73432_JoJo_Tanks_CI

CORPORATE 

IDENTITY GUIDE 

Version: v1 || 04/2016 

CONTACT 

HEAD OFFICE 

CONTACT US 

ONLINE 

JoJo Tanks 

4 Bank St 

Groblersdal 

0470 

Phone: +27 (0) 13 262 7900 

Fax: +27 (0) 13 262 2462 

Email: 

Website: 

sales@jojotanks.co.za 

www.jojotanks.co.za


Corporate Brand Guidelines 

Version: v1 || 04/2016

DESIGN AND 

BRAND GUIDELINES 

TABLE OF CONTENTS 

Section 1 

| Introduction 

Page 4 

Section 2 

| Corporate Logo Construction 

Page 6 

Section 3 

| Warranty Symbol 

Page 10 

Section 4 

| Corporate Typography 

Page 12 

Section 5 

| Language 

Page 16 

Section 6 

| Corporate Colour System 

Page 20 

Section 7 

| Design Elements 

Page 26 

Section 8 

| Iconography 

Page 28 

Section 9 

| Business Documents 

Page 32 

Section 10 | Commercial Documents 

Page 38 

Section 11 

| Marketing Documents 

Page 44 

Section 12 

| Digital 

Page 58 

Section 13 

| Signage 

Page 60 

Section 14 

| Corporate Apparel 

Page 64 

Section 15 

| Other 

Page 66 

Section 16 

| Summary and Contact 

Page 68

SECTION 1 

INTRODUCTION 

WELCOME & 

INTRODUCTION

JoJo Tanks Corporate Brand Guidelines 

5 // 74 

COMPANY AND CORPORATE 

DESIGN GUIDELINES 

THE DESIGN GUIDELINES 

These guidelines describe the visual and verbal 

elements that represent JoJo Tanks´s corporate 

identity. This includes our name, logo and other 

elements such as colour, type and graphics. 

Sending a consistent and controlled message of 

who we are is essential to presenting a strong, 

unified image of our company. 

The JoJo Tanks brand, including the logo, name, 

colours and identifying elements, are valuable 

company assets. 

Each of us is responsible for protecting the 

company’s interests by preventing unauthorised or 

incorrect use of the JoJo Tanks name and marks. 

These guidelines reflect JoJo Tanks´s commitment 

to quality, consitency and style. 

WHO IS THIS MANUAL FOR? 

It is for you, as a part of JoJo Tanks, as a supplier 

or as a partner/associate of our brand. It is aimed 

at graphic designers, printers, developers and any 

external consultant or manufacturer responsible 

for the design, creation or production of any 

element owned by JoJo Tanks.

SECTION 2 

CORPORATE LOGO CONSTRUCTION 

Logo Introduction 

Logo Elements 

Clearspace and Computation 

Logo Application 

02 

LOGO 

INTRODUCTION 

Our logo is the key building block of our identity, 

the primary visual element that identifies us. 

The signature is a combination of the the symbol 

itself and our company name – they have a fixed 

relationship that should never be changed in any 

way. 

THE FULL LOGOTYPE 

The JoJo Tanks masterbrand or corporate logo 

comprises of a “signature”. The logo symbol is 

a powerful image evoking the culture of design 

services - the connection between the strength 

of communication and the different points that 

influence it. 

It has a particular relationship with the JoJo Tanks 

name. The logo type has been carefully chosen for 

its modern and yet refined, highly legible style, 

which has been further enhanced by the use of 

upper case letters. The typeface Montserrat Bold 

has been chosen to compliment and balance 

perfectly with the logo symbol. 

The corporate logo is presented through the use 

of colour as well as shape and form. The two 

corporate colours are blue and grey. It is a fresh 

and appealing blend of colours chosen for their 

strong combination: modern - classic - timeless. 

The colours have been selected according to 

international standards as shown here and are 

easily implemented.


7 // 74 

THE LOGOTYPE 

1 

1) JoJo Tanks 

The JoJo Tanks “signature” is the main element in the 

JoJo Tanks Corporate Identity and is used to represent 

JoJo Tanks in all communciations. 

It was designed with a strong resemblance to a 

typeface called Mistral. The stroke has an informal 

graphic quality similar to brush and ink. 

The main logo is a “signature” and the digital fingerprint of our organisation. 

LOGO DARK VERSION 

LOGO LIGHT VERSION 

2) The logo dark version 

will be used when the backround colour is light 

coloured. 

3) The logo light version 

will be used when the backround colour is dark 

coloured. 

Recommended formats are: 

.eps | .ai | .png | .jpg | .tiff 

2 3 

Attention: 

Use of any stylized, animated, hand drawn or other 

versions of a inofficial logo is not permitted. This 

undermines the logo system and brand consistency.


8 // 74 

SECTION 2 

CORPORATE LOGO CONSTRUCTION 

Logo Introduction 

Logo Elements 

Clearspace and Computation 

Logo Application 

LOGO CONSTRUCTION, CLEARSPACE AND 

COMPUTATION 

It is important to keep corporate marks clear of any other 

graphic elements. To regulate this, an exclusion zone has been 

established around the corporate mark. This exclusion zone 

indicates the closest any other graphic element or message can 

be positioned in relation to the mark of the the symbol itself and 

our company name – they have a fixed relationship that should 

never be changed in any way. 

0.5 x 

0.5 x 

x 

2x 

0.5 x 

CLEARSPACE 

Full logo 

Computation 

- 

To work out the clearspace take the height of the logo and divide it in half. 

(Clearspace = Height / 2 = 1 / 2 ). 

Definition 

- 

Whenever you use the logo, it should be 

surrounded with clear space to ensure 

its visibility and impact. No graphic 

elements of any kind should invade this 

zone. 

x 

1 

/ 2 

x 

1 

/ 2 

x 1 

/ 2 

x 

1 

/ 2 

x


9 // 74 

APPLICATION 

THE LOGO 

The incorrect use of the JoJo Tanks logo adversely affects the impact 

of our communication, as it conveys an inconsistant message. Only 

the use explicitly described in this manual is correct. Any variation 

in colour, orientation, proportion or combination is incorrect and is 

therefore prohibited. 

Do not distort the logo 

Do not recreate the typeface 

Do not rotate or scew 

IN WRITING 

Write JoJo Tanks in plain text rather than embedding the logo into text. 


Jojo Tanks 

jojo Tanks 

Both “J’s” and the “T” in JoJo Tanks are capitalised, 

and the remaining letters are lowercase. 

JoJo tanks 

joJo tanks 

Jojo tanks 

jojo tanks

SECTION 3 

WARRANTY SYMBOL 

WARRANTY SYMBOL 

1 

1) Eight year warranty JoJo Tanks symbol 

will be used to warrant the original purchaser of this 

product from a JoJo Tanks-authorized distributor 

that this product will be free from defects in material 

and workmanship under normal use and service for 

eight years after the date of purchase. 

The design is 40% JoJo Tanks grey whenever it is 

used on a white background, for example a 

printed brochure, letterhead or quote. 

WARRANTY DARK VERSION 

WARRANTY LIGHT VERSION 

2 ) Eight year warranty JoJo Tanks dark version 

will be used when the backround colour is light / 

brightly coloured. 

3) Eight year warranty JoJo Tanks light version 

will be used when the backround colour is darkly 

coloured. 

