Transform your PDFs into Flipbooks and boost your revenue!
Leverage SEO-optimized Flipbooks, powerful backlinks, and multimedia content to professionally showcase your products and significantly increase your reach.
BRAND GUIDELINE<br />
<strong>MI</strong>CROBIOME<br />
Delaney<br />
Jaylen<br />
Katherine<br />
Jordan
True-line<br />
Empowering researchers to discover new alternatives in human health.<br />
DESIGN<br />
OVERVIEW<br />
Mission<br />
Vision<br />
To facilitate the advancement of your research for the improvement of human health.<br />
Tag-line<br />
Dirty science, Clean results.<br />
Through innovative technology we provide new alternatives.
TYPEFACE GUIDELINE<br />
TYPOGRAPHY<br />
Display typeface<br />
ubuntu<br />
Aa<br />
ABCDEFGHIJKLMNOPQRSTUVWRXYZ<br />
abcdefghijklmnopqstuvwrxyz<br />
Sans-serif, clean but not cold. Intended use for<br />
headlines and large display type seen on banner,<br />
posters, tri-fold, and stationary.<br />
BANNER<br />
HEADING<br />
114 pt<br />
SUB-HEADING<br />
170 pt<br />
FLYER<br />
HEADING<br />
19 pt<br />
SUB-HEADING<br />
10 pt<br />
BROCHURE<br />
HEADING<br />
19 pt<br />
RESULTS CARD<br />
HEADING<br />
35 pt<br />
SUB-HEADING<br />
15 pt<br />
POSTER 1<br />
HEADING<br />
100 pt<br />
SUB-HEADING<br />
141 pt<br />
POSTER3<br />
HEADING<br />
64 pt<br />
SUB-HEADING<br />
34 pt
Headings Body Tex<br />
BANNER Semibold 46 pt Regular 36 pt<br />
Regular 9 - 10<br />
FLYER Bold 12 pt<br />
Italic 12 pt<br />
BROCHURE Bold 11 - 21 pt Regular 11 pt<br />
RESULTS CARD Semibold 10 - 18 pt Regular 10 pt<br />
It li 11 t<br />
Body typeface<br />
Humanist sans-serif, and contemporary. Intended<br />
for small copy, and can also be used for subheadings.<br />
Cronos pro<br />
HEADINGS<br />
BODY TEXT<br />
Aa<br />
BANNER<br />
FLYER<br />
Semibold 46 pt<br />
Bold 12 pt<br />
Regular 36 pt<br />
Regular 9 - 10 pt<br />
italic 12 pt<br />
BROCHURE<br />
Bold 11 - 21 pt<br />
Regualr 11 pt<br />
ABCDEFGHIJKLMNOPQRSTUVWRXYZ<br />
abcdefghijklmnopqstuvwrxyz<br />
REPORT<br />
CARD<br />
Semibold 10 - 18p t<br />
Regular 10 pt<br />
Italic 11 pt<br />
POSTER<br />
Bold 40 pt<br />
Semibold 35 pt<br />
Regular 25 - 30 pt
COLOUR APPLICATIONS<br />
COLOR GUIDELINE<br />
Using a consistent color palette helps build awareness and recognition for Microbiome Insights.<br />
Be sure to use Pantone Matching System (PMS) color values, not the swatches here, to assure exactly the<br />
right match.<br />
Primary Colour Palette<br />
Our main colours are Pantone 319 U and white, accompanied by Pantone 634 U, Pantone 7541 U, and<br />
Pantone 432 U.<br />
Secondary Colour Palette<br />
In addition to the primary colors, the Microbiome Insights secondary palette includes 4 additional<br />
shades of grey. Pantone 538 U, Pantone 7544 U, Pantone 430 U, and Pantone 546 U.
