TRAVEL

Branded Keywords

(Jan.- Nov. 2015)

Non-Branded Keywords

(Jan.- Nov. 2015)

1

2

3

4

5

6

7

8

9

10

Expedia

Kayak

American Airlines

TripAdvisor

Southwest

Southwest Airlines

United Airlines

Airbnb

Orbitz

Cheap flights

Flight Tracker

Hotels

Flights

Restaurants near me

Flight status

Vacation rentals

Cheap airline tickets

Cruises

Plane tickets

Las Vegas

89

SOURCE: SimilarWeb/Travolution: 2016


TRAVEL INDUSTRY PAID SEARCH GROWTH (GLOBAL)

25%

22%

20%

20%

18%

Click Through Rate

15%

12%

10%

9%

11%

8%

5%

0%

0%

1%

Cost Per Click

-1%

-5%

-6%

Spend

-10%

-8%

Q4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 2015

90

SOURCE: Adobe Digital Index: 2016


TRAVEL TOPS INDUSTRIES IN INTERNET OF THINGS (IOT) SPENDING

Average loT spending

per company (millions)

Average revenues per

company (billions)

loT spending % of

company revenues

Travel, transportation

and hospitality

$128.9

$21.49

0.60%

Industrial

manufacturing

$121.3

$21.16

0.57%

Banking and

financial services

$117.4

$26.43

0.44%

Telecom

$110.7

$20.22

0.55%

High tech

$96.9

$24.72

0.39%

Automotive

$93.5

$26.89

0.35%

Insurance

$77.7

$25.99

0.30%

Energy

$74.9

$33.69

0.22%

Utilities

$67.7

$14.41

0.47%

Healthcare and life sciences

$56.2

$16.99

0.33%

Media and entertainment

$47.2

$8.24

0.57%

Retail

$41.8

$13.47

0.31%

CPG

$41.2

$17.43

0.24%

2015 survey of 795 participants at very large global companies from North America (44%), Europe (31%), Asia-Pacific (15%) and Latin America (9%)

91

SOURCE: Tata Consultancy Services/eMarketer: 2016


7

BUSINESS

TRAVEL

Topic: Tourism & Destinations


GLOBAL BUSINESS TRAVEL SPENDING AND GROWTH FORECAST

8

Total travel

spending:

$1.25 trillion

7

6.9%

6.5%

6.4%

6

6%

5.8%

5

2015 2016

2017

2018

2019

93

SOURCE: GBTA: 2015


TOP GLOBAL MARKETS FOR BUSINESS TRAVEL SPENDING (BTS)

United States

China

$261.5

2014 Total BTS

($ Billions USD)

$288.4

Annual Growth

in BTS (2014)

5.4%

16.6%

Japan

Germany

$61.5

$57.9

1.1%

7.7%

UK

France

South Korea

Brazil

Italy

India

Canada

Russia

Australia

Spain

Netherlands

$43.5

$36.0

$32.1

$32.0

$30.9

$26.4

$22.5

$20.9

$20.5

$18

$17.8

5.4%

2.0%

3.9%

3.7%

1.3%

9.7%

3.8%

-6.7%

1.3%

6.8%

-1.7%

94

SOURCE: GBTA: 2015


FASTEST-GROWING MARKETS FOR BUSINESS TRAVEL SPENDING, 2016-2026

annualized

Myanmar

9.0 %

Zambia

8.8

China

8.8

Ukraine

8.4

Tanzania

8.2

Cambodia

7.9

Gabon

7.7

Democratic Republic of Congo

7.6

Greece

7.5

Hong Kong

7.4

95

SOURCE: World Travel & Tourism Council: 2016


BUSINESS TRAVEL SHARE OF OVERSEAS ARRIVALS IN U.S. (2015)

YTD Jan

16.6%

YTD Feb

17.4%

YTD Mar

17.4%

YTD Apr

17.2%

YTD May

17.1%

YTD Jun

16.6%

Figure are for the top 20 overseas tourist-generating countries.