2 3

RSA Registration Number: 2011/103641/07 VAT: 4450259819 ZIMBABWE Business Partner BP: 200130826 VAT: 10061454 


11 // 74 

APPLICATION 

ZIMBABWE PHYSICAL: 

8 Ross Street, Steeldale, Bulawayo TEL: (+263) 9 880260 FAX: (+263) 7 88 012012 EMAIL: 


HEAD OFFICE: POSTAL: PO Box 320, Groblersdal, 0470 PHYSICAL: 4 Bank Street, Groblersdal 

TEL: +27 (0) 13 262 6900 FAX: +27 (0) 13 262 2462 EMAIL: sales@jojotanks.co.za 

YEAR 

Attention : Kathleen Greeff - Tel 013 755 3316 

Company : Trans African Consessions (Pty) 

Ltd 

Fax : kgreeff@tracn4.co.za 

Date : 2016/03/24 

Profoma no : 142119 

Reference : Desiré Lewis 

Page 1 of 2 

PROFORMA QUOTATION / PROFORMA INVOICE 

(VALID FOR 30 DAYS) 

5000 RED 

6009701820058 

5000lt Water Tank Red 22.00 3 565.00 78 430.00 

Special price based on the quoted quantity for this project with Vodacom. 

Normal price per tank: R4278 less R713 discount = R3565 ex VAT 

Total value of JoJo Tanks’ contribution toward this project: R15,686.00 ex VAT. 

Tank colour: RED 

TRA Transport 1.00 0.00 

Delivery to a central location: NO CHARGE 

Delivery site at a central point is to be provided, as the LDV and trailers are on average 22 m 

long and suitable delivery sites are essential. 

No deliveries to residential addresses, schools or clinics will be made - only bulk deliveries. 

Less Discount 

Sub-Total 

0.00 

78 430.00 

VAT 10 980.20 

Total (Incl) 89 410.20 

PAYMENT - Bank deposits / Electronic transfers 

Please note that there is a 7-day clearance period for cheque payments. 

ABSA BANK 

GROBLERSDAL 

ACCOUNT -JoJo Tanks (Pty) Ltd 

ACC NO - 900 146 000 

BRANCH NO - 334 147 

STANDARD BANK 

GROBLERSDAL 


ACC NO - 240 473 086 


DIRECTORS: G.E. Neser (Managing Director), R.J. Cairns, M.J. Donaldson, G.A. du Plessis, P du Plessis, L. Kotze, Z.N. Kubukeli, P. Maw (Alternate), A.Z. Pahad, P.J. Salomon, D.R.F. Snyman 

www.jojotanks.co.za

SECTION 4 

CORPORATE TYPOGRAPHY 

Corporate Fonts 

Primary Font 

Secondary Font 

Font Hierachy 

04 

CORPORATE FONTS 

AND TYPOGRAPHY 

THE CORPORATE TYPOGRAPHY 

Typography plays an important role in 

communicating an overall tone and quality. Careful 

use of typography reinforces our personality and 

ensures clarity and harmony in all JoJo Tanks’ 

communications. We have selected Montserrat 

and Source Sans Pro, which help inject energy and 

enthusiasm into JoJo Tanks’ communications, as 

the primary and secondary corporate typefaces.


13 // 74 

PRIMARY CORPORATE FONT 

PRIMARY FONT 

MONTSERRAT 

DESIGNER: 

JULIETA ULANOVSKY 

- 

THE FONT 

The old posters and signs in the 

traditional neighbourhood of Buenos 

Aires called Montserrat inspired me 

to design a typeface that rescues the 

beauty of urban typography from the 

first half of the 20 th century. The goal is 

to rescue what is in Montserrat and set it 

free, under a free, libre and open source 

license, the SIL Open Font License. 

TYPE EXAMPLES 

MONTSERRAT 

MONTSERRAT 

Bold 

Regular 

A B C D E F G H I J K L M 

N O P Q R S T U V W X Y Z 

a b c d e f g h i j k l m 

n o p q r s t u v w x y z 





Figures 0 1 2 3 4 5 6 7 8 9 0 

Special 

Characters 

! “ § $ % & / ( ) = ? ` ; : 

¡ “ ¢ [ ] | { } ≠ ¿ ‘ 

« ∑ € ® † Ω ¨ ⁄ ø π • ± ‘ 

æ œ @ ∆ º ª © ƒ ∂ ‚ å ¥ ≈ ç 

√ ~ µ ∞ … – ≤ < > ≥ ˘ › ‹ ◊


14 // 74 

SECTION 4 

CORPORATE TYPOGRAPHY 

Corporate Fonts 

Primary Font 

Secondary Font 

Font Hierachy 

PRIMARY CORPORATE FONT 

PRIMARY FONT 

SOURCE SANS PRO 

DESIGNER: 

PAUL D. HUNT 

- 

THE FONT 

Source Sans Pro is a sans serif typeface 

created by Paul D. Hunt for Adobe 

Systems. It is the first open source font 

family from Adobe, distributed under the 

SIL Open Font License. 

The typeface is inspired by the forms of 

the American Type Founders’ gothics 

by Morris Fuller Benton with both a 

larger x-height and character width. 

It is available in six weights (Regular, 

ExtraLight, Light, Semibold, Bold, Black) 

in upright and italic styles. 

TYPE EXAMPLES 



Bold 

Regular 









Figures 0 1 2 3 4 5 6 7 8 9 0 

Special 

Characters 

! “ § $ % & / ( ) = ? ` ; : 

¡ “ ¢ [ ] | { } ≠ ¿ ‘ 

« ∑ € ® † Ω ¨ ⁄ ø π • ± ‘ 

æ œ @ ∆ º ª © ƒ ∂ ‚ å ¥ ≈ ç 

√ ~ µ ∞ … – ≤ < > ≥ ˘ › ‹ ◊


15 // 74 

TYPOGRAPHY AND 

TEXT HIERARCHY 

Typographic hierarchy is another form of visual hierarchy, a 

sub-hierarchy per se in an overall design project. Typographic 

hierarchy presents lettering so that the most important words 

are displayed with the most impact so users can scan text 

for key information. Typographic hierarchy creates contrast 

between elements. There are a variety of ways you can create 

a sense of hierarchy. Here are some of the most common 

techniques for JoJo Tanks’ layouts. 

CONTEXT TEXT 

AND INNER HEADLINES 

Caption Text 

JoJo Tanks Typo 

- 

Source Sans Pro Regular 

6 pt Type / 9 pt Leading 

Copy Text 

JoJo Tanks Typo 

- 

Source Sans Pro Regular 

8 pt Type / 11 pt Leading 

HEADLINES AND 

TYPOBREAKS 

Headlines 

Copytext 

Sublines 

Sections 

Big Headlines 

and Title 

JOJO TANKS TYPO 

- 

Montserrat Regular - Capital Letters 

10pt Type / 10pt Leading 

JOJO TANKS TYPO 

- 

Montserrat Bold - Capital Letters 

16pt Type / 16pt Leading 

JOJO 

TANKS 

- 

Montserrat Bold - Capital Letters 

34pt Type / 30 pt Leading

SECTION 5 

LANGUAGE 

05 

LANGUAGE, TONE 

AND IMAGERY 

LANGUAGE USAGE 

Jojo Tanks’ brand voice is that of a professional 

who exudes knowledge and trust through 

technical topics being broken down into plain 

language. The style of English should be accessible 

to anyone – ranging from a private home owner to 

an architect or quantity surveyor, for example.


