Open Air Business May 2016

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Event Hire Equipment Pre & Post Event Support Nationwide Coverage CALL: 0845 601 5427 www.winnerevents.com WE ARE NOT AN AGENCY - WE OWN AND OPERATE 350+ ATTRACTIONS IN HOUSE MAKE YOUR NEXT EVENT MEMORABLE BY SELECTING ONE OF THE UK'S LEADING EVENT SUPPLIERS We specialise in supplying inflatables and attractions for all ages ranging from Inflatable zones to Team Building days, It’s a Knockout competitions, Motorised Activities, Casino Tables, Fun Foods, Catering and Infrastructure hire, Fun Fair Rides plus so much more! We own and operate over 350 attractions, creating quality and bespoke events that you will love. As we own all our attractions we can save you money, time, paperwork and stress. There is no need to contract multiple suppliers for your event as we can supply everything you need in one place! Apart from saving you money this means you can be sure of the highest quality event without the worry that one or more suppliers will let you down! Enjoy your event and let us do all the hard work for you. Our experienced and dedicated event managers will guide you through the planning process and be on hand to make your event run as smoothly as possible. WWW.SIMPLYTHEBESTEVENTS.CO.UK 0800 019 3908 SALES@SIMPLYTHEBESTEVENTS.CO.UK 46 WWW.OPENAIRBUSINESS.COM
EVENTS CASE STUDY The Goodlife Experience A family friendly festival with originality at its core The Good Life Experience takes place at Hawarden Estate, Flintshire, North East Wales, from 16-18 September. This is an event with therapeutic qualities - good food, a focus on wellbeing and the gifts of the outdoors. You can expect a low impact and sustainably responsible event, with locally sourced entertainment, foods and artisan beers. Co-founder Charlie Gladstone talks to <strong>Open</strong> <strong>Air</strong>. Describe your event Our aim for The Good Life Experience is to create a feel-good festival with a difference. It draws the best of literature festivals, music festivals and food festivals into one outside event: it’s all about passion and discovery. We wanted to include a strong aspect of craft, by which we mean not hippy, woolly jumper crafts but exciting, charismatic, modern people making things. This year we have 40 makers: blacksmiths, potters, boat builders, weavers, mosaic makers, printers, axe specialists and more. We’re combining contemporary and heritage, hoping visitors engage, in a modern way, with objects that have been around for thousands of “WE WANTED OUR FESTIVAL TO BE AN EXPERIENCE, NOT JUST SOMETHING TO LOOK AT...” years. All of our makers run handson activities. We want to give visitors the chance to invest some time and effort to make something. Almost all of these activities are included in the ticket price, but if people are taking away something substantial like a canoe paddle there may be a charge. This part of the festival has been the most startling aspect of our success. How many people do you attract? There are four founders and we are about to enter our third year. In the first year we had 1,800 guests, 4,500 the next year and we are optimistic about growing further this year and making the whole thing more financially viable. What is The Goodlife Experience’s history and when/how was it conceived? In a post-2008 world, when everything came crashing down, we all felt the need to enrich our lives in ways other than working, shopping and staring at our phones. That would mean more family time and more engagement with our hands, food, music and books. We wanted our festival to be an experience, not just something to look at; a festival of original ideas and activities, not a mimic of any other event held in the UK. The founders have a robust knowledge of the areas and aspects to include. For example, Cerys Matthews (leader singer of alternative rock band Catatonia) is hugely helpful on the music side. WWW.OPENAIRBUSINESS.COM 47
Page 1 and 2: ISSUE 1 | May 2016 | www.openairbus
Page 3 and 4: WELCOME Welcome Introducing Open Ai
Page 5 and 6: DO YOU HAVE AN UNUSUAL PROPERTY, OR
Page 7 and 8: The Aeropod Touches Down DAPPR AVIA
Page 9 and 10: INDUSTRY TALK Forecast for SUCCESS
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Page 13 and 14: FUNCTION VENUES CASE STUDY PHOTOS B
Page 15 and 16: FUNCTION VENUES called many compani
Page 17 and 18: VENUES MODEL ONE: DRY HIRE This is
Page 19 and 20: Weather services for outdoor events
Page 21 and 22: FUNCTION VENUES LIGHTING TERMS ›
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Page 25 and 26: FUNCTION VENUES Standard regulation
Page 27 and 28: FUNCTION VENUES | PRODUCT FOCUS LOG
Page 29 and 30: ACCOMMODATION CASE STUDY Gooseberry
Page 31 and 32: ACCOMMODATION Now, after our first
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Page 37 and 38: ACCOMMODATION CLASSIC COTTAGES: WWW
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Page 51 and 52: EVENTS CASE STUDY Hole Park A quick
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