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To begin with, there was a high degree of caution. People needed<br />
reassurance that what they said was confidential, but at the same<br />
time they really wanted to know that some action would be taken<br />
as a result of what they said. I answered them honestly; yes, the<br />
feedback was confidential, but no I couldn’t guarantee that any<br />
action would be taken. However, I did believe that if they spoke<br />
from the heart, people would listen. And speak from the heart they<br />
did. I found that I was fortunate enough to connect with a thousand<br />
people who cared passionately about their business; they wanted it<br />
to succeed, to be proud of it and go home every day knowing that<br />
they helped to contribute to that success. And guess what, they<br />
knew what was needed was a culture <strong>change</strong>. They knew that they<br />
needed to be empowered to be more customer-centric, but unlike<br />
those at the head office, they actually knew some of the practical<br />
<strong>change</strong>s that could make that culture <strong>change</strong> happen. Their analysis<br />
was far superior to any culture briefing that I have ever been given<br />
in the C-Suite. It became clear to me that:<br />
1. Culture <strong>change</strong> was needed<br />
2. Culture <strong>change</strong> was wanted<br />
3. It didn’t need to be “done to” people<br />
4. It still wasn’t happening, so something was blocking it<br />
The next task was to help other people hear what I had heard, so<br />
I prepared a “wall walk” for the CEO and laid out the unfiltered<br />
truth. The impact was immediate and large. Even though an ExCo<br />
meeting was due a week later and I had intended to present my<br />
findings there, I was told that this wasn’t quick enough and so<br />
diaries were crashed and every single ExCo member was taken<br />
through the same wall walk over the next couple days. The top<br />
50, and then top 100 leaders soon followed. Important decisions<br />
were made, investments were approved, task forces were initiated,<br />
but interestingly, none of them was given the task of changing the<br />
culture. Instead they were all set up to address the practical barriers<br />
to culture progression.<br />
I am sure that you are wondering whether this approach has worked,<br />
and in truth it is much too soon to say. Progress is definitely being<br />
made, but only time will tell by how much and for how long. In Red<br />
Pill: The Truth about Leadership, I explore some of the false beliefs<br />
that we may have about leadership. All too often we think that<br />
great leaders use their intellects to figure out what the business<br />
needs and then lead the way towards it. We hero worship those<br />
at the top and attribute organizational success or failure to those<br />
few, while ignoring the many. As an alternative, I would heartily<br />
advocate giving listening a go. Listen with genuine openness and<br />
humility, listen to more people than you ever have before, listen for<br />
longer than you ever have before and like me you may find that it<br />
becomes the biggest cultural intervention that you will ever make.<br />
I found that I was<br />
fortunate enough<br />
to connect with a<br />
thousand people who<br />
cared passionately<br />
about their business;<br />
they wanted it to<br />
succeed, to be proud<br />
of it and go home<br />
every day knowing<br />
that they helped to<br />
contribute to that<br />
success.<br />
6 | LPS Quarterly