17 // 74 

TONE OF VOICE 

Jojo Tanks’ tone of voice should convey the following aspects 

in a clear manner: Accessible and approachable people that are 

experts in what they do and the manner in how they do it. The 

underlying message should revolve around technical excellence 

combined with personalised approach for customers of any size. 

COPY GUIDELINES 

All copy should be written in English (United Kingdom) and 

slang should be avoided. Overly technical information should 

be simplified into an easy-to-read format that is readily 

understandable. All copy generated for media dissemination 

of any kind (print, digital and social media) should be well 

illustrated with relevant images and diagrams as far as a 

possible.


18 // 74 

SECTION 5 

LANGUAGE 

Tone Of Voice 

Copy Guidelines 

Imagery 

IMAGERY 

AUTHENTICITY 

People should be shown at ease and content rather than 

posed, staged or overly cheerful. They should appear in natural 

positions and situations as if enacting a scene rather than being 

static and/or posed. Posing in perfect angles loses or destroys 

authentic connection. Do not clip people and objects out of 

their original environment. Do not show overly manicured 

environments. 

Lighting should look natural even if it is artificial, and we should 

never be able to tell a photo is lit. Overuse of studio lighting can 

create an inauthentic feel. Use shots that capture natural light or 

that use a bounce to capture available light. 

Allow product to provide context for the story without always 

being the focus of the shot. 

Crop an image or use a forced perspective and control depth 

of field to isolate subjects and emphasize their story. 

STAND-ALONE PRODUCT 

- 

When we need to focus on a product outside of 

an environment, we should do so in line with 

our brand personality. This is achieved through 

a simple, honest, straightforward style. Images 

should be on a white background. This style 

allows for consistency across all transactional 

mediums, including advertising, product-specific 

collateral, online and more.


19 // 74 

LIFESTYLE WITHOUT PRODUCT 

- 

Use imagery that focuses on people and what is 

important to them. Images should demonstrate 

the important role we play in the day-to-day 

lives of our customers. Imagery should capture 

authentic life interactions and expressions 

between people. 

If conceptual photos are necessary, they should 

be real and relevant to the message. 

LIFESTYLE WITH PRODUCT 

- 

People and products should not be imposed on 

an environment but rather shown naturally how 

they would appear. The product logo does not 

always need to be the hero or even fully visible, 

it is about the story you are trying to tell. Be real 

and relevant to the message. 

PRODUCT IN A NATURAL 

ENVIRONEMENT 

- 

Products should not be imposed on an 

environment but rather shown naturally how they 

would appear. The product logo does not always 

need to be the hero or even fully visible, it is about 

the story you are trying to tell. Be authentic and 

relevant to the message. collateral, online 

and more.

SECTION 6 

CORPORATE COLOUR SYSTEM 

Corporate Colours 

Primary Colour System 

Secondary Colour System 

Product Colour Finishes 

06 

PRIMARY COLOUR SYSTEM 

AND COLOUR CODES 

THE COLOUR SYSTEM 

Colour plays an important role in the JoJo Tanks 

corporate identity program. The colours below 

are recommendations for various media. A 

palette of primary colours has been developed, 

which comprise the “One Voice” colour scheme. 

Consistent use of these colours will contribute 

to the cohesive and harmonious look of the JoJo 

Tanks brand identity across all relevant media. 

Check with your designer or printer when using the 

corporate colours that they will be always 

be consistent.


21 // 74 

PRIMARY COLOUR SYSTEM 

- 

Explanation: 

JoJo Tanks has two official colours: 

blue and grey 

Usage: 

Use the colours as the dominant colour 

palettes for all internal and external 

visual presentations of the company. 

PRIMARY COLOUR 

JOJO TANKS BLUE 

- 

COLOUR CODES 

CMYK : C100 M021 Y000 K000 

Pantone : 2925 C 

RGB : R000 G138 B209 

Web : #008ad1 

COLOUR TONES 

100% 

80% 

60% 

40% 

20% 

PRIMARY COLOUR 

JOJO TANKS GREY 

- 

COLOUR CODES 

CMYK : C020 M000 Y000 K080 

Pantone : Cool Gray 10 C 

RGB : R072 G081 B086 

Web : #485155 

COLOUR TONES 

100% 

80% 

60% 

40% 

20%


22 // 74 

SECTION 6 






THE SECONDARY COLOUR SYSTEM 

AND COLOUR CODES 

SECONDARY 

COLOUR SYSTEM 

- 

Explanation: 

The secondary colours are 

complementary to our official colours, 

but are not recognizable identifiers for 

JoJo Tanks. Secondary colours should 

be used sparingly, that is, in less than 

15% of the palette in one piece. 

Usage: 

Use them to accent and support the 

primary colour palette. 

+ 20% 

Black 

+ 20% 

Black 

+ 20% 

Black 

100% 

100% 

100% 

80% 40% 

80% 40% 

80% 40% 

JOJO TANKS AQUA 

CMYK : C072 M004 Y006 K000 


RGB : R001 G180 B225 

Web : #00b4e1 

JOJO TANKS TURQ 

CMYK : C072 M000 Y037 K000 


RGB : R038 G180 B176 

Web : #00bbb4 

JOJO TANKS GREEN 

CMYK : C078 M000 Y091 K000 


RGB : R034 G168 B072 

Web : #00ad47 

+ 20% 

Black 

100% 

80% 40% 

JOJO TANKS PEAR 

CMYK : C056 M000 Y100 K000 


RGB : R131 G187 B038 

Web : #83bb25 

+ 20% 

Black 

100% 

80% 40% 

JOJO TANKS YELLOW 

CMYK : C000 M018 Y093 K000 


RGB : R255 G208 B000 

Web : #ffd000


23 // 74 

+ 20% 

Black 

100% 

80% 40% 

JOJO TANKS TANGERINE 

CMYK : C001 M053 Y093 K000 


RGB : R240 G140 B029 

Web : #f08b1e 

+ 20% 

Black 

100% 

80% 40% 

JOJO TANKS CORAL 

CMYK : C000 M074 Y072 K000 


RGB : R236 G095 B069 

Web : #ec5f45 

+ 20% 

Black 

100% 

80% 40% 

JOJO TANKS RED 

CMYK : C004 M094 Y087 K000 


RGB : R223 G040 B040 

Web : #df2828 

+ 20% 

Black 

100% 

80% 40% 

JOJO TANKS RASBERRY 

CMYK : C000 M092 Y018 K000 


RGB : R231 G043 B120 

Web : #e72a77 

+ 20% 

Black 

100% 

80% 40% 

JOJO TANKS PURPLE 

CMYK : C051 M091 Y000 K000 


RGB : R148 G051 B138 

Web : #93338a


24 // 74 

SECTION 6 






PRODUCT COLOUR FINISHES 

AUTHENTICITY 

JoJo Tanks manufactures water tanks in various colours and this 

can be specified when ordering. Clients can choose from the a 

variety of colours at no additional cost. It is important to note 

that actual colours may vary.


