4108 Deeboyar Ave Positioning Analysis

MARKETING & POSITIONING ANALYSIS 

4108 DEEBOYAR AVENUE | LAKEWOOD, CA

CONFIDENTIALITY & DISCLAIMER 

The information contained in the following Marketing Brochure is proprietary and strictly confidential. It is intended to be reviewed only by the party receiving 

it from Marcus & Millichap and should not be made available to any other person or entity without the written consent of Marcus & Millichap. This Marketing 

Brochure has been prepared to provide summary, unverified information to prospective purchasers, and to establish only a preliminary level of interest in the 

subject property. The information contained herein is not a substitute for a thorough due diligence investigation. Marcus & Millichap has not made any investigation, 

and makes no warranty or representation, with respect to the income or expenses for the subject property, the future projected financial performance 

of the property, the size and square footage of the property and improvements, the presence or absence of contaminating substances, PCB’s or asbestos, 

the compliance with State and Federal regulations, the physical condition of the improvements thereon, or the financial condition or business prospects 

of any tenant, or any tenant’s plans or intentions to continue its occupancy of the subject property. The information contained in this Marketing Brochure 

has been obtained from sources we believe to be reliable; however, Marcus & Millichap has not verified, and will not verify, any of the information contained 

herein, nor has Marcus & Millichap conducted any investigation regarding these matters and makes no warranty or representation whatsoever regarding the 

accuracy or completeness of the information provided. All potential buyers must take appropriate measures to verify all of the information set forth herein. 

NON-ENDORSEMENT NOTICE 

Marcus & Millichap is not affiliated with, sponsored by, or endorsed by any commercial tenant or lessee identified in this marketing package. The presence of 

any corporation’s logo or name is not intended to indicate or imply affiliation with, or sponsorship or endorsement by, said corporation of Marcus & Millichap, 

its affiliates or subsidiaries, or any agent, product, service, or commercial listing of Marcus & Millichap, and is solely included for the purpose of providing 

tenant lessee information about this listing to prospective customers. 

ALL PROPERTY SHOWINGS ARE BY APPOINTMENT ONLY. PLEASE CONSULT YOUR MARCUS & MILLICHAP AGENT FOR MORE DETAILS.

CONTENTS 

PROPERTY DESCRIPTION........................................................................................................................5 

FINANCIAL ANALYSIS..............................................................................................................................11 

COMPARABLES.......................................................................................................................................... 21 

MARKET OVERVIEW.................................................................................................................................29 

MARKETING PLAN.....................................................................................................................................37

PROPERTY DESCRIPTION 


INVESTMENT SUMMARY 

THE OFFERING 

Property Address 

4108 Deeboyar Avenue 

Lakewood, CA 90712 

Units 12 

Rentable SF 10,382 

Lot Size (SF) 18,137 

Year Built 1978 

APN 7151-008-046 

UTILITIES 

Electric 

Gas 

Water 

Trash 

Tenant 

Tenant 

Landlord 

Landlord 

HIGHLIGHTS 

nn 

Four One-Bedroom Units and Eight Two-Bedroom Units 

CONSTRUCTION 

nn 

nn 

Significant Rental Upside | 20-25 Percent 

19 Enclosed and Detached Revenue-Generating Garages 

Foundation 

Framing 

Exterior 

Concrete 

Wood 

Stucco 

nn 

nn 

All Units Separately Metered for Gas and Electricity 

Repositioning Opportunity to Surrounding Market Levels 

Roof 

Flat 

Parking Spaces 

19 Garages 

6

Marcus & Millichap is pleased to present 4108 Deeboyar Avenue, a 12-unit apartment complex located in the city of Lakewood, California. The subject property 

consists of two buildings totaling 10,382 square feet on a large 18,137-square foot lot. The subject property also has 19 detached garages available to tenants, 

which along with laundry generate $1,100 per month. Parking is in high demand in the area; an immediately adjacent property charges its tenants $100 per 

month for two-car carports. 

