Preliminary Findings Report

maemiliasaley

JóvenesHablan

Preliminary

Findings

Report

Global Youth Movement

and Youth Insight Survey powered by


On September 25th,The 193-Member United Nations

General Assembly has formally adopted the 2030

Agenda for Sustainable Development, along with a set

of bold, new Global Goals


Just 3 months after, AIESEC became the first NGO to organize

an 3-days event at the UN HQ -The Youth Action Summituniting

young people with the private, public and civil society

sector to define the role of youth in achieving the SDGs and

AIESEC’s commitment towards to make it happen.


The Way the World will be Shaped

by 2030 Depends on Us [Youth]

YouthSpeak 2.0 Theme of the year


How can we engage Millennials to

take action?

YouthSpeak 2.0 Question of the year


In order to answer this

question we’ve built the YouthSpeak survey consisted of the following blocks:

DRIVERS IN LIFE

WORLD IN 2030

What is the decision making process for the millennials?

What do they consider first? What drives them in life?

How do young people envision their future? What’s the

state of the world in 2030? What is important for them by

that year?

YOUTH FOR GLOBAL GOALS

LEADERSHIP

The Global Goals Agenda is a plan for humanity to build a

better world in the future. Do young people know about

this plan? If yes, from where? What’s their attitude

towards the SDGs?

To mobilise young people to take action, a certain type of

leadership is needed. What are the characteristics young

people want to see in leaders of today?

EDUCATION

Education is the most important issue for young people

(based on YouthSpeak 1.0). To find the answer to our

question, we need to dig deeper to understand what

experiential learning means for young people?

ENGAGEMENT

Where do we find Millennials, whom they trust the most?

What’s their attitude towards technology?


57 959 ASIA PACIFIC

160 292

responses globally

32 704 CENTRAL & EASTERN EUROPE

25 974 LATIN AMERICA

16 393 AFRICA

14 566 WESTERN EUROPE & NORTH AMERICA

12635 MIDDLE EAST & NORTH AFRICA


DEMOGRAPHICS


GENDER

65% 35%

45% 55%

ASIA PACIFIC

AFRICA

51% 48%

58% 42%

CENTRAL &

EASTERN EUROPE

55%

45%

WESTERN EUROPE &

NORTH AMERICA

55% 45%

55% 45%

LATIN AMERICA

MIDDLE EAST &

NORTH AFRICA


AGE

50%

50%

45%

45%

50%

ASIA PACIFIC

40%

35%

30%

25%

20%

15%

10%

5%

CENTRAL &

EASTERN EUROPE

40%

35%

30%

25%

20%

15%

10%

5%

45%

0%

Under 16 16-19 20-22 23-24 25-27 28-30 Over 30

0%

Under 16 16-19 20-22 23-24 25-27 28-30 Over 30

40%

45%

60%

35%

30%

25%

20%

15%

10%

LATIN AMERICA

40%

35%

30%

25%

20%

15%

10%

5%

0%

Under 16 16-19 20-22 23-24 25-27 28-30 Over 30

WESTERN EUROPE &

NORTH AMERICA

50%

40%

30%

20%

10%

0%

Under 16 16-19 20-22 23-24 25-27 28-30 Over 30

5%

45%

40%

60%

0%

Under 16 16-19 20-22 23-24 25-27 28-30 Over 30

AFRICA

35%

30%

25%

20%

15%

10%

5%

MIDDLE EAST &

NORTH AFRICA

50%

40%

30%

20%

10%

0%

Under 16 16-19 20-22 23-24 25-27 28-30 Over 30

0%

Under 16 16-19 20-22 23-24 25-27 28-30 Over 30


DRIVERS IN LIFE

Based on the results of the YouthSpeak 1.0 report, Millennials are willing to live a meaningful life.

They challenge the status quo, while striving to achieve a bigger purpose and live their life to the

fullest. To understand how they want to be engaged to take actions, one must understand their

drivers in life.


Which 3 motives

(both internal and external) drive you the most in life?

