2015-annual-report

nkazakoffecdev

2015-annual-report

ECDEV

2015

ANNUAL

REPORT

1

AMHERSTBURG ESSEX KINGSVILLE LAKESHORE LASALLE LEAMINGTON PELEE ISLAND TECUMSEH WINDSOR


MULTIPLE DEALERSHIPS

1 COMMON GOAL

YOUR COMPLETE

SATISFACTION

Experience the Finest Auto Sales, Leasing, and Service in Windsor & Essex County.

www.overseasmotorsmb.com

Overseas Motors MINI

www.performancefordlincoln.com www.performancefordlincoln.com www.overseasbmw.com www.overseasmini.com

Amherstburg

www.windsormazda.com

www.countrysidechrysler.com

www.amherstburggm.com

www.performancefordlincoln.com

www.oakvilletoyota.ca

www.lexusofwindsor.com

www.eastwaytoyota.com

Leamington

www.leamingtongm.com

Overseas Motors Smart

www.overseasmotorssmart.com

Overseas Motors Sprinter

www.sprinterofwindsor.com

LAKE PARK

Landrover of Windsor

www.jaguarofwindsor.com

Jaguar of Windsor

www.jaguarofwindsor.com

Volvo of Windsor

www.volvowindsor.com

Mercedes-Benz of Wilmington

www.mbofwilmington.com

www.lakeparkmitsubishi.com

www.rafihautogroup.com 1-855-346-4678 Follow on


WindsorEssex Economic Development Corporation Annual Report 2015

Amherstburg Essex Kingsville Lakeshore LaSalle Leamington Pelee Island Tecumseh Windsor

Table of Contents

Message from the Chair of the Board ................................................................................................................................................................................................ 4

Message from the Mayor, City of Windsor .................................................................................................................................................................................... 5

Message from the Warden, County of Essex ................................................................................................................................................................................ 6

Message from the Chief Executive Officer (Interim) ............................................................................................................................................................. 7

2015 Highlights: Business Development ........................................................................................................................................................................................ 8

2015 Performance Metrics ..................................................................................................................................................................................................................... 12

2015 Highlights: Small Business Centre ....................................................................................................................................................................................... 15

2015 Highlights: Marketing & Communications ................................................................................................................................................................. 18

Corporate Staff ................................................................................................................................................................................................................................................ 22

Board of Directors ........................................................................................................................................................................................................................................ 22

Financial Statements ................................................................................................................................................................................................................................... 23

3


WindsorEssex Economic Development Corporation Annual Report 2015

Amherstburg Essex Kingsville Lakeshore LaSalle Leamington Pelee Island Tecumseh Windsor

Message from the

Chair of the Board

Martin J. Komsa

Chair, WindsorEssex Economic Development Corporation

On behalf of the Board of Directors it is my pleasure

to present the WindsorEssex Economic Development

Corporation’s 2015 Annual Report.

It has been a year of transition, and the Board has worked

diligently on the processes for effective governance of

the organization. The Board of Directors established core

objectives with three overall themes: Regional Economic

Development, Openness and Transparency and Preparing

the Organization for Future Successes. Under the strategic

direction of the Board, the CEO (Interim) and leadership

team worked successfully towards establishing these processes

and formats.

A move by the Board to provide full transparency has

been completed with management creating an effective

communication strategy to highlight our successes and

positive accomplishments while maintaining confidentiality

of clients. This information is communicated in a quarterly

report to our funders and stakeholders. The monthly schedule

of Board meetings continues to be communicated to the

public and media on the corporation’s web-site along with the

agenda and previous month’s minutes. Communication has

been developed to promote the fact that Board meetings are

open to the public.

Other objectives currently in progress include reaching out to

like-minded economic development-focused organizations

in the City and County to coordinate efforts to develop,

promote and market the region; ongoing discussions with the

City of Windsor and County of Essex regarding the purchase

of service agreements that will act as the new funding model

for WEEDC; and implementing a discussion process to set

out a plan for the hiring of a permanent CEO in early July

2016.

On behalf of the Board of Directors I would like to

congratulate the staff of the WindsorEssex Economic

Development Corporation for their continued passion,

dedication and service to our community throughout 2015

and in the years ahead.

To my colleagues on the WindsorEssex Economic

Development Board, thank you for your support and for

sharing your professional expertise to the benefit of the

organization and region as we continue to further diversify

our economy.

I would also like to acknowledge and express appreciation

to our two key funders for their ongoing commitment –

The City of Windsor and the County of Essex. We thank you

for your continued support!

4


WindsorEssex Economic Development Corporation Annual Report 2015

Amherstburg Essex Kingsville Lakeshore LaSalle Leamington Pelee Island Tecumseh Windsor

Message from the Mayor,

City of Windsor

Drew Dilkens

Mayor, City of Windsor

Job creation will remain a top priority for the City of Windsor

for the foreseeable future as set out in the Draft 20-Year

Strategic Vision proposed by Council in June 2015. The Draft

Vision puts in place a path forward that will build on the City’s

strength as a transportation hub located on the Canada-US

border, in close proximity to one of the richest consumer

markets in the world, and will see municipal decisions made

through an economic development lens.

The sense of optimism cultivated in 2015 surrounding

Windsor’s economic future was led by FCA Canada’s $2

billion investment in the Windsor Assembly Plant to retool

for the company’s next-generation minivan. Hiring began

towards the end of 2015 to add the approximately 1200

employees the plant will require to produce the new minivan.

Although remaining work on The Rt. Hon. Herb Gray

Parkway will be completed in 2016, large local construction

projects continue as Amico Infrastructure Inc. was awarded

the early works project to complete a perimeter access road,

utility relocation and fill placement for the Gordie Howe

International Bridge in 2015. The future for the construction

industry looks bright with the construction of the bridge set

to begin at the end of the current RFP process, continued

work on the University of Windsor’s Downtown Campus and

the prospect of a new Single Site Acute Care Hospital in the

near future.

Looking ahead, the City of Windsor will continue to focus on

economic development by promoting streamlined and local

economic development initiatives, diversifying its economy,

leveraging partnerships and embracing a technology mindset.

On behalf of Windsor City Council, I thank all of the staff at

the WindsorEssex Economic Development Corporation for

their dedication during a year of change.

5


WindsorEssex Economic Development Corporation Annual Report 2015

Amherstburg Essex Kingsville Lakeshore LaSalle Leamington Pelee Island Tecumseh Windsor

Message from the Warden,

County of Essex

new opportunities. The resilience of the manufacturing sector

continues to impress. The significant investment made by FCA

demonstrates a well-placed confidence in our region.

Essex County businesses and residents continue to adapt and

reinvent to seek out competitive advantages. Working in close

collaboration with the WindsorEssex Economic Development

Corporation, local business and industry have been able to initiate

strategic investments that have resulted in job retention, business

expansion and investment attraction.

Tom Bain

Warden, County of Essex

A renewed sense of vitality is beginning to take root across Essex

County. After years of trying economic conditions, the region

is showing an increase in growth, productivity and output. A

favourably priced Canadian dollar has no doubt assisted in driving

up demand for locally produced goods. However, the creativity,

innovation and dogged determination of Essex County businesses

have all been equally influential.