The property features a favorable unit mix: four one-bedroom/one-bath, four two-bedroom/one-and-three quarter bath, and six two-bedroom/one-and-one half 

bath units. Many units feature outdoor patios, and all have access to the well-maintained courtyard. 

As one of the relatively few apartment communities in Lakewood, 4108 Deeboyar Avenue benefits from its unique location. Overall, the city is a predominantly 

owner-occupied (approximately 72 percent), single-family community: 85 percent of its housing units are single-family detached homes. The property is highly 

visible from Carson Street, a busy transportation artery with over 30,000 cars passing per day. Marketing could benefit from a rental sign on its exterior immediately 

facing Carson Street. 

The property is surrounded by multiple larger apartment complexes, many of which have recently undergone significant rehabilitation and set a clear market for 

peak rents. While 4108 Deeboyar Avenue may not have the common area amenities of its local competitive set, it is perfectly positioned as a secondary, slightly 

lower cost option for local tenants. Market rents of surrounding buildings are approaching $1,800 for two-bedroom units and $1,450 for one-bedroom units. 

After repositioning, the subject property could demand rates accordingly. 

4108 Deeboyar Avenue is an ideal opportunity to purchase a well-maintained asset in a high-demand rental area, with significant long-term appreciation and 

cash flow potential. 

7

8 

LOCATION

SUBJECT PROPERTY 

CARSON STREET 

PARAMOUNT BOULEVARD 

9

FINANCIAL ANALYSIS 


FINANCIAL SUMMARY 

4108 DEEBOYAR AVENUE 

LAKEWOOD, CA 90712 

Price $2,725,000 

Units 12 

Rentable SF 10,382 

Price/Unit $227,083 

Price/SF $262.47 

Lot Size (SF) 18,137 


VITAL DATA 

Net Operating Income (Historic) $116,558 

Cap Rate (Historic) 4.28% 

GRM (Historic) 15.48 

Net Operating Income (Current) $116,558 

Cap Rate (Current) 4.28% 

GRM (Current) 15.48 

Net Operating Income (Market) $157,693 

Cap Rate (Market) 5.79% 

GRM (Market) 12.48 

12

HISTORIC 

ANNUALIZED OPERATING DATA 

CURRENT 

(PRO FORMA) 

PRO FORMA 

(MARKET) 

All Units at Market Rent $175,992 $218,400 $218,400 

Less: Loss to Lease $0 $42,408 $0 

Gross Potential Rent $175,992 $175,992 $218,400 

Less: Vacancy Reserve $5,280 $5,280 $6,552 

Other Income $13,200 $13,200 $13,200 

Gross Operating Income $183,912 $183,912 $225,048 

Less: Expenses $67,355 $67,355 $67,355 

NET OPERATING INCOME $116,558 $116,558 $157,693 

13

INCOME & EXPENSES 

SCHEDULED INCOME 

UNITS 

TYPE 

HISTORIC 

RENT 

MONTHLY 

TOTAL 

CURRENT 

(PRO FORMA) RENT 

MONTHLY 

TOTAL 

4 1BR / 1 BA $975 $3,900 $1,300 $5,200 

6 2 BR / 1.5 BA Townhome $1,323 $7,938 $1,600 $9,600 

2 2 BR / 1.75 BA $1,414 $2,828 $1,700 $3,400 

12 TOTAL $14,666 $18,200 

EXPENSES 

HISTORIC 

CURRENT 

(PRO FORMA) 

PRO FORMA 

(MARKET) 

Real Estate Taxes $33,580 $33,580 $33,580 

Insurance $3,526 $3,526 $3,526 

Utilities $8,475 $8,475 $8,475 

Repairs & Maint $7,040 $7,040 $7,040 

Marketing $880 $880 $880 

Management Fee $8,800 $8,800 $10,920 

Pest Control $600 $600 $600 

Landscaping $2,054 $2,054 $2,054 

CAPEX/Reserves $2,400 $2,400 $2,400 

Total $67,355 $67,355 $67,355 

Per Unit $5,613 $5,613 $5,613 

Per SF $6.49 $6.49 $6.49 

14

RENT ROLL 

UNIT 

NO. 

