Beyond clickbait and commerce

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Murtha, Jack and Gourarie, Chava (2015) Do BuzzFeed’s native political ads cross a line?, Columbia Journalism Review, 23 November. Available online at http://www. cjr.org/analysis, accessed on 12 December 2015 Peters, Anne and Handschin, Lukas (2012) Conflict of interest in global, public and corporate governance, Cambridge, Cambridge University Press Richards, Ian (2005) Quagmires and quandaries: Exploring journalism ethics, Sydney, UNSW Press Simons, Margaret (ed.) (2013) What’s next in journalism?, Melbourne, Scribe Publications Sonderman, Jeff (2013) Atlantic introduces sponsored content guidelines that address the Scientology incident, Poynter, 30 January. Available online at http:// www.poynter.org/news/mediawire/202316/atlantic-introduces-sponsored-contentguidelines-that-address-the-Scientology-incident, accessed on 13 December 2015 Tanner, Stephen, Phillips, Gail, Smyth, Chris and Tapsall, Suellen (2005) Journalism ethics at work, Sydney, Pearson Longman Tiffen, Rodney (1994) The media and democracy: reclaiming an intellectual agenda, Schultz, Julianne (ed.) Not just another business, Sydney, Pluto Press pp 53-67 Warren, James (2015) BuzzFeed enters potentially lucrative, ethically tricky world of native political ads, Poynter.org, 12 October. Available online at http://www. poynter.org/news/mediawire/378222/buzzfeed-enters-potentially-lucrativeethically-tricky-world-of-native-political-ads, accessed on 13 December 2015 Wasserman, Edward (2009) Conflict of interest enters a new age, Wilkins, Lee and Christians, Clifford (eds) The handbook of mass media ethics, Abingdon, Oxon, Routledge/Sydney, University of New South Wales Press pp 229-241 Wasserman, Edward (2010) A robust future for conflict of interest, Meyers, Christopher (ed.) Journalism ethics: A philosophical approach, Oxford, Oxford University Press pp 69-80 Weisbrot, David (2015) Friend or foe? Brand journalism. Paper delivered to the 2015 conference of the Journalism Educators and Researchers Association of Australia, 2 December Williams, Andy, Barnett, Steven, Harte, Dave and Townend, Judith (2014) The state of hyperlocal community news in the UK: Findings from a survey of practitioners, London, Arts and Humanities Research Council RESEARCH PAPER Note on the contributor Dr Denis Muller is a senior lecturer in politics and journalism at the University of Melbourne. He practised as a journalist for 27 years, mostly on the Sydney Morning Herald and the Age, Melbourne. His special research interests centre on media ethics, and he was a consultant to the Finkelstein Inquiry into Media Regulation, conducted in Australia in 2011-12, contributing sections on press theory, codes of ethics, and media performance. In 2014, he published Journalism ethics for the digital age (Scribe, Melbourne). He may be contacted at dmuller@unimelb.edu.au or 613 8344 9439 or 61419 414 121. Copyright 2016-2/3. Ethical Space: The International Journal of Communication Ethics. All rights reserved. Vol 13, No 2/3 2016 109
REVIEWS Public relations ethics and professionalism: The shadow of excellence Johanna Fawkes Routledge 2015 pp 244 ISBN 780415630382 This book is part of Routledge’s ‘New directions in public relations and communication research’ series. As such, it comes in hardcover only, with the commensurate steep price tag that academic publishers charge for what are essentially ‘library runs’ in many cases – books produced in limited volume to sell to libraries that are required to purchase them irrespective of their price. Notwithstanding, this book is an important contribution to public relations literature specifically, as well as a useful expansion of thinking about ethics generally. Academics in the disciplinary field of public relations will need to do as Fawkes advocates and think in a transdisciplinary and critical way to access the rich insights that this analysis provides. If you are a dyed-in-the-wool Grunigian disciple dedicated to the ‘excellence theory’ of PR (Larissa Grunig, James Grunig and Dozier 2002) and pretending that PR involves two-way symmetrical relations between organisations and their stakeholders and publics, hold on to your hat as you go on what Fawkes calls ‘an adventure in thinking – and feeling’ (p. 1). She proposes a Jungian approach to ethics in public relations. To embrace this approach fully requires a deep reading of Jung’s work. However, in this clear, well-written text Fawkes makes her case accessible to those not well versed in Jung’s ideas on the psyche and its elements including the ego, the persona, and the shadow. It is the latter, in particular, that is a central focus of this book. While the public face of an organisation is its persona in Jungian terms – increasingly created and crafted in contemporary societies by public relations – its shadow comprises those elements that the organisation (and PR practitioners) do not want to talk about or reveal. In the case of PR, its shadow is persuasion. Fawkes argues that dominant paradigms and theories of public relations including rhetorical and relationship management approaches present an idealised conceptualisation of PR. Her Jungian framing of PR sees ‘persuasion as the rejected [or ignored] shadow material’ and she argues that reflexive ‘engagement with persuasion is a prerequisite for developing a depth approach to ethics’ in PR (p. 219). 110 Copyright 2016-2/3. Ethical Space: The International Journal of Communication Ethics. All rights reserved. Vol 13, No 2/3 2016