Colour Palette Specifics<br />
Colour Use Examples<br />
Colour Pantone C M Y K R G B Web #<br />
Dark Turqouise Pantone 319 U 67 0 21 0 23 199 210 #17c7d1<br />
<strong>MI</strong>CROBIOME<br />
<strong>MI</strong>CROBIOME<br />
Darker Blue Teal Pantone 634 U 87 48 32 8 32 110 138 #1f6d89<br />
Further your research<br />
White 0 0 0 0 255 255 255 #ffffff<br />
Light Cool Grey Pantone 7541 U 11 6 7 0 223 238 230 #dee3e5<br />
Dark Blue Grey Pantone 432 C 78 64 53 44 51 62 72 #333d47<br />
EMPOWERING<br />
RESEARCHERS TO DISCOVER<br />
NEW ALTERNATIVES IN HUMAN HEALTH<br />
iTAG<br />
ANALYSIS<br />
Microbiome Insights Service Statement<br />
We deliver a fully comprehensive service tailored to individual clients.<br />
As an industry leader, we promise high quality and speed at a reasonable price.<br />
Silver Pantone 538 U 17 10 7 0 207 215 224 #ced6df<br />
The microbiome is a fundamental component of our physiology<br />
(the human body is a dynamic ecosystem)<br />
Our expertise allows customers to include microbiome analysis in their experiments (experimental<br />
design, sample testing, and analysis), across the range of human, animal, environmental, agricultural,<br />
animal applications. We provide our customers important data on microbial profiles of disease,<br />
treatment response, and environmental changes.<br />
iTag analysis of microbial community composition is the central offering of Microbiome Insights. This comprehensive<br />
service includes guidance in experimental design, analysis of samples and generation of a custom report.<br />
This analysis is the standard in today’s microbiome research environment.<br />
Please visit www.microbiomeinsights.com to see our full suite of analytical services.<br />
Grey Pantone 7544 U 41 30 25 0 56 164 175 #9ba4ae<br />
WWW.<strong>MI</strong>CROBIOMEINSIGHTS.COM<br />
RESULTS<br />
Figure 1: Relative abundance of bacteria in mouse feces from Saccharopolyspora<br />
rectivirgula (SR) stressed mice treated with one of two antibiotics. 1<br />
Coriobacteriaceae<br />
Porphyromonadacae<br />
Prevotellaceae<br />
Rikenellaceae<br />
Bacteroidaceae<br />
un_Bacteroidales (o)<br />
Dark Grey Pantone 430 U 52 40 36 4 130 136 143 #81888f<br />
<strong>MI</strong>CROBIOME<br />
Further your research<br />
Microbiome Insights Service Statement<br />
We deliver a fully comprehensive service tailored to individual clients.<br />
As an industry leader, we promise high quality and speed at a reasonable price.<br />
un_Bacteroidetes (p)<br />
Burkholderiaceae<br />
Helicobacteriaceae<br />
Enterobacteriaceae<br />
un_Mollicutes (c)<br />
Verrucomicrobiaceae<br />
Paenibacillaceae<br />
Staphylococcaceae<br />
Lactobacillaceae<br />
Clostridiaceae_1<br />
Staphylococcaceae<br />
Lactobacillaceae<br />
Clostridiaceae_1<br />
Lachnospiraceae<br />
Peptostreptococcaceae<br />
Ruminococcaceae<br />
un_Clostridiales (c)<br />
un_Clostridia (o)<br />
Dark Cool Grey Pantone 546 U 71 59 51 32 72 79 87 #484f57<br />
Erysipelotrichaceae<br />
This analysis also allows comparison of the overall similarity of microbial communities. This can be used to<br />
compare various groups of samples defined by gender, litter, age, or any other factor that is relevant to your<br />
study. In the principal coordinate analysis ordination in Figure 2, the triangles represent individual mouse<br />
microbiomes, and the distance between triangles is inversely proportional to the overall similarity of their<br />
community composition (i.e., very similar communities cluster together).
