V I R T U A L E N T E R T A I N M E N T A N D M A R K E T I N G

Despite the
advantages that
VR presents to
Hollywood, video
game companies,
and brands,
it also comes
with several
challenges.
Second,
entertainment
companies
and brands
are waiting
to see if the
technology will
be adopted by
the mainstream.
Unless
First, despite
Valve’s work on
preventing motion
sickness,
not all headsets will be equipped with
the same preventative technology.
Because of this, VR, like 3D movies,
may not be a desired format for some
consumers. Unlike 3D, however,
VR allows for a far more immersive
experience, one in which the the content
not only envelops users’ vision but
other senses as well. It is this more
immersive, multi-sensory dimension
that makes VR more attractive than
3D to both consumers and content
creators. However, some consumers
may not want to adopt VR because of
its physiological effects.
entertainment
companies are
already working
on VR content,
the headsets that launch throughout
2015 will lack strong content with
a mainstream appeal. This lack
could delay wide adoption of VR
technology, which might further
dissuade entertainment companies from
investing in the technology. A further
deterrent to wide adoption could be an
overabundance of VR headset options,
which could create a “standards war.”
Consumers - as well as entertainment
companies and brands - might choose
to wait for this war to be over and for a
single or select number of headsets to
remain.
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