25 // 74 

JOJO WATER TANKS 

JoJo Green 

[ME5924] 

Red 

[ME2203] 

Royal Blue 

[ME6010] 

Black 

[MPP9100] 

Khaki Brown 

[ME8311] 

Bushveld Green 

[ME5544] 

Wintergrass 

[ME4195] 

Stormy Sky 

[ME5513] 

JOJO CHEMICAL 

Yellow 

[FJ7108] 

Blue Tint 

[FJ7110] 

White: Natural 

JOJO MARBLE-FINISH 

Sandstone 

Evening Shadow 

Meadow Green

SECTION 7 

DESIGN ELEMENTS 

Elements 

DESIGN ELEMENTS 

07 

SECONDARY DESIGN ELEMENTS 

The JoJo Tanks brand identity system is flexible 

and dynamic. There are several graphic elements 

included within the system that support the brand 

and its use in applications. There are framing and 

cropping variations that can be achieved with 

these graphic elements. We refer to components 

such as these as super-graphics. The examples 

here are meant to illustrate the origin of the super 

graphic and show how sections of it have been 

incorporated into applications. There are multiple 

ways these graphics can be used and they are 

demonstrated here and within the upcoming 

applications.


27 // 74 

APPLICATION 

THE WAVE 

The wave is a secondary graphic element that can be used to 

support the brand identity. It focuses on the water element and 

its abstract reference to the main identity. This element can be 

used in white or in JoJo Tanks blue. The wave should always 

be aligned to a left or a right side of a page, and should fade 

from an 11% opacity to a 0% opacity on the opposite side of its 

high opacity entry. The shapes and proportions of the graphic 

element must remain consistent. Should be used in either six 

waves or two. 

THE SLANTED BLOCK 

The slanted block is a secondary graphic element that can be 

used to highlight elements. This element can be used in a JoJo 

Tanks blue gradient, JoJo Tanks blue or white. The shapes and 

proportions of the graphic element must remain consistent.

SECTION 8 

ICONOGRAPHY 

Web Iconography 

Product Iconography 

08 

JOJO TANKS 

CORPORATE ICONOGRAPHY 

THE ICONOGRAPHY SYSTEM 

An icon is a pictogram displayed on a screen or 

print layout in order to help the user navigate 

through the content in a easier way. The icon itself 

is a small picture or symbol serving as a quick, 

“intuitive” representation of a software tool, 

function or a data file.


29 // 74 

WEB 

ICONOGRAPHY 

WEB OR UI 

ICONOGRAPHY 

EXAMPLE OF JOJO TANKS UI ICONS 

- 

Explanation: 

A web icon, or UI icon, symbolizes a 

command, file, device, or directory. 

System icons are also used to represent 

common actions like trash, print, and 

save. 

The design of system icons is simple, 

modern, friendly, and sometimes quirky. 

Each icon is reduced to its minimal form, 

with every idea edited to its essence. The 

designs ensure readability and clarity 

even at small sizes. 

Usage: 

Navigation 

Colour: 

Primary pallette 

Consistency aids user comprehension of icons. Use the existing system icons 

whenever possible and across different applications. Icons must be flat and 2D. 

Don’t use inconsistent stroke weights 

or butt stroke terminals. 

Don’t tilt, rotate, shade or make icons 

appear 3D. 

Don’t place the icon on coordinate 

that is not “on pixel”.


30 // 74 

SECTION 8 

ICONOGRAPHY 

Web Iconography 

Product Iconography 

PRODUCT 

ICONOGRAPHY 

PRODUCT 

ICONOGRAPHY 

- 

Explanation: 

A product icon is the unique and 

memorable visual representation of a 

JoJo Tanks product. 

ICON GRID 

The icon grid has been developed to facilitate consistency and establish a clear set of 

rules for the positioning of graphic elements. This standardization results in a flexible 

but coherent system. 

They are highly simplified to be 

recognisable for use at small sizes. 

Some of our product icons are literal, 

but they can also be metaphorical, 

symbolically representing the features of 

a product. 

Usage: 

Product navigation and recognition. 

System icons are displayed at 24dp. When creating icons, it’s important to design 

at 100% scale for pixel-accuracy. 

Icon content is limited to the 20dp x 20dp live area, with 4dp of trim around the 

perimeter.


31 // 74 

JOJO TANKS 

PRODUCT ICONS 

- 

Explanation: 

JoJo Tanks has nine product icons. All 

icons are designed flat design style. 

Accessories 

Vertical 

Low Profile 

All icons have a 45º shadow from 

the line icon to the bottom right 

corner of the perimeter. 

Colour: 

Primary and secondary pallette. 

Underground 

Horizontal 

Agricultural 

Custom 

Sanitation 

Domestic 

Don’t use inconsistent stroke weights or 

scale icon without scaling the stroke. 

Don’t rotate the shadow of 

the icon. 

Don’t round icon corners or add 

any effects.

SECTION 9 

BUSINESS DOCUMENTS 

JoJo Tanks Business Cards 

JoJo Tanks Letterhead 

JoJo Tanks Complimentary Slip 

JoJo Tanks Fax Cover Sheet 

09 

JOJO TANKS 

STATIONERY 

JOJO TANKS STATIONERY SYSTEM 

Stationery is a primary means of communication 

and it is essential that every application be a 

consistent reflection of our corporate identity. 

It includes specifications for typography, colour, 

printing method, paper stock and word processing. 

There is only one approved design format for all 

corporate and business unit stationery.


33 // 74 

COMPANY 

BUSINESS CARDS 

COMPANY 

BUSINESS CARDS 

Frontside 

- 

Explanation: 

This shows the approved layout with 

the primary elements of the JoJo Tanks 

stationery system for business cards. 

Usage: 

The business cards will be used for all 

official contact and communication. 

082 920 7898 

086 645 3401 

Liezel Kotze 

Financial Director 

liezel@jojotanks.co.za 

www.jojotanks.co.za 

PARAMETER 

Dimensions 

90 x 50 mm 

Weight 

400g/m Uncoated white



34 // 74 

SECTION 9 






LETTERHEAD 

JOJO TANKS 

LETTERHEAD 

- 

Explanation: 



stationery system for letterheads. 






YEAR 

Usage: 

The letterhead will be used for all 

official communication that leaves 

JoJo Tanks. 

PARAMETER 

Dimensions 

297 x 210mm 

DIN A4 

Weight 

100g/m Uncoated white 


www.jojotanks.co.za


35 // 74 

ADDRESS 

APPLICATION 

LETTERHEAD ADDRESS 

CHANGES 

- 

Explanation: 

JoJo Tanks has established 

manufacturing plants across 

South Africa. 

EXAMPLES 


8 Ross Street, Steeldale, Bulawayo TEL: (+263) 9 880260 FAX: (+263) 7 88 012012 

EMAIL: sales@jojotanks.co.za 



YEAR 

Usage: 

Every plant has its own address along 

with the head office address. 

Head office will only list 

their own address. 

PRETORIA: 

PHYSICAL: R964, Donkerhoek, 0002, South Africa 

TEL: +27 (0) 12 802 1214/5 FAX: +27 (0) 12 802 0989 EMAIL: sales@jojotanks.co.za 



YEAR 

Colour: 

Primary pallette 



YEAR


36 // 74 

SECTION 9 






COMPLIMENTARY 

SLIP 

JOJO TANKS 

COMPLIMENTARY SLIP 

- 

Explanation: 



stationery system of the complimentary 

slip. 