UNIT 

TYPE 

CURRENT 

RENT 

PRO FORMA 

RENT 

1 1BR / 1 BA $975 $1,300 

2 1BR / 1 BA $975 $1,300 

3 1BR / 1 BA $975 $1,300 

4 1BR / 1 BA $975 $1,300 

5* 2BR / 1.5 BA $1,272 $1,600 

6* 2BR / 1.5 BA $1,350 $1,600 

7* 2BR / 1.5 BA $1,317 $1,600 

8* 2BR / 1.5 BA $1,375 $1,600 

9* 2BR / 1.5 BA $1,272 $1,600 

10* 2BR / 1.5 BA $1,350 $1,600 

11 2BR / 1.75 BA $1,428 $1,700 

12 2BR / 1.75 BA $1,400 $1,700 

12 TOTAL $14,664 $18,200 

*Townhome-style unit 

15

NOTES 

INCOME 

Pro forma rents represent all units at adjusted market rents. Market rent levels underwritten using comparable market rents and assumes 

that the buyer will continue to upgrade the units to market levels, with similar features, upgrades, and amenities as surrounding area properties. 

OTHER INCOME 

Other Income is based on a current parking rent roll and historic monthly laundry operations. Laundry income is underwritten at $250 per 

month, and garages at $850 per month. 

ECONOMIC LOSSES 

Pro forma vacancy loss is underwritten at 3%, which is common for an asset located in this area. Loss-to-lease is underwritten as market 

rents, less the properties current rent roll. 

REAL ESTATE TAXES 

Real Estate Taxes are calculated on proposed pricing at an ad valorem rate of 1.124997% on the full value of the land and improvements 

and $2923.91 for special assessments which was obtained from the LA County Tax Assessors Office. 

INSURANCE 

Pro forma insurance is underwritten as provided from historical operations. 

UTILITIES 

Pro forma utilities is underwritten as provided from historical operations. 

REPAIRS & MAINTENANCE 

Pro forma repairs and maintenance is underwritten as provided from historical operations, and is well over $500 per unit, a standard R&M 

expense for an asset of this size and age. 

MARKETING 

Pro forma marketing is underwritten as 0.5% of current gross potential rent. The property currently does not have a marketing program or 

expense in place. 

MANAGEMENT FEE 

Pro forma management fee expense is underwritten as 5% of gross potential rent which is industry standard for an asset of this size in this 

location. 

LANDSCAPING 

Pro forma landscaping is underwritten as provided from historical operations. 

CAPEX/RESERVES 

Pro forma replacements and reserves is underwritten at $200 per unit, and represents industry standards for an asset of this size and age. 

16

10-YEAR CASH FLOW 

INCOME 

1 2 3 4 

DEC-16 DEC-17 DEC-18 DEC-19 

All Units at Market Rent $218,400 $224,952 $231,701 $238,652 

Gain (Loss)-to-Lease ($42,408) ($33,926) ($25,445) ($16,963) 

GROSS POTENTIAL RENT $175,992 $191,026 $206,256 $221,688 

GROSS POTENTIAL INCOME $175,992 $191,026 $206,256 $221,688 

Vacancy/Collection Allowance * ($5,280) ($5,731) ($6,188) ($6,651) 