Greenhouse operators continue to introduce new products

and cultivate new markets. Agriculture and agri-business

facilities have forged new alliances, creating a wealth of exciting

A wealth of opportunities lies at our doorstep. Notwithstanding

the spark shown in local economic prospects, much work

remains to retain, repatriate and attract the best and the brightest.

Collaboration, innovation and technology will underpin regional

prosperity and growth.

Make no mistake about it, Essex County has been, is and will

continue to be world-class. We have a deserved reputation

for “never giving in and never giving up.” The way forward will

require partnership and collaboration to drive prosperity. The

WindsorEssex Economic Development Corporation will be a key

participant in influencing and nurturing investment and activity.

On behalf of the County of Essex, I extend appreciation to the

Board and staff at the WindsorEssex Economic Development

Corporation for their contribution and commitment to our

community.

6


WindsorEssex Economic Development Corporation Annual Report 2015

Amherstburg Essex Kingsville Lakeshore LaSalle Leamington Pelee Island Tecumseh Windsor

Message from the

Chief Executive Officer (Interim)

A renewed emphasis was placed on in-bound and out-bound

trade missions in 2015 as we hosted representatives from China,

Mexico and Vietnam to our region. We intentionally increased

out-bound trade missions and travelled to promote the region

to potential investors in the Middle East, China, Vietnam and

Germany.

We continue to show the world that our region is the right choice

when making investment decisions and we will continue to take

advantage of competitive opportunities that attract new global

players to our region. Additionally, numerous partnerships have

been formed regionally, nationally and internationally with

communication and collaboration with our municipalities and

stakeholders remaining our top priority.

Rakesh Naidu, CEO (Interim),

WindsorEssex Economic Development Corporation

Our organization supports, sustains and grows our

existing businesses and helps diversify the Windsor-Essex

economy. In 2015, numerous initiatives were implemented

and goals accomplished by the dedicated WindsorEssex

Economic Development team within business retention and

expansion, small business, business attraction, marketing and

communications… all integral areas to the growth of economic

development.

This report highlights our performance metrics and

accomplishments achieved as we retained a sharp and steady

focus on business development. Key highlights include: 942

new jobs due to the efforts of the Business Development team

compared to the 800 jobs reported in 2014; $224,185,000 in new

investments was facilitated through public and private investment

compared with $100 million in 2014. As well, you will read in

this report how we assisted 958 companies through economic

development activities compared to 520 in 2014.

Overall our performance metrics in 2015 outlines very positive

outcomes - a very clear indicator that we are well positioned to

maintain our momentum and achieve our goals in 2016 and

beyond.

I want to thank my team of economic development professionals

for their unwavering support, positive accomplishments and for

their commitment to excellence. I also want to acknowledge their

exceptional business-friendly approach that consistently benefits

our stakeholders and ultimately the Windsor-Essex Region.

Special thanks to our Board of Directors for their commitment

and support. They have spent countless hours in stabilizing,

revitalizing the organization, while providing valued direction.

Their leadership and commitment to the community is

exemplary.

7


WindsorEssex Economic Development Corporation Annual Report 2015

Amherstburg Essex Kingsville Lakeshore LaSalle Leamington Pelee Island Tecumseh Windsor

Business Development

2015 highlights

BUSINESS ATTRACTION

942

new jobs

facilitated*

58 total

active files

21 priority

files

The goal of the Business

Attraction team is to promote

Windsor-Essex both nationally

and internationally to companies

looking to expand their

operations.

The team identifies these

opportunities and provides the

companies with professional

advice and assistance including

site selection, potential local

suppliers, workforce data and

information on how to do

business in Ontario and Canada.

This support is provided both

before and after their decision.

*Total number of new jobs created through attraction, small business creation, and retention & expansion.

BUSINESS RETENTION & EXPANSION

Facilitating the success and growth of existing Windsor-

Essex businesses is the focus of the Business Retention

and Expansion (BR+E) team. The team supports local

companies in expanding into new markets, identifying

potential supply chain opportunities, and accessing

applicable government programs and initiatives.

958 companies

reached through

targeted activities

and events

Supported the

creation of 526 jobs

and +$224 million in

local investment

!

1

Agri-

Business

priority

files by

sector BR+E Activities 2015 RESULTS

Warehousing! 4

Logistics/

ICT

Advanced

Manufacturing

! 4

! 12

Company Assists/Matchmaking 169

Events/Workshops 10

Number of Attendees 959

Expansion (open files/completed) 27

Outreach (corporate calls/plant tours) 80

8


WindsorEssex Economic Development Corporation Annual Report 2015

Amherstburg Essex Kingsville Lakeshore LaSalle Leamington Pelee Island Tecumseh Windsor

TOOLS & DATA

Having the proper tools and data available to help our industries grow is crucial to successful development. Throughout 2015,

the following tools and systems were available:

Buywindsoressex.com Database

This online marketing tool was designed

to highlight the capabilities and promote

products of Windsor-Essex companies

in the manufacturing, agri-business and

information/communication technology

sectors. 2015 saw the addition of the

Logistics, Warehousing and Border

Services sectors and many new

searchable categories in all other sectors.

There are 2,130 local firms now on the

database, being accessed from around

the globe. Over 27,000 unique searches

on average take place every month on the

buywindsoressex.com database.

Monthly Economic Monitor

This online publication provides the latest

available statistical data for the Windsor-

Essex region. It covers all labour force

trends, housing starts, GDP, economic

forecasting through the Conference

Board of Canada, building permit values

and blog-style data analysis and trend

explanation. The Economic Monitor is

viewed by thousands every year and

can be found both through our social

media accounts on the last Wednesday of

every month and in the “work” section at

choosewindsoressex.com.

Regional Demographics Tool

Online, up-to-date demographic

information is important to investors and

site locators. Our regional demographics

tool provides comparisons of data

such as population, household income

and languages spoken. The tool is

available in the “Work” section at

choosewindsoressex.com.

Trade Missions - INbound

CHINA

The Business Development team hosted

potential investors from Chongqing,

China interested in North American

investment opportunities, potential

in joint ventures, automation design

companies and robotics companies.

MEXICO

In conjunction with the APMA Annual

Conference, held in Windsor, the Business

Development team organized and

participated in a series of plant tours at nine

regional manufacturing facilities, according

to requirements of the Mexican purchasing

teams.

9

VIETNAM

During the visit to Windsor by a delegation

of Vietnamese buyers and investors,

EcDev facilitated an information session

and invited companies and organizations

interested in growing their export activities.

The delegates toured a number of regional

manufacturing facilities and met with key

stakeholders.


WindsorEssex Economic Development Corporation Annual Report 2015

Amherstburg Essex Kingsville Lakeshore LaSalle Leamington Pelee Island Tecumseh Windsor

Trade Missions - OUTbound

Middle East

In 2015, the WindsorEssex

Economic Development

Corporation travelled to

the UAE on a trade mission

to promote investment

opportunities across all

sectors in Windsor-Essex.

Meetings were arranged with

individual companies and

presentations were made

at receptions to highlight

Windsor-Essex’s advantages.

The mission included a special

reception with the Canadian

Ambassador to the UAE.

China

The WindsorEssex Economic

Development Corporation

travelled to China to meet

with automotive-sector

investors identified as being

potentially interested in

expanding in North America.