YEAR 

Usage: 

It is used in correspondence, as an 

enclosure for other material from 



With compliments 

PARAMETER 

Dimensions 

297 x 99mm 

DL 

Weight 

100g/m Uncoated white


37 // 74 

FAX COVER 

SHEET 

JOJO TANKS 

FAX COVER 

- 

Explanation: 



stationery system of the fax covers. 

Fax 

To: 

Re: 






Date: 

Page 1 of: 

From: 

Date: 

YEAR 

Usage: 

The fax cover will be used for all 

official communication that leaves 


Urgent For review Please comment Please reply Please recycle 

PARAMETER 

Dimensions 

297 x 210mm 

DIN A4

SECTION 10 

COMMERCIAL DOCUMENTS 

Quotations 

Invoices 

Statements 

Delivery Notes 

Certificates 

10 

JOJO TANKS 

DOCUMENTS 

JOJO TANKS COMMERCIAL DOCUMENTS SYSTEM 

Written record of certain aspects of a commercial 

transaction, such as an order, commercial 

invoice, shipping or transport document, 

certificate of origin. 

There is only one approved design format for all 

commercial documents. It includes specifications 

for typography, colour and printing methods.


39 // 74 

JOJO TANKS 

QUOTATIONS 






YEAR 






YEAR 


Company : Trans African Consessions (Pty) Ltd 


Date : 2016/03/24 



Page 1 of 2 


Company : Trans African Consessions (Pty) Ltd 


Date : 2016/03/24 



Page 2 of 2 

PROFORMA QUOTATION / PROFORMA INVOICE 

(VALID FOR 30 DAYS) 

FIRST NATIONAL BANK 

GROBLERSDAL 


ACC NO - 622 0599 4818 


NEDBANK 

GROBLERSDAL 


ACC NO - 167 106 0024 

BRANCH NO - 16 71 47 

5000 RED 

6009701820058 

5000lt Water Tank Red 22.00 3 565.00 78 430.00 

Special price based on the quoted quantity for this project with Vodacom. 

Normal price per tank: R4278 less R713 discount = R3565 ex VAT 

Total value of JoJo Tanks’ contribution toward this project: R15,686.00 ex VAT. 

Tank colour: RED 

SERVICE LEVELS 

Please help us to deliver excellent service to you... Should you experience any problem with the service levels of this 

company, please do not hesitate to take it up with Mrs Liezel Kotze at 013 - 262 7900 

Please note that you should be informed of any delays with regard to you order. Should this not happen, please 

advise us accordingly. 

TRA Transport 1.00 0.00 

Delivery to a central location: NO CHARGE 

Delivery site at a central point is to be provided, as the LDV and trailers are on average 22 m 

long and suitable delivery sites are essential. 

No deliveries to residential addresses, schools or clinics will be made - only bulk deliveries. 

Less Discount 

0.00 

Sub-Total 

78 430.00 

VAT 10 980.20 

Total (Incl) 89 410.20 

PAYMENT - Bank deposits / Electronic transfers 

Please note that there is a 7-day clearance period for cheque payments. 

ABSA BANK 

STANDARD BANK 

GROBLERSDAL 

GROBLERSDAL 



ACC NO - 900 146 000 

ACC NO - 240 473 086 



Standard conditions in terms of Company Policy: 

• The quoted prices (above) will remain effective for 30 days. 

• Due to the unstable economic climate, the quoted prices will have to be revised thereafter. 

• The photograph of the item on this quotation is for you to see the shape of the item quoted. Colours may differ. Should you want the item in another 

colour, please note it on your order. 

Payment: 

• Terms are strictly COD, with payment made prior to manufacturing and delivery (if applicable). 

• If you are collecting the tanks please take note that NO cash or cheques will be accepted at any of our Branches, but payments can be made with a 

debit or credit card. 

• Payment can be made directly into one of our accounts (if applicable use your quotation number as the reference on the proof of payment). 

• If you have already made the payment please send the proof of payment to the e-mail address that you have received this quotation from, (if you are 

collecting the tanks please bring the proof of payment and your quotation along with you). 

• If you have a current account with us your normal settlement terms apply. 

Orders: 

• KINDLY furnish us with the following information on acceptance of this proforma: 

• VAT Number 

• Delivery & Postal Address 

• Contact Name & Number 

• Special Requirements, e.g. fittings, colour 

• Order to be forwarded to the e-mail address that you received this quotation from. 

PLEASE CONFIRM THAT ALL ORDERS AND PAYMENTS HAVE BEEN RECEIVED ONCE SENT THROUGH TO US ! 

Collection: 

• Once you have accepted the quotation, please notify us in advance so that we can arrange payment and the date for collection (to ensure stock 

availability). 

Delivery: 

• No tanks will be delivered to individual housing sites! 

• No tanks will be delivered internationally, we will however, deliver to any local exporter of your choice (in South Africa). 

• Delivery times and schedules to be negotiated timeously. 

• Delivery sites are to be provided, preferably at a central point, as the LDV and trailers are on average 22m long and suitable delivery sites 

• are essential. 

• Delivery can commence within 3 to 7 working days from date of acceptance of this quotation and once the order has been received. 






RSA Registration Number: 2011/103641/07 VAT: 4450259819 ZIMBABWE Business Partner BP: 200130826 VAT: 10061454


40 // 74 

SECTION 10 


Quotations 

Invoices 

Statements 


Certificates 

JOJO TANKS 

INVOICES 






YEAR 





41 // 74 

JOJO TANKS 

STATEMENTS 






YEAR 





42 // 74 

SECTION 10 


Quotations 

Invoices 

Statements 


Certificates 

JOJO TANKS 

DELIVERY NOTES 

DELIVERY NOTE / AFLEWERINGSNOTA 

35901 

HEAD OFFICE: 

POSTAL: PO Box 320, Groblersdal, 0470 PHYSICAL: 4 

Bank Street, Groblersdal 

TEL: +27 (0) 13 262 6900 FAX: +27 (0) 13 262 2462 


YEAR 

M:............................................................................ 

................................................................................ 

................................................................................ 

............................................................................... 

................................................................................ 

DATE / DATUM:...................................................... 

Tanks will remain the property of JoJo Tanks until paid in full. 

Are you satisfied with our service? If not please call Pieter du Plessis on 082 337 3090 

.................................................... 

SIGNATURE / HANDTEKENING 

.................................................... 

NAME / NAAM


43 // 74 

JOJO TANKS 

CERTIFICATES 

CERTIFICATE 

OF ATTENDANCE 

AWARDED TO 

Jason du P reez 

........................................................ 

ATTENDEE 

M anagement Skills 

......................................................... 

CATEGORY 

2 September 2016 

......................................................... 

DATE 

......................................................... 

TRAINING AND 

DEVELOPMENT MANAGER 

......................................................... 

MANAGING DIRECTOR

SECTION 11 

MARKETING DOCUMENTS 

Presentation 

Brochures 

Newsletters 

Specification Sheet 

Corporate Folder 

Job Ad 

11 

JOJO TANKS 

MARKETING 

JOJO TANKS MARKETING DOCUMENTS SYSTEM 

There are several approved design formats for 

JoJo Tanks marketing documents. The marketing 

documents system includes specifications for 

typography, colour and printing methods.

