DF Moscow

DEFINE FINE 

OUR PERSONAL 

INDEPENDENT 

GUIDE 

UNIQUE 

PLACES, PRODUCTS, PEOPLE

DEFINE FINE 

SUPPORTS 

ONLY 

PRIVATELY OWNED BUSINESSES 

AND 

INDEPENDENT ENTREPRENEURS

DEFINE FINE 

IS OUR 

PERSONAL 

COLLECTION OF 

PLACES WE LOVE

Dear reader, 

We are delighted that you are holding one of our Define Fine travel books in your 

hands. This book is a result of our very personal and very careful research of the life 

of this amazing city. It is also a result of very long walks, many sleepless nights and 

early mornings, heated discussions and our passion for everything beautiful. 

In this book you will not find the usual selection of big hotels and famous sights, 

those you already know or will discover without difficulty on your own or in other 

guides. We are offering you a selection of places we personally love, the best that this 

city and its people have to offer - the places that the locals consider to be special, the 

places they love and are proud of. We are grateful for their guidance and recommendations. 

But ultimately this is our and very personal choice of the finest of privately 

owned and operated businesses, in all spheres of life and all price ranges. Being 

entrepreneurs ourselves we made it our mission to support and promote projects 

which have unique esthetical value. 

We are travelling the world with our eyes and hearts wide open to beauty in all its 

manifestations. We are delighted to share with you the treasures we found on the 

way. We do believe that your travel through this city guided by us will be exciting, 

enchanting, enriching. We are not claiming this selection to be final, there are always 

new places to discover. But we are sure that we can guide you to what a world traveller 

should experience – the essence of Moscow. 

Enjoy your trip! 

Veronika Blomgren 

Nikola Kostic

PLACES BY CITY AREAS 

BARRIKADNAYA 

C.D.L. Central House of writers 

Cook’kareku 

Hlebnaja lavka 

PUSHKINSKAYA 

Pushkin 

RED SQUARE 

Zhivago 

SMOLENSKAYA 

White rabbit 

Atelier Natalie Katwal 

RED OCTOBER 

Strelka restaurant 

Suitsupply 

Lumier Brothers 

October Boxing club 

Strelka institute 

TULSKAYA 

Danilovski market 

Fedya, ditch! 

PATRIASHIE PONDS 

Nude Coffee&Wine bar 

Gorod-Sud 

36 

38 

40 

43 

44 

46 

124 

48 

126 

90 

156 

176 

50 

52 

54 

56 

Hleb i vino 

Ah! Beatrice 

Uilliam’s 

Costume Code 

Déjà vu 

Nail Spot 

KARETNI RIAD 

32.05 

DMITROVKA 

Fresh 

MAYAKOVSKAYA 

Delicatessen 

Brusnika Crafted Knitwear 

Natura Siberica 

NIKITSKAYA 

Crabs are Coming 

Grape 

Ugolek 

Аntikvariat 

Loffilab 

Roza Azora 

Art in Interior 

Nebo 

Art School by Details 

Details cooking school 

58 

60 

62 

128 

140 

158 

64 

66 

68 

123 

160 

70 

72 

74 

142 

144 

92 

94 

130 

98 

174

RUBLJOVKA 

Prichal 

Master Suit 

Barvikha Luxury Village 

GORKY PARK 

Olive beach 

Lebedinoe ozero 

Pioneer summer cinema 

Garage Museum of Modern Art 

TRETJAKOVSKAYA 

House of honey 

SAVVINSKAYA 

EMBANKMENT 

Chapurin 

KURSKAYA 

Edward’s Pub 

Artplay Desing Center 

Winzavod 

WINZAVOD 

Home concept 

Regina Gallery 

11.12 Gallery 

33 1/3 Record Bar 

76 

132 

180 

78 

80 

188 

100 

82 

134 

84 

102 

104 

148 

106 

108 

110 

Triangle gallery 

Perchersky gallery 

Transatlantique 

PARK KULTURY 

Beliy sud spa 

Мuseum of Moscow 

ALEKSANDROVSKIY SUD 

Russian State Library 

Annex “Ruina” 

KRASNAYA PRESNJA 

Ping Pong Club Moscow 

BEREZHKOVSKAY 

EMBANKMENT 

KOP Studio 

SKOLKOVO 

Skolkovo Golf Club 

EVERYWHERE 

The designers 

Moscow Metro 

Bumperbooks 

112 

114 

146 

162 

168 

172 

96 

178 

116 

184 

150 

170 

182

CONTENT

16 

28 

32 

86 

118 

136 

154 

166 

City 

Rooms 

Food 

Art 

Fashion 

Interior Design and Décor 

Health and Beauty 

Adventure

CITY

Moscow is a very proud city. And at the same time a very shy one. Home to over twelve 

million people, she is like a mother, who will slap you hard if you misbehave, and love 

you all the way to the stars for the rest of the time. She will feed you until you cannot 

move. She will tell you fairy tales that you will never get enough of. She will hug you so 

hard that you will forget all your worries, and she will never hide her own faults. 

Moscow is different. Special. Unique. Although she is impressive, you can’t really call 

her “pretty”. She is open-hearted, yes, but she hides it well – this city (just like the 

whole country it represents), is a paradox. An enigma. You might find Moscow uncomfortably 

vast, grey and surly, but don’t let this first impression intimidate you. Just 

make a little effort to dig your new date a bit harder, and she will present herself in all 

her glory: with those broad boulevardes and cosy parks, dramatic architecture of the 

Soviet’s past, and the fresh wave of urban landscaping that gives the city that young, 

“hip” vibe. The modern café culture, the art spaces, the parties, the farmers markets – 

you name it. Russia’s capital has it all! Love her, and she will love you back. 

You will find yourself bewitched by the soft serenading of church bells, by the 

shining golden domes reaching to the clouds, by the shy smiles of Moscow’s gorgeous 

women. You will be shocked by the number of Bentleys cruising its wide – in some 

places extremely wide – streets. You will be amazed by the abundance of great art, with 

the fairy-tale look of the Kremlin and by the incredible pulsating pace of this city’s life. 

But what you really need in Moscow is a friend. We hope that you will be courageous 

enough to start a conversation with a Muscovite (they will never do it themselves). 

Russians love travellers, but are too shy to make that obvious. However, if you manage 

to get a smile from a local, be assured that you will be invited into their homes, lives 

and hearts. What greater reward can you get from a trip to the capital of this amazing 

country!

ROOMS

Somehow, there are absolutely zero, cool boutique hotels. Not even just 

a single hip hostel in the whole city of Moscow. We have no idea how that 

happened. Seriously, why would a contemporary city like this have no address 

where the modern day, jet-set gypsies could crash in style? Anyhow, you basically 

have no choice but to stay in one of the overpriced chain hotels. We won’t 

rave about them because you know what you’re getting, staying at the Hyatt, 

Four Seasons or the Marriott. The best thing about them is their location: all 

of these hospitality moguls are sitting in the very heart of the old Moscow, a 

stone’s throw away from Bolshoi Theater, the Kremlin and other landmarks, 

which makes it perfect for exploring the city centre on foot. If you are looking 

for accommodation with a bit of historical charm, we would suggest you 

consider one of the grand hotels of the past – the legendary Savoy, Metropol or 

National. All three are a special treat for the old-school lovers of luxury.

FOOD

Forget about borsch and piroshky cooked by babushka and served in matryoshka 

- or whatever else you may have imagined. Contemporary Moscow is 

so much bigger, cuisine-wise. There are some amazing young chefs and great 

experimental concepts. You will find luxury restaurants where you can flash 

your latest Prada outfit, while picking the caviar-dusted foie gras. And not only 

that, but you will also find inexpensive, hip gastro-pubs that can beat those 

in London and Berlin hands down. Rooftop lounges and happening bars are 

tucked in the basement. Food trucks! Farmers markets! And borsch with 

piroshky of course – because it’s a national culinary pride and yes, we do love 

them. Moscow is one of the modern gastronomic capitals– it will fill your belly, 

blow your mind and win your heart.

FOOD 

Area: BARRIKADNAYA 

Povarskaya 50/53 

C.D.L. CENTRAL 

House of writers 

The property still belongs to the Russian Writers’ Union, and especially 

after a recent renovation it is a novel in its own right. Huge wooden 

fireplaces, tall stained glass windows, intimate corners for long private 

evenings, separate dining halls for big receptions – and it has oh, so many 

stories to tell. C.D.L. is favoured by the intellectual elite still (though the 

times and the people have changed a lot, since it was a place reserved 

for the art world dwellers only). The kitchen has seen many changes too, 

though the classical Russian dishes are still one of the best in town, but 

if you are up for mixing carpaccio with pelmeni, try their creative fusion 

cuisine. The menu is seasonal, and most of the products are organically 

grown. A real treat. 

www.restcdl.ru

37 |

FOOD 


Sadovaya Kudrinskaya 9, building 4 

COOK’KAREKU 

Breakfast is the most important meal of the day. Definitely. Double 

definitely in this place. Cook’kareku is serving breakfasts 24/7. They 

also – finally – managed to answer the eternal question : What came 

first – the chicken or the egg? They are saying – absolutely no doubt 

– 100% sure – The Egg. Honestly, it makes sense to us. And with over 

thirty egg dishes it is hard to argue. Not that you cannot make thirty 

chicken dishes, but…. Let’s not get lost in that discussion all over again. 

