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To begin with, there was a high degree of caution. People needed<br />

reassurance that what they said was confidential, but at the same<br />

time they really wanted to know that some action would be taken<br />

as a result of what they said. I answered them honestly; yes, the<br />

feedback was confidential, but no I couldn’t guarantee that any<br />

action would be taken. However, I did believe that if they spoke<br />

from the heart, people would listen. And speak from the heart they<br />

did. I found that I was fortunate enough to connect with a thousand<br />

people who cared passionately about their business; they wanted it<br />

to succeed, to be proud of it and go home every day knowing that<br />

they helped to contribute to that success. And guess what, they<br />

knew what was needed was a culture <strong>change</strong>. They knew that they<br />

needed to be empowered to be more customer-centric, but unlike<br />

those at the head office, they actually knew some of the practical<br />

<strong>change</strong>s that could make that culture <strong>change</strong> happen. Their analysis<br />

was far superior to any culture briefing that I have ever been given<br />

in the C-Suite. It became clear to me that:<br />

1. Culture <strong>change</strong> was needed<br />

2. Culture <strong>change</strong> was wanted<br />

3. It didn’t need to be “done to” people<br />

4. It still wasn’t happening, so something was blocking it<br />

The next task was to help other people hear what I had heard, so<br />

I prepared a “wall walk” for the CEO and laid out the unfiltered<br />

truth. The impact was immediate and large. Even though an ExCo<br />

meeting was due a week later and I had intended to present my<br />

findings there, I was told that this wasn’t quick enough and so<br />

diaries were crashed and every single ExCo member was taken<br />

through the same wall walk over the next couple days. The top<br />

50, and then top 100 leaders soon followed. Important decisions<br />

were made, investments were approved, task forces were initiated,<br />

but interestingly, none of them was given the task of changing the<br />

culture. Instead they were all set up to address the practical barriers<br />

to culture progression.<br />

I am sure that you are wondering whether this approach has worked,<br />

and in truth it is much too soon to say. Progress is definitely being<br />

made, but only time will tell by how much and for how long. In Red<br />

Pill: The Truth about Leadership, I explore some of the false beliefs<br />

that we may have about leadership. All too often we think that<br />

great leaders use their intellects to figure out what the business<br />

needs and then lead the way towards it. We hero worship those<br />

at the top and attribute organizational success or failure to those<br />

few, while ignoring the many. As an alternative, I would heartily<br />

advocate giving listening a go. Listen with genuine openness and<br />

humility, listen to more people than you ever have before, listen for<br />

longer than you ever have before and like me you may find that it<br />

becomes the biggest cultural intervention that you will ever make.<br />

I found that I was<br />

fortunate enough<br />

to connect with a<br />

thousand people who<br />

cared passionately<br />

about their business;<br />

they wanted it to<br />

succeed, to be proud<br />

of it and go home<br />

every day knowing<br />

that they helped to<br />

contribute to that<br />

success.<br />

6 | LPS Quarterly

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