24 of 90 > | Business Plan - JoJo Tanks Chart < 25 of 90 > | Business Plan - JoJo Tanks Analysis 


45 // 74 

JOJO TANKS 

PRESENTATION 

- 

Explanation: 

The JoJo Tanks presentation 

element has a fixed position in all 

PowerPoint templates. This fixed 

element may not be modified. 

The variable elements should be 

positioned as practical as possible. 

Elements may be modified as 

long as the presentation remains 

clean and consistant. 

JOJO TANKS PRESENTATION ELEMENT 

< PAGE NUMBERS > | Heading 

APPLICATION 

< 23 of 90 > | Business Plan - JoJo Tanks Mind Map 

Consistency aids user comprehension of slides. Use mainly the primary pallette and 

the existing system icons whenever possible. Secondary pallette could be used to 

highlight elements.


46 // 74 

SECTION 11 


Presentation 

Brochures 

Newsletters 



Job Ad 

BROCHURES 

PRODUCT 

BROCHURES 

- 

Explanation: 

A product brochure is used to describe a 

JoJo Tanks product. 

BACK 

COVER 

Brochures are clean, neat and designed to 

comply with our grid system. 

PARAMETER 

Dimensions 

297 x 210mm 

DIN A4 

Weight 


CONTENTS


47 // 74 

APPLICATION 

EXAMPLE OF A JOJO 

TANKS BROCHURE 

QUALITY 

GUARANTEE 

YEAR 

WATER FREE 

FROM THE SKY 

A rainwater-harvesting tank collects and stores free rainwater for multiple uses. 

It is also cost-effective, easy-to-install and will save you money in the long run. 

All JoJo tanks are made from the best quality virgin food grade materials, are lined 

with a carbon black food grade material and carry an 8-year guarantee. 

JoJo Tanks, a household name throughout South Africa and synonymous with 

product and service quality, offers a wide variety of rainwater harvesting tanks 

from 260L to 20000L. 

JoJo tanks come in a wide range of sizes (from 750L to 20 000L) and in fashionable 

colours to suit even the most style-conscious homeowner’s colour scheme. 


JoJoTanksSaveWater 

@JoJo_Tanks 

WHY INSTALL A RAINWATER 

HARVESTING TANK: 

BENEFITS 

• Water from the sky is FREE 

• Water tanks are extremely efficient 

collectors: a 50sqm roof can harvest up 

to 23 000L of water per year. 

• 86% of household water needs can 

be met through rainwater harvesting 

• Rainwater can be used to water the 

garden, clean your home, flush the 

toilets, wash the car, pets and your 

clothes and top up the pool! 

• You’ll save on the water bill 

• You’ll reduce your 

environmental impact 

• You will reduce your reliance 

TANK MAINTENANCE 

• Check inlet, outlet and overflow for leaks (3 monthly). 

• Check that the lid of the tank remains firmly clipped in place (3 monthly). 

• Remove the black lid of the tank and clean out the sieve (3 monthly) 

• Check the condition of the stainless mesh sieve (under the lid) annually – 

it comes standard in the 750Lt Slimline rainwater-harvesting tank. 

• Check the sludge level and internal cleanliness of your tank every 2 years or 

as required. Empty the tank and clean thoroughly. 

on municipal water


48 // 74 

SECTION 11 


Presentation 

Brochures 

Newsletters 



Job Ad 

BROCHURES 

CO-BRANDING 

- 

Explanation: 

A co-branded brochure is used to 

describe a JoJo Tanks product along with 

a supplier’s branding. 

BACK 

COVER 

Co-branded brochures are clean, neat 

and designed to comply with our grid 

system. 

PARAMETER 

Dimensions 

297 x 210mm 

DIN A4 

Weight 


CONTENTS


49 // 74 

APPLICATION 

EXAMPLE OF A 

CO-BRANDED BROCHURE 

- 

A co-branded brochure is allowed to be 

branded in the colours of the 

co-brander. The design, general grid, 

fonts and JoJo Tanks logo should 

remain as per the normal brochure 

guidelines. 

QUALITY 

GUARANTEE 

YEAR 





from 260L to 20000L. 



WATER FREE 

FROM THE SKY 

A rainwater-harvesting tank collects and stores free rainwater for multiple uses. 

It is also cost-effective, easy-to-install and will save you money in the long run. 




WHY INSTALL A RAINWATER 

HARVESTING TANK: 

BENEFITS 

• Water from the sky is FREE 

• Water tanks are extremely efficient 

collectors: a 50sqm roof can harvest up 

to 23 000L of water per year. 

• 86% of household water needs can 

be met through rainwater harvesting 

• Rainwater can be used to water the 

garden, clean your home, flush the 

toilets, wash the car, pets and your 

clothes and top up the pool! 

• You’ll save on the water bill 

• You’ll reduce your 

environmental impact 

• You will reduce your reliance 

TANK MAINTENANCE 

• Check inlet, outlet and overflow for leaks (3 monthly). 

• Check that the lid of the tank remains firmly clipped in place (3 monthly). 

• Remove the black lid of the tank and clean out the sieve (3 monthly) 

• Check the condition of the stainless mesh sieve (under the lid) annually – 

it comes standard in the 750Lt Slimline rainwater-harvesting tank. 

• Check the sludge level and internal cleanliness of your tank every 2 years or 

as required. Empty the tank and clean thoroughly. 

on municipal water


50 // 74 

SECTION 11 


Presentation 

Brochures 

Newsletters 



Job Ad 

NEWSLETTERS 

NEWSLETTERS 

- 

Explanation: 

The JoJo Tanks newsletter is a regularly 

distributed publication that is generally 

about one main topic of interest to 

subscribers. 

BACK 

COVER 

Newsletters are clean, neat and designed 

to comply with our grid system. 

PARAMETER 

Dimensions 

297 x 210mm 

DIN A4 

Weight 


CONTENTS


51 // 74 

APPLICATION 


TANKS NEWSLETTER 

STAFF RAISES MONEY 

FOR DIEPSLOOT 

EDUCATION NGO 

THE JOJO JOURNAL 

A WORD FROM 

MANAGEMENT 

Issue 9 | 2 September 2016 





from 260L to 20000L. 



www.jojotanks.co.za JoJoTanksSaveWater 


All JoJo tanks are made from 

the best quality virgin food grade 

materials, are lined with a carbon 

black food grade material and 

carry an 8-year guarantee. 

JoJo Tanks, a household name 

throughout South Africa and 

synonymous with product and 

service quality, offers a wide 

variety of rainwater harvesting 

tanks from 260L to 20000L. 

JoJo tanks come in a wide range 

of sizes (from 750L to 20 000L) 

and in fashionable colours to suit 

even the most style-conscious All JoJo tanks are made from JoJo tanks come in a wide range 

homeowner’s colour scheme. the best quality virgin food grade of sizes (from 750L to 20 000L) 

materials, are lined with a carbon and in fashionable colours to suit 

JoJo Tanks, a household name black food grade material and even the most style-conscious 

throughout South Africa and carry an 8-year guarantee. 

homeowner’s colour scheme. 


service quality, offers a wide JoJo Tanks, a household name JoJo Tanks, a household name 

variety of rainwater harvesting throughout South Africa and throughout South Africa and 

tanks from 260L to 20000L. synonymous with product and synonymous with product and 

service quality, offers a wide service quality, offers a wide 

JoJo tanks come in a wide range variety of rainwater harvesting variety of rainwater harvesting 

of sizes (from 750L to 20 000L) tanks from 260L to 20000L. tanks from 260L to 20000L. 


even the most style-conscious JoJo tanks come in a wide range JoJo tanks come in a wide range 

homeowner’s colour scheme. of sizes (from 750L to 20 000L) of sizes (from 750L to 20 000L) 

and in fashionable colours to suit and in fashionable colours to suit 

and in fashionable colours to suit homeowner’s colour scheme. even the most. 