So breakfast it is. Eggs, porridges, sandwiches, anything you can think 

of, and also a lot of things which you never even would imagine eating 

for breakfast. They have a menu of traditional breakfasts from pretty 

much every country in the world – so take your chances and order Korean. 

The place is beautifully designed – so cheerful and cosy, we would 

breakfast there any day or night of the week. 

www.cookkareku.ru

39 |

FOOD 


Bolshaya Nikitskaya 58 

HLEBNAJA LAVKA 

Welcome to Provence…or is it a Russian fairytale dacha? The kind that 

is an 18th century high-society summer ‘palace’, decorated in a manner 

that was in vogue when the Russian-French connection was very strong. 

With the dried flowers and herbs hanging from the ceiling, whitewashed 

walls, woven baskets and the catchy aroma of a freshly baked berry pie, 

this place could be both. Although it’s all about baked goods here (only 

the bread comes in more than 16 varieties!), it’s a proper restaurant in the 

disguise of a bakery. Pop in for a cup of tea with a caramelised quince 

tartlet or stay for a proper meal. Eggs Benedict are sprinkled with red 

caviar, buckwheat porridge is topped with tiramisu and soups are served 

in the whole sourdough ‘bowl’ – not your average bread spot for sure! 

www.hlebnaya-lavka.ru

41 |

FOOD 

Area: PUSHKINSKAYA 

Tverskoy boulevard 26/5 

PUSHKIN 

This legendary restaurant is not only a long time favorite with Muscovites, 

expats and an absolute must on your list, but it also serves the best of 

Russian cuisine in exceptionally well done interiors. Added to this, it is 

an interactive theatre as well. As you walk in you arrive in a world and 

time when the men were gallant, the women were wearing long gloves 

and flowing dresses, when music and literature were the main topics of 

discussion at the table, and when horse carriages were the only means 

of transportation. It really feels like the place has been there forever, 

though the beautiful mansion has actually been built from scratch 

less than 20 years ago. Since then the food and the service has stayed 

above expectation. We have enjoyed many beautiful dinners and even 

half drunken breakfasts – as the place is open 24/7 – and will for sure 

enjoy many more. Pushkin is an absolute recommended favorite of ours, 

though recommending any dishes is almost like taking away your freedom 

of choice – try as much as you can, the food is simply superb! 

www.cafe-pushkin.ru

43 |

FOOD 

Area: RED SQUARE 

Mokhovaya 15/1, 1 st floor of Hotel National 

ZHIVAGO 

Location! Location! Location! Right across from the Red Square, with 

beautiful views over the Kremlin towers this place is packed throughout 

the day – but do dress up even if you are planning to have an early 

breakfast. This is where Russians and expats come to see and to be seen. 

Moscow always had a few of those kind of places, where the sparkle of 

diamonds is like fireworks on New Year’s Eve, where the men don’t mind 

to be seen with someone other than their wives, where you wait more for 

another celebrity to arrive than your delicious Beef Stroganoff. Jivago 

is The Place now, and the week-long reservation list to get in, is the ultimate 

proof. The menu is inventive, fusion based on Russian classics, 

averaging from great to absolutely delicious. 

www.drzhivago.ru

45 |

FOOD 

Area: SMOLENSKAYA 

Smolenskaya Square 3 

WHITE RABBIT 

Absolutely amazing space! Though you will have to get to it through a 

shopping mall and a business centre – don’t let that stop you. Once you 

get into the main dining hall, hold your jaw – as it will drop. This lucky 

rabbit lives in one of the most stunning locations in Moscow – well, we 

would even say the world. The dome shaped glass roof is hovering over 

the enormous beautifully decorated multi leveled space, the views over 

the centre of the city are mesmerizing. A perfect place for a very special 

occasion, or just an intimate, silent dinner for two – trust us, most of the 

time you will be speechless. The cuisine is one of the best on the planet, 

especially the creative nouveau Russe dishes. Unforgettable! 

www.whiterabbitmoscow.com

47 |

FOOD 

Area: RED OCTOBER 

Bersenevskaya embankment 14, Red October complex 

STRELKA 

Translated as an “arrow” and named so, as it is located on an arrow-looking 

Bolotny island in the Moskva river, this word has become associated 

with everything cool, modern, new and happening. This restaurant and 

bar has the best terrace in Moscow, not just because of the view, cuisine 

worth all possible stars and great cocktails, but also because of the 

crowd. Being a part of “Strelka Institute for a Social City” – which has a 

separate page in our book as it is definitely worth visiting – this place is 

where the young and ambitious Moscovites are feeding their brains and 

spirits with great coonversations and delicious meals, and where they 

party until dawn on weekends. Not to be missed. 

www.strelka.com

49 |

FOOD 

Area:TULSKAYA 

Mytnaya 74 

DANILOVSKI MARKET 

Food markets have always been an essential part of Moscow life. They 

still are. This is where you have your trusted supplier of the best tomatoes 

from Abhazia, the fresh fish from the Black sea, the most tender lamb 

from the Ivankino village, the peaches from Baku, and the fresh herbs that 

Anna Ivanovna is growing in her green house. Going to the market is an 

adventure. And a diplomatic one. Try to pass by all these broad smiling 

hard working women and actually make a sensible choice. It is hard even 

for the toughest of Russians. In the end, even they would buy some totally 

unnecessary salted cucumber because the babushka was just soooo nice. 

But it definitely is worth seeing. Danilovsky market is the quietest one, 

where you will not be overwhelmed by the noise and harassment of the 

sellers. Just come and take a look, sample some of the best homemade 

cheeses, and the freshest fruit and berries – everybody will be happy if you 

try their merchandise, and then just settle in one of the many super cool 

cafes, have some great nibbles and a glass of really fresh cranberry juice 

and watch. It is like a rolling movie, a very colourful one at that, and you 

also get to smell it! 

www.danrinok.ru

51 |

FOOD 

Area: TULSKAYA 

Mytnaya 74, Danilovsky market 

FEDYA, DICH! 

Traditional farmers’ markets are getting a revival these days in Moscow, 

and Danilovsky Rynok is the most hip among them all. Not only can 

you enjoy the aromas of the beautifully displayed fresh veggies, herbs 

and iconic Russian pickles, while walking along the aisles of this foodie 

paradise, but you can also have a great meal at one of the new cafés 

located right here, next to the stalls. Fedya, ditch! is one of them. This 

gastropub might look like modern Scandinavian – but it tastes of modern 

Russian: the kitchen is focused on the local seasonal products, with 

game and forest berries taking the centre stage. Make sure you try the 

pheasant, boar burger and slow cooked duck – it’s a carnivore’s feast! 

www.facebook.com/fedyadich

53 |

FOOD 

Area: PATRIASHIE PONDS 

Spiridonovka 24/1 

NUDE COFFEE& 

WINE BAR 

Fragrant oily espresso, a glass of good wine and an honest sandwich 

packed with goodness, served in a neutral, urban yet friendly set-up – 

all of these are kind of quintessential, ‘nude’ needs of each and every 

citizen. The right to have breakfast any time of the day is another 

basic need. These are the simple keys to Nude’s success: perfect eggs 

Benedict are being served here all day long. The same with pancakes and 

other morning delights; cappuccinos and lattes are consistently strong 

and smooth, and no one will give you the evil eye if you order your glass 

of Riesling a bit earlier than the official lunch hour kicks off. A perfect 

concept for a bohemian, slightly eccentric area that Patriarshie Ponds are. 

www.facebook.com/coffeeandwinebar

55 |

FOOD 


Bolshoi Patriashi Pereulok 12 

GOROD-SUD 

Translated as “City Garden”, it actually means a fairtytale-like Garden 

City. A place full of freshness, beautiful scents and well, happiness. A 

place where you walk in and go “WOW!” This small shop/café in one of 

the most picturesque neighborhoods of Moscow is a pure treat to your 

senses. Simply but tastefully designed, Garden City is bringing what is 

so badly needed in the centre of Moscow – vitamins! In all their possible 

manifestations. Fresh berries and marmalades, jams and preserves, 

healthy salads and organic vegetables, home made cookies and porridge 

mixes. The locals are the ones who appreciate the selection the most, as 

that is really what is so needed in a big, busy city. As a traveller, don’t 

miss a chance to grab a cup of berries picked in the forest or a jar or 

delicious home made strawberry jam. 

www.gorod-sad.com

57 |

FOOD 


Bolshoi Patriarshy 12 

HLEB I VINO 

As the owners of this small chain of great wine bars say: “Come, the 

wine is waiting for you. And it is only getting better!” Well, don’t wait 

too long, as these guys have been expanding with amazing speed and 

there is a slight worry that those beautiful, personal and private wine 

bars can turn into a world wide story. On the other hand, if it worked 

for Pain Quotidien, why not for “Hleb i vino”? Great wine selection, 

very personal service, and they will actually remember what you got a 

week ago and ask for your comments. Beautiful tapas, perfectly combined 

with the wines, what else do you need, really? 

www.xleb-vino.ru

59 |

FOOD 


Blagoveschentsky lane 1A 

AH! BEATRICE 

Ah! Beatrice is so pretty! She is charming, seductive, romantic and she is 

a genius in the kitchen. Her velvet clad and golden lit dining room has a 

flair which you cannot resist. In summer, she is setting up outside on a 

small but very well-designed terrace. By the way, Beatrice lives in one of 

the most beautiful areas of the city, in a quiet street just off Tverskaya. 

