STATE OF CONTENT MARKETING
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RESOURCES USED TO CREATE <strong>CONTENT</strong><br />
The degree of difficulty required to create many types of content is<br />
driving the need to outsource content creation. 72% of companies<br />
outsource all or part of their content creation, allowing them to<br />
access specialized resources and capabilities not available in-house.<br />
State of Content Marketing Survey, Ascend2 and Research Partners, June 2016 10
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