Family

Purpose in life

Love

Friends

Financial Success

Achievement

Freedom

Responsibility

Work / Life Balance

Satisfaction

Sense of contribution

Sense of adventure

Spiritual Values

Curiosity

Recognition

Power and Authority

Social Status

Other

Series 1

Series 2

00% 20% 40% 60% 80% 100% 120%

GLOBALLY


Which 3 motives

(both internal and external) drive you the most in life?

Family

Love

Purpose in life

Friends

Achievement

Freedom

Financial Success

Sense of adventure

Work / Life Balance

Satisfaction

Responsibility

Spiritual Values

Curiosity

Sense of contribution

Recognition

Power and Authority

Social Status

Other

0% 20% 40% 60% 80% 100% 120%

Family

Purpose in life

Friends

Love

Financial Success

Achievement

Responsibility

Freedom

Satisfaction

Series 1

Work

Series

/ Life

2

Balance

Sense of adventure

Recognition

Sense of contribution

Curiosity

Spirituall Values

Power and Authority

Social Status

Other

0% 20% 40% 60% 80% 100% 1

ASIA PACIFIC

CENTRAL & EASTERN

EUROPE


Which 3 motives

(both internal and external) drive you the most in life?

Family

Purpose in life

Love

Sense of contribution

Friends

Spiritual Values

Freedom

Financial Success

Satisfaction

Work / Life Balance

Responsibility

Achievement

Sense of adventure

Curiosity

Recognition

Power and Authority

Social Status

Other

00% 20% 40% 60% 80% 100% 120%

LATIN AMERICA

Family

Purpose in life

Financial Success

Achievement

Love

Friends

Responsibility

Spiritual Values

Work / Life Balance

Series 1

Sense of

Series

contribution

2

Freedom

Sense of adventure

Recognition

Satisfaction

Power and Authority

Curiosity

Social Status

Other

0% 20% 40% 60% 80% 100% 1

AFRICA


Which 3 motives

(both internal and external) drive you the most in life?

Family

Love

Friends

Purpose in life

Achievement

Freedom

Curiosity

Satisfaction

Work / Life Balance

Sense of contribution

Sense of adventure

Financial Success

Responsibility

Recognition

Spiritual Values

Power and Authority

Social Status

Other

00% 20% 40% 60% 80% 100% 120%

Family

Purpose in life

Achievement

Love

Friends

Sense of adventure

Freedom

Responsibility

Financial Success

Series 1

Work

Series

/ Life

2

Balance

Satisfaction

Spiritual Values

Sense of contribution

Curiosity

Recognition

Social Status

Power and Authority

Other

00% 20% 40% 60% 80% 100% 1

WESTERN EUROPE &

NORTH AMERICA

MIDDLE EAST &

NORTH AFRICA


If you could be paid for

anything, what would you do?

TRAVEL

TEACH

BUILD

HELP

*based on the keywords analysis


What is most important

for you in the first 5 years after graduation for your career?

Alignment with area of study

Global opportunities

Meaningful work

Employer with a strong brand

Series 1

Constant learning

Series 1

Challenging work

Salary / Compensation

Work-life balance

Training opportunities

0% 2% 4% 6% 8% 10% 12% 14% 16% 18%

GLOBALLY


What is most important

for you in the first 5 years after graduation for your career?

Series 1

Series 1

Alignment with area of study

Global opportunities

Meaningful work

Employer with a strong brand

Alignment with area of study

Global opportunities

Meaningful work

Employer with a strong brand

Constant learning

Series 1

Constant learning

Series 1

Challenging work

Challenging work

Salary / Compensation

Salary / Compensation

Work-life balance

Work-life balance

Training opportunities

Training opportunities

0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20%

0% 2% 4% 6% 8% 10% 12% 14% 16% 18%

ASIA PACIFIC

CENTRAL & EASTERN

EUROPE


What is most important

for you in the first 5 years after graduation for your career?

