HONG KONG

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PropGOLuxury.com

Luxury Properties Worldwide

HONG KONG

AS THE CENTER OF THE LUXURY PROPERTY UNIVERSE

Find out where HK property buyers are looking to buy internationally

The top 20 international cities interested in buying HK property

MAY 2016


INTRODUCTION

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Luxury Properties Worldwide

PropGOLuxury’s one of a kind research report: “Hong Kong as the center of the luxury property universe” shows unique data driven insights

from a never before seen vantage point from both Outside and Inside Hong Kong. We focused on demand from Hong Kong property

consumers seeking to buy international properties and international property buyers seeking to buy HK properties offering a unique

perspective of: Hong Kong to the world, the world to Hong Kong.

This data driven report was generated using millions of monthly property searches originating from both Hong Kong IP/internet addresses and

non-Hong Kong IP/internet addresses from property consumers seeking to buy properties from both inside and outside of Hong Kong.

The results of our big data driven report was sourced from luxury property consumers searching PropGOLuxury’s listing data from January 1,

2015 through March 31, 2016.

FT Q1 2016 Invoice


OVERVIEW

PropGOLuxury.com is pleased to announce a one of a kind luxury property data report featuring

HONG KONG AS THE CENTER OF THE LUXURY PROPERTY UNIVERSE.”

In this report, we show the following three dimensional property search data for Hong Kong from 3 distinct perspectives:

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1

2

3

Who outside of Hong Kong is seeking to buy Hong Kong properties?

Where are people inside Hong Kong seeking to buy properties internationally?

Where are people inside Hong Kong seeking to buy properties within Hong Kong?

1

2 3


TOP 20 INTERNATIONAL CITIES

Interested in buying HK Property

WHERE ARE INBOUND VIEWS TO HK COMING FROM?

10.22%

MOUNTAIN

VIEW

Mountain View, California

was the top international

city looking at Hong Kong

properties; please note that

we suspect most California

state outbound internet traffic

to Asia is run through Mountain

View, CA. which may include

California cities like San Francisco,

Los Angeles, San Diego, Malibu,

Beverly Hills, etc.

1

China represents the majority of HK

property demand with its key cities

Beijing and Guangzhou ranking #2

and #3 respectively overall. The top

European cities looking at Hong Kong

were London #6 followed by Ekeren in

Belgium #13.

The vast majority of all Hong Kong property

searches originate from Mainland China,

which is also the largest purchaser of Hong

Kong luxury properties.

We tracked the origination point of outbound

property consumers searching our HK property

portals which on average host over 20,000 HK

properties.

LONDON

19 TAKOMA PARK

10 NEW YORK

SOURCE CITIES

Mountain View, CA

Beijing

Guangzhou

Singapore

Taipei

London

Nanjing

Bangkok

Kunming

New York

Wuhan

Sydney

Ekeren

Shenyang

Hebei

Kuala Lumpur

Shanghai

Jinan

Takoma Park

Ermont

6

RANK

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

11.

12.

13.

14.

15.

16.

17.

18.

19.

20.

13 EKEREN

20 ERMONT

SOURCE COUNTRIES

USA

CHINA

CHINA

SINGAPORE

CHINA-TAIWAN

UK

CHINA

THAILAND

CHINA

USA

CHINA

AUSTRALIA

BELGIUM

CHINA

CHINA

MALAYSIA

CHINA

CHINA

USA

FRANCE

3.22%

GUANGZHOU

KUNMING

9

BANGKOK

KUALA LUMPUR

3.11%

SINGAPORE

11

WUHAN

JINAN

3

8

16

18

4

2

14 SHENYANG

7 NANJING

15 HEBEI

17 SHANGHAI

5

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3.67%

BEIJING

3.03%

TAIPEI

12 SYDNEY


SOURCE COUNTRIES

WHERE ARE INBOUND VIEWS TO HK COMING FROM?