GERMANY

Business Attraction

participated in collaboration

with the Ontario Automotive

Communities Alliance’s

FDI mission to eCarTec in

Munich, Germany in Fall

2015. eCarTec is the world’s

largest trade fair for electric

and hybrid mobility.

China & Vietnam

Ontario Auto Parts Mission

EcDev collaborated with the

Government of Ontario and APMA

on a mission to the China Auto

Product Expo that included autorelated

meetings in Chongqing,

Changsha and Shanghai. EcDev

also collaborated with the Canadian

Chamber of Commerce in Vietnam

and Becamex IDC to host an

investment opportunities reception

in Binh Duong, including one-onone

meetings with Vietnamese

companies interested in Windsor-

Essex.

Key Projects & Initiatives

Roundtable with Provincial and

Municipal Representatives

A roundtable discussion with Deputy Premier Deb Matthews

provided an opportunity for Windsor-Essex CAOs to deliver

their issues and concerns directly to the provincial government.

Productive discussions included: seeking solutions to policies that

would lessen the burden on municipalities to attract investment;

maintaining a competitive advantage; and providing a businessfriendly

environment.

Crossing the Border for Business -

The Rules Have Changed

At the request of our manufacturing sector, representatives from

Citizenship and Immigration Canada and Canada Border Services

Agency presented up-to-date information and changes to the

regulations for foreign nationals coming to Canada to conduct

warranty repair work, sales calls, business meetings, etc. The event

drew 100 attendees representing more than 60 local companies.

Manufacturers’ Supplier Day

Back row (l – r) Lee McGrath, EcDev; Claudio Caruso, SNC-Lavalin;

Sandra Pupatello, EcDev; Rick Norris, SNC-Lavalin; Michael Haynes,

Siemens; Robb Barr, ABB; Peter Prahalis, ABB;

Front row (l –r ) Nancy Derouim, ABB; Jennifer Corey, Siemens

WindsorEssex Economic Development presented an opportunity

for local companies to meet with three powerhouse companies

ABB; Siemens and SNC-Lavalin. These multi-national companies

10


WindsorEssex Economic Development Corporation Annual Report 2015

Amherstburg Essex Kingsville Lakeshore LaSalle Leamington Pelee Island Tecumseh Windsor

were looking to enhance their global supply chain in the areas of:

Industrial, Power, Infrastructure, Robotics and Nuclear Energy.

The day included 40 one-on-one meetings with the strategic

buying teams. Over 75 companies attended the information

session. Three local companies have landed contracts and another

two companies are in the qualification process for the supplier base.

Changes to Canadian Food Safety

In partnership with the Ontario Greenhouse Vegetable Growers

(OGVG), EcDev hosted an event where presentations were

made by Canadian and U.S. industry representatives on new food

inspection regulations and impending changes to food safety

legislation. More than 65 attendees including greenhouse growers

and operators, produce packers, transportation: trucking and

logistics companies, food storage companies, food processors,

package labeling companies, marketing consultants, insurance

agents, and customs brokers learned how to prepare for the new

rules on getting their products across the border.

Bridge Supplier Fair –

Gordie Howe International Bridge

In collaboration with the Windsor-Detroit Bridge Authority,

EcDev hosted an event to present the planned procurement

process for the design, construction, operation and maintenance

of the new bridge. The session, which was open to Windsor

and Detroit companies, was attended by over 280 companies,

government officials and associations. It featured a presentation

by the Honourable Lisa Raitt, Federal Minister of Transport.

Emerging Technologies for Machine,

Tool, Die and Mould Making

A seminar was presented by WindsorEssex Economic

Development Corp. in partnership with National Research

Council - IRAP on shared technology solutions. Topics covered

included ideas on internal cost reduction, faster engineering,

streamlined processes, improved quality and minimized risk

of human error. Seventy local businesses attended with expert

presentations by ten local innovative companies.

Doing Business with the Government

Alex Vucinic, Purchasing Manager, City of Windsor

The Government of Canada, Government of Ontario, and the

City of Windsor presented information on how each level of

government does its purchasing, delivers its procurement process,

and where and how businesses can promote their goods and

services to them. This was an ideal opportunity and resource for

our Windsor-Essex businesses to learn the processes, and how

to watch for opportunities to make their businesses known to

government and make them their customer. An afternoon session

was conducted by Public Works and Government Services Canada

to present the Government of Canada’s programs to support

innovation..

Grocery Innovations Canada Trade Show,

Toronto, ON

EcDev provided four regional agri-business companies the

opportunity to showcase their products at the Grocery Innovations

Canada Tradeshow. The companies were Dainty Foods, Lakeside

Packing, Highline Mushrooms and Lakeside Produce. The EcDev

team met with a trade delegation from the UAE, resulting in a local

Windsor company entering into a trade deal with the UAE.

Naturallia Trade Show, Sudbury, ON

Joining the Business Development team, three local companies

participated in a matchmaking event with a focus on the Natural

Resources sector. The companies were, Windsor Transload, Valco

Manufacturing and Dovercourt Management (Windsor satellite

office). Over 45 successful match meetings were held with these

companies.

CONTINUED ON PAGE 14

11


WindsorEssex Economic Development Corporation Annual Report 2015

Amherstburg Essex Kingsville Lakeshore LaSalle Leamington Pelee Island Tecumseh Windsor

PERFORMANCE METRICS

WHAT WE DO

The WindsorEssex Economic

Development Corporation advances

economic development and

prosperity in our region. We are the

region’s lead economic development

agency and a dedicated catalyst for

business growth and expansion. We

attract new businesses to our region,

help strengthen existing businesses

and support entrepreneurship in three

key ways:

REGIONAL

labour market

INDICATORS

REGIONAL ECONOMIC INDICATORS

(15 yrs. +)

331,800

209,900

190,700

INFORMING: We provide the most current and

relevant information and data on site selection,

market research and available government

funding.

GUIDING: We provide answers and advice on

general business practices, expansion planning,

multi-national branch planning and exporting,

as well as training and educational resources.

9.2%

57.5%

19,300

63.3%

CONNECTING: We help organizations cut

through red tape and we connect them directly

with key decision makers, potential partners and

funders.

Note: The above figures reflect all of Windsor and

Essex County. Source: Statistics Canada Labour Force

Survey, custom tabulation

$224,185,000

new investment new investment facilitated facilitatedbuilding building permits permits

Total amount of new Total investment amount to of new the region, investment through to the region, through

Total value of building Total permits value of issued building to date. permits issued to date.

both public and private both investment public and private streams. investment streams.

66

BUSINESS BUSINESS RESOURCE RESOURCE SESSIONS SESSIONS

Sessions facilitated to Sessions help enhance, facilitated strengthen to help enhance, and educate strengthen regional and businesses. educate regional businesses.

business business expansions expansions

Providing awareness Providing and preparedness awareness on and key preparedness issues and imminent on key issues opportunities. and imminent opportunities.

facilitated facilitated

NEW JOBS NEW FACILITATED JOBS FACILITATED

Total number of new Total jobs number created through of new jobs attraction, created small through attraction, small

business creation, and business retention creation, and expansion. and retention and expansion.

