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The money coming into the sport due to its national television exposure<br />

brought about significant changes. As corporate sponsorship<br />

of cars and individual races increased, so did purse money. In 1979,<br />

Winston Cup champion Richard Petty won approximately $415,000; by<br />

1988 that number had nearly doubled for Bill Elliott, who took in<br />

approximately $812,000. More recently, 2013 Cup champion Jimmie<br />

Johnson garnered almost $9 million in purse money alone (and another<br />

estimated $6.5 million in endorsement revenue). Phillips documented<br />

not only the races, but also, extensively, the primarily Southern<br />

sponsorship common in the early, pre-television era. As revealed in<br />

an included program from the 1981 Firecracker 400, more than half of<br />

the field (24 of the 42 cars) carried either local or regional sponsorship<br />

from companies like Jim Peacock Dodge, Rogers Auto Leasing, and<br />

The Daytona Inn, or even no sponsorship at all — a marked difference<br />

from the cars fielded today.<br />

More than 40 of the albums are of Daytona and its two biggest annual<br />

events: The Daytona 500 and the July 4th, Firecracker 400. Phillips<br />

photographed prolifically from his location in the grandstands, with<br />

several albums of individual races holding over 200 prints each. And<br />

while NASCAR events have been extensively photographed, there is a<br />

kind of archetypal racing image. Commercial photographers almost<br />

universally choose ground level, just inside the track, between the<br />

turns, or on the infield for their vantage points, typically capturing<br />

an action shot of a particular car, mid-turn, at high speed. The<br />

photographic capability to execute the view is one that generally<br />

eludes the average fan. Most fans, therefore, choose to purchase<br />

racing photographs rather than take their own, making a vernacular<br />

collection like this one particularly unusual. And Phillips’ photography<br />

certainly transcends the archetype. While the majority of these<br />

images are of the racing action, the vantage point — among his fellow<br />

spectators — continually influences the frame, offering the view of<br />

the common NASCAR fan. Phillips’ lens often drifts from the action<br />

84

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