She is easy to miss, but that would be your huge mistake. As you would 

miss out on some of the best cookies and cakes. But she is way more 

than just cookies, though they are exceptional and are also sold to be 

taken home as gifts. Beatrice’s cuisine is sexy, healthy, fresh and beautiful. 

Dinner with her will definitely make you sigh a deep and satisfied “Ah!”. 

www.ahbeatrice.com

61 |

FOOD 


Malaya Bronnaya 20A 

UILLIAM’S 

Always packed. Always good. Always noisy. Always full of beautiful 

women….well, every place in Moscow is, but this one is their favourite, 

also due to its proximity to some of the best design schools in Moscow, 

Laboutine and Agent provocateur shops in the neighbourhood. 

But mostly due to the food. Unpretentious and delicious, served on 

wooden trays, Uilliam’s cuisine is supposedly Australian, but the Muscovites 

would disagree – it is theirs, just the way they want it. During long 

summer nights don’t be shy and squeeze between the people, who are 

drinking and eating on the narrow line of cushions just on the sidewalk, 

and the chances of making friends here are higher than anywhere else 

in the city! 

www.uilliams.ru

63 |

FOOD 

Area: KARETNI RIAD 

Hermitage Garden, Karetni riad 3 

32.05 

Rain or shine, this is a happening place. Located in the centre of one 

of the cutest little old parks of the historical centre, Hermitage Garden, 

this spot serves as an ultimate meeting point by day and a boozy pub 

by night. A young and fun crowd comes here to have a slice of a juicy 

Friday roast, to warm up with a cloudberry shot or daydream with a 

glass of red by the window in the turquoise frame. In the summertime, 

the venue gets so busy in the evenings that patrons just hang out in the 

street and use their own jackets as blankets to sit on the lawn, as all the 

tables are normally taken by earlier on in the evening, but no one complains. 

The weekend bar-crawling routes often start from here, and end 

up here, too – but some of the ‘crawlers’ never leave the spot, because 

they know that eventually all their friends will be here anyway, so why 

leave? If you really need to change places, just go to the venue’s sister 

bar casually called ‘Around the corner’ – it sits right where its name 

suggests. 

www.veranda3205.ru

65 |

FOOD 

Area: DMITROVKA 

Bolshaya Dmitrovka11/1 

FRESH 

We have been wondering for a long time now, how come the food that 

is served in most of those healthy eateries around the world (places that 

promote a holistic lifestyle and always have leaflets of yoga studios on the 

bar), just is not tasty? With three locations around Moscow, Fresh is living 

up to its name and providing what is so needed in any big city – fresh and 

healthy vegetarian dishes. But what is almost more important - it is delicious! 

Their breakfast menu is an explosion of vitamins that will take you 

through a day of traffic jams, their own collection of homemade fresh 

juices is exceptional, the salads are so good that not only will you crave 

for more, but you somehow even start thinking of buying new jogging 

shoes. 

www.freshrestaurant.ru

67 |

FOOD 

Area: MAYAKOVSKAYA 

Sadovaya Karetnaya 20, building 2 

DELICATESSEN 

This location is for avid searchers: if you are not familiar with the area, 

you won’t find it. Unpretentious backyard, black iron door with no sign, 

poorly lit stairs going down to the basement – no, this is not a horror 

movie setup, rather, it’s the way to one of the best gastropubs in the 

city! Downstairs it’s nice and cosy, and always very busy. Lunchtime it’s 

packed with gourmands who don’t really hurry back to their office cubicles, 

savouring sandwiches with in-house cooked ham on the artisan 

bread, along with hearty soups. In the evening the bar gets more attention, 

with bartenders whisking some curious crafted cocktails. And on 

weekends it’s a pure feast, when tables are moved together to accommodate 

big companies ready to try something revolutionary and comforting 

at the same time: wild boar offal and dried cherries stew, anyone? 

www.newdeli.ru

69 |

FOOD 

Area: NIKITSKAYA 

Bolshaya Nikitskaya 23/14/9 

CRABS ARE 

COMING 

This is probably not the best page to make this statement, but we will 

do it anyway. Russians do not eat bear meat. At all. Never. But they do 

eat crab. Probably the best crab in the world. Kamchatka crab has been 

on the menu in most Russian restaurants since it was discovered, or better 

to say since restaurants started to exist. This is not a place though, 

where you will see the huge creatures looking sadly at you through the 

aquarium glass – honestly it is a very sad sight. This is a place where you 

can enjoy some of the best seafood dishes in Moscow (mostly crab of 

course), prepared in an unpretentious but deliciously clean way, served 

in a very relaxed space and at very reasonable prices. 

www.facebook.com/CrabsAreComing

71 |

FOOD 


Malaya Nikitskaya 16/5 

GRAPE 

VINOTEQUE 

Passion is what it takes to make something great. These guys have a 

passion for wine. Don’t be shy, ring the door bell and go down a few 

steps to one of Moscow’s best kept secrets – the temple of Vino. The 

real connoisseurs will appreciate the selection – no comments needed 

for them - those of us who at best can tell good wine from bad wine, 

just take a seat, and a deep breath, then be ready for the sommelier to 

take you on a journey. You can choose the destination or just relax in 

the hands of extremely professional pilots. They will take good care 

of you. Beautiful tapas are served throughout your trip, and of course 

perfectly coordinated with whatever you are drinking. An unforgettable 

adventure! 

www.facebook.com/grapemoscow

73 |

FOOD 


Bolshaya Nikitskaya 12 

UGOLEK 

We have a theory that you can recognise a good restaurant by the sound 

of it – that’s incomparable to anything, a very special mixture of people’s 

voices, glasses, plates and cutlery being moved, drinks being poured, and 

some good music. When you hear those sounds you just know that the 

place is loved by the locals. And there must be a reason for it. Well, this 

place is adored! The reasons are – great location, very cool interior, excellent 

and personal service, unpretentious delicious food, a great crowd, 

good prices and parties on the weekends – what else do you need? 

www.ugolecafe.ru

75 |

FOOD 

Area:RUBLJOVKA 

Ilyinskoye Hwy. 2 Km, 1 

PRICHAL 

Moscow has always been a city, which in a strange way embraces you 

for a while and then pushes you away again. Intense and vibrant during 

weekdays, yet on the weekend – in any season – it falls quiet. The insanity 

of city life drives almost all Muscovites out – to the dachas and the 

walks in the woods and long evenings with meat sizzling on the grills, as 

well as homemade vodkas mixed with tonic and soda, Moscow weekends 

are something special. There definitely will be a book about those! But 

if you are a traveller – on whatever day – come here. Just to ride through 

the woods, actually the most expensive woods in the world, (the real 

estate prices in this area are beyond any human comprehension). Just to 

sit on a beautiful terrace on the banks of the Moskva river, to listen to 

the birds and have some great, (though priced appropriately accordingly 

with its real estate level), food. It is well worth the trip. 

www.en.novikovgroup.ru/restaurants/prichal

77 |

FOOD 

Area: GORKY PARK 

Pushkinskaya embankment 

OLIVE BEACH 

Historically Moscow has been called ‘the port of five seas’…only there 

is no sea in the city. Never mind. There is Moskva river instead, and with 

the right approach it can be almost as good. To play the imitation game 

you don’t need much; pick the location that’s hard to beat and build 

the beach club, so well it doesn’t matter if there is any beach at all. So 

here we have it: the legendary Gorky park; the picturesque bank of the 

Moskva river, overlooking the gorgeous architecture of Stalin’s époque: 

the merry day cruise boats passing by; the pretty wooden deck with sun 

lounges; not to mention, great music and quality food. Like all of these 

is not enough, but there are also real olive trees planted along the deck, 

which give that odd and beautiful feeling it might not be Moscow at all. 

