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MEATing POINT Magazine: #07/ 2016

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NEWS<br />

NEW WEBSITE TO FOCUS ON SUSTAINABLE<br />

PORK PRODUCTION<br />

A new website focused entirely on<br />

sustainable, responsible and successful<br />

pork production was launched on 29th<br />

March to bring news, trends, research<br />

updates and commentary to all links<br />

of the global pork chain.<br />

Called Voice of Sustainable Pork, the<br />

website brings together what it calls<br />

the four P’s of sustainability — pigs,<br />

pork, people, planet — to, in the words<br />

of the United Nations, meet “the needs<br />

of the present, without compromising<br />

the ability of future generations to<br />

meet their own needs.”<br />

Visitors can also sign up for Voice of<br />

Sustainable Pork’s free e-newsletter,<br />

which will highlight major stories on<br />

the website and contribute to the pork<br />

industry’s ongoing conversation about<br />

becoming more sustainable. The<br />

pork industry also can follow Voice<br />

of Sustainable Pork on Facebook,<br />

LinkedIn, Twitter, Google+ and<br />

YouTube.<br />

“Virtually every decision made in the<br />

pork industry has its sustainability<br />

trade-offs, so there is no single way of<br />

being ‘sustainable,’ in absolute terms,”<br />

said Curt Shuey, vice president,<br />

commercial development and lifecycle<br />

management for Zoetis, which is<br />

sponsoring the news website.<br />

“But there are many ways of being<br />

more sustainable — and therein lie the<br />

opportunities for all links of the pork<br />

chain. These opportunities are what<br />

Voice of Sustainable Pork is all about.”<br />

Shuey said Zoetis, a global animal<br />

health company, would draw on its<br />

resources to contribute information<br />

on pig health, welfare, efficiency,<br />

food safety, meat quality and ways to<br />

reduce the carbon footprint of modern<br />

pork production.<br />

“With Voice of Sustainable Pork, we<br />

are turning to all links of the pork<br />

chain — producers, feed companies,<br />

veterinarians, slaughterhouses,<br />

processors, policymakers — to lend<br />

their expertise to this important<br />

conversation. The website’s success<br />

hinges largely on the industry’s<br />

participation,” he added.<br />

www.voiceofsustainablepork.com<br />

www.thepigsite.com<br />

CALLING ALL PRODUCERS!<br />

THE FUTURE OF<br />

FARM CERTIFICATION<br />

JOIN US & THE GLOBALG.A.P.<br />

COMMUNITY TO CELEBRATE<br />

Apply for the G.A.P. Awards <strong>2016</strong><br />

Application Period: 1 February - 30 June <strong>2016</strong><br />

www.globalgap.org/gapawards<strong>2016</strong><br />

20 Years of Global Partnership<br />

15 Years of Good Agricultural<br />

Practices Certification<br />

Sponsored by<br />

www.summit<strong>2016</strong>.org

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