11.37%

USA

2

UK

4

9

7

FRANCE

BELGIUM

17.44%

CHINA

1

RANK

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

SOURCE COUNTRIES VIEWS (%)

CHINA

USA

SINGAPORE

UK

THAILAND

AUSTRALIA

BELGIUM

MALAYSIA

FRANCE

OTHERS

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International Demand for HK Properties

17.44%

11.37%

3.11%

2.58%

1.49%

1.01%

0.92%

0.75%

0.60%

66.99%

THAILAND

SINGAPORE

5

3

8

MALAYSIA

AUSTRALIA

6

15-20%

The data shows that approximately 24% of all demand for Hong Kong properties originates in Asia with mainland China

representing 70% of all Asian client demand for HK. The US is showing strong interest in HK properties with approximately 11%

of all HK property searches.

Overall, the vast majority of external Hong Kong property searches comes from Mainland, China who remain the largest

foreign purchasers of Hong Kong luxury properties. We believe much of the US demand for HK properties is originating from

affluent Chinese residing in the US.

10-15%

5-10%

1-5%

1-0.05%


WHAT AREAS IN HK ARE MOST POPULAR

2015

CENTRAL

REPULSE BAY

THE PEAK

13.36%

Q1 Q2 Q3 Q4 ANNUAL

21.64%

13.36%

10.01% 10.72%

MID LEVELS CENTRAL

POKFULAM

7.93%

5.17%

6.39%

4.27%

7.62%

11.01%

11.72%

12.41%

7.68%

4.15%

17.06%

10.43%

11.00%

4.29%

5.64%

15.76%

10.91%

10.43%

6.06%

5.65%

among inbound viewers

QUARTER 1

QUARTER 4

CENTRAL

17.06 %

THE PEAK 11.00%

REPULSE BAY 10.43%

MID-LEVELS WESTERN 5.96%

POKFULAM 5.64%

TOP 5 HK LOCATIONS BY QUARTERS

MID-LEVELS WESTERN 5.80%

MID-LEVELS CENTRAL 7.93%

REPULSE BAY 10.01%

13.36%

CENTRAL 13.34%

THE PEAK

MID-LEVELS WESTERN 6.41%

QUARTER 2

POKFULAM 7.62%

SAI KUNG 8.13%

REPULSE BAY 1 0

CENTRAL

21.64%

12.41%

THE PEAK

REPULSE BAY 11.72%

.72%

CENTRAL 11.72%

MID-LEVELS WESTERN 7.68%

QUARTER 3

SHOUSON HILL 7.56%

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WHAT ARE THE TOP AREAS IN HK

External viewers are searching?

WHERE ARE THE INBOUND VIEWERS COMING FROM

& WHERE IN HK ARE THEY LOOKING?

TOP 20 SOURCE CITIES

1

MOUNTAIN

VIEW

LONDON

19 TAKOMA PARK

10 NEW YORK

6

13 EKEREN

20 ERMONT

WUHAN

KUNMING

BANGKOK

KUALA LUMPUR

BEIJING

11

JINAN

GUANGZHOU 3

9

8

16

SINGAPORE

18

4

2

14 SHENYANG

7 NANJING

15

5

HEBEI

17 SHANGHAI

TAIPEI

12 SYDNEY

Buyers are looking at

these specific areas in HK

TOP 10 AREAS IN HK

Areas within Hong

Kong Island remain

the top destination

for foreign property

buying interest in

the HK market.

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TOP 20 INTERNATIONAL CITIES

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Where are HK property buyers looking to buy?

2.84%

TORONTO

VICTORIA 11

SAN FRANCISCO

BEVERLY HILLS

6

16

SAN DIEGO 17

9

3

18 TELLURIDE

LOS ANGELES

4.33%

NEW YORK

2

EAST HAMPTON

19

1.97%

PARIS

London remains the number one

destination for Hong Kong property searches.

Our data shows the emerging interest in European

cities like as Paris, Siena, and Barcelona which historically were

less prevalent among HK property buyers.

5.87%

LONDON

5

1

13 SIENA

14 BARCELONA

KAMALA

THALANG

15

12

20

8 PHUKET

10

BANGKOK

SINGAPORE

MELBOURNE

SOURCE COUNTRIES RANK

United Kingdom

United States

Canada

Australia

France

United States

Australia

Thailand

United States

Singapore

United States

Thailand

Italy

Spain

Thailand

United States

United States

United States

United States

Thailand

7

4

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

11.