Other Income $13,200 $13,596 $14,004 $14,424 

EFFECTIVE GROSS INCOME $183,912 $198,891 $214,072 $229,462 

EXPENSES 

Real Estate Taxes $33,580 $33,580 $33,580 $33,580 

Insurance $3,526 $3,632 $3,741 $3,853 

Utilities $8,475 $8,729 $8,991 $9,261 

Repairs & Maintenance $7,040 $7,251 $7,469 $7,693 

Marketing & Promotion $880 $906 $934 $962 

Management Fee $9,195.61 $9,945 $10,704 $11,473 

Pest Control $600 $618 $637 $656 

Landscaping $2,054 $2,116 $2,179 $2,244 

Replace & Reserves $2,400 $2,472 $2,546 $2,623 

TOTAL EXPENSES $67,751 $69,249 $70,780 $72,344 

NET OPERATING INCOME $116,162 $129,642 $143,292 $157,118 

18

5 6 7 8 9 10 

DEC-20 DEC-21 DEC-22 DEC-23 DEC-24 DEC-25 

$245,811 $253,185 $260,781 $268,604 $276,663 $284,962 

($8,482) $0 $0 $0 $0 $0 

$237,330 $253,185 $260,781 $268,604 $276,663 $284,962 

$237,330 $253,185 $260,781 $268,604 $276,663 $284,962 

($7,120) ($7,596) ($7,823) ($8,058) ($8,300) ($8,549) 