PRIORITY PRIORITY FILES FILES

Attraction files that are Attraction active and files with that a are high active potential and with for success. a high potential for success.

BUSINESS BUSINESS STARTUPS STARTUPS

942

21

140

Includes both businesses Includes attracted both businesses to region and attracted ones started to region and ones started

by regional entrepreneurs by regional through entrepreneurs the Small Business through Centre. the Small Business Centre.

$220,361,393

SESSIONS

ATTENDEES

120

SESSIONS

5,835

ATTENDEES

12


WindsorEssex Economic Development Corporation Annual Report 2015

Amherstburg Essex Kingsville Lakeshore LaSalle Leamington Pelee Island Tecumseh Windsor

PERFORMANCE METRICS

3

PRIORITY BUSINESS

ATTRACTION FILES

15

12

10

2

9

112

6

17

05

04

03

02

01

00

4

Information

Communications

Technology

1

Advanced

Agri-Business

Manufacturing

SECTORS

4

Logistics &

Warehousing

top business priorities

Energy cost & supply

Infrastructure Funding

regulatory environment

cross-border immigration

skilled trades shortage

choosewindsoressex.com

13


WindsorEssex Economic Development Corporation Annual Report 2015

Amherstburg Essex Kingsville Lakeshore LaSalle Leamington Pelee Island Tecumseh Windsor

CONTINUED FROM PAGE 11

Life Sciences Hub

Bill Marra, Vice President External Affairs, Innovation & Philanthropy

Hôtel-Dieu Grace Healthcare.

The WindsorEssex Economic Development Corporation

and Hôtel-Dieu Grace Healthcare signed a Memorandum of

Understanding to officially launch the “Cross Border Life Sciences

Hub” on May 22, 2015. The intention of the Hub is to improve

patient care, advance clinical research, increase development of

new products, attract high-value trade and investments and create

desirable careers in our region. The Hub will help develop the

Life Sciences sector in the region by capitalizing on our distinct

advantages and strengths. Guest speakers included: Brian Lewis,

President & CEO, MEDEC; Gary Switzer, CEO, Erie St. Clair

LHIN; Jason Field, President & CEO, Life Sciences Ontario;

and Steve Bartol, Chief Medical Officer, Henry Ford Innovation.

Lightweight Materials Session at APMA

Matthew Marks, American Chemistry Council Plastics Division;

David Anderson, Steel Market Development Institute; Jeff Bladlow,

Kaiser Aluminum & Aluminum Transportation Group.

In partnership with the Automotive Parts Manufacturers’

Association (APMA) and the Center for Automotive Research

(CAR), EcDev produced and sponsored the Lightweighting

Keynote and Discussion Forum at APMA’s Annual Conference.

The keynote speaker was Marcello Grassi, Head of Composite

Strategy, Chief Technologist, McLaren Automotive. As the region

expands into a lightweight and additive materials hub, plans are in

place to hold another session in 2016.

Foreign Direct Investment (FDI)

Partnerships

Through membership in the Ontario Food Cluster (OFC) and

Ontario Automotive Communities Alliance (OACA), EcDev

participated in two FDI attraction missions in 2015: the Private

Label Trade Show in Chicago (with OFC) and eCarTec Trade

Show in Munich, Germany (with OACA).

INFO GATHERING/

KNOWLEDGE

The Business Development team participates

in conferences, seminars and workshops to

gather information relevant to local interests

and useful to economic development. These

included:

• Economic Developers Council of Ontario

Annual Conference

• Manufacturing Day 2015

• CME Roundtable with Valiant

• Windsor-Detroit Bridge Authority

Industry Days

• Ministry of Citizenship Immigration

International Trade Roundtable

• MEDEC Conference

• CAR Management Briefing Seminars

• CAR Automotive Communities

Partnership

• The Battery Show

• Canada-Korea Business Opportunities

• CMTS-Medical Manufacturing

Innovation Series

• UM/ULI Michigan Real Estate Forum

(Exhibitor)

14


WindsorEssex Economic Development Corporation Annual Report 2015

Amherstburg Essex Kingsville Lakeshore LaSalle Leamington Pelee Island Tecumseh Windsor

Small Business Centre (SBC)

2015 highlights

Committed to Helping Entrepreneurs

Succeed

The Small Business Centre (SBC) has provided thousands of

entrepreneurs with the training and support necessary to start and

grow successful businesses and is a one stop source – providing

guidance and professional advice from concept, through start-up

and early growth stages of business. SBC operates as a department

of the WindsorEssex Economic Development Corporation in

partnership with the Ontario Ministry of Economic Development,

Employment and Infrastructure. Belonging to a network of offices

that serve Ontario’s small business community, SBC is your local

source for small business support services. SBC offers two locations:

one in Windsor and a satellite office in the town of Essex.

In partnership with the Ontario government and seasoned business

professionals, SBC offers more opportunities for small business

owners and entrepreneurs to access counseling, mentoring, seed

funding and networks. SBC continually strives to bring relevant and

impactful programs and services to support the needs of new and

existing small business in the region.

Key Projects & Initiatives

Downtown Windsor

Farmers’ Market Showcase

Over the past year, SBC has significantly increased outreach

efforts across the region through a variety of initiatives including

speaking engagements, events, strategic marketing and social media

campaigns.

SBC is the entry point to help the small business owner, to start,

grow, and prosper. It offers customized counseling, micro-financing,

and network opportunities. Through a unique resource network,

SBC provides the tools to help entrepreneurs along the path to

success as a small business owner.

SBC also works with numerous community partners to bring

programs to as many people as possible – most notably, by

celebrating Small Business month annually in October to recognize

entrepreneurs and small business.

Youth entrepreneurship continues to be a vital component of the

SBC strategy in order to foster a culture of entrepreneurship and

inspire our next generation of small business leaders, business

owners and innovators.

Workshops, Seminars and Networking

Opportunities

In 2015, 110 business development workshops

were held for over 5000 attendees.

(l-r) Anahita Hassanpour, HarmoScent; Noah Walker, Germs Be Gone

The SBC team participated with their Summer Company program

student entrepreneurs at the Downtown Windsor Farmers’ Market

to showcase and sell their products and services.

During the year, the SBC facilitated and hosted a variety of dynamic

workshops and seminars – all designed to create opportunities for

small business clients to connect, develop and network among their

peers and with experienced leaders in the business community.

Topics ranged from business fundamentals to more advanced

business topics delivered by business professionals and entrepreneurs.

15


WindsorEssex Economic Development Corporation Annual Report 2015

Amherstburg Essex Kingsville Lakeshore LaSalle Leamington Pelee Island Tecumseh Windsor

Regional Grant Administrator

for Southwestern Ontario

The Small Business Centre is the Regional Grant Administrator for

the Starter Company program and is responsible for administering

the program on behalf of a network of seven communities across

Southwestern Ontario. To date a total of 60 grants ($300,000)

have been awarded across SW Ontario. Due to the success of the

program and quality administration, our role has been extended

to March 31, 2017.

Starter Company

students were accepted into the program and received hands-on

training, mentorship and an award of up to $3,000 to help them

launch and operate their very own businesses. Student businesses

this year included recreation services, home maintenance services,

retail fashion, video production and graphic design.