Series 1

Series 1

Alignment with area of study

Global opportunities

Meaningful work

Employer with a strong brand

Alignment with area of study

Global opportunities

Meaningful work

Employer with a strong brand

Constant learning

Series 1

Constant learning

Series 1

Challenging work

Challenging work

Salary / Compensation

Salary / Compensation

Work-life balance

Work-life balance

Training opportunities

Training opportunities

0% 5% 10% 15% 20% 25%

0% 2% 4% 6% 8% 10% 12% 14% 16% 18%

LATIN AMERICA

AFRICA


What is most important

for you in the first 5 years after graduation for your career?

Series 1

Series 1

Alignment with area of study

Global opportunities

Meaningful work

Employer with a strong brand

Alignment with area of study

Global opportunities

Meaningful work

Employer with a strong brand

Constant learning

Series 1

Constant learning

Series 1

Challenging work

Challenging work

Salary / Compensation

Salary / Compensation

Work-life balance

Work-life balance

Training opportunities

Training opportunities

0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20%

0% 5% 10% 15% 20% 25%

WESTERN EUROPE &

NORTH AMERICA

MIDDLE EAST &

NORTH AFRICA


WORLD IN 2030

In September this year, the United Nations adopted the new global agenda for sustainable

development in New York. The UN member states, governments, business, experts and leaders

committed to address 17 global goals in the next 15 years for a better world. Young people will play a

key role on the way to make it happen. But what do they envision in 15 years from now?


Do you think your society

will be in a better or worse state 15 years from now?

64%

67%

77%

68%

BETTER

36%

33%

23%

Asia Pacific

Middle East &

Africa

North Africa

32% GLOBALLY

WORSE

74%

63%

51%

26%

37%

49%

Eastern &

Central Europe

Latin America

Western Europe &

North America


Where do you see yourself

working in 10 years from now?

11%

10%

Small or Medium

10%

6% 2%6% Social Start up

26%

GLOBALLY

17%

7%

5%

Enterprise

Business Start up

National Corporation

Multinational

Corporation

Government

NGOs / Foundations

2% 10% 12%

9%

6% 1%5% 8%

6% 1%6%

8%

16%

9%

22%

13%

7%

11%

5%

10%

10%

6%

7%

6%

23%

25%

31%

ASIA PACIFIC

CENTRAL &

EASTERN EUROPE

11%

5%

9%

LATIN AMERICA

Academia / Educational

18%

8% 2%7% 5% 2% 3% 10%

7%

institutions

2% 7%

Sports

10%

17%

18%

Culture / Art 12%

9%

11%

7%

24%

8%

5%

9%

26%

6%

4%

10%

27%

17%

5%

4%

WESTERN EUROPE &

NORTH AMERICA

AFRICA

MIDDLE EAST &

NORTH AFRICA


From the respondents that

chose “NGOs”, here are the SDGs they would like to work for:

ASIA PACIFIC

CENTRAL &

EASTERN EUROPE

LATIN AMERICA

GLOBALLY

WESTERN EUROPE &

NORTH AMERICA

AFRICA

MIDDLE EAST &

NORTH AFRICA


From the respondents that

chose “Government”, here are the departments they would like to work for

Health & Human

15%

14%

Services

International

Relations

19%

13%

12%

International

Relations

Economics &

Business

Justice

19%

12%

11%

Health & Human

Services

Education

International

Relations

19%

17%

14%

Justice

International

Relations

Health & Human

Services

11%

Justice

ASIA PACIFIC

CENTRAL &

EASTERN EUROPE

LATIN AMERICA

24%

18%

10%

International

Relations

Health & Human

Services

Justice

13%

12%

11%

Economics &

Business

International

Relations

Health & Human

Services

18%

17%

11%

Education

Health & Human

Services

International

Relations

GLOBALLY

WESTERN EUROPE &

NORTH AMERICA

AFRICA

MIDDLE EAST &

NORTH AFRICA


From the respondents who chose

“Small/Medium Enterprise, Business/Social Start up, National/Multinational Corporation”,

here are the industries they would like to work for:

