06 Crest Nicholson HELPING TO SHAPE THE FUTURE OF HOUSEBUILDING Our strategy is focused on increasing housing supply, taking a leadership role in addressing sector challenges and engaging with a wide range of stakeholders to help shape a successful industry. KEY CHALLENGES IN THE INDUSTRY Housing demand continues to outstrip supply and our sector needs to grow to respond. Meeting the high demand for new homes while also responding to the needs of customers by creating quality, well-designed affordable homes and places. A serious shortage of skills and labour are limiting the sector’s capacity to increase delivery. Balancing industry growth and high demand for housing with responsible management of finite resources and reducing operational impacts. Planning complexity and delay together with supply chain constraints are significant challenges in bringing projects forward. OUR STRATEGIC RESPONSE MANAGED GROWTH OF THE BUSINESS DELIVERING TO OUR CUSTOMERS AND COMMUNITIES SKILLS AND LEADERSHIP RESPONSIBLE RESOURCE MANAGEMENT PARTNERSHIP AND SUPPLY CHAIN We are focused on growing the business to its natural scale. Over the longer term, we are focused on stability and maintaining value creation. We are working to continuously improve what we offer our customers through our product quality and mix, support through the homebuying process and customer service. We are continuing to develop leadership potential and skills through investment in internal programmes and by working with our supply chain to build the capability in the industry. We are continuing to drive initiatives that reduce our environmental impact and support sustainable procurement decisions while ensuring we continue to deliver quality homes efficiently and cost-effectively. We partner with landowners, government, our supply chain and others to build longterm relationships, bring forward sites, deliver efficiently, and generate value for the Group and our customers. RECOGNITION FOR OUR APPROACH Housebuilder Awards 2015 Winner Large Housebuilder of the Year Winner Best Community Initiative – Visionary Community Interest Company at Tadpole Garden Village Winner Best Design for Four Storeys or More – The Townhouse Collection, Bath Riverside Highly Commended Sustainable Housebuilder of the Year Highly Commended Best Regeneration Initiative – Bath Riverside The Sunday Times British Home Awards 2015 Winner Development of the Year – Bath Riverside
Crest Nicholson 07 RESPONDING TO NEW MARKETS To accelerate delivery and respond to high demand, we are developing new funding models and housing types through our tailored PRS offering. Growing demand for affordable, private rental homes is being driven by the 23-34 age group, with affordability being a key factor. To accelerate delivery and respond to this high demand, we are developing new funding models and housing types through our tailored Private Rental Sector (PRS) offering. At Bath Riverside (pictured) we have launched the UK’s first institutionally backed PRS scheme with M&G Real Estate, where we will deliver 97 apartments and a community space to meet these needs. We are also contracted to build a further 227 PRS units at Kilnwood Vale near Crawley, also in partnership with M&G Real Estate.