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Beyond clickbait and commerce The e
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Contents Editorial Looking beyond t
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EDITORIAL Looking beyond the tradit
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These questions of independence are
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of the work produced by foundation-
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Crisis Center, for example, has a g
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library that spotlights progress in
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journalists working on the developm
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Note on the contributor Dr Mel Bunc
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2014). One response has been to par
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and/or distributed by ENGOs to mobi
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democratic dissent’, while DeLuca
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ecording the interviews, I engaged
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spent two weeks collecting images a
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Although photographs of spirit bear
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up the article ‘Pipeline through
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Alexandra Garcia, iLCP communicatio
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killed/, accessed on 27 December 20
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Dave Harte ‘Tell it like it is’
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Veronica Coatham and Lisa Martinali
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which content its audience is most
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in the 1990s and early 2000s. Borge
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in Leeds, he notes the valuable rol
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Yet the nature of the journalism at
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Foucault, Michel (1980) Power/Knowl
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Unitec research colleagues; media p
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voice in seven unique contexts was
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therefore, challenging to strike th
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7 The Pacifica Mamas, ‘matriarchs
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sharing approach to collaboration,
Page 62 and 63: programme, and they wanted the spot
Page 64 and 65: and that I was entrusting myself to
Page 66 and 67: ecosystem (Cooren 2015b). In a 2015
Page 68 and 69: Saifoloi, Malama, Stowers-Ama, Jarc
Page 70 and 71: informed citizenry. Most see journa
Page 72 and 73: While there is no universally accep
Page 74 and 75: news organisation are decisions to
Page 76 and 77: is largely seen as unethical to ask
Page 78 and 79: open to paying for content. Others
Page 80 and 81: Conclusions Overall, oppositional n
Page 82 and 83: Foster, Michelle (2012) Calling the
Page 84 and 85: Judith Townend ‘Charitable journa
Page 86 and 87: In the second category, where the r
Page 88 and 89: Among the issues is the Charity Com
Page 90 and 91: House of Lords (2012) House of Lord
Page 92 and 93: press in a democracy to campaign, l
Page 94 and 95: The tribunal’s decision For the p
Page 96 and 97: charitable journalism may be recogn
Page 98 and 99: Denis Muller Conflict of interest:
Page 100 and 101: Tanner et al. (2005: 187) identify
Page 102 and 103: to its audiences. To engage in jour
Page 104 and 105: creating a commercial climate in wh
Page 106 and 107: that a sponsor would have no role i
Page 108 and 109: Items about Dove not labelled as sp
Page 110 and 111: their public-interest responsibilit
Page 114 and 115: Recognising the shadow elements of
Page 116 and 117: admits that ‘systematic’ may be
Page 118 and 119: Rather than ethics being an issue t
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