18%

20%

15%

18%

BUSINESS SERVICES

9%

ASIA PACIFIC

BUSINESS SERVICES

9%

FINANCIAL SERVICES

8%

EDUCATION

CENTRAL &

EASTERN EUROPE

BUSINESS SERVICES

10%

FINANCIAL SERVICES

9%

COMPUTER & ELECTRONICS

LATIN AMERICA

BUSINESS SERVICES

8%

FINANCIAL SERVICES

8%

HEALTH SERVICES

FINANCIAL SERVICES

8%

HEALTH SERVICES

WESTERN EUROPE &

NORTH AMERICA

15%

BUSINESS SERVICES

14%

HEALTH SERVICES

9%

FINANCIAL SERVICES

AFRICA

17%

BUSINESS SERVICES

10%

FINANCIAL SERVICES

8%

AGRICULTURE & MINING

MIDDLE EAST &

NORTH AFRICA

20%

BUSINESS SERVICES

9%

FINANCIAL SERVICES

9%

HEALTH SERVICES


From the respondents who chose

“Academic Institutions”, here are the roles they would like to work in:

38%

29%

60%

38%

PROFESSOR

27%

ASIA PACIFIC

PROFESSOR

26%

RESEARCHER

15%

LECTURER

CENTRAL &

EASTERN EUROPE

RESEARCHER

27%

PROFESSOR

25%

LECTURER

LATIN AMERICA

PROFESSOR

24%

RESEARCHER

5%

LECTURER

RESEARCHER

9%

LECTURER

WESTERN EUROPE &

NORTH AMERICA

40%

PROFESSOR

37%

RESEARCHER

12%

LECTURER

AFRICA

30%

LECTURER

28%

PROFESSOR

23%

RESEARCHER

MIDDLE EAST &

NORTH AFRICA

48%

PROFESSOR

20%

LECTURER

18%

RESEARCHER


Which issue would you be

interested in tackling through volunteering abroad?

ASIA PACIFIC

CENTRAL &

EASTERN EUROPE

LATIN AMERICA

GLOBALLY

WESTERN EUROPE &

NORTH AMERICA

AFRICA

MIDDLE EAST &

NORTH AFRICA


When you think about

the future of the world, what is your biggest fear?

1

2

3

Lack of humanity

War

Climate change

4

5

Lack of resources

Corruption


Who do you think

has the strongest ability to influence society?

2%4%

17% 2%4%

17%

36%

36%

21%

21%

6%

14%

6%

14%

Government

Government

Private sector

(Business)

Private sector

(Business) Non governmental

organisations

Non (NGOs) governmental

organisations Youth led

(NGOs) organisations

Youth led

organisations Individuals

Individuals

No one

15%

16%

3% 5% 2%3%

19%

35%

7%

12%

ASIA PACIFIC

16%

42%

25%

6%

10%

CENTRAL &

EASTERN EUROPE

2% 7% 2%2%

21%

35%

31%

13%

11%

5%

2% 5%

39%

25%

LATIN AMERICA

3%4%

26%

19%

No one

9%

8%

5%

26%

28%

7%

9%

32%

8%

WESTERN EUROPE &

NORTH AMERICA

AFRICA

MIDDLE EAST &

NORTH AFRICA


Where do you see

the use of technology the most?

Series 1

Health and Human Services

Education

Agriculture

Energy

Environment and Rural Affairs

Security

Economics and Business

Housing and Urban Development

Defense

Transportation

Media

Commerce

Justice, Labor

International relations

Culture

Sport

Series 1

0% 5% 10% 15% 20% 25%


Where do you see

the use of technology the most?

Health and Human Services

Education

Energy

Agriculture

Environment and Rural Affairs

Economics and Business

Security

Housing and Urban Development

Transportation

Defense

Justice, Labor

International relations

Media

Commerce

Culture

Sport

Series 1

0% 5% 10% 15% 20% 25% 30%

Education

Agriculture

Health and Human Services

Energy

Environment and Rural Affairs

Economics and Business

Security

Defense

Transportation

Justice, Labor

Housing and Urban Development

Media

Commerce

International relations

Culture

Sport

Series 1

Series 1

0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20%

Series 1

ASIA PACIFIC

CENTRAL & EASTERN

EUROPE


Where do you see

the use of technology the most?