$14,857 $15,302 $15,761 $16,234 $16,721 $17,223 

$245,066 $260,892 $268,719 $276,781 $285,084 $293,637 

$33,580 $33,580 $33,580 $33,580 $33,580 $33,580 

$3,969 $4,088 $4,210 $4,337 $4,467 $4,601 

$9,539 $9,825 $10,120 $10,423 $10,736 $11,058 

$7,924 $8,161 $8,406 $8,658 $8,918 $9,186 

$990 $1,020 $1,051 $1,082 $1,115 $1,148 

$12,253 $13,045 $13,436 $13,839 $14,254 $14,682 

$675 $696 $716 $738 $760 $783 

$2,312 $2,381 $2,453 $2,526 $2,602 $2,680 

$2,701 $2,782 $2,866 $2,952 $3,040 $3,131 

$73,943 $75,578 $76,837 $78,135 $79,472 $80,849 

$171,123 $185,315 $191,882 $198,645 $205,612 $212,788 

19

COMPARABLES 


SALES COMPARABLES 

5 

2 

1 

3 

4 

22

1 

2 

SUBJECT PROPERTY 

4108 DEEBOYAR AVENUE 


20702 SEINE AVENUE 


181628 ARLINE AVENUE 

ARTESIA, CA 90701 

Price $2,725,000 

Units 12 



Cap Rate 4.28% 

GRM 15.48 


Sale Date 5/15/2015 

Price $1,790,000 

Units 7 




GRM 13.65 



Price $1,150,000 

Units 5 



Cap Rate 

N/A 

GRM 

N/A 


UNITS 

TYPE 

4 1BR / 1 BA 

6 2BR / 1.5BA 

2 2 BR / 1.75 BA 

UNITS 

TYPE 

6 2BR / 2 BA 

1 3BR / 2 BA 

UNITS 

TYPE 

4 2BR / 1 BA 

1 3BR / 1 BA 

23

SALES COMPARABLES 

3 

4 

5 

4303 ELM AVENUE 

LONG BEACH, CA 90807 

3810 MARRON AVENUE 


9316 PALM STREET 

BELLFLOWER, CA 90706 


Price $2,800,000 

Units 14 




GRM 12.48 



Price $1,430,000 

Units 7 



Cap Rate 

N/A 

GRM 

NA 



Price $3,900,000 

Units 16 




GRM 13.77 


UNITS 

TYPE 

10 2BR / 2 BA 

4 3BR / 2 BA 

UNITS 

TYPE 

4 1BR / 1 BA 

3 2BR / 1 BA 

UNITS 

TYPE 

16 2BR / 2 BA 

24

PRICE/UNIT 

CAP RATE 

PRICE/SF 

GRM 

25

RENT COMPARABLES 

3 

4 

6 

1 

2 

5 

26

1 

2 

3 

2425 CARSON STREET 


4101 DEEBOYAR AVENUE 


2301 MARKET STREET 


UNIT TYPE 

RENT 

1BR / 1 BA $1,245 

2BR / 1 BA $1,545 

UNIT TYPE 

RENT 

1BR / 1 BA $1,450 

2BR / 1.5 BA* $1,695 

2BR / 2 BA $1,750 

UNIT TYPE 

RENT 

2BR / 2.5BA $1,650 

4 

5 

6 

4701 CLAIR DEL AVENUE 


2525 CARSON STREET 


4130-4124 PIXIE AVENUE 


UNIT TYPE 

RENT 

1BR / 1 BA $1,400 

2BR / 1 BA $1,635 

UNIT TYPE 

RENT 

1BR / 1 BA $1,247 

2BR / 1 BA $1,527 

UNIT TYPE 

RENT 

1BR / 1 BA $1,250 

27

28 

AVERAGE RENTS

MARKET OVERVIEW 


DEMOGRAPHIC SUMMARY 

POPULATION 

In 2014, the population in your selected geography is 705,418. The population has changed by 3.42% since 2000. It is estimated that the population 

in your area will be 710,809 five years from now, which represents a change of 0.76% from the current year. The current population is 48.86% male 

and 51.13% female. The median age of the population in your area is 33.3, compare this to the Entire US average which is 37.3. The population 

density in your area is 8,980.74 people per square mile. 

HOUSEHOLDS 

There are currently 234,549 households in your selected geography. The number of households has changed by 4.65% since 2000. It is estimated 

that the number of households in your area will be 237,225 five years from now, which represents a change of 1.14% from the current year. The 

average household size in your area is 2.95 persons. 

INCOME 

In 2014, the median household income for your selected geography is $49,716, compare this to the Entire US average which is currently $51,972. 

The median household income for your area has changed by 27.17% since 2000. It is estimated that the median household income in your area 

will be $58,606 five years from now, which represents a change of 17.88% from the current year. 

The current year per capita income in your area is $23,906, compare this to the Entire US average, which is $28,599. The current year average 

household income in your area is $71,117, compare this to the Entire US average which is $74,533. 

RACE & ETHNICITY 

The current year racial makeup of your selected area is as follows: 43.15% White, 14.04% Black, 1.15% Native American and 13.14% Asian/Pacific 

Islander. Compare these to Entire US averages which are: 71.60% White, 12.70% Black, 0.18% Native American and 5.02% Asian/Pacific Islander. 

People of Hispanic origin are counted independently of race. People of Hispanic origin make up 45.95% of the current year population in your 

selected area. Compare this to the Entire US average of 17.13%. 

EMPLOYMENT 

In 2014, there are 228,741 employees in your selected area, this is also known as the daytime population. The 2000 Census revealed that 58.45% 

of employees are employed in white-collar occupations in this geography, and 41.53% are employed in blue-collar occupations. In 2014, unemployment 

in this area is 10.61%. In 2000, the average time traveled to work was 30.1 minutes. 