LOGO USE PRINT<br />
Logo Use and Proportions<br />
Logo<br />
• Minimum size / W: 0.83 H: 0.53<br />
Wordmark<br />
• Minimum size / W: 1.2 H: 0.3<br />
Wordmark + Tagline<br />
• Minimum size / W: 1.92 H: 0.6<br />
Wordmark and Logo Placement<br />
Headline location - Centred horizontally, margins from top<br />
• Logo / 0.4 from the top of page (minimum)<br />
• Logo Wordmark + Tagline / 2.2 from the top of page (poster, minimum)<br />
• 0.68 from the top of page (flyer, minimum)<br />
Watermark location - Cornered right (margins)<br />
• Aligned with right margin of body text<br />
• Left aligned when accompanied with text<br />
Unacceptable Use<br />
• Stretching<br />
• Opacity change<br />
Use of tagline - Only used for headlines, only other instance is on the envelope due to the ample amount<br />
of negative space.<br />
• Background colour contrast<br />
• Cropped
Left alligned when accompanied with text on the right<br />
Different background options for each logo<br />
Tagline only used at a small point size when on an envelope
Minimum top margins for brochure size material<br />
Do not change logo opacity. Use background pattern for texture effect.<br />
<strong>MI</strong>CROBIOME
Do not crop in any way. Pattern or letter.<br />
Background colours should not affect contrast with logo. Use appropriate colorway<br />
<strong>MI</strong>CROBIOME<br />
<strong>MI</strong>CROBIOME
LOGO USE DIGITAL<br />
Logo Use and Proportions<br />
Logo<br />
• Minimum size / W: 122pt H: 78pt<br />
Wordmark<br />
• Minimum size / W: 150pt H: 54pt<br />
Wordmark + Tagline<br />
• Minimum size / W: 150pt H: 54pt<br />
Unacceptable Use<br />
• Stretching<br />
• Opacity change<br />
• Background colour contrast<br />
• Cropped
ITAG Analysis Report Card<br />
This analysis also allows comparison of the overall similarity of microbial communities. This can be used to<br />
compare various groups of samples defined by gender, litter, age, or any other factor that is relevant to your<br />
study. In the principal coordinate analysis ordination in Figure 2, the triangles represent individual mouse<br />
microbiomes, and the distance between triangles is inversely proportional to the overall similarity of their<br />
community composition (i.e., very similar communities cluster together).<br />
Logo should be positioned at the very top left.<br />
Figure 2: Principle coordinate analysis (PCO) of bacterial communities from Saccharopolyspora<br />
rectivirgula (SR) stressed mice treated with one or two antibiotics. 1<br />
PCO1 (36.7% of total variation)<br />
60<br />
40<br />
20<br />
0<br />
-20<br />
-40<br />
-60 -40 -20 0 20 40<br />
PCO1 (36.7% of total variation)<br />
Control<br />
+SR<br />
Vancomycin<br />
+SR<br />
Streptomycin<br />
+SR<br />
The wordmark should be placed at the footer of the document. It<br />
should also be alligned to the left margin of the document<br />
The wordmark should not be altered in any way. it should be used<br />
with the greys described in the color guideline provided<br />
This analysis also allows comparison of the overall similarity of microbial communities. This can be used to<br />
compare various groups of samples defined by gender, litter, age, or any other factor that is relevant to your<br />
study. In the principal coordinate analysis ordination in Figure 2, the triangles represent individual mouse<br />
microbiomes, and the distance between triangles is inversely proportional to the overall similarity of their<br />
community composition (i.e., very similar communities cluster together).<br />
For the footer the white logo should be used<br />
<strong>MI</strong>CROBIOME<br />
1. Russell SL, Gold MJ, Reynolds LA, Willing BP, Dimitriu P, Thorson L, Redpath SA, Perona-Wright G,<br />
Blanchet MR, Mohn WW, Finlay BB, McNagny KM. Perinatal antibiotic-induced shifts in gut microbiota<br />
have differential effects on inflammatory lung diseases. J. Allergy Clin. Immunol. 2015; 135 (1): 100-9.<br />
info@microbiomeinsights.com
IMAGERY STYLE
Presentation Templates<br />
Ubuntu (Headline font)<br />
PRESENTATION<br />
TEMPLATE<br />
Ubuntu (Headline Font)<br />
180 pt
Standard slide should have text in dark<br />
blue teal color and highlighted text<br />
should be be dark torquise<br />
36pt<br />
Alternate slides can also be filled in the dark torquise<br />
color.<br />
Typefaces used on this alternative slide style should be<br />
white for normal text and dark blue teal for highlighted<br />
text<br />
Cronos Semibold 24pt<br />
Cronos Light 24pt
Header background color varies depending on the change in topic from white, light cool grey<br />
and dark torquise<br />
BRAND AUDIT<br />
RESEARCH QUESTION<br />
Promise<br />
Your trusted partner for comprehensive microbiome analysis. What makes microbiome analysis distinctive and critical<br />
to life science practices, that will also be attractive to<br />
Values<br />
up and coming individuals that would want to join the<br />
By scientists, for scientists; Work with pride; Work collaboratively.<br />
Microbiome Insights team?<br />
Personality<br />
Professional, Experienced, and Trustworthy.