Education

Health and Human Services

Energy

Agriculture

Environment and Rural Affairs

Security

Housing and Urban Development

Media

Economics and Business

Transportation

Commerce

Justice, Labor

Culture

International relations

Defense

Sport

Series 1

0% 5% 10% 15% 20% 25% 30% 35%

Agriculture

Education

Health and Human Services

Energy

Security

Economics and Business

Commerce

Defense

Media

Environment and Rural Affairs

Transportation

Housing and Urban Development

International relations

Justice, Labor

Culture

Sport

Series 1

Series 1

0% 5% 10% 15% 20% 25% 30%

Series 1

LATIN AMERICA

AFRICA


Where do you see

the use of technology the most?

Health and Human Services

Energy

Education

Environment and Rural Affairs

Agriculture

Security

Transportation

Economics and Business

International relations

Housing and Urban Development

Media

Justice, Labor

Defense

Commerce

Culture

Sport

Series 1

0% 5% 10% 15% 20% 25% 30%

Series 1

Education

Health and Human Services

Energy

Agriculture

Security

Economics and Business

Media

Environment and Rural Affairs

Commerce

International relations

Transportation

Housing and Urban Development

Defense

Justice, Labor

Culture

Sport

Series 1

0% 5% 10% 15% 20% 25% 30% 35% 40%

Series 1

WESTERN EUROPE &

NORTH AMERICA

MIDDLE EAST &

NORTH AFRICA


YOUTH FOR GLOBAL GOALS

Which issues millennials care about the most? Let’s see if the young generation is aware of the

Sustainable Development Goals that were adopted in September, from which channels they learn

about it and which issue they choose as their priority.


Do you know what the

Sustainable Development Goals (SDGs) are?

YES

46%

ASIA PACIFIC

34%

66%

CENTRAL &

EASTERN EUROPE

48%

52%

LATIN AMERICA

42%

58%

55%

NO

GLOBALLY

WESTERN EUROPE &

NORTH AMERICA

40%

60%

AFRICA

60%

40%

MIDDLE EAST &

NORTH AFRICA

45%

55%


How do you know about the

Sustainable Development Goals?

31%

AIESEC

26%

10%

University

TV/Radio

ASIA PACIFIC

35%

19%

11%

AIESEC

University

Friends

CENTRAL &

EASTERN EUROPE

31%

23%

11%

AIESEC

University

TV/Radio

LATIN AMERICA

39%

24%

9%

University

AIESEC

UN Website

GLOBALLY

WESTERN EUROPE &

NORTH AMERICA

31%

30%

14%

AIESEC

University

TV/Radio

AFRICA

32%

24%

11%

AIESEC

University

TV/Radio

MIDDLE EAST &

NORTH AFRICA

38%

23%

7%

AIESEC

University

Friends


Choose top 3 Sustainable

Development Goals that you would act upon?

11,5% 8,0% 10,1% 16,8%

5,9% 3,8%

GLOBALLY

4,5% 5,9%

3,5%

3,8% 3,1%

2,8%

7,7%

1,7%

2,3%

6,2%

2,0%


Choose top 3 Sustainable

Development Goals that you would act upon?

9,1% 7,7% 11,2% 16,1%

4,9% 4,2%

ASIA PACIFIC

4,6% 7,0%

3,5%

3,2% 2,8%

3,5%

7,0%

1,7%

3,8%

6,9%

2,7%


Choose top 3 Sustainable

Development Goals that you would act upon?

CENTRAL & EASTERN

EUROPE

11,8% 8,0% 10,1% 17,7% 6,9% 4,2%

4,5% 5,2% 3,1% 3,8% 3,1% 2,1%

7,6%

1,4%

2,1%

5,9%

2,1%


Choose top 3 Sustainable

Development Goals that you would act upon?