30

1 Mile 3 Miles 5 Miles 

2000 Population 16,701 210,341 682,037 

2010 Population 17,640 217,007 687,961 

2014 Population 18,009 221,749 705,418 

2019 Population 18,137 223,514 710,809 

2000 Households 6,622 70,567 224,112 

2010 Households 6,700 71,382 225,797 

2014 Households 6,937 73,841 234,549 

2019 Households 6,982 74,483 237,226 

2014 Average Household Size 2.60 2.97 2.95 

2014 Daytime Population 5,722 79,673 228,742 

2000 Owner Occupied Housing Units 59.98% 53.37% 43.58% 

2000 Renter Occupied Housing Units 36.67% 42.84% 52.07% 

2000 Vacant 3.34% 3.79% 4.35% 



2014 Vacant 0.90% 1.84% 2.77% 



2019 Vacant 0.77% 1.73% 2.70% 

$ 0 - $14,999 7.6% 11.8% 13.8% 

$ 15,000 - $24,999 7.4% 10.0% 11.7% 

$ 25,000 - $34,999 7.5% 9.3% 10.7% 

$ 35,000 - $49,999 13.8% 13.4% 14.1% 

$ 50,000 - $74,999 17.7% 18.6% 17.7% 

$ 75,000 - $99,999 14.7% 12.5% 11.6% 

$100,000 - $124,999 11.7% 9.4% 8.0% 

$125,000 - $149,999 7.3% 5.7% 4.6% 

$150,000 - $199,999 7.3% 5.2% 4.4% 

$200,000 - $249,999 1.8% 1.6% 1.3% 

$250,000 + 3.3% 2.6% 2.2% 

2014 Median Household Income $68,951 $56,666 $49,717 

2014 Per Capita Income $35,292 $26,325 $23,907 

2014 Average Household Income $91,550 $78,558 $71,118 

Demographic data © 2012 by Experian. 

31

32 

POPULATION DENSITY

EMPLOYMENT DENSITY 

33

34 

AVERAGE HOUSEHOLD INCOME

TOTAL CRIME RISK 

35

36 

TRAFFIC COUNTS

MARKETING PLAN 


MARKETING PLAN 

LEAVING NO STONE UNTURNED IN MARKETING YOUR PROPERTY 

nn 

nn 

nn 

Expert Underwriting 

Access To More Investors Than Any Other Source 

A Tightly Managed Marketing Campaign 

At Marcus & Millichap, our mission is to help each client achieve their investment 

goals. Through our investment expertise and extensive research capabilities, our 

agents develop optimal positioning, pricing and marketing strategies for each 

property. 

While experience and knowledge of a market creates value in the representation of 

a client, the quality of exposure to the marketplace determines the final outcome. 

Marcus & Millichap’s time-tested marketing system ensures that each listing will 

be presented to an expanded marketplace, creating the broadest buyer interest 

and maximizing value for our clients. 

EXPOSURE | EXPERTISE | RESULTS 

38

INVESTOR PROFILES 

There are three primary investor tiers in the marketplace, and Marcus & Millichap has 

the track record and relationships to effectively access each of these buyer pools. 

investor profiles 

1 

1st-Tier Investors 

This group consists of pension 

funds, advisors, banks, REITs and 

life insurance companies that tend 

to own large portfolios with 

properties in multiple markets 

nationwide. They typically focus on 

larger properties in major markets. 

Through our national specialty 

groups, Marcus & Millichap 

maintains long-term relationships 

with these investors. We frequently 

facilitate transactions that bring 

institutions and private investors 

together. 

2 

2nd-Tier Investors 

Professional investors who focus 

the majority of their time actively 

operating and selling investment 

properties, such as syndicators, 

developers, merchant builders and 

general partnerships, are included 

in this group. These investors 

typically focus within a region, 

investing in larger properties and 

larger markets than 3rd-Tier 

investors. 

3 

3rd-Tier Investors 

PAYS 

HIGHEST 

PRICE 

This group, mostly private, 

individual investors, typically 

acquires one or two properties per 

year. Many of these investors 

operate below other broker’s radar 

screens. Marcus & Millichap has 

relationships with the industry’s 

largest pool of 3rd-Tier investors, 

who account for the lion’s share of 

transactions in the market and are 

instrumental in driving value in 

the market. 

39

ACHIEVING OPTIMAL RESULTS 

LARGEST BUYER POOL 

Our clients receive access to 

thousands of investors who are in 

constant dialogue with our sales 

force. The sheer size and market 

reach of our sales force, the largest 

nationally, generates marketing 

momentum for each property we 

represent. 

REAL-TIME MARKETING 

Each property we represent is 

matched against our active buyer 

database through a sophisticated, 

proprietary system, MNet. The 

system automatically starts a 

perpetual, real-time search for 

qualified investors. 

maximizing 

value 

ADVERTISING 

Marcus & Millichap actively 

advertises its exclusive property 

listings in national, regional, and 

local publications to expand the 

exposure to potential investors. 

INTERNAL NETWORK 

We leverage our entire sales force 

through regional meetings, teleconferences 

and multi-media presentations 

to maximize exposure. We are a 

dominant participant in industry 

trade shows and conferences and 

spare no effort in reaching potential 

buyers. 