96

SOURCE: National Travel and Tourism Office: 2015


BUSINESS TRAVELERS’ TOP BOOKING DECISION INFLUENCERS

Convenient schedule

33%

Price

27%

Frequent flier miles and status/

Travel reward points

20%

Brand loyalty

7%

Seat options/availabilty

4%

Offers/deals from the airline

3%

Free perks ( Wi-Fi, snacks, no fees)

2%

Other

2%

None of the options listed

2%

Survey of 804 US business travelers who had taken at least 4 business trips in the prior 12 months

97

SOURCE: GBTA: 2016


HOW U.S. COMPANIES ALLOCATE BUSINESS TRAVEL SPENDING (2015)

% of total

Meal

19%

Airlines

17%

Miscellaneous

17%

Lodging

14%

Gas

11%

Cell Phone

5%

Car Rental

5%

Supplies

5%

Taxi

3%

Shipping

2%

Tolls

1%

Parking

1%

98

SOURCE: Certify: 2015


UBER MOST EXPENSED GROUND TRANSPORTATION IN U.S. BUSINESS TRAVEL

50%

40%

47%

45%

31%

44%

34%

41%

Uber

Car Rental

39%

30%

27%

20%

25%

24%

22%

20%

Taxi

10%

0%

Q1 2015 Q2 2015 Q3 2015 Q4 2015

99

SOURCE: Certify: 2015


MOST EXPENSED HOTELS AND AIRLINES (US, 2015)

Most Expensed Hotels

Most Expensed Airlines

Marriott

Hampton Inn

Courtyard by Marriott

Hilton Garden Inn

Holiday Inn Express

Delta

American Airlines

United Airlines

Southwest Airlines

US Airways

100

SOURCE: Certify: 2015


AIRBNB FOR BUSINESS HEATS UP (U.S.)

Airbnb

All Hotels

3.8 nights/avg.

$571.53 per expense

2.12 night/avg.

$222.55 per expense

101

SOURCE: Certify: 2015


8

MEETINGS &

EVENTS

Topic: Tourism & Destinations


U.S. EVENT TOTALS (2015)

Number of Events: 11,427

3.5% (5-yr chg)

Total Net Square Feet (000s): 461,102

Attendance (000s): 81,382

Exhibitor Companies (000s): 1,685

TOTALS FOR UNITED STATES

Industry Category

Events

Business Services 1,048

Consumer Goods 818

Discretionary Consumer Services 993

Education 857

Food 393

Financial, Legal, and Real Estate 607

Government, Public, and Non-Profit Services 555

Home & Repair 574

Industrial/Heavy Mach. & Finished Business Inputs 161

Communications, Info. Technology, and Science 1,053

Medical and Health Care 2,017

Natural Resources and Agriculture 831

Sporting Goods, Travel, and Amusement 982

Transportation 538

Total 11,427

TOTAL EVENTS BY SIZE

(TOTAL NET SQUARE FEET OF EXHIBIT SPACE)

100,000+

50,000-99,999

25,000-49,999

10,000-24,999

3,000-9,999

EVENT ORIENTATION

1,052

18%

1,144

1,635

2,964

4,631

BY TYPE OF VENUE

Number Percent

Exhibition/Convention Center 4,422 39%

Hotel (includes hotel convention centers) 6,048 53%

Conference Center/Other 957 8%

82%

Business-to-Business

Business-to-Consumer

Analysis excludes all events with less than 3,000 net square feet of exhibition space

103

SOURCE: CEIR Census report: 2015


TOP 20 U.S. STATES BY NUMBER OF EVENTS (2015)

5-year % chg

California

1,485

5%

Texas

Florida

1,316

1,304

10%

23%

Nevada

938

10%

New York

Illinois

546

543

12%

-19%

Georgia

481

10%

Arizona

Maryland

Massachusetts

District of Columbia

Tennessee

Louisiana

Washington

Colorado

Pennsylvania

Virginia

Missouri

Minnesota

New Jersey

369

333

319

296

291

269

254

240

203

198

174

172

166

32%

22%

-13%

8%

8%

8%

22%

-19%

-29%

-3%

61%

19%

12%

Analysis excludes all events with less than 3,000 net square feet of exhibition space

104

SOURCE: CEIR Census report: 2015


TOP 20 U.S. CITIES BY NUMBER OF EVENTS (2015)

Las Vegas, NV

802

Orlando, FL

Atlanta, GA

New York, NY

Chicago, IL

San Diego, CA

Washington, DC

San Antonio, TX

Houston, TX

Dallas, TX

Lake Buena Vista, FL

New Orleans, LA

Nashville, TN

Boston, MA

Miami, FL

San Francisco, CA

Phoenix, AZ

Los Angeles, CA

Baltimore, MD

Denver, CO

411

378

368

355

341

296

271

270

263

246

244

232

207

206

206

183

180

173

164

Analysis excludes all events with less than 3,000 net square feet of exhibition space