THE JOJO JOURNAL 

AGREEMENT 

WITH BBBEE 

START-UP 


the best quality virgin food 

grade materials, are lined 

with a carbon black food 

grade material and carry an 

8-year guarantee. 

JoJo Tanks, a household 

name throughout South 

Africa and synonymous 

with product and service 

quality, offers a wide variety 

of rainwater harvesting tanks 

from 260L to 20000L. 

JoJo tanks come in a wide 

range of sizes (from 750L to 

20 000L) and in fashionable 

colours to suit even the most 

style-conscious homeowner’s 

colour scheme. 

JoJo Tanks, a household 

name throughout South 

Africa and synonymous 

with product and service 

quality, offers a wide variety 

of rainwater harvesting tanks 

from 260L to 20000L. 

NEW KIDS 

PROGRAMME 















even the most style-conscious 











even the most. 

50 000 LITRES 

SAVED IN 

GIYANI 

























































even the most. 

Page 2 

Page 3


52 // 74 

SECTION 11 


Presentation 

Brochures 

Newsletters 



Job Ad 

SPECIFICATION 

SHEET 

SPECIFICATION SHEET 

GRID SYSTEM 

- 

Explanation: 

The JoJo Tanks specification sheet 

summarises the performance and other 

technical characteristics of our products. 

Specifications sheets are clean, neat and 

designed to comply with our grid system. 

PARAMETER 

Dimensions 

210 x 297mm 

DIN A4


53 // 74 

APPLICATION 

EXAMPLE OF 

A JOJO TANKS 

SPECIFICATION SHEET 

SPECIFICATION SHEET


54 // 74 

SECTION 11 


Presentation 

Brochures 

Newsletters 



Job Ad 

CORPORATE 

FOLDER 

CORPORATE FOLDER 

- 

Explanation: 



corporate folder. 

The folder has been designed with a spine 

for holding extra documents. 

Usage: 

It is used as an enclosure for other 

marketing material from JoJo Tanks. 

PARAMETER 

Dimensions 

420 x 297 mm, folded A4 

DIN A4 

Weight and finish 

Matt machine varnish throughout 

on 350 gsm Matt


55 // 74 

APPLICATION 

TEL: +27 (0) 13 262 6900 FAX: +27 (0) 13 262 2462 

EMAIL: sales@jojotanks.co.za WEB: www.jojotanks.co.za


56 // 74 

SECTION 11 


Presentation 

Brochures 

Newsletters 



Job Ad 

JOB AD 

JOB AD 

- 

Explanation: 

This shows the approved layout with the 

primary elements of the JoJo Tanks Job 

ad.


57 // 74 


TANKS JOB AD 

HEAD OF HUMAN RESOURCES 

FULL-TIME 

Head office, Johannesburg Level: Senior 2/9/2016 

ABOUT THE COMPANY 

Water from the sky is FREE. Water tanks are extremely efficient collectors: a 50sqm roof 

can harvest up to 23 000L of water per year. 86% of household water needs can be met 

through rainwater harvesting. Rainwater can be used to water the garden, clean your 

home, flush the toilets, wash the car, pets and your clothes and top up the pool! 

RESPONSIBILITIES 

Water from the sky is FREE. Water tanks are extremely efficient collectors: a 50sqm roof 

can harvest up to 23 000L of water per year. 86% of household water needs can be met 

through rainwater harvesting. Rainwater can be used to water the garden, clean your 

home, flush the toilets, wash the car, pets and your clothes and top up the pool!

SECTION 12 

DIGITAL 

Email Signature 

12 

JOJO TANKS 

EMAIL SIGNATURE 

JOJO TANKS EMAIL SIGNATURE 

Email is our most common form of day-to-day 

communication. It is one of the most visible ways 

we communicate with our business partners and 

each other. Clear, consistent email identification 

strengthens the JoJo Tanks brand. 

It is not necessary to use the full email signature on 

every email you send. It should be included when 

representing yourself as part of JoJo Tanks, but 

it isn’t necessary for day-to-day emails between 

coworkers. 

Additions such as inspirational quotes and 

graphics are not permitted.


59 // 74 

THE SIGNATURE 

1 

Firstname Lastname 

Title 1 

Title 2 

HEAD OFFICE 

PHYSICAL: 4 Bank Street, Groblersdal 

TEL: +27 (0) 13 262 7900 

FAX: +27 (0) 13 262 2462 


1) Email signature font: Arial 

Name font size: 10pt 

Everything else: 7pt 

2) Environmental message font: Arial Italic 

Font size: 10pt 

Consider the environment before printing. 

2

SECTION 13 

SIGNAGE 

Building Signage 

Vehicle Branding 

13 

JOJO TANKS 

SIGNAGE 

JOJO TANKS OUTDOOR SIGNAGE 

Exterior signage is often the first visual contact that 

a potential business partner, client or supplier has 

with an organisation. This initial cognitive response 

is a vital first impression that speaks volumes 

about what a company stands for as well as what it 

represents. Signage schemes should be welcoming, 

informative and assertive without being 

overly authoritative.


61 // 74 

BUILDING 

SIGNAGE 

BUILDING SIGNAGE 

- 

Explanation: 

These signs serve to identify locations 

and are used in front of facilities and 

office buildings. The modular system 

allows for different combinations 

of panel sizes. 

4 BANK STREET, 

GROBLERSDAL 

4 BANK STREET, 

GROBLERSDAL 

RECEPTION 

DELIVERIES 

SERVICE 

RECEPTION 

DELIVERIES 

SERVICE


62 // 74 

SECTION 13 

SIGNAGE 

Building Signage 

Vehicle Branding 

VEHICLE 

BRANDING 

VEHICLE SIGNAGE 

- 

Explanation: 

JoJo Tanks operates a large fleet of vehicles. This guide will aid in 

the sizing and placement of the JoJo Tanks logo and wave design 

element. The JoJo Tanks logo should appear in its one-colour 

version whenever possible, on light toned vehicles. For dark 

vehicles the one-colour white solid version should be used. 

CI rules from page 6, 8, 26 and 27 of this manual apply. 

It is important to evaluate the visual contrast of a vehicles 

colour to determine whether the blue or white should be used. 

The proposed use of any special graphic treatments on the 

surface of JoJo Tanks vehicles must be reviewed by the 

JoJo Tanks marketing department.


63 // 74 

HATCH, SEDAN 

AND BAKKIE 

EXAMPLES 

VEHICLE BRANDING 

- 

Explanation: 

These signs serve to identify a JoJo Tanks 

hatch, sedan or bakkie. All vehicles must 

remain clean and well maintained. These 

are a very important part of outdoor 

advertising. 

It is important to have correct design and 

information that portrays the JoJo Tanks 

brand. 

CI rules from page 6, 8, 26 and 27 of this 

manual apply. 

