Bloodhound

pick your nose
Bloodhound covers everything
relating to the sense of smell. In
general there is a wide lack of
understanding and appreciation
regarding this powerful sense
as it is perceived as an esoteric
experience that is difficult to
describe in words, and is often
overlooked compared with the
other more dominant senses of
sight, taste, hearing, touch.
However, smell is one of the
oldest of the senses and is
arguably the most powerful
because of its rare and unique
association with the parts of
the brain controlling memory,
emotion and mood. We feel that
smell has an untapped potential
in many broad areas ranging
from medicine to advertising.
w h a t ’ s t
some things remain mysterious
and obscurely abstract. We are
definitely not purely a scientific
publication, while our subject
matter is biological we always
put just as much emphasis on
the unique sensory experience
which is not always as easily
describable, but is emotional
on every level in every way.
We are unique because we are
taking a non-visual experience
that is hard to put into words
and turning it into something
you can read and look at and
hold in your hands. We are in
the business of smells.
All of us here at Bloodhound
are fascinated by scents and how
they affect us as people as well
as a culture, and aim to increase
awareness about the incredibly
powerful sense of smell. Scents
are highly stimulating sensations
and evoke vivid associations,
yet there is still so much to be
learned about this subject and
Henri Gusteau
Editor-in-chief
3 pick your nose