105

SOURCE: CEIR Census report: 2015


9

CRUISES

Topic: Tourism & Destinations


GLOBAL CRUISE PASSENGER TRENDS

2016P

24M

2015P

23M

2014

22.04M

2013

21.3M

2012

20.9M

2011

20.5M

2010

19.1M

2009

17.8M

P = Projected

107

SOURCE: CLIA: 2016


CRUISE LINE DEPLOYMENT, BY REGION (2016)

% share of total,

Available Lower Berth Day

Caribbean

33.7%

Mediterranean

18.7%

Europe w/o Med

11.7%

Asia

9.2%

Australia/NZ/Pac

6.1%

Alaska

4.1%

South America

All Other

2.7%

13.8%

Asia is the fastest-growing region

in terms of passenger volume,

which grew at a CAGR of 34%

between 2012 and 2014 (775,000

passengers to nearly 1.4 million)

108

SOURCE: CLIA: 2016


TOP 10 COUNTRIES BY CRUISING DEMAND (2014)

U.S.

11.21M

Germany

1.77M

UK

1.61M

Australia

1M

Italy

840,000

Canada

800,000

China

France

Spain

Norway

700,000

590,000

450,000

180,000

Total number of passengers from

the top 10 countries

19.15 million

The total from the rest of the world

2.84 million

109

SOURCE: CLIA: 2016


10

M&A &

VC FUNDING

Topic: Tourism & Destinations


TRAVEL TECH FINANCING HISTORY

US Dollars ($M)

Deals

360

(FY Projected)

$5,381

(FY Projected)

245

348

(YTD, 12/21/2015)

$5,204

190

208

59

89

$2,316

$710

$718 $789

$137

2010

2011

2012

2013

2014

2015 YTD

111

SOURCE: CB Insights: 2015


DOLLAR AND DEAL SHARE IN TRAVEL TECH BY GEOGRAPHY

Dollar share

2010-2015 YTD (12/24/15)

Deal share

US

38%

39%

China

8%

32%

India

6%

11%

Rest of the world

25%

42%

112

SOURCE: CB Insights: 2016


MOST WELL-FUNDED TRAVEL TECH COMPANIES

2010-2015 YTD (12/24/15)

Airbnb

$2.3B

LY.com

$1.2B

TuJia Online Information Technology

$464M

Decolar

$291M

Momondo Group

$149M

HotelUrbano

$130M

Oyo Rooms

$126M

Zhubaijia

$109M

Mafengwo

$105M

GetYourGuide

$96M

113

SOURCE: CB Insights: 2015


BIGGEST VC-BACKED TRAVEL TECH EXITS, BY VALUATION (2011-2015)

Date of Exit

HomeAway 6/6/2011

$2.155M

Qunar 6/27/2011

$1.200M

Trivago 3/13/2013

$1.026M

Kayak Software 7/20/2012

$1.016M

Viator 8/11/2014

$200M

114

SOURCE: CB Insights: 2016


TRAVEL SECTORS ATTRACTING MOST FUNDING IN 2015

Sector

Total Amount Raised

Number of rounds

Travel Booking

$651.75 million

52

Ground Transportation*

$444.7 million

16

B2B

$192.5 million

16

Tours and Activities

$120.5 million

12

Trip Planning and Inspiration

$61.4 million

23

*Doesn’t include funding from larger companies such as Uber, Lyft, GrabTaxi, or Didi Kuaidi.