9,1% 7,7% 11,2% 16,1%

4,9% 4,2%

LATIN AMERICA

4,6% 7,0%

3,5%

3,2% 2,8%

3,5%

7,0%

1,7%

3,8%

6,9%

2,7%


Choose top 3 Sustainable

Development Goals that you would act upon?

WESTERN EUROPE &

NORTH AMERICA

9,7% 7,6% 8,7% 15,6% 7,3% 4,2%

5,6% 4,9% 2,8% 5,9% 3,8% 4,2%

10,1%

1,7%

2,1%

6,6%

1,7%


Choose top 3 Sustainable

Development Goals that you would act upon?

16,0% 8,7% 11,8% 12,2%

4,5% 3,1%

AFRICA

4,9% 7,3%

5,2%

3,5% 2,8%

1,7%

4,9%

1,4%

1,7%

5,2%

2,1%


Choose top 3 Sustainable

Development Goals that you would act upon?

14,6% 9,4% 10,4% 20,8%

5,6% 2,8%

MIDDLE EAST &

NORTH AFRICA

3,5% 4,9%

2,1%

2,8% 2,4%

1,4%

5,2%

1,0%

2,4%

8,7%

2,1%


Are you familiar with the

Sustainability policy of your country / territory?

YES

YES

YES

YES

YES

YES

35%

57%

35%

61%

44%

52%

YES

NO

38%

57%

8%

I DON’T CARE

4%

I DON’T CARE

4%

I DON’T CARE

ASIA PACIFIC

CENTRAL &

EASTERN EUROPE

LATIN AMERICA

5%

YES

YES

YES

YES

YES

YES

I DON’T CARE

42%

55%

41%

55%

38%

51%

3%

I DON’T CARE

4%

I DON’T CARE

11%

I DON’T CARE

WESTERN EUROPE &

NORTH AMERICA

AFRICA

MIDDLE EAST &

NORTH AFRICA


LEADERSHIP

In AIESEC we believe that Leadership is the fundamental solution to achieve peace and fulfilment of

humankind potential. In order to get closer to this vision by 2030, we need young people to step up as

leaders to drive positive societal change. Therefore, it is imperative to understand who do young

people consider as their role-models as leaders and which characteristics do they value the most.


Name one person whom

you consider as a great leader

7,8% 4,5% 3,4% 2,6% 2,5%

1,9% 1,6% 1,3% 1,2% 1,0%

*based on the keywords search


What is the one characteristic

that makes this person a great leader?

PASSION

RESPONSIBILITY

CONFIDENCE

DETERMINATION

COURAGE

VISION

EMPATHY

CARE

*based on the keywords analysis


ENGAGEMENT

It is a universally known fact that for long-term change to be driven, the youth of today have to play a

key role in driving that change. But, how do we really sensitise the youth towards issues that matter?

How do we get crucial information to reach them effectively so that they listen, and then, act? We

attempted to understand what channels of engagement the youth of today rely on!


Which 3 channels do you use

the most to keep yourself informed on a day-to-day basis?

100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

Series 2

Series 1

0%

Facebook

Google

TV

E-newspapers and E-magazines

Other social media

Friends / Word of mouth

Magazines / Newspaper

Whatsapp

Instagram

Twitter

GLOBALLY

Blogs

Snapchat

LinkedIn

WeChat

I don't like to look for information


Which 3 channels do you use

the most to keep yourself informed on day-to-day basis?

100%

100%

90%

90%

80%

80%

70%

70%

60%

60%

50%

50%

40%

40%

30%

30%

20%

10%

20%

Series 2

10%

Series 1

Se

Se

0%

0%

Facebook

Google

Friends / Word of mouth

E-newspapers and E-magazines

TV

Instagram

Other social media

Magazines / Newspaper

Whatsapp

Blogs

Twitter

I don't like to look for information

Snapchat

LinkedIn

WeChat

Facebook

Google

TV

Magazines / Newspaper

Friends / Word of mouth

E-newspapers and E-magazines

Instagram

Whatsapp

Twitter

Other social media

Blogs

Snapchat

WeChat

LinkedIn

I don't like to look for information

ASIA PACIFIC

CENTRAL & EASTERN

EUROPE


Which 3 channels do you use

the most to keep yourself informed on day-to-day basis?