One sip of icy Pino Grigio, and you are in Italy – no wonder Muscovites 

choose this spot for a reality escape. 

www.ginza.ru/msk/restaurant/OliveMoscow

79 |

FOOD 


Krimsky Val 9/22 

LEBEDINOE 

OZERO 

This little gem is tucked away in the booming bush in the far corner 

of the busy Gorky Park. The name of the café means ‘Swan Lake’ and 

naturally, there is a pond and a sweet couple of white swans, living happily 

in their wooden hut in the middle of it. The restaurant is a seasonal 

project, open during the summertime only, and it feels like it’s a communal 

dacha (the country house), as almost everyone seems to know each 

other here, kissing cheeks and rubbing shoulders by the open-air bar. 

The venue is a tongue-in-cheek mix of South Eastern Asia aesthetics – 

think low tables, floor mats and colorful garlands taking you to Bangkok 

or Bali – and the ex-Soviet Union countries’ cuisine. This mashup tastes 

great: start with a Thai tom yam soup, followed by Georgian kebab and 

polish it off with a fragrant shisha at the wooden terrace overlooking 

the dreamy pond. During the peak summer months some crazy parties 

happen here, so keep your eyes open and don’t miss all the fun. 

www.facebook.com/cafeswanlake

81 |

FOOD 

Area: NOVOKUZNETSKAYA 

Novokuznetskaya 5/10 

HOUSE OF HONEY 

How many varieties of honey can you think of? Whatever your magic 

number is, get ready to be blown away with what House Of Honey has 

on offer. This mansion in a quiet historical area is a Queen Bee’s empire: 

there is black maple honey, young burdock honey, willow honey, hawthorn 

honey, amber-coloured and runny to white and butter-thick, light 

and floral to rich and almost spicy - you name it, they’ve got it! Tastings 

are welcome, the staff – mommas with perms – are greeting you warmly 

and are ready to tell you everything about that buckwheat liquid gold 

you are rolling in your palate. Doubly lucky if you are looking for the 

souvenirs, as there is nothing more Russian than honey. There is also an 

organic produce corner in the back of the shop. Don’t miss the chance 

to buy some traditional sweets like apple pastila (a sort of marshmallow, 

but healthier) and honeycomb. The rare case when sugar IS good 

for you! 

www.dommeda.ru

83 |

FOOD 

Area: ARTPLAY 

N. Syromyatnycheskaya 10/9 

EDWARD’S PUB 

A classical man-cave in the whirlwind of all things modern and creative, 

which is what Artplay Design Centre is about. It’s a bit unexpected to 

bump into a traditional British pub in a place like this – the whole space 

had been a factory in a Soviet era, rejuvenated with the gentrification 

trend of the past few years. But if you think about it, things look less 

strange than you might think. The British School of Design is just a 

hundred metres away, and the pub’s set up in the tunnel, in the middle of 

the post-industrial zone, which gives you that ‘Manchester’ feel. Inside, 

it’s nice and cosy: the venue is tiny, with just 10 tables and a massive 

bar, serving dozens of craft beers and ciders. It’s such a proper “English” 

spot you might find yourself referring to the barman as ‘sir’. Well 

played. You deserve another Magner’s! 

www.vk.com/edwardspub

85 |

ART

This chapter is probably the biggest in our book, and that’s for a very good 

reason; art has always been big in this city, and the contemporary form of it 

is at its peak right now. While well-established galleries keep on pumping, like 

well-oiled machines, supplying the rest of the world with the works of Russian 

artists, the new spots are popping up all the time, proving that the demand 

for modern art is growing. Apart from the stand-alone galleries, there are artclusters 

located in the former industrial spaces. There are visual installations, 

photography, whimsical objects, and fearless statements – there’s a brave new 

world just waiting for you to explore. You don’t have to be an avid art-digger to 

enjoy it – just come with your mind wide-open and let it take you on a journey.

ART 


Bolotnaya embankment 3, building 1 

LUMIERE BROTHERS 

Centre of photography 

The original LB location was the first private photo centre launched in 

2001, and it remains the most established gallery of the city. It doesn’t 

throw any extravagant parties, nor does it flash the scandalous names - 

instead, this institution keeps it classy. Now, with the launch of the new, 

bigger and fancier location at the hip Red October island, the original 

gallery keeps its focus on Russian and Soviet photography, with the main 

idea of covering the time from the beginning of the 20th century and 

until 1991. The new location, by contrast, is all about international artists, 

and the spectrum of interest is pretty broad – one day it can be contemporary, 

daring fashion photography, the next week – neorealism of postwar 

Italy and the next month it’s an exhibit about British punk-life. There 

is a cosy café and a bookstore attached to the halls, but the highlight is a 

library; grab your long black and unplug from real life’s hustle and bustle, 

with the best of Helmut Newton or Robert Mapplethorpe. 

www.lumiere.ru

91 |

ART 


Nikitski boulevard 14 

ROZA AZORA 

To those living in Moscow it seems that this place has been there forever. 

And once you walk in you will probably feel the same. One of the most 

eclectic galleries in the city, Rosa Azora, is a collection of memorabilia, 

antiques and art objects which are hard to put names onto. But besides 

that, it is one of those very rare spaces that has been promoting young 

Russian artists for over two decades now. Some of them have grown into 

well-established names in the contemporary art world, and some definitely 

will in the future. Absolutely worth stopping by and checking out who is 

exhibiting – if you have an eye for art you may very well find a name that 

will be in museum collections in a few years from now. 

www.rozaazora.ru

93 |

ART 


Khlebny pereulok 6 

ART IN INTERIORS 

The private house of a well-known architect and art connoisseur, Olga 

Timyanskaya is something very special; a carefully restored historical 

building converted into a cosy family nest…and an exhibition space and 

music venue! In the olden times in imperial Russia there was a culture of 

“salons”, borrowed from the French. Some well-known noble socialites 

would open up their private houses – be it the city residence or a country 

estate – to a selected club of guests, who would gather to listen to some 

excellent music and share thoughts on modern poetry, the latest theatre 

plays, social dramas and some risky political views of course. This is 

pretty much what happens in this beautiful 2-level apartment. The host 

of the house knows the contemporary creative scene like a fish knows 

water and even if you are an avid art collector, get ready to be surprised 

with some of the names showcased. It all feels like a big house party, with 

wine, snacks and the curious canvas occupying the sun-lit living room and 

corridors. You will badly wish to be a part of it all, and the good news is, 

you are very welcome. 

www.artininterior.ru

95 |

ART 


Vozdvizhenka 5/25 

ANNEX “RUINA” 

They don’t call it “a ruin” for no reason. This historical building is a 

wreck and owning it. What used to be a stable in XVIII century is now an 

annex to the monumental Shchusev State Museum of Architecture. It is 

an address for the experimental exhibitions and a fascinating experience 

of itself, with its crumbling columns, threadbare walls and other elements 

of urban decay. It actually doesn’t matter what’s on show, as Ruina is an 

art object as it is. Wander around in the centuries-old maze of rooms. 

Walk through the dark corridors and mysterious arcades and don’t be 

afraid to get lost – it’s some sort of an art, as well. 

www.muar.ru

97 |

ART 


Spiridonovka 4 

ART SCHOOL 

by Details School 

of Design 

Can you tell your Monet from Manet, and your van Gogh from Van Eyck? 

Been to every hall of Hermitage and every corner of the Louvre? Time 

for the next step. Start not only admiring art, but creating it, too! It’s easier 

than it seems and experience is not a prerequisite; you just need a good 

teacher and a friendly environment to take your first steps into the world 

of paints, canvases and pure joy. The Art School presented by the famous 

school of interior design “Details” is the place for that. Come as you are, 

with no clue about how to hold an ordinary pencil and get ready to colour 

up your life. Academic drawing, fashion sketching, pastels, oils, acrylics, 

basics of composition, abstract painting and portraits – you name it, they 

teach it. Think of those classes as a relaxing hobby, powerful art therapy 

or…take it to the next level and make it your dream job! 

www.details-moscow.ru/en

99 |

ART 


Krimsky Val 9с32 

GARAGE MUSEUM 

OF MODERN ART 

Located in the famous Gorky Park (which really is just a beautiful park 

in the centre of the city and has nothing to do whatsoever with what 

the West is associating it with), it’s absolutely worth a visit on a good day 

in any season. The recently opened Garage is a much needed addition 

to the stunning collection of museums in Moscow. Modern art is a very 

controversial topic. Once it is put on the walls of classical establishments 

it either dies or shines. Even Pompidou is not embracing all of it. As it 

should, by the way. Garage has been created as a space – an exceptional 

space at that – to be an interactive ground for the best of modern art. 

The exhibitions are attracting crowds and are the talk of the town, some 

even the talk of the world. 

www.garagemca.org/en

101 |

ART 

Area: KURSKAYA 

Nizhnaya Syromyatnicheskaya 10 

ARTPLAY DESIGN 

CENTER 

The area around busy and extremely shabby Kursky railway station used 

to look like a warzone, and the transformation that has happened to the 

massive ex-factory territory located here was the first - and successful! 

