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TARGET MARKET:<br />
YOUTH:<br />
I’m taking three different groups of<br />
youth typically in the age range of 13 to<br />
35.<br />
1) Teen age 13 to 17<br />
2) College-age, typically ages 18 to 24<br />
3) Young professionals, typically ages<br />
25 to 34.<br />
The teen years make life hard on parents<br />
because of a teen’s need to become<br />
independent.<br />
Although the amount of risk-seeking<br />
varies in teens, few demographic groups<br />
exceed teens in terms of risk-seeking<br />
activities<br />
Even introverted children become more<br />
extraverted in their teen years. While<br />
this does not mean an introverted teen<br />
becomes a socialite<br />
Perhaps “romantic” is not the best word<br />
to describe inexperienced teenagers, but<br />
they are often prone to describe<br />
themselves this way.<br />
High level of social needs and desires<br />
Are very interested in coeducational<br />
(mixed gender) activities. Want and<br />
need a strong voice in planning their<br />
activities.Want to take adult leadership<br />
roles.
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