100%

100%

90%

90%

80%

80%

70%

70%

60%

60%

50%

50%

40%

40%

30%

30%

20%

10%

20%

Series 2

10%

Series 1

Se

Se

0%

0%

Facebook

TV

E-newspapers and E-magazines

Google

Magazines / Newspaper

Whatsapp

Friends / Word of mouth

Twitter

Instagram

Blogs

Other social media

Snapchat

LinkedIn

I don't like to look for information

WeChat

TV

Facebook

Whatsapp

Google

Magazines / Newspaper

E-newspapers and E-magazines

Friends / Word of mouth

Instagram

Twitter

Blogs

Other social media

LinkedIn

Snapchat

WeChat

I don't like to look for information

LATIN AMERICA

AFRICA


Which 3 channels do you use

the most to keep yourself informed on day-to-day basis?

100%

100%

90%

90%

80%

80%

70%

70%

60%

60%

50%

50%

40%

40%

30%

30%

20%

10%

20%

Series 2

10%

Series 1

Se

Se

0%

0%

Facebook

papers and E-magazines

TV

Google

Friends / Word of mouth

Magazines / Newspaper

Whatsapp

Instagram

Twitter

Blogs

Other social media

Snapchat

LinkedIn

I don't like to look for information

WeChat

Facebook

Google

TV

Whatsapp

Instagram

E-newspapers and E-magazines

Friends / Word of mouth

Twitter

Magazines / Newspaper

Snapchat

Other social media

Blogs

LinkedIn

I don't like to look for information

WeChat

WESTERN EUROPE &

NORTH AMERICA

MIDDLE EAST &

NORTH AFRICA


What are the 3 most trusted

sources you look up to to get information?

100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

0%

Academic Institutions (Professor,

Parents / Relatives

GLOBALLY

Friends

Thought leaders

Government

Coach / Mentor

Bloggers

Colleagues

Public figures (Celebrities, Athletes,

Senior managers

Series 2

Series 1


What are the 3 most trusted

sources you look up to to get information?

100%

100%

90%

90%

80%

80%

70%

70%

60%

60%

50%

50%

40%

40%

30%

30%

20%

20%

10%

0%

Series 2

Series 1

10%

0%

Series 2

Series 1

Academic Institutions (Professor,

Parents / Relatives

Friends

Thought leaders

Government

Coach / Mentor

Bloggers

Colleagues

Senior managers

Public figures (Celebrities, Athletes,

Academic Institutions (Professor,

Parents / Relatives

Friends

Government

Thought leaders

Coach / Mentor

Colleagues

Bloggers

Public figures (Celebrities, Athletes,

Senior managers

ASIA PACIFIC

CENTRAL & EASTERN

EUROPE


What are the 3 most trusted

sources you look up to to get information?

100%

100%

90%

90%

80%

80%

70%

70%

60%

60%

50%

50%

40%

40%

30%

30%

20%

20%

10%

0%

Series 2

Series 1

10%

0%

Series 2

Series 1

Academic Institutions (Professor,

Parents / Relatives

Thought leaders

Friends

Coach / Mentor

Government

Bloggers

Colleagues

Senior managers

Public figures (Celebrities, Athletes,

Academic Institutions (Professor,

Parents / Relatives

Friends

Government

Coach / Mentor

Thought leaders

Bloggers

Colleagues

Public figures (Celebrities, Athletes,

Senior managers

LATIN AMERICA

AFRICA


What are the 3 most trusted

sources you look up to to get information?

