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Dissertation

A self-devised dissertation and final year project focused on providing a personalised beauty platform for women over 45.

A self-devised dissertation and final year project focused on providing a personalised beauty platform for women over 45.

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PART TWO:<br />

This is Marble<br />

Page 60 - 61<br />

The Branding<br />

Page 62 - 65<br />

The Consumer Insight<br />

Page 66 - 69<br />

The Marketing Timeline<br />

Page 70 - 73<br />

Phase One: Pre-Launch<br />

Marketing & Website Launch<br />

Page 74 - 83<br />

P h a s e Tw o :<br />

The Press & Launch Events<br />

Page 84 - 87<br />

Phase Three: The Marble Store<br />

Page 88 - 91<br />

P h a s e F o u r : P r i n t A d v e r t s<br />

Page 92 - 95<br />

Phase Five: Future Growth<br />

Page 96 - 99<br />

[Fig 3] Black and White Marble (2016).<br />

5

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