PARAMETER 

- 

Dimensions 

Should fit the panels of the 

car appropriately. 

Typography 

Web address = Montserrat Bold


64 // 74 

VAN 

EXAMPLES 


- 

Explanation: 

These signs serve to identify a JoJo 

Tanks van. All vehicles must remain clean 

and well maintained. These are a very 

important part of outdoor advertising. 



brand. 


manual apply. 

PARAMETER 

- 

Dimensions 



Typography 



65 // 74 

HEAVY VEHICLE 

EXAMPLES 


- 

Explanation: 

These signs serve to identify a JoJo 

Tanks heavy vehicle. All vehicles must 

remain clean and well maintained. These 

are a very important part of outdoor 

advertising. 



brand. 


manual apply. 

PARAMETER 

- 

Dimensions 



Typography 


SECTION 14 

CORPORATE APPAREL 

Formal Shirts 

Golf Shirts 

Caps 

Overalls 

14 

JOJO TANKS 

APPAREL 

JOJO TANKS APPAREL 

Staff are required to be professional when 

representing JoJo Tanks. 

Corporate apparel promotes a professional image 

both in and out of the workplace. 

By introducing branded apparel to your company 

you allow your team stand out from the crowd, 

while also improving your brand identity. 

Your corporate apparel has your company name and 

logo on the uniforms. 

When everyone in the workplace is wearing the 

same custom workwear, it promotes a sense of 

team cohesion. 

By increasing teamwork and a sense of 

camaraderie, group productivity increases as well. 

FORMAL SHIRTS 

- 

Explanation: 

Formal shirts should be embroidered with 

the company logo on the top left part of 

the chest. If there is a pocket, it should be 

centred to the top seam of the pocket. 

Logo CI rules from page 6 - 8 of this 

manual apply.


67 // 74 

APPAREL 

GOLF SHIRTS 

- 

Explanation: 

Golf shirts should be embroidered with 

the company logo on the top left area of 

the chest next to the placket. 


manual apply. 

CAPS 

- 

Explanation: 

Caps should be center embroidered 

above the peak with the company logo. 

OVERALLS 

- 

Explanation: 

Overalls should be embroidered with the 

company logo on the top left part of the 

chest. If there is a pocket, it should be 

centred to the top seam of the pocket. 


manual apply.

SECTION 15 

OTHER 

Gazebo 

Bunting 

Corporate Gifts 

Banners & Flags 

15 

JOJO TANKS 

OTHER 

MARKETING AND GIFTING 

Corporate gifting is an opportunity to recognize 

clients and customers who contribute to a 

company’s success. Gifting can be a valuable 

marketing tool if used correctly. Whether the 

company is hosting an event where it’ll be 

handing out gift bags, or sending out personalized 

gifts, it’s imperative that the ultimate outreach be 

appropriate well-considered and ultimately 

well-received.


69 // 74 

JOJO TANKS GAZEBOS 

JOJO TANKS GAZEBO EXAMPLE 

- 

Explanation: 

JoJo Tanks gazebo should be blue 

with the logo and url in white 

Fonts should adhere to the CI rules 

on page 12 to 15 of this manual. 


manual apply.

WORKING TO 

SAVE OUR 

FROM THE SKY 


70 // 74 

SECTION 15 

SIGNAGE 

Gazebo 

Bunting 

Corporate Gifts 

Banners & Flags 

JOJO TANKS BUNTING 

- 

Explanation: 

JoJo Tanks bunting must be 

alternated between: 

1) A corporate blue version with 

the logo and url in white 

2) A lifestyle version with a message. 

Lifestyle images should adhere to the 

CI rules on page 18 to 19 of this manual. 

JOJO TANKS BUNTING EXAMPLES 


WORKING TO 

SAVE OUR 

THIRSTY WORLD 




manual apply. 

THIRSTY WORLD 


FREE WATER 


ONE DROP 

AT A TIME 


FREE WATER 

FROM THE SKY 


JOJO TANKS 

CORPORATE GIFTS 

- 

Explanation: 

There should always be a safe space 

around the logo. The JoJo Tanks website 

should be included where possible. 

JOJO TANKS CORPRATE CUP EXAMPLES 




manual apply.


71 // 74 

JOJO TANKS BANNERS 

AND FLAGS 

- 

Explanation: 

The JoJo Tanks banners and 

flags should be corporate blue 

with the logo and url in white 

JOJO TANKS TEARDROP, SHARKFIN AND 

TELESCOPIC BANNER EXAMPLE 




manual apply. 

PARAMETER 

Banners should be printed double 

sided on opaque fabric. 



www.jojotanks.co.za

SECTION 16 

SUMMARY AND CONTACT 

Summary 

Contact 

16 

SHORT SUMMARY, CONTACT AND 

SUPPORT INFORMATION 

A SHORT JOJO TANKS SUMMARY 

Corporate visual identity marketing management 

involves the planned maintenance, assessment 

and development of a corporate visual identity as 

well as associated tools and support, anticipating 

developments both inside and outside the 

organization, and engaging employees in applying 

it, with the objective of contributing to employees’ 

identification with and appreciation of the 

organization as well as recognition and appreciation 

among external stakeholders. 

Like recipes, style guides are not set in stone. 

They are living, evolving sets of instructions that 

creators use as a baseline to interact with your 

brand. 

If a designer decides to try a new twist on the 

recipe, and it ends up tasting amazing, consider 

incorporating that new insight in your guide. Allow 

for some freedom when reading these guidelines, 

as the marketplace rewards lean brands that 

incorporate feedback quickly. Keep this close 

to heart: a style guide is not an excuse to stop 

innovating.


73 // 74 

HEAD OFFICE: 

POSTAL: PO Box 320, Groblersdal, 0470 

PHYSICAL: 4 Bank Street, Groblersdal 

TEL: +27 (0) 13 262 7900 

FAX: +27 (0) 13 262 2462 

WEB: www.jojotanks.co.za 


EAST LONDON: 

TEL: +27 (0) 43 745 0028 

FAX: +27 (0) 43 745 0037 

PRETORIA: 

TEL: +27 (0) 12 802 1214/5 

FAX: +27 (0) 12 802 0989 

WORCESTER: 

TEL: +27 (0) 23 347 6533 

FAX: +27 (0) 23 347 7147 

HOPETOWN: 

TEL: +27 (0) 53 203 8095 

FAX: +27 (0) 53 203 8000 

GLENCOE: 

TEL: +27 (0) 34 393 2807 

FAX: +27 (0) 34 393 2804 

CAMPERDOWN: 

TEL: +27 (0) 31 785 2962 

FAX: +27 (0) 31 785 2915 

Link: http://www.jojotanks.co.za 

ZIMBABWE: 

PHYSICAL: 8 Ross Street 

Steeldale, Bulawayo 

TEL: (+263) 9 880260 

FAX: (+263) 7 88 012012 

EMAIL: sales@jojotanks.co.za

WWW.JOJOTANKS.CO.ZA 

JOJO TANKS 

IT TAKES A LOT OF 

BLUE TO STAY GREEN. 

CONTACT 

HEAD OFFICE 


4 Bank St 

Groblersdal 

0470 

DOWNLOAD 

Direct Link: 

http://www.jojotanks.co.za/ciguide/

73432_JoJo_Tanks_CI

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