Business Card<br />
Full color logo<br />
Bacteria pattern should be 0.5 pt thick color<br />
should be dark torquise<br />
STATIONERY<br />
Semi-circular segment should be light<br />
cool grey<br />
This segment should be dark teal blue<br />
Cronos Semibold 13 pt<br />
Cronos Italic 10 pt<br />
Cronos Regular 5 pt<br />
Cronos Regular 8 pt<br />
0.4 in<br />
0.3 in
Envelope<br />
Letterhead<br />
Wordmark and tagline used for<br />
envelope back<br />
Letterhead #1 follows the simple traditions of a letterhead. just showing the basic<br />
components. For mainly standard official document use<br />
Full color logo used on letterhead #1<br />
Letterhead #2 is a more modern alternate to a letterhead. it provides variety<br />
through the format. This format can allow for a neatly organized layout of<br />
information which involves alot of differnt categories. The size and typeface<br />
format is identical to letterhead #1<br />
Bacteria pattern used on envelope<br />
back 0.5 pt<br />
<strong>MI</strong>CROBIOME<br />
1234 Colbrick Road<br />
Vancouver, Canada<br />
V4B1B3<br />
TEL 604-999-4460<br />
FAX 604-341-0575<br />
Cronos light 8 pt<br />
<strong>MI</strong>CROBIOME<br />
1234 Colbrick Road<br />
Vancouver, Canada V4B1B3<br />
TEL 604-999-4460<br />
FAX 604-341-0575<br />
Document Title Here<br />
Cronos Semibold 18 pt<br />
Tom Masterson<br />
Sr. Director of Operations<br />
1234 Street.<br />
Vancouver, BC, Canada<br />
V4N V4B<br />
Cronos Semibold 12 pt<br />
Cronos italics 9 pt<br />
Cronos regular 9 pt<br />
Lorem ipsum dolor sit amet, eirmod mentitum explicari et has, an est fugit intellegebat. Cu usu docendi<br />
percipit similique, ne duo iracundia forensibus. Sumo populo iisque mei eu, augue erant dolore quo cu. Vim<br />
an feugiat dolorem, per labore utamur legendos cu, in eos alia prompta pertinacia. Ex has atqui cetero<br />
recteque. At veniam alienum verterem nam. Oporteat evertitur et his, ne quod conclusionemque sed, nec in<br />
quidam laoreet deleniti. Maluisset sententiae adversarium mel ut. Amet tollit elaboraret per in. Amet dissentiunt<br />
ius cu, duis wisi quaestio has an, eum velit ponderum lucilius ea. Et qui viris sapientem.<br />
Causae quaeque nam eu, ei utinam feugiat inciderint eum. Minim adipisci ad vix, te ius prima paulo<br />
liberavisse. Ut dico propriae laboramus nam. Ut praesent adolescens consectetuer sea. Dicat velit utinam eu<br />
pro, altera indoctum ne mea. Duis pericula ne sit, at vix elit similique.<br />
Mea autem fierent accommodare cu. Veritus omittam omittam et vel. Nisl aeque comprehensam ea pro.<br />
Eam te libris mnesarchum, perfecto senserit comprehensam eam in.<br />
At diam causae delicatissimi eum, affert salutatus adversarium ad sed, usu rebum blandit voluptatibus at. Ne<br />
nam legimus suscipit. Mutat cotidieque ea vix. Labitur mentitum te mel, vis ne erat tractatos tincidunt.<br />
Electram postulant ne est, eu wisi denique albucius vel. Platonem deterruisset ex per, eripuit appellantur vel id.<br />
Subtitle Here<br />