– attempt to give this neighbourhood a new life. Following the classic 

gentrification scenario, the ugliest walls were covered with some decent 

graffiti and the red brick buildings have been occupied with art galleries, 

designers’ workshops, creative studios and showrooms. Then the British 

School Of Design moved in, and became a core, a beating heart for the 

lifestyle of this art-cluster. Now there are cafés, bars, coffee shops, a 

cinema, an arts and crafts centre for kids, a few exhibition spaces and a 

rooftop chill-out zone with a romantic view on the railway – in the summertime 

this roof hosts live gigs and secret parties, and in the wintertime 

it becomes a skating-rink. What a facelift! 

www.artplay.ru

103 |

ART 

Area: KURSKAYA 

4 th Syromyatnicheskiy pereulok 1, building 6 

WINZAVOD 

Once dubbed “Moscow’s Bavaria” for being the biggest wine and beer 

bottling line in the city – the name literally translates as Wine Factory 

– Winzavod is one of the most happening art-clusters in Moscow nowadays. 

This complex of historical buildings dates back to the beginning of 

the 19th century, and unlike many post-industrial spaces, this one is cosy. 

Those 3-storey red-brick buildings are home to the country’s main art galleries, 

which means if you wish to spend a day soaking in visual content, 

Winzavod is definitely The Place to go. Our favourite space within the 

complex would be the Arched Hall, which used to be the wine cellar – it 

has a magical ability to turn any installation or video performance into 

something out of this world. This creative hub is always buzzing with 

positive energy; if it’s not a special exhibition, then it’s an underground 

fashion show, a secret party or an indie music festival. Don’t miss the 

spacious boutique Cosmoteca, selling niche cosmetics and perfumes (the 

best in the whole city) and a little gem called Zurzum café, which serves 

as the second home for locally based artists. 

www.winzavod.ru

105 |

ART 

Area: WINZAVOD 


REGINA GALLERY 

What makes a great art gallery? Perfectly-lit white walls and worldwide 

connections – you really don’t need much, just bare essentials. Regina is a 

winner here: its minimalistic exhibition space is perfect for contemporary 

installations, and its reputation in the art world is flawless. It’s been one 

of the first private galleries of the city, founded by a couple of art connoisseurs 

in the early 90s. Now Regina is a venerated guest at Art Basel 

and Frieze Art Fair, Art Biennales in Venice and Sao Paolo, and introduces 

the most interesting Russian artists to the world. A “must visit” for 

those who take contemporary art seriously. 

www.reginagallery.com

107 |

ART 



11.12 GALLERY 

Don’t judge by the simplicity of the space; this small establishment is a 

“badass” in the world of private art galleries, with a brunch in Singapore. 

Its curators are not afraid of going beyond the comfort zone and exhibit 

some brutally honest and experimental artists, discovering new, exciting 

names – one of the must-see spaces, if you consider yourself true, contemporary 

art adept. 

www.11-12.ru

109 |

ART 



33 1/3 

Record Bar 

What gives you a feeling of a hidden gem being discovered better than 

an old school vinyl shop in the basement? This spot is not that simple 

though. You can find some pretty rare items here, buy an antique gramophone 

or spend an entire day listening to the original sound of your favorite 

old songs. Check that iconic Velvet Underground & Nico edition 

(the one with Warhol’s banana!) – yes, you can get it and yes, the price 

bites. It’s a happening place, too, with the exhibitions of band posters, 

“vinyl picnics” and the DJ–ing classes for the kids. A nice finishing touch 

to your Winzavod expedition. 

www.vinyl33rpm.com

111 |

ART 



TRIANGLE 

GALLERY 

Say Winzavod, mean “cool emerging artsists” – and that’s exactly what’s 

this young gallery is about. Fresh names, fresh look of the exhibition 

space, fresh impressions. Exactly like we like our art to be served! 

www.gallerytriangle.com

113 |

ART 



PERCHERSKY 

GALLERY 

New names taking off to the big bright future – that’s what agenda of 

this gallery is about. Wander in and have a bite of tomorrow’s bestsellers. 

Simple exhibition space paired with a complex curator’s work – win win! 

www.pecherskygallery.com

115 |

ART 

Area: BEREZHKOVSKAYA 

Berezhkovskaya embankment 20/40 

KOP STUDIO 

We all enjoy going to the contemporary art exhibitions, but how about visiting 

the place where those curious art objects are being born - sounds even 

more exciting, right? Studio “KOP” is an amazing experience, even if you 

don’t really dig the modern art. First, you enter the industrial, brutal territory 

of a former plastic producing plant – don’t forget your passport, the guys 

at the doors are darn serious. Then you get lost in the maze of the faceless 

buildings. When you finally make it to the loft of one of the red brick factory 

units, your heart will be pumping – but the very next minute you step into 

the studio, it will start singing. This space is like a set for a movie, revealing 

a story about the indie artist’s life – only it’s real! It’s a bit crazy in here, just 

the way it has to be at the workshop of three excessively creative individuals 

– Gosha Ostretsov (the Saatchi&Saatchi gallery is a massive fan), Ludmila 

Konstantinova and Sergey Pahomov. In this studio they create, brainstorm, 

drink tea (or vodka – c’mon, it’s an artists’world!) with guests, showcase their 

one-of-a-kind furniture and paintings, and throw parties on the rooftop. Ah, 

that roof! Breathtaking views over the glittering skyscrapers of the city of 

Moscow is everything; just add a glass of wine to celebrate the moment. Appointments 

are nessecary. 

www.vglazgroup.tumblr.com

117 |

FASHION

Moscow is a fashion paradox. Stroll the central streets at lunchtime and you’ll 

be bedazzled with the flocks of amazingly well-dressed young people leaving 

their offices for a quick bite and coffee. Go to the party at one of the hipster 

hangouts, and you will see the underground fashion in full swing. Yet at the very 

same time, the world of commute can be grey and depressing, and the common 

belief of what’s pretty – don’t forget we are talking about a city with a population 

of twelve million now! – can be rather shocking. Nevertheless, we are full of 

optimism: Russian girls have made it to the international fashion magazines; 

Moscow trendsetters are rocking the latest collections with chic and statement; 

and the local designers are something we are quite proud of. Definitely worth 

a closer look.

FASHION 


Vtoraya Brestskaya 39, building 2 

BRUSNIKA 

Crafted Knitwear 

In the Westerner’s perception, Russia is the land of eternal ice and snow, 

which is, frankly, almost true – Russian winters last way too long, and even 

summers might be quite chilly. Thus said, the most logical textiles for the 

true Russian fashion industry would be not the transparent silks and floating 

chiffons, but rather, wool, wool and more wool. It’s not that easy to find 

something very warm that would also be hip, comfortable and affordable at 

the same time. That’s why the newly trending brand Brusnika seems to be a 

godsend: their knits are of exceptional quality and they don’t look like you 

have put them on only to please your granny. There are some grungy chunky 

sweaters, oversized cardigans, beanies and floor-length dresses that look edgy 

Japanese, while those sleek black turtleneck kaftans could have been designed 

by some avant-garde Belgium genius. With 8 shops in the city, Brusnika is 

what’s gonna save you during the Moscow trip, if you come in at the colder 

time of the year. We promise not to point a finger at you, if you’re spotted 

trying on some heavy gear in the middle of August too – been there, done that. 

www.brusnikabrand.com

123 |

FASHION 

Area: SMOLENSKAYA 

Novinskiy boulevard 25/1 

ATELIER NATALIE 

KATWAL 

Russians have a long tradition of private, personal, family tailors. During 

a long period when Russian fashion did not exist, when all you could 

buy was exactly the same dress as everybody else bought (hopefully in a 

different colour), most Russian women either developed fantastic sewing 

skills, or made friends with someone who did. There has definitely not 

been any lack of fashionistas at any time in Moscow. When you see the 

photos from our grandmothers, all the women were looking like Audrey 

Hepburn and sometimes better. Our mothers actually owned evening 

gowns that would befit the Queen of any country. Now, this tradition is 

still very much alive, bringing out the creative potential in anyone who 

owns one. Natali, besides being a great designer, stylist, and imagemaker, 

is taking it to a new level. She will create an idea for your whole wardrobe, 

make it from the fabrics of your choice, and ship it anywhere in the 

world. A good half-day of taking measurements is required though, but 

don’t worry, as you will spend it in great company and with a few glasses 

of proseco to lubricate the process. 

www.facebook.com/ideafromyou

125 |

FASHION 


Bersenevskaya embankment 8/1 

SUITSUPPLY 

“Suit is an everyday affair”, say the folks of this Dutch men’s fashion 

empire. And it truly is. You just need to look at the centuries-old costume 

staple in a fun and creative way. Ok, this is not an authentic Moscow establishment, 

but rather, it’s a branch of a well-known European brand, 

but we just can’t pretend we are not obsessed with it – it’s too good! 