115

SOURCE: Skift: 2016


10 MAJOR TRAVEL MERGERS AND ACQUISITIONS IN 2015

Company

Company

Sector

Sector

Acquiring

Acquiring

Company

Company Acquisition Amount

Nokia’s HERE

Mapping

Audi, BWW, Daimler

$3.1 billion

Orbitz

Online booking

Expedia

$1.6 billion

Navitaire

Airline digital services

Amadeus

$830 million

Abacus

Distribution

Sabre

$411 million

Brazil Hospitality Group

Lodging

GTIS Partners

$400 million

Travelocity

Online booking

Expedia

$280 million

Perisher

Ski resort

Vail Resorts

$135 million

Delta Hotels

Lodging

Marriott

$135 million

Eat24

Online food ordering

Yelp

$134 million

Mobile Travel Technologies

Mobile software

Travelport

$61 million

116

SOURCE: Skift: 2015


10 LARGEST FUNDING ROUNDS OF 2015

Company Amount Round Type Sector Investors

Didi Kuaidi

$2.6 billion

Series M and Private Equity

Ground Transport

Alibaba, Capital International

Private Equity Fund, China

Investment Corporation, Coatue

Management, Ping An, SoftBank,

Temasek Holdings, Tencent Holdings,

Tiger Globa Management

Uber

$2.1 billion

Series E and F, Private Equity

Ground Transport

Accelerate IT Ventures, Bennett

Coleman and Co. Ltd., Foundation

Capital, Microsoft, Tata Capital, Tata

Opportunities Fund, Times Internet

Airbnb

$1.5 billion

Private Equity

Lodging

General Atlantic, Hillhouse Capital

Group, Tiger Global Management,

Baillie Gifford, China Broadband

Capital, Fidelity Investments, GGV

Capital, Horizon Ventures, Kleiner

Perkins Caufield & Byers, Sequoia

Capital, T. Rowe Price, Temasek

Holdings, Wellington Capital

Lyft

$680 million

Series E

Ground Transport

Rakuten, Icahn Enterprises, Altpoint

Ventures, Aslanoba Capital, Fontinalis

Partners, Kortschak Investments,

SierraMaya360

Ola

$400 million

Series D

Ground Transport

DST Global, ABG Capital,

Accel Partners, Falcon Edge Capital,

GIC, Mauritius Investments,

SoftBank, Steadview Capital,

Tiger Global Management

Grabtaxi

$350 million

Series E

Ground Transport

China Investment Corporation,

Coatue Management, SoftBank,

Tiger Global Management

Tujia

$300 million

Series D

Lodging

All-Starts Investment, Ctrip,

The Ascott China

117

SOURCE: Skift: 2015


11

MOBILE

Topic: Tourism & Destinations


MOBILE SHARE OF WORLDWIDE TRAVEL BOOKINGS

Q2 2015

23%

Q1 2015

20%

Q4 2014

19%

Q3 2014

16%

Q2 2014

12%

Q1 2014

9%

Worldwide, all travel sub-categories, OTAs, and suppliers, excluding apps

119

SOURCE: Criteo: 2015


MOBILE SHARE OF BOOKINGS BY SUB-CATEGORY

H1 2015

H1 2014

Apartment

31%

30%

Hotel

28%

22%

Car

18%

25%

Package

14%

19%

Air

17%

14%

Rail

15%

14%

Worldwide, OTAs, and suppliers, excluding apps

120

SOURCE: Criteo: 2015


MOBILE SHARE OF BOOKINGS BY COUNTRY

% of total

Smartphone

Japan

24%

6%

30%

Tablet

United States

20%

10%

30%

Sweden

14%

14%

28%

Canada

15%

11%

26%

Denmark

8%

17%

25%

Turkey

21%

4%

25%

Australia

12%

13%

25%

Spain

12%

11%

23%

South Korea

21%

2%

23%

United Kingdom

9%

13%

22%

Netherlands

6%

16%

22%

Italy

11%

10%

21%

France

10%

11%

21%

Germany

6%

9%

15%

Austria

6%

9%

15%

Belgium

5%

9%

14%

Brazil

8%

5%

13%

Americas

18%

9%

27%

APAC

19%

8%

27%

EMEA

10%

11%

21%

June 2015, worldwide, all travel sub-categories, OTAs, and suppliers, excluding apps.

121

SOURCE: Criteo: 2015


DIGITAL TRAVEL SALES IN CHINA BY DEVICE

Desktop/laptop

Mobile

2017*

23.5%

76.5%

2016*

24.9%

75.1%

2015*

36.3%

63.7%

2014

44.6%

55.4%

2013

11.1%

88.9%

2012

2.8%

97.2%

2011

1.1%

98.9%

*The 2016 and 2017 numbers for digital travel sales in China are forecasts and 2015 figures are an estimate.

122

SOURCE: eMarketer/ Analysys International Enfodesk: 2015 China Mobile Travel Transportation Booking Market report


U.S. MOBILE TRAVEL BOOKERS FORECAST

59.2M

64.8M

69.8M

69.8%

51.8M

64.8%

38.3M

43.8M

59.2%

51.8%

43.8%

35.9%

2014 2015 2016 2017 2018 2019

Moblie travel bookers

% of digital travel bookers

Ages 18+; Mobile Device users who have booked travel via mobile device at least once during the calendar year.