DIRECT MARKETING 

We have more than 40 years of 

relationships with the industry’s 

largest pool of qualified investors. 

Our clients trust in our ability and 

success at creating value for them 

with each transaction. 

BROKERAGE COMMUNITY 

Through cutting-edge marketing 

tools, we utilize the entire brokerage 

community to access potential 

buyers. Listing websites, professional 

brochures, e-presentations and e-mail 

campaigns are used to access buyers 

and brokers. 

40

THE OFFERING MEMORANDUM 

A complete Offering Memorandum is prepared immediately after execution of the 

“Exclusive Right to Sell” agreement. Thereafter, we distribute a detailed information 

package to sales professionals in our offices throughout the United States. 

Offering Memorandum Contents: 

nn 

nn 

nn 

nn 

nn 

nn 

Property Description-Overview, Highlights, Summary, Photos, Maps, Site 

Plan, Floor Plans, Aerial Photos, etc. 

Market Profile-MSA and Local Market Overviews 

Rent Comparables-Summary, Graphs and Map 

Recent Sales-Summary, Graphs and Map 

Financial Analysis-Argus Modeling, 10-Year Cash Flow Projection, Tenant 

Summary and Lease Abstract, Income & Expense Summary 

Demographic Information-Summary of Local Market Population’s Statistical 

Characteristics, Reports, Maps 

41

ELECTRONIC MARKETING & DEAL PORTAL 

MARKETING BUDGET - PLANNING FOR SUCCESS 

Marcus & Millichap designs its marketing budget to effectively target 

the right pool of investors. Employing cutting-edge marketing tools 

and state-of-the-art communications, we ensure the broadest possible 

exposure for each listing. 

EMPHASIS ON CLIENT COMMUNICATION - LIAISON 

Marcus & Millichap emphasizes proactive transaction management 

and client communication. We will give you regular updates on the 

pending sale of your asset. These reports will include progress status 

of interested parties, objections from uninterested parties, marketing 

activity updates and copies of all advertisements and dates when 

placed. 

Clients also have the option of utilizing Marcus & Millichap’s Marketing 

Liaison. This Web-based collaboration platform provides clients the 

convenience of online access to transaction progress reports and 

documents on a 24/7 basis. Agents and clients can also use the 

secured Internet meeting place as another means of communication. 

42

TIMELINE 

43

MAXIMUM EXPOSURE 

INTERNAL INFORMATION SHARING 

- MNet 

Each listing is entered into Marcus & Millichap’s proprietary property 

database (MNet) and the information is instantaneously transmitted 

to the firm’s nearly 1,500 agents throughout the U.S. and Canada. 

Employing the “Buyer Needs” function of MNet, an agent specifies 

a client’s property investment criteria; when a matching property is 

listed, the agent is immediately notified. 

- Sales Meetings 

At our weekly local office sales meetings, a PowerPoint presentation 

will promote the property to the entire sales force. Agents will be 

instructed on how to reinforce the property’s strong points and overcome 

any shortcomings. Properties are further promoted internally 

through our monthly property specialty group conference calls, where, 

for example, members of our National Multi Housing Group or National 

Retail Group confer on market trends and investment opportunities. 


Offering memorandums and promotional materials are utilized to 

present the opportunity to a broad base of investors. Using “My 

Marketplace,” an automated Web application, Marcus & Millichap 

agents can easily produce high-quality marketing materials and get 

properties to market quicker. Through MNet’s “Buyer Needs” function 

and their personal databases of investor relationships, our investment 

professionals identify qualified potential buyers. After specific 

investors are identified, a direct marketing campaign is initiated, which 

includes mailings followed by personal contact with each potential 

buyer. 

44

ADVERTISING 

Marcus & Millichap actively advertises its exclusive property listings in national, regional and local publications to expand the exposure to potential 

investors. 