SBC Advisory Services Expanded

to Leamington

In collaboration with the Leamington Economic Development

Office and the Leamington & District Chamber of Commerce,

the SBC piloted the delivery of startup programming and advisory

services to local business owners and entrepreneurs. The goal is to

broaden awareness and availability of the Small Business Centre

programs and services to Leamington and surrounding area.

Encore Enterprise Program

(l-r) Sabrina DeMarco & Sandra Vasquez, SBC present a cheque

to Shelby Pellow, Shelby’s Sweet Shop

Awareness and uptake of the Starter Company program aimed at

youth between the ages of 18-29 peaked last year. This Government

of Ontario program provides training, mentorship and a microgrant

of $5,000 to help youth launch, expand or purchase a new

business. In 2015, nearly 100 individuals accessed the training and

business development supports. Twenty-five youth applied and

received a micro-grant, and paired with a seasoned entrepreneur to

ensure continued success. In 2015, $75,000 in micro-grants were

awarded throughout the region. This successful pilot program has

been extended to March 31, 2017.

Summer Company 2015

This long-standing Government of Ontario program provides

full-time secondary and post-secondary students between the ages

of 15 and 29 an opportunity to test their entrepreneurial skills and

launch their very own summer businesses. In 2015, 18 enterprising

Last year, the SBC launched one of the first of its kind

entrepreneurial initiatives in the region targeting individuals aged

50+ to pursue their entrepreneurial ambitions and start a business.

An event was held with over 80 attendees to hear featured keynote

speaker Wendy Mayhew, entrepreneur, author and advocate

for promoting seniorpreneurship in Canada. The initiative has

resulted in an increase in encore enterprises in the region as well as

improved marketing, outreach and expanded programming to this

demographic.

Small Business Celebrations during

Small Business Month

October is Small Business Month in Ontario, highlighting the

important contributions entrepreneurs make to the economy.

SBC was proud to once again lead this initiative to celebrate

entrepreneurs whose ideas, passion and determination help make

our local region and economy competitive and prosperous.

To mark the occasion, the Small Business Centre presented a full

schedule of events and marketing campaigns to highlight and

celebrate the importance of small business and entrepreneurship.

16


WindsorEssex Economic Development Corporation Annual Report 2015

Amherstburg Essex Kingsville Lakeshore LaSalle Leamington Pelee Island Tecumseh Windsor

Small Biz-Big Buzz Expo

2015

Celebrating

Success

Youth funding

facilitated

$185,000

SBC’s premier Small Business Month event, Small Biz-Big Buzz Expo, was held on October

22 at the Water’s Edge Event Centre. Over 40 local entrepreneurs and small businesses

participated by exhibiting their products and services to over 400 attendees and supported

local businesses by shopping, tasting and networking. The event showcased some of the

region’s small businesses that offer a diverse range of food, drinks, art and quality goods and

services.

There was a lot of buzz and excitement in the air and a great deal of interaction among the

vendors and the public. Here is what some business exhibitors and attendees had to say

about the event:

140

business

start ups

40

business

expansions

“The Expo exceeded all of my expectations.

It was a great evening from start to finish.

A very professional expo. Thank you to the

Small Business team for their time and effort

in putting on such a great event. The event was

well publicized and attendance proved it was

marketed effectively. Venue was excellent. I would

recommend it for all small business owners!”

- Janis Windsor, Windsor & Co. Business

Consultants

“A great

opportunity

to meet other

vendors and to

promote all of us

in one space!

I loved it! “

- Sarah Barrette,

The Cheese Bar

440 jobs

created

Outreach

6,467

inquiries

received

SBC with the support of Marketing ran a month long advertising campaign which included:

two testimonial commercials featuring business clients – Thai Palace and Fake It Spray Tan

and Beauty Bar. Advertising was supported with expert blogs published on www.windsorite.

ca and through social media. A number of media interviews to promote the Expo, discuss

the importance of small business and the services of the Small Business Centre took place.

Also during Small Business month, SBC partnered with the Resource Centre of Essex,

Municipality of Leamington Economic Development Office, and Leamington & District

Chamber of Commerce to host a breakfast networking and learning event. We hosted a

similar meeting in partnership with Town of Essex Economic Development Office and

Centre Business Improvement Association.

1,346

business

consultations

110 seminars

workshops,

5,351 people

attending

17


WindsorEssex Economic Development Corporation Annual Report 2015

Amherstburg Essex Kingsville Lakeshore LaSalle Leamington Pelee Island Tecumseh Windsor

Marketing & Communications

2015 highlights

The Marketing department focuses on creating strategies that support business development initiatives within the areas of Business

Retention and Expansion, Business Attraction, and Entrepreneurship. Marketing and advertising strategies are aimed at enhancing business

development and promoting the Windsor-Essex region. Strategic programs and activities were developed within the following areas:

integrated marketing and advertising campaigns, event management, sponsorships, media and public relations, collateral materials, and

communication through social media channels including video and corporate websites. Marketing is also responsible for maintaining brand

standards across all media.

Advertising, Public & Media Relations,

and Events

Advertising

Marketing develops strategic advertising campaigns to leverage our

business development programs to reach target markets. Additionally, we

actively negotiate opportunities that provide in-kind editorial interviews

to deliver our message about the region.

• Re-purposed key sector sell sheets into ads for placement in prominent

industry magazines such as Expansion Solutions, f Di Magazine,

Perspective: Advanced Manufacturing 2015 Edition, CTMA ‘The View’

Magazine, APMA ‘Lead, Reach and Connect’ Magazine, Site Selection

Magazine.

• Advertising via social media to reach regional, national and international

markets such as the United States, Germany and the United Arab

Emirates.

• A regional Facebook advertising campaign for Small Business Centre.

Public Relations

In 2015, we proactively identified events and sponsorship with speaking

opportunities that met target markets and provided maximum exposure

for the Corporation. Examples include:

• Automotive Parts Manufacturers’ Association Conference

• Athena Awards Luncheon

• Amherstburg Chamber of Commerce Business Excellence Awards

• Leamington Chamber of Commerce Business Excellence Awards

• Windsor-Essex Regional Chamber of Commerce Business Excellence

Awards

Media Relations

Media relations is an integral part of daily activities for the Marketing

department. Media interactions included: developing media releases and

media events, announcements for new investments, daily media scanning,

coaching and working with clients, media interviews as well as interacting

with media for interviews.

Highlights: Media Headlines

It’s Official! HGS

Canada announces

Tecumseh Mall

as the Site for their

Newest Contact

Centre

Windsor-Essex

Manufacturers’

Supplier Day

Sutherland

Global hiring

for 300 jobs

Over 300

Students

Participate in

Manufacturing

Day 2015

Windsor-Essex

to Become

Lightweight

Materials Hub

EcDev takes

part in premier

Grocery &

Specialty Food

Show

Business Start

Up Program

Aimed at

Attracting

Retirees

Windsor-Essex

in the Top Two

For Business

Friendliness

Award by fDi

American Cities

Life Sciences

Hub Takes

Shape in

Windsor-Essex

EcDev Board

Announces

Interim CEO

Small Business

Centre launches

Summer Co.