123

SOURCE: eMarketer: 2015


U.S. MOBILE TRAVEL BOOKERS, BY DEVICE

Smartphone travel bookers

Tablet travel bookers

2019

51.1M

68.4M

2018

46.4M

62.1M

2017

41.6M

55.6M

2016

36.6M

47.0M

2015

31.3M

38.1M

2014

25.1M

30.5M

Ages 18+; Mobile Device users who have booked travel via mobile device at least once during the calendar year.

124

SOURCE: eMarketer: 2015


SMARTPHONE SHARE OF GLOBAL TRAVEL SITE VISITS (2015)

Media & Entertainment

36.6%

54.6%

Smartphone

Desktop

Automotive

29.5%

57.4%

Travel & Hospitality

26.1%

61.1%

Retail

25.7%

63.3%

Telecommunication

16.8%

76.8%

Financial Services

14.5%

80.1%

Technology

11.7%

84.0%

125

SOURCE:Adobe Digital Index/CMO.com: 2016


TOP TRAVEL SITES BY US MOBILE WEB VISITS (2015)

Moblie Web Visits

Share of Traffic from Moblie

58.0%

55.2%

53.7%

51.4%

629.1M

50.2%

49.7%

48.1%

47.4%

47.6%

337.8M

275.5M

43.0%

233.2M

206.3M

171.2M 166.3M 163.3M 158.2M

144.8M

tripadvisor.com

expedia.com

southwest.com

booking.com

priceline.com

marriott.com

hotels.com

kayak.com

delta.com

aa.com

126

SOURCE: SimilarWeb: 2015


TOP FREE TRAVEL APPS (US)

1

2

3

4

5

6

7

8

9

10

11

12

13

14

Apps on iOS

Uber

Yelp

Lyft

Google Earth

TripAdvisor

Airbnb

United Airlines

Fly Delta

Expedia

Southwest Airlines

American Airlines

Hopper

booking.com

My Disney Experience

Google Play

Waze

Yelp

Google Earth

TripAdvisor

trivago

Expedia

Airbnb

booking.com

Southwest Airlines

Grubhub

GasBuddy

United Airlines

Fly Delta

Hopper

127

SOURCE: AppAnnie: as of 3/3/2016


GLOBAL MOBILE TRAVEL APP SESSION GROWTH (2015)

Personalization

332%

News & Magazines

135%

Utilities & Productivity

125%

Lifestyle & Shopping

81%

Travel & Navigation

54%

Sports

53%

Health & Fitness

52%

Messaging & Social

51%

Music, Media & Entertainment

21%

Games

-1%

128

SOURCE: Flurry from Yahoo: 2015


MAJOR INVESTMENTS IN MOBILE

% of airlines and airports investing in mobile over the next 3 years

Airlines

Airports

Major Program

76%

49%

R&D

16%

41%

No Plans

8%

10%

129

SOURCE: SITA: The Future is Connected 2016


MOBILE APP DEPLOYMENTS PLANNED BY AIRPORTS AND AIRLINES

% OF AIRLINES PROVIDING

PASSENGER SERVICES VIA APPS

% OF AIRPORTS PROVIDING

PASSENGER SERVICES VIA APPS

Baggage location

status updates

Location-based

notifications

Missing baggage

communication

Real-time baggage status

information for passengers

10%

10%

2%

7%

70%

65%

64%

63%

Passenger surveys

and focus groups

Purchase of

airport services

Customer relationship

management

Notifications

about airport status

Navigation/Wayfinding

within the airport

33%

27%

30%

25%

30%

67%

68%

79%

83%

91%

Airlines today

(2015)

Airlines implemented

by 2018

Airport today

(2015)

Airport implemented

by 2018

130

SOURCE: SITA: The Future is Connected 2016


WHAT PASSENGERS WANT FROM MOBILE

PASSENGER DEMAND FOR

NEW SERVICES ON BOARD

PASSENGER DEMAND FOR

NEW SERVICES AT AIRPORT

Access entertainment

on own tablet

67%

24%

Flight updates

72%

23%

Send emails,

text messages

60%

31%

Bag collection updates

63%

33%

Access live

flight information

60%

32%

Scan phone for access

60%

31%

Access entertainment

on airline tablet

56%

56%

Use mobile for ID

59%

33%

Access live

streaming of content

56%

56%

Airport maps & directions

57%

35%

Yes, would

definitely use

May use

Results based on an online survey of 5,871 respondents from 17 countries across Americas, Asia, Europe and the Middle East and Africa who had traveled

between December 2014 and March 2015.