12.

13.

14.

15.

16.

17.

18.

19.

20.

SOURCE CITIES

London

New York

Toronto

Sydney

Paris

San Francisco

Melbourne

Phuket

Los Angeles

Singapore

Victoria

Thalang

Siena

Barcelona

Kamala

Beverly Hills

San Diego

Telluride

East Hampton

Bangkok

2.17%

SYDNEY

Overall, the United States commands approximately the same amount of interest as the

entire Asia Pacific market for Hong Kong international property buying interest.

According to our data, Hong Kongers demand to buy Mainland China properties is virtually non-existent: meanwhile

Mainland China’s top international buying destination remains Hong Kong in term of interest and transaction volume.


TOP 20 MOST VIEWED

International Cities

WHAT AREAS IN HK ARE THE MOST FOCUSED ON

HK’s 20 MOST VIEWED INTERNATIONAL CITIES

TO BUY INTERNATIONAL PROPERTIES

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INTERNATIONAL PROPERTY BUYING?

VICTORIA 11

SAN FRANCISCO

BEVERLY HILLS

6

16 9

SAN DIEGO 17

TORONTO

3

18 TELLURIDE

LOS ANGELES

2

EAST HAMPTON

19

PARIS

NEW YORK

5

1

LONDON

13 SIENA

14 BARCELONA

KAMALA

THALANG

15

20

8 PHUKET

12 10

BANGKOK

SINGAPORE

MELBOURNE

TOP 5 ORIGINATION AREAS WITHIN HK FOR THE MOST VIEWED INTERNATIONAL CITIES

1. LONDON 2. NEW YORK

7

4

SYDNEY

The Central District in Hong Kong is the top origination point

for HK international property searches. We believe this is

because the Central District in Hong Kong is the main

business center and home to the largest domestic and

international expat community of affluent international

property buyers.

3. TORONTO 4. SYDNEY 5. PARIS


20 MOST VIEWED HK LOCATIONS

TOP5

CENTRAL

THE PEAK

REPULSE BAY

MID LEVELS

CENTRAL

SAI KUNG

15.28%

6.23%

11.65% 11.36% 6.92% 11.75%

7.83% 8.79%

7.48% 8.46% 8.56%

8.16%

10.22%

8.85%

7.63%

7.36%

6.14%

11.79%

8.12%

6.70%

4.02%

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WHERE IN HK ARE HK PROPERTY BUYERS LOOKING AT?

Q1 Q2 Q3 Q4 ANNUAL

8.29%

8.23%

7.95%

7.26%

01 02 03 04 05

CENTRAL

11.75%

06

07

08

Mid Levels Western

Happy Valley

Pokfulam

THE PEAK

8.29%

09

10

11

Clear Water Bay

Stanley

Kowloon Tong

REPULSE BAY

8.23%

12

13

14

Shouson Hill

Discovery Bay

Tai Tam

MID LEVELS

CENTRAL

7.95%

15

16

17

Tsim Sha Tsui

Deep Water Bay

Mid Levels Eastern

SAI KUNG

7.26%

18

19

20

Tai Po

Wan Chai

Sheung Wan


CONCLUSION

PropGOLuxury.com

Luxury Properties Worldwide

Hong Kong is the gateway to Greater China and the main international financial center in Asia. This positions Hong Kong as a central international

property hub where affluent foreign and domestic property consumers converge. Over the last 2 years, the local Hong Kong property market has

seen purchase transactions plummet due to record high prices and government imposed cooling measures, which has only accelerated HK’s

interest in foreign property buying.

Our unique data driven report provides a one of a kind perspective for External and Internal property demand trends from both within and without

Hong Kong.

PropGOLuxury’s big data capabilities offers a unique local and global perspective on foreign and domestic real estate demand. We capture

domestic and international property consumers interests by analyzing property search behaviors to provide exclusive and powerful data driven

insights.

To commission a special report based on your specifications please contact mike@asia-interactive.net

Contact: Asia Interactive Services (HK) Ltd Tel: (852) 2526.9129 Address: 11/F, 8 Lyndhurst Terrace, Central, Hong Kong

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