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116511 Nestle Neweletter

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From the desk of<br />

Chairman and Managing Director<br />

It gives me immense pleasure to connect with you<br />

through the first edition of our internal newsletter<br />

Grow2Win.<br />

For over a 100 years we have been part of the<br />

Indian society building nutrition, health, wellness<br />

and prosperity in the community. We - you and<br />

I, as valuable employees of Nestlé, are part of<br />

a successful Company and we can be Proud of<br />

this fact! The challenges of the future and the<br />

competitive intensity that has been redefining our<br />

landscape, makes our journey even more exciting,<br />

compelling and energizing. We need to be Fast.<br />

Focused.Flexible in our thoughts and actions to<br />

tackle these challenges. I have defined the key<br />

priorities for the organization in our vision of<br />

Grow2Win and it is important for you and me to<br />

make this OUR journey as we move confidently<br />

ahead into the future Nestlé India.<br />

The first dimension is the Consumer. It is not<br />

about what we want to sell. It is about what a<br />

Consumer wants to buy. It’s about engaging with<br />

the Consumer in different parts of this country,<br />

in different channels, in different geographies, in<br />

different dimensions of our portfolios, in different<br />

services, at different times of the year and at<br />

different stages of life. That’s how rich the<br />

canvas is. Consumer Led Insight and Consumer<br />

Led Innovation will be a key growth driver for<br />

Nestlé India in the coming years, and I want you<br />

all to be a part of it. Innovation lies in not only<br />

new products but in ways of working & providing<br />

services to make, not just a “product purchase”<br />

but a “brand experience”. For this to happen,<br />

no idea is too small, no effort insignificant and<br />

EVERY COLLEAGUE, irrespective of race, gender,<br />

experience and status, counts.<br />

The second theme that I would like to focus upon<br />

is what I call the Winning Edge. The Winning Edge<br />

happens when determination and competence<br />

meets the challenge. We in Nestlé India, must be<br />

a team and a group of people who passionately<br />

believe in the opportunity that Nestlé needs to<br />

embrace in India. It fundamentally means that<br />

we need people who are fit for battle, rather<br />

than those who are sitting like passengers in<br />

a bus waiting for the driver to take them from<br />

one destination to the other. This calls for<br />

demonstrated leadership. This calls for a level of<br />

determination that only you can provide.<br />

A winning organization, a winning mindset comes<br />

with thought processes that make us winners<br />

at all points in time. Winning does not happen<br />

simply because of individual excellence. It happens<br />

because of us. It’s because of us being together.<br />

To make dreams a reality, quickly, efficiently and<br />

sustainably, we need to Simplify and enhance<br />

relevant aspects of our working, our process,<br />

our meetings, our empowerment, our decision<br />

making, our risk taking, our coaching, our<br />

competencies. I really want you to embrace this<br />

whole simplification theme. As a first, we should<br />

reduce the time we spend in meetings. Please<br />

push for this. I think the time of our people must<br />

be spent in the market, with the customer, with<br />

the doctor, with the DC, with the CD. Develop<br />

the market, grow the market, capitalise on the<br />

e-commerce boom that is taking place in this<br />

country. Conservative estimate says anything up<br />

to 10-15% of all consumer products will be sold<br />

on e-commerce. The per capita income is going to<br />

DOUBLE by 2030 and Nestlé must also more than<br />

double our business to get our fair share of the<br />

increased prosperity. This is the dream that I have<br />

and I do hope your vision is ignited by this too!<br />

The 3 Core elements of our journey ahead will<br />

be Consumer Led Innovation, our Winning Edge<br />

and our determination and capacity to Simplify<br />

to energize. Attitude, competence, passion,<br />

commitment, speed, resilience, living the Nestlé<br />

values and a will to WIN will define whether Nestlé<br />

will be THE most respected Nutrition, Health and<br />

Wellness Company. It is OUR choice to make and<br />

I invite YOU on the exciting journey ahead to live<br />

this dream as a reality….<br />

Suresh Narayanan<br />

2<br />

Fast. Focused.Flexible

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