Program

Capacity crowd

hears Minister Raitt

highlight benefits

of new bridge

18


WindsorEssex Economic Development Corporation Annual Report 2015

Amherstburg Essex Kingsville Lakeshore LaSalle Leamington Pelee Island Tecumseh Windsor

Events

Marketing supported over 25 significant business development

events, such as:

• Investment Ready Day with keynote speaker Markham Mayor

Frank Scarpitti

• Middle East: Abu Dhabi and Dubai Speaking Events

• Food Safety Act and Crossing the Border for Business

• Manufacturers’ Supplier Day

• Lightweighting Conference

• 2014 Annual Report and AGM

• Media Event for Minister of Energy, Robert Chiarelli

• Seniorpreneur Seminar

• Gordie Howe International Bridge Supplier Fair

• Small Biz Big Buzz Expo

• Business Continuity Planning Information Session

• Vietnam Business Opportunities Seminar - In-bound mission

Key Projects

& Initiatives

HGS Canada Announcement

Manufacturers’ Supplier Day

Claudio Caruso, Director, Global Procurement Strategies,

SNC-Lavalin spoke about opportunities available to Windsor suppliers.

A significant event held at Caesars Windsor was planned for regional

manufacturers to meet and secure procurement opportunities with

multi-national companies such as ABB, Siemens and SNC-Lavalin.

Marketing’s responsibility was event management, coordination of

speakers, media and public relations.

Lightweighting Keynote and Discussion

Forum

Ross Beattie, CEO HGS Canada

EcDev supported a very successful job fair for HGS Canada. This

client announced Windsor-Essex as their choice for their latest call

centre. A media conference was organized by Marketing held at their

future home at Tecumseh Mall.

Business Development in the Middle East

Marketing assisted with the coordination of event details with the

Canadian Embassy UAE and the Canadian Business Council Dubai

and Northern Emirates. There were two speaking opportunities for

the business development team to promote the region to prospective

investors.

The forum was leveraged with the APMA Conference held at

Caesars Windsor. The forum included a keynote address by Dr.

Marcello Grassi, with McLaren Automotive and a panel of industry

experts and representatives from the Center for Automotive

Research. Marketing’s responsibility was media and public relations

support, preparing presentations and coordination of speaker details.

The highlight of the event was the launch of the new Lightweighting

key sector video produced through the Marketing department.

19


$5.00

$4.00

$3.00

$2.00

$5.00

$1.00

$4.00

$3.00

$2.00

$1.00

$3.18

$3.18

Windsor-Essex

Chicago

Toronto

$5.02

$5.10

$3.58

$5.02

$75

$70

$65

$60

$55

$68.2

$75

$70

$65

$60

$55

$70.2

$64.0

Windsor-Essex

Toronto

Chicago

$78.6

$25

$20

$15

$10

$66.1

$5

$16.67

$77.6

$19.24

$25.51

$75

$5.00

$70

$4.00

$65

$3.00

$60

$2.00

$1.00

$55

WINDSOR-ESSEX

MONTREAL

CHICAGO TORONTO

LOS ANGELES

NEW YORK

DALLAS

MEXICO CITY

$3.18

$3.58

$67.11

$63.95

$5.02

$76.53

SAO PAOLO

$75

$70

$65

$60

$55

$5.00

$4.00

$3.00

$2.00

$1.00

LONDON

MOSCOW

FRANKFURT

PARIS

ROME

ISTANBUL

DUBAI

$64.0

$3.19

$66.1

$3.59

$77.6

$5.01

A l others

Lansdowne

$85

$80

$75

$70

$65

BEIJING

SEOUL

TOKYO

SHANGHAI

MUMBAI

$72.0

$74.7

Peace Bridge

Fort Erie

$88.0

SYDNEY

CANADA

USA

MONTREAL

TORONTO

CHICAGO

NEW YORK

250 mi

DA LAS

5 0 mi

DETROIT

750 mi

MONTEREY

MEXICO

1250 mi

CITY

WINDSOR-ESSEX

USA

2013

BRONZE

SARNIA

LONDON

WINDSOR-ESSEX

CANADA

WindsorEssex Economic Development Corporation Annual Report 2015

Amherstburg Essex Kingsville Lakeshore LaSalle Leamington Pelee Island Tecumseh Windsor

Bridge Supplier Fair – Gordie Howe

International Bridge

Over 280 business people attended this information session to hear

from representatives of the Windsor-Detroit Bridge Authority and

the Honourable Lisa Raitt, Minister of Transport about the potential

opportunities for local companies interested in supplying, building,

maintaining and operating the new Gordie Howe International

Bridge. Marketing’s responsibilities included event management,

presentations, media and public relations.

Life Sciences Hub takes shape in

Windsor-Essex

Janice Kaffer, Bill Marra, Shari Cunningham, Hôtel-Dieu Grace

Healthcare Officials, and representing EcDev Shelley Fellows,

Rakesh Naidu and Sandra Pupatello.

A ceremony to sign a Memorandum of Understanding took

place with Hôtel-Dieu Grace Healthcare and the WindsorEssex

Economic Development Corp. to officially launch the Cross-Border

Life Sciences Hub. Marketing collaborated with Hôtel-Dieu Grace

Healthcare for event management, media and public relations.

Tools for Business

Development

The following marketing tools were developed for use by the

Business Development team for attraction, business retention &

expansion and small business:

VIDEOS

• Refreshed and translated videos into Arabic & Mandarin featuring

the Agri-Business, Advanced Manufacturing and Transportation,

Logistics & Warehousing sectors.

• A Lightweighting video was produced and featured at our

Lightweighting Forum during the APMA Conference. These

videos are used by the business development team in presentations

to potential investors and during speaking opportunities. They are

also used on our website and in social media advertising.

Visit: http://www.YouTube.com/WindsorEssex

ONLINE

• Websites and social media channels are maintained with current

information on a daily basis.

• Statistics and analysis of the online tools are leveraged to identify

opportunities.

COLLATERAL MATERIALS

• Collateral materials such as key sector brochures and matching

banners were developed to complement the videos and used by

the Business Development team.

Advanced manufacturing in Windsor-Essex, Ontario:

Discover North America’s manufacturing powerhouse!

Leaders in the industry – combining the people, the knowledge, the research and the infrastructure.

INDUSTRY

PROFILE

1000+

$3.3B

90+

250+

manufacturers

in the region

annual GDP in

of region’s total

auto and parts

manufacturers

including 2 OEMs

machine, tool,

die and mold

manufacturers

manufacturing, 28%

EDUCATION &

RESEARCH

University of Windsor

• $112 mi lion Centre for

Engineering Innovation

• $500 mi lion UW/Chrysler

Canada Automotive R&D Centre

• HQ of AUTO21

• Centre for Automotive

Research and Education

St. Clair College

• $32.5 mi lion Ford Centre for

Exce lence in Manufacturing

• Over 140 graduates annua ly

in engineering and related

programs

KEY SECTORS

& EXPERIENCE

Key Sectors

• Automotive

• Aerospace

• Food Processing

• Pharmaceutical, Nutraceutical

and Medical Devices

Expertise

• Light-weight materials

• Clean diesel

• Robotic-intensive automation

• Advanced powertrain

• Paint and coatings

• Noise vibration

• 3D printing

• Design of assembly/production

lines

INDUSTRY

STRENGTHS

• Available capacity, ability to machine to

very tight tolerances

• Experience with a wide range of

materials from standard steels to exotic

metals and composites

• Expertise in lean manufacturing

methods

• Manufacturing workforce of 40,000

people

• Largest sector by revenue in region

• Birthplace of Canada’s Automotive

Industry

SUPPLY CHAIN

ACCESS TO MARKET

• HQs for 6 automotive OEMs located

within 260 km (160 miles)

• One mile from Metropolitan Detroit

with 3.8 mi lion population

• Busiest commercial border crossing

in North America with 1/3 of a l

Canada-U.S. trade

• Integrated supply chain with a l

components: design, development,

manufacturing, assembly, logistics

• Highway connections to U.S.

interstate system via bridge and

tunnel, deepwater port, rail system

integrated with U.S. system via rail

tunnel, and international airport

MOST BUSINESS

FRIENDY LOCATION

• Business Ombudsman Initiative

supporting investors and businesses

• Serviced land costs among the

continent’s most attractive

• Lower Ontario corporate tax rate for

manufacturers compared to U.S.