INVESTOR SYMPOSIUMS 

Marcus & Millichap’s local offices host regular investor symposiums throughout the United States. These invitation only events feature property 

presentations where the merits of each investment opportunity are discussed with the large group of qualified investors in attendance. 

BROKER COOPERATION 

We contact all brokers who possess the expertise and qualifications to contribute to a property’s marketing. These contacts include brokers who 

have been involved in the sale of similar types of properties within the past 24 months and brokers who represent clients qualified to acquire such 

properties. As part of our initial marketing campaign, a mailer serves to notify qualified brokers of the offering. 

INTERNET 

Marcus & Millichap utilizes the vast reach of the Internet to ensure maximum exposure of a listing. With the seller’s permission, exclusive listings 

are promoted through the Marcus & Millichap website. 

INDUSTRY EVENTS AND TRADE SHOWS 

Marcus & Millichap is a leading participant and sponsor of key real estate industry events, the majority of which are organized by property type. Our 

commitment to industry events and our presence at key gatherings of investors result in additional exposure of investment properties to potential 

investors. Our agents and management interact with the nation’s most prominent investors, as well as numerous local investors, at events such 

as ICSC, NAIOP, NMHC, ULI, Inside Self-Storage, ALFAA, AAHOA and Western Manufactured Housing. 

45

THE INDUSTRY’S MOST... 

COMPREHENSIVE SUPPORT SYSTEMS 

PRODUCTION 

Marketing Material 

Advertising 

Direct Marketing 

On-Site Tour Coordination 

Due Diligence Packaging 

Broker Correspondence 

Progress Updates 

TRANSACTION TEAM 

44 Years of Investment Real Estate 

Experience 

Property Specialization 

Local Market Expertise 

Local/National Marketing 

Investor Relationships 

Expert Valuation 

Proactive Negotiation 

Transaction Management 

RESOURCES OF 

AN INDUSTRY 

leader 

MAJOR ACCOUNT SERVICES 

Property Brochures 

Property Marketing Packages 

High-End Postcards 

Electronic Marketing Materials 

Customized Marketing Materials 

Financial Modeling 

RESEARCH 

Market Analysis 

Submarket Analysis 

Supply-Demand Analysis 

Demographic Analysis 

Economic Analysis 

Overview Reports 

TECHNOLOGY 

MNet = 1,500+ Agents 

My Marketplace 

Liaison 

E-Brochure 

iMpact 

Internet Marketing 

Automated Buyer Match 

MMCC FINANCING 

Capital Markets Access 

Special Loan Programs 

Lender Affiliates 

Underwriting 

Asset Evaluation 

Buyer Qualification 


Funding 

46

POWERFUL MARKETING PLATFORM 

INTERNAL MARKETING 

MNet = 1,500+ Agents 

Sales Meetings 

Regional Office Presentation 

Buyer Needs 

Specialty Group Conference Calls 

EXTERNAL MARKETING 

Advertising 

Cooperating Brokers 

E-Brochure 

Executive Summary 

Investor Symposiums 

Offering Memorandum 

Property Tours 

maximizing 

value 

FOR EACH PROPERTY 

ADVERTISING 

National Publications 

Targeted Local Publications 

Business Journals 

Trade Publications 

Internet 

FOLLOW THROUGH 

Property Tours 

Multiple Offers 

Offer Summary 

Qualify Buyers 



Postcards 

E-Brochure 

Executive Summary 

Offering Memorandum 

E-Presentation 

ACCOUNTABILITY 

Liaison (Collaboration Website) 

Written Updates 

Marketing Timeline 

Copies of Marketing Materials 

47

EXCLUSIVELY LISTED BY 

STEVE “BOGIE” BOGOYEVAC 

First Vice President Investments 

(562) 257-1231 

steve.bogoyevac@marcusmillichap.com 

BRETT SANSON 

Senior Associate 

(818) 212-2785 

brett.sanson@marcusmillichap.com

4108 Deeboyar Ave Positioning Analysis

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