Causae quaeque nam eu, ei utinam feugiat inciderint eum. Minim adipisci ad vix, te ius prima paulo<br />
liberavisse. Ut dico propriae laboramus nam. Ut praesent adolescens consectetuer sea. Dicat velit utinam eu<br />
pro, altera indoctum ne mea. Duis pericula ne sit, at vix elit similique. At diam causae delicatissimi eum, affert<br />
salutatus adversarium ad sed, usu rebum blandit voluptatibus at. Ne nam legimus suscipit. Mutat cotidieque<br />
ea vix. Labitur mentitum te mel, vis ne erat tractatos tincidunt. Electram postulant ne est, eu wisi denique<br />
albucius vel. Platonem deterruisset ex per, eripuit appellantur vel id.<br />
Cronos light 12 pt<br />
Cronos Semibold 12 pt<br />
Cronos Semibold 9 pt<br />
Cronos light 9 pt<br />
Segmented area provides<br />
space where sub-headers<br />
or captions can be placed<br />
Category Title Here<br />
Lorem ipsum dolor sit amet,<br />
eirmod mentitum docendi<br />
percipit similique<br />
Category Title Here<br />
Lorem ipsum dolor sit amet,<br />
eirmod mentitum docendi<br />
percipit similique<br />
Lorem ipsum dolor sit amet, eirmod mentitum explicari et has, an est fugit<br />
intellegebat. Cu usu docendi percipit similique, ne duo iracundia forensibus.<br />
Sumo populo iisque mei eu, augue erant dolore quo cu. Vim an feugiat dolorem,<br />
per labore utamur legendos cu, in eos alia prompta pertinacia. Ex has atqui<br />
cetero recteque. At veniam alienum verterem nam. Oporteat evertitur et his, ne<br />
quod conclusionemque sed, nec in quidam laoreet deleniti. Maluisset sententiae<br />
adversarium mel ut. Amet tollit elaboraret per in. Amet dissentiunt ius cu,<br />
duis wisi quaestio has an, eum velit ponderum lucilius ea. Et qui viris sapientem.<br />
Causae quaeque nam eu, ei utinam feugiat inciderint eum. Minim adipisci ad vix,<br />
te ius prima paulo liberavisse.<br />
Causae quaeque nam eu, ei utinam feugiat inciderint eum. Minim adipisci ad vix,<br />
te ius prima paulo liberavisse. Ut dico propriae laboramus nam. Ut praesent<br />
adolescens consectetuer sea. Dicat velit utinam eu pro, altera indoctum ne mea.<br />
Duis pericula ne sit, at vix elit similique. At diam causae delicatissimi eum, affert<br />
salutatus adversarium ad sed, usu rebum blandit voluptatibus at. Ne nam<br />
legimus suscipit. Mutat cotidieque ea vix. Labitur mentitum te mel, vis ne erat<br />
tractatos tincidunt. Electram postulant ne est, eu wisi denique albucius vel.<br />
Platonem deterruisset ex per, eripuit appellantur vel id.<br />
Mea autem fierent accommodare cu. Veritus omittam omittam et vel. Nisl<br />
aeque comprehensam ea pro. Eam te libris mnesarchum, perfecto senserit<br />
comprehensam eam in. Lorem ipsum dolor sit amet, eirmod mentitum explicari<br />
et has, an est fugit intellegebat. Cu usu docendi percipit similique, ne duo iracun<br />
Sincerely,<br />
Scott Clefbom<br />
SR. MARKETING DIRECTOR<br />
General area where<br />
signature is placed<br />
Sincerely,<br />
Scott Clefbom<br />
SR. MARKETING DIRECTOR<br />
Transparency gradient used<br />
on the bacteria pattern
Change language