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A case study. Working with an<br />
SME on a fixed price contract<br />
“working with Business Law<br />
Online supports our growth and<br />
ensures we are fully protected<br />
when doing business with<br />
orgaisations far larger than<br />
ourselves. It is a relationship that<br />
works well for us and we are<br />
confident that it will continue to<br />
do so”<br />
Tony Martino MD Tollring<br />
The purpose of this case study is to showcase how Business Law Online’s legal services can help<br />
businesses manage their legal requirements, remain compliant with current laws and provide them<br />
with an accurate means of budgeting for their legal costs.<br />
The customer Tollring<br />
Tollring is a market leading software<br />
developer providing feature-rich,<br />
technologically advanced communications<br />
management solutions.<br />
Tollring develops innovative solutions<br />
that compliment business processes<br />
and facilitate regulatory compliance. Its<br />
comprehensive portfolio of cloud based<br />
and locally installed solutions focuses<br />
on service provider analytics, fraud<br />
management, cloud billing services,<br />
customer level call analytics and call<br />
recording applications.<br />
Tollring solutions have been successfully<br />
deployed to over 8,000 businesses in both<br />
the private and public sectors across the<br />
UK, Europe, USA and Australia, delivered<br />
via a number of global communications<br />
service providers, global OEMs and leading<br />
resellers in the Telecoms and IT Industries.<br />
The Challenge<br />
Tollring’s business growth meant that it<br />
was in a situation where it was becoming<br />
increasingly difficult for it to manage its<br />
legal documentation. The company’s<br />
leadership team had concerns whether its<br />
existing legal contracts and policies would<br />
adequately protect them in the event of<br />
dispute. As Tollring began to win contracts<br />
with larger organisations, the way it sold<br />
its products began to change, becoming<br />
more complicated. It soon became<br />
clear that it needed a legal practice<br />
whose lawyers could provide specialist<br />
commercial and corporate skills and a<br />
legal team that would work seamlesly with<br />
Tollring management, to allow them to<br />
quickly adapt to new go-to-market models<br />
and ensure that their internal controls<br />
were sufficient to enable them to mitigate<br />
trading risk.<br />
The company recognized that it required<br />
a library of legal documents for its sales<br />
channels and, in addition, bespoke<br />
agreements for complex OEM sales. As<br />
part of its expansion, Tollring began to<br />
develop a network of overseas resellers<br />
requiring contracts that would ensure<br />
Tollring remained in control. Additionally, as<br />
with all growing companies, Tollring needed<br />
to ensure its internal controls were in place,<br />
including matters such as its employment<br />
contracts and policies.<br />
The Discussion<br />
The company had been using a high street<br />
solicitor on an ad hoc basis. This meant<br />
they would have to instruct the solicitors<br />
individually, and in great depth, each time<br />
legal support was required. The solicitors<br />
practice, though capable, had no working<br />
knowledge either of Tollring’s business or<br />
the industry it was in.<br />
The process of finding the right legal<br />
expertise for their business was a challenge<br />
in itself. Whilst the high street solicitors<br />
lacked the experience and knowledge of<br />
the business and the industry, a city firm,<br />
though it had the capabilities, would prove<br />
too large and costly. It was a concern that,<br />
in the event of Tollring instructing a larger<br />
firm of lawyers, due to its size, Tollring may<br />
not get the level of customer service it<br />
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Newsletter Template | Feb 16 /05