Suitsupply, with their impressive chain of stores worldwide, are winning 

Moscow’s hearts – service, price and attitude-wise. Who would have 

thought that suit shopping could be so much fun! Pick the cut that suits 

you most. Should it be a classic “York” or contemporary “Copenhagen”? 

Pick a fabric. Cool, dove-grey cotton or fancy, checked-cashmere wool in 

navy? Get some ready-to-wear gear and let a tailor fix it up to compliment 

your body type, or simply go all-out ordering a made-to-measure suit-up 

service. Look in, even if you don’t need a suit at the moment – there is a 

great choice of shirts, scarves and socks as well. 

www.suitsupply.com

127 |

FASHION 


Spiridonyevskiy pereulok 12/9 

COSTUME CODE 

Are you desperate to find a classical yet hot pencil skirt that will fit your 

hips perfectly and split not an inch higher than you think it should? Looking 

for a wool coat that would be masculine, but hipster at the same time? 

Scouting around for an elegant, yet informal wedding suit? The young 

talents at one of the Costume Code ateliers – both located perfectly centrally 

– will give you a helping hand. Made-to-measure tailoring services 

for both men and women can come in really handy when you are willing 

to go all dandy but not ready for the Saville Row sort of expense. We 

love the fact, that taking the measurements is accompanied with great 

coffee and friendly chats, and that the serious suits in the window display 

are laced with the tongue-in-cheek statements like that one saying, “The 

Devil is my CEO”. Smart, fun and looking good. 

www.costumecode.ru

129 |

FASHION 


Nikitskii boulevards 17 

NEBO 

Concept Store 

Japanese and Scandinavian designers – isn’t it a match made in heaven? 

Maybe that’s why this new concept store that sells them both is called 

Nebo, which translates as “sky”? This spacious 2-level store with a chilly 

industrial vibe is the ultimate address if you need an outfit for a contemporary 

art gallery launch party. Try some of the latest Tsumori Chisato 

creations to look girly (but slightly crazy), or check what Maison Kitsune 

has on offer if you have to be looking so hip it hurts. There are plenty 

of choices to improve everyday life of an art director or architect, with 

a great choice of Nordic cardigans and jackets successfully faking the 

fundamentals of it all. Add to it the bookstore in the basement with a 

smart selection of coffee table albums and a flower corner with sleek 

bouquets made of peonies and hydrangeas – everything we love in one 

place. 

www.nebo-shop.ru

131 |

FASHION 

Area: RUBLJOVKA 

Zhukovka village, Rubljovo-Uspenskoye highway 74, building 1 

MASTER SUIT 

They say: the suit doesn’t make the man, but rather, the man makes the 

suit. We say that’s not true. Wrap almost any man in a top-notch, custommade, 

hand-sewn suit and watch him transform from a barbarian into a 

modern day Gatsby. Well, this path can take a while (in some cases – forever), 

but it’s a great start anyway! Master Suit atelier on the banks of the 

Moskva river is a one-step entrance into the universe of James Bond, with 

everything – (except maybe a licence to kill), a man might need on his 

way to becoming a gentleman. Think finest British and Italian fabrics, bespoke 

service, complimentary dry cleaning, personalised embroidery on 

anything from silk ties to denim – yes, these guys are specialising not only 

in the fancy suits here, but they can also make you a perfectly tailored, 

one-of-a-kind pair of jeans too! Add to it a weekly Monday breakfast with 

bellini, Tuesday High Tea and Wednesday Afternoon Cocktails, and you’ll 

understand why all Moscow celebrities are raving about this place. They 

have two locations in the city center, but his one is our favorite. 

www.mastersuit.ru

133 |

FASHION 

Area: SAVVINSKAYA EMBANKMENT 

Savvinskaya embankment 12c6 

CHAPURIN 

Dubbed the “Russian Armani”, Igor Chapurin is the most established 

name in the local fashion scene. His sleek, sculptured dresses are worn by 

Russian actresses, opera singers and IT-girls featured on the red carpets 

all over the world. He’s creating the costumes for Bolshoi Theatre; he 

has showrooms in Milan and Paris; and he sells in Tokyo and Seoul. With 

his chic and smart Tom Ford appeal, Igor Chapurin is the most expected 

guest at any fashion show. Front row, of course! His clothes are glamorous 

but never cross the line with kitsch – in other words, Chapurin is the 

modern Russia’s luxe. His sleek and chic boutique on the banks of the 

Moskva river is our favourite place to play a “first lady” game. It’s definitely 

worth it to pay a visit (even if you don’t need a special occasion 

dress), as Chapurin is also famous for his quirky and affordable accessories, 

be it a pair of elegant gloves or a statement headpiece. 

www.chapurin.com

135 |

INTERIOR 

DESIGN& 

DECOR

Russian interior design is only a little over fifteen years old. We know that as a 

fact, because one of the founders of Define Fine was right there at the roots 

of it all. Veronika Blomgren was one of very few – five to be exact – professional 

designers in Russia. She and her mother, Tatiana Rogova, founded the 

first professional school for interior design. The sixteen years that passed since 

then have been intense. 

We can say with confidence that Moscow, right at this moment has more 

talented interior designers than most capital cities on the planet. Unfortunately, 

Russian product design is way behind, so we cannot recommend to you a lot of 

places to visit for a dose of inspiration. But wherever you go in Moscow, sooner 

or later you will stumble upon a design jewel. And with a new course on product 

design just launched in the School of Design “Details”, we can guarantee that 

in a couple of years from now you will be amazed with the Russian talent in 

that field too.

INTERIOR DESIGN & DECOR 


Malaya Bronnaya 28 

DÉJÀ VU 

In all our books we are making sure that you know where to get the 

best of the essentials for a proper city life – a nice bouquet of flowers 

is always on our list. Unless you buy something super cute from many 

babushkas selling flowers on the streets of Moscow, come here. And especially 

in a city like Moscow – just carrying around a bundle of fresh 

flowers will change your mood. 

www.dejavuonline.ru

141 |



Malaya nikitskaya 16 

АNTIKVARIAT 

This place has been here forever. One of the most trusted and loved – by 

the locals – shops of antiques, paraphernalia, gifts or just something different. 

It is filled to the ceiling with old, very old, rare and not so special 

objects. Enjoy looking for a possible treasure – actually most of the stuff 

they have is really authentic and at least 30 years old – or come looking 

for something really special, if they don’t have it they may know where 

to get it. 

www.universumantique.ru

143 |




LOFFILAB 

A family business which started just ten years ago, this small fabric 

showroom in the School of Design “Details” grew into one of the best 

custom-made furniture manufacturers in Moscow. Local designers and 

expats are regular customers. They are still making a lot of curtains for 

all the best apartments in Moscow – but if you are looking for quality in 

your own unique design, they will be happy to discuss every single stich 

and button of your dream-armchair or bedhead. 

www.loffilab.ru

145 |




TRANSATLANTIQUE 

Art Deco galore! Original decorative pieces handpicked at the flea markets 

and antique shops of Europe, painstakingly restored and displayed 

in the beautiful minimalistic space. Jacques Adnet, Poul Dupre-Lafon, 

Maurice Dufrene, Jules Leleu, Dominique, Christian Krass, Maxime Old, 

Andre Arbus, Louis Sue & Andre Mare, Christofle, Ercuis, Puiforcat – 

does those ring a bell? A candy shop for the true antique lovers. 

www.facebook.com/Transatlantique.Gallery

147 |



HOME CONCEPT 

This is the space you want to move in to, immediately. Or rather you wish 

it would have been your family pad for centuries – preferably somewhere 

in Notting Hill. This loft feels way more like a private house than like an 

interior showroom; we can totally see Benedict Cumberbatch having a 

power nap on that comfy leather sofa! Why him, you might ask? Because 

everything here – from the Union Jack curtains to the cricket bats on 

the walls - screams “God save the Queen!”. Home Concept is an ode to 

anglomania here. It was started when the future owners of the showroom 

met designer Timoty Oulton, who was specialising in vintage-inspired 

British furniture, and this friendship turned out to be quite fruitful. Now 

Home Concept is the most amazing shopping destination for those obsessed 

with everything essentially English. There is a great choice of 

hand-picked American brands, too – which gives that feel of a healthy 

balance. Picking a heavy vintage chest, caramel-coloured, rough leather 

armchairs or a quirky wallpiece made of badminton rackets - you are not 

just buying “things”, you are taking home a piece of a dream lifestyle. 

www.homeconcept.ru

149 |

INTERIOR DESIGN & DECOR

151 |


EVERYWHERE IN MOSCOW 

THE DESIGNERS 

Russian design is not very well-known in the world. The names of famous 

Russian interior designers are probably not popping up in your head right 

now. But – trust us – in a few years from now they will. The School of 

Design “Details”, which was founded in Moscow over 15 years ago, has 

produced hundreds of exceptionally talented interior designers, and all of 

them will be more than happy to go international. If you are looking for 

a designer for your private island, penthouse in whatever city, or a simple 

country house in the South of France – there is a guild of professionals. 

