MEATing POINT Magazine: #08/ 2016

‘‘MEATING’’ POINTS
Meat Expo China is
set for a return to
Shanghai
Show assists suppliers in seizing sprouting
potentials in Chinese meat and meat
processing industry
Following its success in 2015, the 12th
edition of Meat Expo China is scheduled
to run from 14 – 16 November 2016, once
again at the Shanghai New International
Expo Centre in China. Organised by Messe
Frankfurt (Shanghai) Co Ltd and Circulation
Industry Promotion Center of the Ministry of
Commerce of P.R. China (CIPC), the annual
show compiles one of the most comprehensive
showcases on cutting-edge technologies
and machinery, meat and meat-based
products as well as total solutions for the
meat-processing industry in China.
Mr Richard Li, General Manager of Messe
Frankfurt (Shanghai) Co Ltd, the organiser
of the show, expressed: “We are convinced by
the 2015 show result that organising Meat
Expo China in Shanghai was favourable for
suppliers worldwide to tap into the China
market. We welcomed over 5,000 visitors
from more than 10 countries and regions
who were eager to learn more about the
high-quality meat and related products,
production line automation and smart
management systems for their businesses.
We believe keeping the show in Shanghai
will sustain its popularity and internationality
as we strive to open up more opportunities
and remain a successful venture for all
participants.”
At the upcoming edition, approximately 180
exhibitors are expected to take part in the
show, utilising 12,340 sqm of exhibition space.
Several prominent brands have confirmed
a return this year such as Xiaojin, Qingdao
Jianhua and Jinluo.
Show assists suppliers in seizing sprouting
potentials in Chinese meat and meat
processing industry
To ensure the high standards of all types of
food in China, the strengthened “Chinese
Food Safety Law” was implemented on
1 October 2015. It is now known as the
“toughest-ever food-related” regulation
in the nation’s history and its enactment
is strongly promoted by the local Central
Government as well as the State Council. In
addition, the country’s Ministry of Agriculture
released “the Regulations of Livestock and
Poultry Slaughtering” in 2014 in order to
standardise the slaughtering market and to
improve the quality of meat products and
food safety. At the Chinese People’s Political
Consultative Conference held in March
2016, a discussion was held regarding the
acceleration of the law enforcement.
Besides, the market potential surges while
international trade in the Chinese meat
industry is strongly stimulated by the Chinese
government, which actively engages in the
trade agreements with many countries to
facilitate the cross-border meat import and
export businesses. For instance, the “Free
Trade Agreement (FTA) between the P.R.
China and the government of Australia”
entered into force in December 2015 to
reduce tariff on bilateral trade and enhance
the nations’ economic relationship; the
joint protocol of beef and mutton imports
from Mongolia was approved and signed
between China and Mongolia in January
2016, clearing the restriction on the trade of
processed meat from the major production
cities in Mongolia.
Corresponding to the stricter laws and
streamlined outbound trade, slaughterhouses,
retail trades and poultry processors in
China are earnestly sourcing solutions to
achieve “INDUSTRY 4.0” that can realise
automated and intelligent production with
higher quality products. Boundless business
opportunities are created for suppliers with
these specialties and Meat Expo China is
positioned to aid them in navigating the
progressing landscape in the market.
www.meatexpochina.com
58 www.meatingpoint-mag.com | 2016