• Housing costs among Canada’s most

affordable

• A diverse community with 22% of the

population foreign born

HOME TO NATIONAL AND INTERNATIONAL COMPANIES SUCH AS:

AMHERSTBURG ESSEX KINGSVILLE LAKESHORE LASALLE LEAMINGTON PELEE ISLAND TECUMSEH WINDSOR

*Source: 2014 KPMG Competitive Alternatives Study

Marketing developed an integrated branding campaign for SBC’s

signature event. It included: logo development, advertising

development on radio, TV, print and online, through social media.

Earned media and in-kind advertising was negotiated at a value over

$30,000.00.

20

It’s that close:

the U.S. market

sits less than a

mile away, across

the Detroit River.

LET’S TALK: 1-888-255-9332

LEASE COST PER SF*

50,000 SF, 110 employees

invest@choosewindsoressex.com

Amherstburg essex Kingsville lAKeshore lAsAlle leAmington Pelee islAnd tecumseh Windsor

LABOUR COST PER EMPLOYEE*

in ‘000s of do lars

Amherstburg essex Kingsville lAKeshore lAsAlle leAmington Pelee islAnd tecumseh Windsor

/windsoressex

/weecdev

/windsoressex

AGRI-BUSINESS IN WINDSOR-ESSEX, ONTARIO CANADA

A GLOBAL PERSPECTIVE CENTRAL TO NORTH AMERICA

Growing and processing with

closest access to U.S. markets

All the vital assets: human resources, location, climate, quality of life

and the ability to manufacture and grow what the world needs.

INDUSTRY

PROFILE

advanced manufacturing in WindSOr-eSSeX, OntariO canada

North America’s

manufacturing powerhouse

INDUSTRY

PROFILE

1000+

$3.5B

90+

250+

EDUCATION

& RESEARCH

University of Windsor

212

90+

2000

Leaders in the industry – combining the people, the knowledge,

the research and the infrastructure.

Windsor-Essex

toronto

Detroit

Amherstburg essex Kingsville lAKeshore lAsAlle leAmington Pelee islAnd tecumseh Windsor

k EY SECTORS

& E x PERTISE

Key Sectors

day growing

season

food & beverage

processing

companies

acres of

greenhouses

and growing

manufacturers

• $112 mi lion Centre for

• Automotive

in the region

Engineering Innovation

• Aerospace

annual GDP in

• $500 mi lion UW/Chrysler Canada • Food Processing

Automotive R&D Centre

• Pharmaceutical, Nutraceutical and

manufacturing,

30% of region’s

• Centre for Automotive Research

Medical Devices

and Education

total

• Light-weight materials

auto and parts

• $32.5 mi lion Ford Centre for

• Clean diesel

manufacturers Excellence in Manufacturing

• Robotic-intensive automation

including 2 OEMs

• Advanced powertrain

• Over 140 graduates annua ly in • Paint and coatings

machine, tool, engineering and related programs • Noise vibration

die and mold

• 3D printing

manufacturers

• Design of assembly/production lines

# employed • Large pool of available labour

in the region’s

• Post-secondary institutions

professional

o fering training in finance,

service sector IT and HR

annual GDP from • Over 100 language spoken,

busines services 15% of the population speak

sector

more than one language

• Almost 10% of population

saturation of

can speak French

contact centre

• Facility lease rates up to

employment

50% less than GTA

projected GDP

growth through

2019

LEASE COSt PER SF

100,000 SF building

in ‘000s of dollars

with 100 employees

St. Clair College

Windsor-Essex

toronto

Detroit

LABOUR COSt PER EMPLOYEE

Source: 2014 KPMG Competitive Alternatives Study

Expertise

PMS286 PMS432

Windsor-Essex

chicago

toronto

LEASE coSt PER SF

50,000 SF building

with 110 employees

choosewindsoressex.com

INNOVATION &

FOOD SAFETY

Greenhouse & Processing

Crops Research Centre

largest greenhouse research

centre in North America

Food source traceability

Integrated pest management

under national standard protocols

limits need for pesticide use

Waste mitigation

comprehensive reduction, recycling

and re-purposing capabilities

Windsor-Essex

toronto

chicago

LABoUR coSt PER EMPLoYEE

in ‘000s of do lars

Source: 2014 KPMG Competitive Alternatives Study

info@choosewindsoressex.com

519-255-9200 Toll Free 1-888-255-9332

Amherstburg essex Kingsville lAKeshore lAsAlle leAmington Pelee islAnd tecumseh Windsor

/windsoressex /weecdev /windsoressex

S E C T O R

w ORk FORCE

3100

3250

people employed in

agriculture industry

people employed in

food and beverage processing

choosewindsoressex.com

info@choosewindsoressex.com

519-255-9200 Toll Free 1-888-255-9332

/windsoressex /weecdev /windsoressex

ON THE U.S. BORDER

LIFE SCIENCES IN WINDSOR-ESSEX, ONTARIO CANADA

A cross-border hub

of research and innovation

Linking U.S. and Canadian networks for medical equipment and

device manufacturing , clinical trials and nutraceutical development.

50+

1800

900+

7500+

LEASE CoSt PER SF

70,000 SF building

with 100 employees

INDUSTRY

PROFILE

PROFESSIONAL SERVICES IN WINDSOR-ESSEX, ONTARIO CANADA

Windsor-Essex

Chicago

toronto

- manufacturers

in the growing life

sciences sector

- life sciences

workers in

Windsor-Essex

- ski led graduates

from Windsor-Essex

schools annually

trained graduates

from nearby U.S.

institutions

annua ly

Low-cost facilities and

motivated, skilled workers

Variety of affordable infrastructure + access to vast pool of

skilled resources = impressive ROI in Windsor-Essex

INDUSTRY

PROFILE

21K+

$600M


WindsorEssex Economic Development Corporation Annual Report 2015

Amherstburg Essex Kingsville Lakeshore LaSalle Leamington Pelee Island Tecumseh Windsor

Awards

2015

GOLD

The WindsorEssex Economic Development Corporation was awarded a GOLD Marketing Award for its Career Fair Marketing

Campaign from the International Economic Development Council (IEDC). IEDC distinguishes the world’s best economic

development programs and partnerships, marketing materials, as well as the year’s most influential leaders. The awards honor

organizations and individuals for their efforts in creating positive change.

fDi Magazine presented an award for Top Canadian Economic Development Group 2015. Out of 421 regions across North

and South America, Windsor-Essex is one of the top two regions for the Business Friendliness Award - fDi American Cities of the

Future Awards 2015/16.