And even if some of them are already hard to get and afford, there are 

always recent students joining the association. A unique community of 

very talented people, a phenomenon which is very rare in this world. 

www.rusdecor.ru

153 |

HEALTH & 

BEAUTY

If you need a piece of beauty advice, ask a Russian girl. She’ll tell you all: 

from her grandma’s secret tips, to the latest trends in cosmetic formulas and 

machines. Yes, that’s right. Beauty is in our genes. But we are also pretty much 

“pros” when it comes to high maintenance! So follow the Moscovites’ steps and 

discover the urban spas – for a quick pick-me-up or a full day of indulgence. 

However, in our book we’ve skimmed the selection of beauty addresses to the 

bare minimum: Moscow is not the destination for spa vacations after all, and 

you’d be better off spending your time on food, arts and other city adventures.

HEALTH & BEAUTY 


Bersenevsky pereulok 5/1 

OCTOBER BOXING 

CLUB 

Take a hip, artsy island in the historical centre of the city where all the 

most happening bars and clubs are and put a…boxing club among them. 

Not a boring one, but an exclusive, private, almost “secret”, bijoux sport 

facility. What would you get? Correct: a tornado-style trend, that puts 

such an old school activity as boxing into the wish list of the city’s avantgarde 

crowd. Yes, the favourite fitness activity of Sherlock Holmes is a 

hot thing to practise now, and the spacious hall with its exposed red-brick 

walls at the former chocolate factory, is the place to learn it. The concept 

behind the October is a “white collar boxing club”, targeting successful 

bankers, lawyers and other yuppies. It’s a man cave – funnily enough, 

created by a petite blonde. Probably the prettiest place to get your nose 

smashed! 

www.bcoctober.com

159 |



Malaya Bronnaya 13 

NAIL SPOT 

“It’s ok to care much about the beauty of your nails, even for intelligent 

people”, declared Alexander Pushkin in “Eugeny Onegin”. We apologise 

to the icon of Russian classical poetry for this frivolous translation of 

this famous quote, but the meaning is quite accurate anyway, and we have 

to admit that things haven’t really changed much since the XIXth century. 

Nails are important, and a friendly beauty bar with a brisk service is an 

essential component of any citizen’s life. Nail Spot reflects modern day 

Moscow: sleek, professional, straight-to-business. It’s cute and homey at 

the very same time, with its violet, plush sofas and all-time favourite 

movies on the screens. They do only nails, toes and brows here - we love 

mono-concepts and the beauty industry is no exception! 

www.nailspot.ru

161 |



Tverskaya 27 

NATURA SIBERICA 

It’s not that uncommon when foreigners think of Siberia as an independent 

country that borders on Russia; it’s wild, mysterious, inhabited 

with giant bears and…huge. All of that is true but trust us, Siberia IS 

Russia - and it’s probably the most beautiful part of it too. Those rare 

months when it’s not covered in deep virgin snow, it blooms, vigorously 

producing the most amazing flowers, berries and herbs, some of them 

with centuries-proven healing properties. Oak bark, Northen cloudberry, 

thyme, nettle, Altai seabuckthorn, black crowberry – these ingredients 

might sound exotic, but in fact they are traditional Russian beauty secrets. 

Natura Siberica uses all of them – certified organic and ethically produced 

– for serums, creams and toners that are winning the world over. Monoboutiques 

in Copenhagen, Tokyo, Barcelona, Hong Kong and corners in 

London, Paris and Singapore are just the humble beginning. If you are a 

fan (and we are!), visit not only the brands’ flagship store in Moscow, but 

also one of their great SPA centres, or even travel all the way to Siberia to 

see their massive organic farm, where rare healing plants are being grown 

– it’s the first of its kind in the whole of Russia! 

www.naturasiberica.ru/en

163 |


Area: PARK KULTURY 

Zubovskiy proezd 1 

BELIY SUD SPA 

The favorite beauty hangout of the Moscow socialites, TV presenters and 

other beauty queens was founded by one of the same kind, a well-known 

fashion mogul Oxana Lavrentyeva, so there is no wonder this salon fits 

all the top-notch standards. It’s not too girly or, in contrary, sterile but 

homey – well, if your home is a luxury country house. It’s all warm white 

and beige, Province-style, with a cozy fireplace in the dining zone – you 

can have a healthy bite and share a pot of herbal tea with your girlfriends 

before or after the treatments. Speaking of which we have to admit the 

local therapists are the speed/quality champions: you can be polished to 

perfection – meaning facial, hairdo, nail and toes – in just 1.5 hours. Off 

to the red carpet, you pretty thing! 

www.belysad.ru

165 |

ADVENTURE

According to the popular stereotype, “adventure” in Russia is something you 

would wish – should we say “pray”? - to avoid, by any means. Don’t worry 

though, we are not going to talk you into any of the extreme experiences 

(although they may happen without your planning them – but that’s the whole 

point of travelling to Russia, isn’t it?). 

Let’s take it easy—how about exploring the breathtaking Moscow metro, or 

visiting a famous artist’s studio? Maybe you could play snow golf, followed by a 

romantic night at the open-air movie theatre? Sounds not that dangerous, right? 

Rest assured, Moscow is one of the most fun-filled cities you’ve ever been to – 

you just have to let yourself go a bit to catch its beat. Once you’ve caught that 

beat you won’t need our advice on adventure tips anymore. Guaranteed.

ADVENTURE 

Area: PARK KULTURY 

Zubovskiy boulevard 2 

МUSEUM OF 

MOSCOW 

Do you enjoy modern-day Moscow, with its hip cafés, posh restaurants, 

conceptual art galleries and that upbeat, city vibe? Then you definitely 

have to see what it used to be, and there is no better place than this classical, 

yet friendly museum that occupies a complex of historical buildings 

in the city centre. Check out how it all started with an ancient town and 

evolved into this stunning capital of the empire. Wow at the outfits of the 

noble citizens of the past; imagine yourself having a ride in that antique 

horse carriage; take a selfie with the giant, cast-iron cannon and exit to 

the real world. Don’t forget to grab a coffee to go before you leave to 

smooth the reality slap – the coffee shop, LES located at the museum’s 

territory makes it just the way we like it. 

www.mosmuseum.ru

171 |

ADVENTURE 


MOSCOW METRO 

Flip the capital M that stands for Moscow metro sign and you’ll get W, 

which stands for ‘Wow!’ The beauty of these world-famous tube stations is 

truly mind-blowing: those serving the city centre were built in the 1930s 

and 50s, and are no less than a masterpiece. Some of the country’s best 

architects, sculptors and mosaic artists were working on the design of the 

stations: make sure you stop at imperial, marble-clad Komsomolskaya, 

dramatic Kievskaya, airy and European Modern inspired Mayakovskaya, 

cathedral-like Novoslobodskaya and communism-soaked Ploschad 

Revolutsyi. All of them are totally different, but each and every one 

makes your jaw drop – Moscow metro is like Hermitage in the world of 

commute.

173 |

ADVENTURE 

Area: ALEKSANDROVSKIY SUD 

Vozdvizhenka St 3/5 

RUSSIAN STATE 

LIBRARY 

This is one of Moscow’s signature objects – and an epic one at that! 

Founded in 1862, this monster library (the biggest in Europe!) dubbed 

the “Leninka”, features 275 kilometers of shelves and more than 43 million 

items in 247 languages. Most of them are available for the public, 

including some very unique documents. First editions, original maps, 

manuscripts, numismatic and ethnographic collections – going through 

the catalogues you regret not being an Egyptologist or taking up some 

such profession. Have we made you go “WOW!” yet? Add a (state-of 

-[monumental]-art building), and the interior that doubles as an ultimate 

time-machine; most of the furniture, décor and even the air is the same as 

it used to be at the dawn of the library’s days. A must see. 

www.rsl.ru

175 |

ADVENTURE 

Area: NIKITSKIE GATES 


DETAILS COOKING 

SCHOOL 

Culinary class is key to a deeper understanding of any country you are 

visiting – and definitely a way to love it more, not only with your heart, 

but with your stomach, too. The classes organised by Details, the famous 

school of interior design - are pretty special. It’s more like a private dinner 

in a beautiful space with an open kitchen, where the city’s best chefs 

are whipping up some amazing delights. And you are welcome to give 

them a hand – or, if chopping is not your thing, just watch them doing 

their magic, swirling a glass of Pinot in your fingers. It’s not about the 

Russian food (as the dishes can represent the entire culinary world), but 

it reflects what a multi-cultural city Moscow is these days. Although such 

activity as cooking can get pretty messy, don’t be shy to dress up like 

it’s a party – because in the end of the day it is! Rub shoulders with the 

most refined people of the city, savour the delicious food, chat till late at 

the spacious balcony, with a sweet view over the rooftops and make new 

friends. 

www.kitchen-details.ru

177 |

ADVENTURE 


Bersenevskaya embankment 14/5 

STRELKA 

INSTITUTE 

Created by the most progressive visionaries of the city, Strelka is an 

anthem for the new Moscow: young, hip, smart, creative and full-speedforward. 

