Bloodhound

t h e i r p e r s o n a l i t y W I T H O U T e v e n k n ow i n g
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His emphasis on individuality is in sharp contrast to the large corporate
fragrance world, where Malle cut his teeth consulting before becoming
disillusioned with the direction of the perfume behemoths. His first shop
opened in Paris in 2000, and he now has three stores there and one in New
York, with new locations forthcoming: in Rome, in April; and New York.
In Malle’s eyes, the fragrance
industry, much like Hollywood,
is obsessed with one-size-fitsall
blockbusters that manage to
please precisely no one. These
are often inspired by real people,
such as his aunt or his father’s
charismatic best friend. As a
Maxwell Perkins overseeing the F.
Scott Fitzgeralds of the fragrance
world, he celebrates the perfumers
he works with regularly, hanging
their portraits on all the walls
“People will find fragrances that
epitomize their personality without
even knowing it,” he says. “They do
it in a primal way.”
10 eleanor