The WindsorEssex Economic Development Corporation received an honourable mention for Top Canadian Economic

Development Group 2015. Site Selection Magazine recognized local economic development groups based on project data,

regional partnership, proactive and innovative programming , and quality data and Web tools and resources.

Website & Social Media Stats

Website

choosewindsoressex.com

Website

windsoressexsmallbusiness.com

Visitors

Highlights

Website Visits by country

Visitors

Highlights

Returning

visitor

29.7%

New

visitor

70.3%

• 22,558 users

• 70,157 page views

• 70.3% of traffic from

new visitors

Canada 80.46%

USA 9.95%

India 1.37%

UK .79%

China .56%

Returning

visitor

36% New

visitor

64%

• 12,514 users

• 48,198 page views

• 64% of traffic

from new visitors

Other 8.24%

SOCIAL MEDIA

facebook.com/WindsorEssex & facebook.com/SBCWindsorEssex

Twitter.com @weecdev & @SBCWindsorEssex

Impressions

Highlights

Impressions by country

Impressions

Highlights

Paid

62%

Viral

19%

Organic

19%

• 1,524,249 impressions

• 864,200 users

• 4,336 stories created

• 3,193 likes

• 1,148 new fans

Canada 32%

UAE 10%

Germany 7.9%

USA 5%

UK .1%

Other 45%

Followers:

2,408 Total

1,435 New

• 722,538 impressions

• 1,674 link clicks

• 1,116 mentions

• 768 re-tweets

21


WindsorEssex Economic Development Corporation Annual Report 2015

Amherstburg Essex Kingsville Lakeshore LaSalle Leamington Pelee Island Tecumseh Windsor

Staff

Office Management Coordinator

Community Data Analyst

Executive Liaison (from July 2015)

Executive Liaison (to April 2015)

Director, Marketing & Communications

Business Ombudsman

Business Attraction Coordinator (special project – term to January 2015)

Director, Business Attraction (from May 2016)

Business Attraction Coordinator (from May 2015)

Director, Business Retention & Expansion

Chief Executive Officer (Interim)

Chief Executive Officer (to July 2015)

Economic Development Officer

Marketing & Communications Coordinator

Kathy Bellamy

Adam Castle

Holly Connelly

LeeAnne Damphouse

Lana Drouillard

Marion Fantetti

Frasier Fathers

Joe Goncalves

Nick Kazakoff

Lee McGrath

Rakesh Naidu

Sandra Pupatello

Wendy Stark

Lina Williams

Information Coordinator (to July 2015)

Executive Director

Programs Advisor (Essex Satellite Office)

Business Advisor (to January 2015)

Information Coordinator (from August 2015)

Youth Entrepreneurship Coordinator

Business Advisor (to May 2016)

Cassandra Capacchione

Sabrina DeMarco

Shannon Dyck

Diane Malenfant

Natasha Marar

Sandra Vasquez

Thanos Zikantas

2015 Board of Directors

Chair

Past Chair

Vice Chair

Secretary/Treasurer

Director

Director (to December 2015)

Director

Director

Director

Director (Youth Entrepreneurship)

Martin J. (Marty) Komsa, President & CEO, WFCU Credit Union

Shelley Fellows, VP Operations, Radix Inc.

Tom Bain, Warden, County of Essex and Mayor, Town of Lakeshore

Peter Roth, Former Managing Partner Roth Mosey

Drew Dilkens, Mayor, City of Windsor

Kay Douglas, President, Douglas Marketing

Peter Quiring, President, Nature Fresh Farms

Terry Rafih, Chairman & CEO Rafih Auto Group

Bill Thomas, President, Thomas Canning Ltd.

Nicole Anderson, Instructor & Program Director, Entrepreneurship Practice &

Innovation Centre (EPIC), University of Windsor, Odette School of Business

22


WindsorEssex Economic Development Corporation Annual Report 2015

Amherstburg Essex Kingsville Lakeshore LaSalle Leamington Pelee Island Tecumseh Windsor

Financials

Extracted from the annual audit reports issued by BDO Canada LLP

Statement of Financial Position As at December 31, 2015

Actual 2015 Actual 2014

Total Current Assets $1,073,938 $2,789,150

Property, Plant and Equipment 28,146 38,700

Total Assets $1,102,084 $2,827,850

Total Current Liabilities $473,509 $880,580

Net Assets:

Invested in Capital Assets 28,146 38,700

Internally Unrestricted 100,000 1,908,570

Internally Restricted - Development Fund 500,429 1,947,270

Total Liabilities & Net Assets $1,102,084 $2,827,850

Statement of Operations For the year ended December 31, 2015

Actual 2015 Actual 2014

Revenue:

Core Funding $2,167,932 $2,167,932

Other Government Funding 688,611 612,760

Other 101,385 28,672

Total Revenue $2,957,928 $2,809,364

Expenses:

Program $1,060,044 $956,416

Administrative 1,291,282 1,216,089

Amortization 14,297 52,761

Total Expenses $2,365,623 $2,225,266

Revenue Over (Under) Expenses before other items $592,305 $584,098

Repayable refund of current year contributions (211,000) –

Excess Revenue Over (Under) Expenses $381,305 $584,098

Net Assets, beginning of year 1,947,270 1,363,172

Refund of Previous Years’ Contributions (1,700,000) –

Net Assets, end of year $628,575 $1,947,270

23


Strategic Alliances

• Automotive Parts Manufacturers’ Association

• Cross-Border Institute

• Excellence in Manufacturing Consortium

• Windsor-Essex County Environment Committee

• iMiN Steering Committee

• Canadian Tooling and Machining Association

• Canadian Manufacturers and Exporters

• Economic Developers Council of Ontario

• Economic Developers Association of Canada

• Essex Region Conservation Foundation

• Mitacs Economic Partnership

• Ontario Auto Mayors

• Ontario Network of Entrepreneurs (ONE)

• South Western Ontario Industry Education

Council

• International Economic Development Council

• United Way Well-Being Advisory Committee

• Windsor-Essex Multicultural Council

• Windsor-Essex Regional Chamber of

Commerce

• Leamington Chamber of Commerce

• Amherstburg Chamber of Commerce

• WEtech Alliance

• Windsor-Essex Local Immigration Partnership

• Workforce WindsorEssex

700 California, Suite 200

Windsor, Ontario, Canada N9B 2Z2

519-255-9200 1-888-255-9332

Small Business Centre (Satellite Office)

39 Maidstone Avenue East, Unit 5

Essex, ON N8M 2J3

WindsorEssex Economic Development:

choosewindsoressex.com

/windsoressex

/weecdev

/windsoressex

Small Business Centre:

windsoressexsmallbusinesscentre.com

/SBCwindsoressex

/SBCwindsoressex

/windsoressex

AMHERSTBURG ESSEX KINGSVILLE LAKESHORE LASALLE LEAMINGTON PELEE ISLAND TECUMSEH WINDSOR

Similar magazines