131

SOURCE: SITA: The Passenger IT Trends Survey 2015


12

ATTRACTIONS

Topic: Tourism & Destinations


ATTENDANCE TRENDS FOR TOP ATTRACTIONS

millions

250

200

Amusement/theme

park attendance

(top 25)

150

100

Museum attendance

(top 20)

50

Museum attendance

(top 20)

0

2010 2011 2012 2013 2014

133

SOURCE: Themed Entertainment Association (TEA)/AECOM: 2015


TOP 10 AMUSEMENT/THEME PARKS WORLDWIDE (2014)

% change

MAGIC KINGDOM at Walt Disney World,

Lake Buena Vista, FL

19,332,000

4.0%

TOKYO DISNEYLAND, Tokyo, Japan

17,300,000

0.5%

DISNEYLAND, Anaheim, CA

16,769,000

3.5%

TOKYO DISNEY SEA, Tokyo, Japan

14,100,000

0.1%

UNIVERSAL STUDIOS JAPAN, Osaka, Japan

11,800,000

16.8%

EPCOT at Walt Disney World,

Lake Buena Vista, FL

11,454,000

2.0%

DISNEY’S ANIMAL KINGDOM at Walt Disney World,

Lake Buena Vista, FL

DISNEY’S HOLLYWOOD STUDIOS at Walt Disney

World, Lake Buena Vista, FL

DISNEYLAND PARK AT DISNEYLAND PARIS,

Marne-La-Vallee, France

10,402,000

10,312,000

9,940,000

2.0%

2.0%

-4.7%

DISNEY’S CALIFORNIA ADVENTURE, Anaheim, CA

8,769,000

3.0%

134

SOURCE: Themed Entertainment Association (TEA)/AECOM: 2015


TOP 10 MUSEUMS WORLDWIDE (2014)

% change

LOUVRE, Paris France

9,300,000

-4.0%

NATIONAL MUSEUM OF CHINA,

Beijing, China

NATIONAL MUSEUM OF NATURAL HISTORY

Washington, D.C.

7,630,000

7,300,000

2.4%

-8.8%

NATIONAL AIR AND SPACE MUSEUM,

Washington, D.C.

BRITISH MUSEUM, London, U.K.

6,700,000

6,695,000

-3.9%

-0.1%

NATIONAL GALLERY, London, U.K.

6,417,000

6.4%

THE METROPOLITAN MUSEUM OF ART,

New York, NY

VATICAN MUSEUM, Vatican City

6,280,000

6,177,000

0.0%

13.2%

TATE MUSEUM, London, U.K.

5,785,000

18.4%

NATIONAL PALACE MUSEUM,

Taipei, Taiwan

5,402,000

22.4%

135

SOURCE: Themed Entertainment Association (TEA)/AECOM: 2015


TOP 10 WATER PARKS WORLDWIDE (2014)

% change

CHIMELONG WATERPARK, Guangzhou, China

2,259,000

4.0%

TYPHOON LAGOON AT DISNEY WORLD, Orlando, FL

2,185,000

2.0%

BLIZZARD BEACH AT DISNEY WORLD, Orlando, FL

2,007,000

2.0%

THERMAS DOS LARANJAIS, Olimpia, Brazil

1,939,000

17.5%

OCEAN WORLD, Gangwon-Do, South Korea

1,604,000

-5.7%

AQUATICA, Orlando, FL

1,569,000

1.0%

CARIBBEAN BAY, Gangwon-Do, South Korea

1,493,000

-8.0%

AQUAVENTURE WATERPARK, Dubai, U.A.E.

1,400,000

16.7%

HOT PARK RIO QUENTE, Caldas Novas, Brazil

1,288,000

0.3%

WET'N'WILD, Orlando, FL

1,284,000

2.0%

136

SOURCE: Themed Entertainment Association (TEA)/AECOM: 2015


LIKE WHAT YOU SEE?

TALK TO US FOR YOUR NEEDS

Skift’s content studio SkiftX helps brands such as Amadeus, Sabre,

Mastercard, American Express, Hilton, Club Med and many others

create industry thought leadership to talk to the right constituencies

inside the travel industry, using the right storytelling formats.

We do this through trends reports, research, branded content, social

content, video storytelling, in-person events and other content

marketing initiatives, and distribute through the largest travel industry

site, Skift.

Contact us for more details:

Carolyn Kremins

President, Skift

skiftx@skift.com

+1- 212-564-5830

Skift Inc, 1239 Broadway, #703B, New York, NY 10001

137

Similar magazines