100%

100%

90%

90%

80%

80%

70%

70%

60%

60%

50%

50%

40%

40%

30%

30%

20%

20%

10%

0%

Series 2

Series 1

10%

0%

Series 2

Series 1

Academic Institutions (Professor,

Parents / Relatives

Friends

Thought leaders

Government

Coach / Mentor

Bloggers

Public figures (Celebrities, Athletes,

Colleagues

Senior managers

Academic Institutions (Professor,

Parents / Relatives

Friends

Thought leaders

Government

Colleagues

Coach / Mentor

Bloggers

Senior managers

Public figures (Celebrities, Athletes,

WESTERN EUROPE &

NORTH AMERICA

MIDDLE EAST &

NORTH AFRICA


Which of the statements

relates to you the most?

24%

44%

20%

35%

20%

I live on my smartphone and I find it convenient

I live on my smartphone and I find it harmful

ASIA PACIFIC

26%

44%

6%

1%

CENTRAL &

EASTERN EUROPE

18%

33%

4%

1%

LATIN AMERICA

22%

50%

6%

2%

39%

5%

1%

I'm not dependent on my smartphone

I don't have a smartphone

I don't have a mobile

WESTERN EUROPE &

NORTH AMERICA

45%

11%

35%

7%

AFRICA

27%

26%

44%

3%

MIDDLE EAST &

NORTH AFRICA

35%

24%

38%

3%

2%

0%

0%


EDUCATION

Based on the previous YouhtSpeak 1.0 insights : Education is the burning issue for Millennials. We

know that millennials prefer experiential learning to have a real hands-on experience. Has the

situation changed? Which formats of experiential learning do they prefer and what does it mean for

the potential employers and educational institutions?


What do you see as

the biggest benefit of studying in university/college?

Getting a diploma for

a higher status in the society

14%

17%

13%

10%

Acquiring useful

25%

23%

20%

34%

knowledge

Acquiring skills

29%

26%

28%

32%

to prepare for a career

Becoming self aware on

19%

17%

23%

16%

what I want to do next

Building a network

12%

14%

14%

8%

of friends and contacts

I don't see any benefits

2%

3%

3%

1%

GLOBALLY

ASIA PACIFIC

CENTRAL &

EASTERN EUROPE

LATIN

AMERICA


What do you see as

the biggest benefit of studying in university/college?

Getting a diploma for

a higher status in the society

14%

11%

24%

Acquiring useful

27%

31%

17%

knowledge

Acquiring skills

33%

29%

27%

to prepare for a career

Becoming self aware on

17%

17%

21%

what I want to do next

Building a network

9%

12%

9%

of friends and contacts

I don't see any benefits

1%

1%

3%

WESTERN EUROPE &

NORTH AMERICA

AFRICA

MIDDLE EAST &

NORTH AFRICA


Which one of these

practical learning experiences would you like to have in order to

grow personally and professionally?

Study tours Workshops Volunteering

Exchange Conferences Case studies

6% 7% Sales

12%

8%

36%

9%

Sales

18%

16%

13%

25%

8%

9%

Sales

24%

18%

16%

40%

6% 5% Sales

20%

20%

9%

32%

19%

ASIA PACIFIC

6%

10%

Sales

15%

CENTRAL &

Sales

EASTERN EUROPE

9%

19%

12%

LATIN AMERICA

6% 7% Sales

12%

24%

32%

16%

21%

18%

32%

19%

21%

21%

24%

GLOBALLY

WESTERN EUROPE &

NORTH AMERICA

AFRICA

MIDDLE EAST &

NORTH AFRICA


Are you a volunteer?

YES

56%

44%

ASIA PACIFIC

46%

54%

CENTRAL &

EASTERN EUROPE

54%

46%

LATIN AMERICA

68%

32%

NO

GLOBALLY

WESTERN EUROPE &

NORTH AMERICA

45%

56%

AFRICA

62%

38%

MIDDLE EAST &

NORTH AFRICA

68%

32%


Download YouthSpeak 1.0 Report

Contact: dmitriyd@ai.aiesec.org

www.youthspeak.aiesec.org

www.aiesec.org

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