It might be called an institute but in fact, it’s an institution! There 

are lectures over a broad spectrum on all modern subjects: architecture, 

product design, city landscaping; there are TED talks, the kind of events 

attracting crowds of the most positive and forward-thinking youngsters; 

there are open-air movies, live gigs and parties where the most beautiful 

people of the city dance like there is no tomorrow. Another bestseller is 

a rooftop restaurant overlooking the Moskva river and the most impressive 

church of Christ the Savior on the opposite bank – get ready to wait in 

line though, to get a glimpse of this billion-dollar panorama view that 

comes together with your Aperol Spritz. 

www.strelka.com/en

179 |

ADVENTURE 

Area: KRASNAYA PRESNJA 

Presnenskaya embankment 6с2 

PING PONG 

CLUB MOSCOW 

Did you know that Moscow is a hipsters’ Mecca? Shush! Never say “hipster” 

out loud, it’s an inappropriate word in the society of the young, 

bearded and heavily inked. Just roll up your chinos, wear your skater cap 

and join the fun-looking crowd in their favourite habitat – a cosy yard in 

the city centre, just a few steps away from the hip Tsvetnoy shopping mall. 

There is almost nothing in here, just a couple of ping pong tables and a 

simple bar serving Aperol Spritz, or whatever is hot among youngsters 

this particular summer. Yet, this is a true happening place: avid players 

come early to practise, young professionals from nearby offices munch on 

their lunch snacks, while hitting the tiny ball, and in the late afternoon, 

the sport vibe slips into the party mood. In case you hadn’t heard, sport 

is in big time in this city: sneakers are the new heels, and rackets are the 

new Charlotte Olympia clutch. Drinks, tournaments, girls cheering their 

minions – it all smells like teen spirit, but the allure is irresistible. 

www.facebook.com/pingpongclubmoscow

181 |

ADVENTURE 

Area: RUBLJOVKA 

Uspenskoye highway 114 

BARVIKHA 

Luxury Village 

Whatever you’ve heard of ‘new Russians’ of the past decade, with their lust 

for luxury, curious spending habits (and limits, or lack of those), and a personal 

style that became sort of a trademark – you can easily tell a ‘poor rich’ 

Russian girl, as she shines brightly like a diamond, literally – well, it’s all true. 

And BLV, a cluster of high-end luxury boutiques in the posh residential area 

outside of the city, is a sanctuary one must pay a visit to, to get in touch with 

this subculture. Breakfast at Tiffany’s is not a metaphor here; this place is all 

about bling, red soles and an honest dose of silicone. It’s ironically called a 

village because it targets a relatively small community of extremely wealthy 

people, diluted with an army of wannabes – the latter ones are the most fun 

to watch. 

Although Barvikha Luxury Village is a bottomless source of anecdotes, the 

space is quite impressive. And it has some practical sense (even for mere 

humans), such as the local concert hall designed by internationally renowned 

architect, Antonio Citterio, which hosts some big names, like Lana Del Ray 

and Placido Domingo on a regular basis. Get your gold Bentley started! 

www.blv.ru

183 |

ADVENTURE 


BUMPERBOOKS 

A bookstore on wheels – do we need to say more? It’s a real city bus painted 

in happy colours and stuffed with kids and teen books: it’s a shop, a library, 

an arts & crafts studio. Most of the time it’s parked at Muzeon, the coolest 

of all city centre parks, but this fairytale bus is also an avid traveller on a 

mission. The Bumper goes to the small towns and villages, children hospitals 

and shelters, delivering the joy of reading a good story to the kids who don’t 

have an opportunity to go on a book shopping spree at any time they wish. 

Bumperbooks is a charity project; all the money got from book sales go to 

support the children’s social programs. 

www.bumperbooks.ru

185 |

ADVENTURE 

Area: SKOLKOVO 

Skolkovskoe highway 1st km 

SKOLKOVO 

GOLF CLUB 

“Just 20 km from the Kremlin” – that’s precisely how they describe the 

location on the web page, and it actually tells you more than you think. 

This private gold club belongs to Roman Abramovich and was built by the 

champion and the legend, Jack “The Golden Bear” Nicklaus is like a Kremlin 

folks’ country residence. You won’t see mere humans here, as this is a favourite 

playground for politicians, oligarchs and simply very, very wealthy Muscovites. 

The insider tip: you don’t have to be one to enjoy this amazing place. You 

don’t even have to play or admire golf! Instead, you can admire the spectacular 

architecture by Shigeru Ban, mixed forest and the fresh air, tea served at the 

spacious terrace with the view, or a skating rink in the wintertime – go gliding, 

tubing, play hockey, ski or try winter golf! Life is picture-perfect here. Period. 

www.skolkovogolf.com

187 |

ADVENTURE

189 |

ADVENTURE 


Krymsky Val 9 

PIONEER 

SUMMER CINEMA 

In the summertime Gorky Park is a one-stop solution for all your entertainment 

needs. You can picnic, ride along the alleyways using any wheels you 

fancy, play volleyball or pétanque or…watch your favourite movies. An openair 

cinema is a must for every European city, and Moscow is no exception: 

Pioneer is modern, comfy and packed with beautiful people of all ages. Fetch 

yourself and your date a cushion, or a blanket for two and get ready for an 

ultimate summer experience. 

pioner-cinema.ru/en

191 |

Thank you! 

We are extremely grateful to all businesses 

and entrepreneurs featured in this book - for 

making Moscow the city it is. We have endless 

admiration for your courage, your passion, your 

desire to be different, to be unique. 

Thank you for making this world a better place! 

Veronika Blomgren 

Nikola Kostic

Your recommendations are welcome! 

DEFINE FINE is our personal, private collection, and as 

such it is ever-growing. Please, let us know if we missed 

a great place or a new one has just opened, if you know a 

great artist, who will be happy to open his or her world to 

the public, or someone finally organizes sightseeing tours 

on flying unicorns (looking forward to that one!). 

Please note, that we cannot feature seasonal or short 

lasting projects – places and people in our collection have 

to stick around for a while. 

Looking forward to hear from you! 

www.definefine.com

SO, HOW DO WE DEFINE WHAT IS “FINE”? 

The places we choose for our Define Fine collections are: 

BEAUTIFUL. We do believe that beauty will save the world. We are looking for 

beauty in all of its manifestations. 

LOCAL. The places we choose are deeply connected to the quintessence of the 

local life. We will not recommend a sushi bar in Rome or a pizzeria in Tokyo – 

unless of course they are incredibly exceptional. 

GENUINE. We choose the places that have integrity and where passion is more 

important than business revenues. Some venues exist only because their owners 

are quirky and just a little bit crazy. Some swim against the current. But if 

it is done through true passion – it inevitably wins our hearts. 

UNIQUE. We believe in the inspiration of individuality, the bright light of 

diversity, the magic in endless possibilities from the seed of a great idea. We admire 

the courage of those who are ready to risk. We applaud those who want 

to be different. 

TOUCHING OUR HEARTS. In our journeys, we are looking for the soul of the cities 

we visit. We listen to the drums of each city’s heartbeat, to the flutes of its streets 

and we hear the symphony that each city is playing. The places we choose are 

essential instruments in this orchestra.

THIS IS HOW WE MAKE OUR DEFINE FINE CITY GUIDES. 

We ask the locals. We follow their footsteps. 

We listen to our hearts. We trust our judgement. 

We never set up a meeting or a photoshoot. 

Our opinions are not influenced by anyone. 

Our photographs are never pre-arranged. 

We come incognito. 

We pay our bills. 

We love what we do. And we love to share it with you!

Photography: NIKOLA KOSTIC 

Text: MARIA MOZOLEVSKAYA, VERONIKA BLOMGREN 

Graphic Design: NATASHA RADOSAVLJEVIC and NIKOLA KOSTIC 

Art Director: VERONIKA BLOMGREN 

Research and preproduction: ALEXANDER BLOMGREN 

Text editing: SUZANNE KIRALY 

Special thanks to IRINA PERKOVA, JULIA SUKHAREVA, EKATERINA 

LIMONAD, NATALIA JUNG, ELENA BEREZINA, OLGA IEVLEVA, 

TATIANA GUBSKAYA for great recommendations.

First published in 2016 

Publisher DEFINE FINE 

www.definefine.com 

©2016 Define Fine All rights reserved 

No part of this publication may be copied, stored in a retrieval system, or transmitted in any form or 

by any means, mechanical, photocopying, electronic – without written permission of the publisher. 

All the material presented in DEFINE FINE MOSCOW is personal opinion of the authors. The Publisher 

gives no warranty on accuracy of the content, and to maximum extent, disclaims all liability arising from 

the use of this publication. 

Printed in China 

ISBN 978-91-88457-03-5

DF Moscow

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